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#477 - 8 Elite Digital Marketing Trends to watch out for in 2020 by Matt Bertram Part 2
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Video Transcript
00:00
[Music]
00:10
hi and welcome to the seo podcast
00:12
unknown secrets of internet marketing my
00:13
name is chris burris one of the owners
00:15
here at ewebresults
00:16
my name is matt bertram one of the solo
00:20
office goers
00:24
welcome back to another fun-filled
00:26
edition of our podcast this is podcast
00:28
number 470
00:30
uh we you know i’m gonna i gotta jump
00:33
into a review you know
00:34
this is part two of your personal
00:37
article
00:38
and i couldn’t be more proud because
00:41
there’s this
00:42
review uh it’s from ryan
00:45
gakula is it is that a jubilee i don’t
00:48
really know is that your
00:49
is this you did you leave it that might
00:52
leave a return
00:53
through yourself under a synonym um
00:56
and it is of course five stars wow i am
01:00
mind blown with the strategies for 2020.
01:02
thanks for the great content on videos
01:04
it levels the playing field especially
01:06
when you don’t have great pieces
01:08
of recording equipment for as long as
01:10
you know
01:11
that you can give tons of value um it
01:14
does not have to be hollywood worthy it
01:16
just needs to have a clear message
01:18
that engages your target audience patif
01:20
to you
01:21
ryan um that’s exactly right and yeah
01:24
i’m proud man
01:25
you wrote this article getting reviews
01:27
just for you uh
01:28
leaving leaving me out leaving me out
01:32
let’s first go forward oh that’s that’s
01:34
you can write the forward
01:35
i’ll write the forward um so basically
01:39
what we’re talking about
01:40
actually that’s the teaser is we’re
01:41
going to finish talking about eight
01:43
elite marketing uh actions that you can
01:46
take in
01:47
uh 2020. and i think we changed the
01:50
title and then
01:51
it it that’s adjusted a little bit um
01:55
that’s the teaser if you’re in a
01:56
position we’d love for you to tweet
01:58
uh we’d love for you to share just
02:00
connect with us connect with us and one
02:02
of the things we’re gonna start doing
02:03
yeah is have like a live question answer
02:06
okay
02:06
okay so we’re going to get more
02:08
consistent on our podcast yes
02:10
you went to a whole podcasting adventure
02:12
yeah uh uh
02:13
not just adventure it was totally an
02:14
adventure
02:16
a podcasting uh conference and so came
02:20
back with a whole bunch of new ideas
02:21
which we’ll be jumping all over
02:23
um as soon as we can right we’re we’re
02:25
already starting to
02:26
uh work on best seo podcast.com page
02:30
uh or website yep and and kind of add
02:32
some of those things that we learned
02:34
it was it was a great conference on
02:35
rural and it was the last conference
02:37
before
02:38
you know everything things are getting
02:39
shut down it got a little bit crazy so
02:41
so this is part two if you want part one
02:44
so part one is gonna be the
02:46
first four elite digital marketing
02:48
actions that you need to take in 2020
02:50
um if you go to part one you need to go
02:52
to our podcast number 476.
02:55
uh i’m gonna skip some of this stuff and
02:57
let’s just jump into this
02:58
let’s just get going i mean we got the
03:00
review out of the way let’s get going
03:02
okay so number five is shoppable posts
03:06
right talk about shoppable posts let’s
03:08
talk about shopables
03:09
someone is much more likely to convert
03:11
if they can click on the item
03:13
they like in the photo so i think you’ve
03:15
got a particular platform in mind
03:18
pinterest i don’t know if we talked
03:19
about this the last uh
03:21
podcast or not but we can talk about it
03:23
again because i think it’s super super
03:25
important so i i actually think
03:27
pinterest is going to be uh the platform
03:30
that outperforms any other platform in
03:31
the future
03:32
because you’re interwoving like what you
03:35
like yeah with what you’re buying you’re
03:37
kind of personal right like it’s like
03:39
oh i like this room and you can like see
03:41
what’s in the room and then like click
03:42
on and buy it
03:43
yep like i’m even seeing like um you
03:46
know interior design
03:47
uh uh commercials that i’m talking about
03:49
you like throw your picture in there and
03:51
you can like build the room and see what
03:52
it’s gonna look like
03:54
fantastic stuff yeah you know so i’m i’m
03:56
really
03:57
excited about the future of post you
04:00
know uh
04:01
you know amazon right amazon prime like
04:04
buying all those different kind of
04:05
movies here it will give you a little
04:06
teaser you can click on it i mean
04:08
maybe it’s not a shoppable post but it
04:09
kind of is yeah okay
04:11
um i mean even instagram and facebook
04:13
are kind of getting into the game
04:14
yep so i i think that there’s a lot of
04:17
opportunity i mean at the end of the day
04:18
you just want to make it as
04:20
easy as possible for your clients to
04:22
convert yes
04:23
yep right like 100 uh number six is
