Marketing Your Podcast You have engaging, informative podcast content for your business. Now, how do you market your podcast? Starting a podcast and filling it with content that’s valuable to listeners is only one part of the process. To get your brand out to...
In the last five years, the amount of listens that podcasts receive has increased by 122%. The rise has been driven in part by the growth in popular streaming sites such as Spotify and Pandora. With such growth in listeners, many people have started their...
Podcasts have been around for quite a long time, but in the past few years, they’ve really blown up in popularity. Many people make podcasts to cover recent events, bring about awareness, or to talk about their favorite subjects and have a good time. But what if...
Podcasting has an interesting origin story, one that isn’t straightforward. No single person really invented podcasting but sprung up from a combination of different technological innovations and shifts over a few decades. The advent of podcasting was...
Becoming a guest on a popular podcast guarantees exposure for your business. Last year in the US, 51% of the country listened to a podcast. This is an increase of 7% from the previous year and 11% from 2017. In an average week, listeners downloaded seven...