04:26
voice search wow you had to throw a
04:28
voice search into your article so that
04:30
we could
04:31
oh and look you mentioned me right away
04:33
in voice search i do i know how much you
04:34
love it uh yeah
04:35
yeah that’s yeah it’s my thing that i
04:38
like to talk about the most
04:39
yeah let’s hear what you
04:43
is obviously important because a lot of
04:45
voice searches are happening
04:47
um and it’s certainly very important
04:50
brick and mortar
04:51
restaurants like without a doubt you
04:53
want to be able to place well
04:55
and at the end of the day most voice
04:57
searches end up with like one piece of
04:58
information
04:59
with no end goal and target people
05:02
typically don’t
05:02
voice search and say hey give me the
05:04
best reviewed
05:06
um give me the best reviewed i don’t
05:08
know book
05:09
about x you don’t voice search that
05:11
typically
05:12
at least i don’t um maybe that’s about
05:15
to
05:15
well what i what i think is also
05:18
happening not to
05:19
talk just about the commercial component
05:21
of it but like alexa skills okay
05:24
um it’s really about customizing your
05:27
own personal assistant
05:28
right right and and and utilizing home
05:31
automation
05:32
and just that kind of merger between
05:35
um you know digital or access
05:38
uh to to what you’re currently doing in
05:40
your daily life
05:42
does that make sense yeah yeah that
05:43
makes perfect sense um
05:45
and we’ve we’ve debated enough about
05:47
voice search yeah
05:48
yeah listen to some past i just know if
05:50
you’re not targeting this if you’re not
05:52
thinking about this at least there’s a
05:54
66.4 million
05:56
searches that are going to be happening
05:58
it’s almost a quarter of the adult
05:59
population has an
06:00
alexa so yeah you probably you know
06:03
want to keep that in mind number seven
06:07
quicker page speeds um how many how many
06:10
times have you
06:11
actually like clicked on a page and it’s
06:13
taken too long to load and you’re like
06:14
yeah i’m done
06:15
yeah yeah i just don’t do that anymore
06:16
yeah like i i if it doesn’t load
06:19
immediately i’m gone
06:20
yeah right i think a lot of people are
06:22
like that um
06:23
really uh one of the things i want to
06:26
mention is like pwas a lot of people
06:28
have not talked about pwas they don’t
06:30
know what pwas are
06:31
progressive web apps basically back in
06:33
the day
06:34
there was right a mobile version of your
06:36
website and there was the
06:38
uh you know normal version the desktop
06:40
version of your website those merged
06:41
into dynamics
06:42
like dynamic uh responsive uh websites
06:46
right pages uh well now take it to the
06:49
next level
06:50
they’re merging now apps right into the
06:52
website into the website so you you have
06:54
a
06:55
like a app and a website merger so you
06:57
don’t have to have both
06:58
right and one of the big advantages of
07:00
apps that i saw was kind of push
07:01
notifications which
07:03
you can do that with websites now too so
07:05
although with websites it’s an opt-in
07:07
right so you you actually have you click
07:09
the button like i mean i almost
07:11
want to just always click those buttons
07:13
yeah i usually i usually click no
07:15
and i don’t know if i’m representative
07:17
or not but i’m certainly representative
07:19
of a certain
07:20
amount of the population um when you get
07:23
them to download an
07:23
app they the only option if they don’t
07:27
want to receive the push notifications
07:29
is to uninstall the app so if you’re
07:30
delivering value with the app and
07:32
probably giving them a little bit of
07:34
control
07:34
over how many push notifications they
07:36
see uh that’s what you want
07:38
still is gonna be better than you wanna
07:39
use it sparingly right like if you’re
07:41
spamming anybody or you’re not adding
07:43
relevant content
07:44
people are going to get out of it anyway
07:46
same thing like with the facebook group
07:47
or anything else like
07:48
like we’re getting over inundated with
07:50
content yeah right
07:51
um you know open rates of like sms
07:54
messages
07:55
are are higher but i’m starting to get
07:57
spammed like crazy
07:58
sms you know robo dial calls push
08:01
notifications can
08:02
fall into that category it’s kind of
08:03
like you opt in for kind of a alert
08:05
message
08:06
right that can get pushed out i think i
08:08
think that there’s a real
08:10
opportunity there but that’s really the
08:12
only advantage
08:13
i i i see with the apps from a marketing
08:16
standpoint right from a community from a
08:18
lot of other things
08:19
there it’s debatable but but if you can
08:22
do that
08:22
i think the pwa is the last kind of
08:25
point i want to say that i think is cool
08:27
specifically for us so we built best seo
08:29
podcast.com
08:30
as a pwa right right you can uh click
08:33
the button up in
08:34
uh the little kind of navigation bar and
08:36
download it
08:38
okay so you can watch it offline yeah
08:40
now i mean everywhere has wi-fi now
08:42
but like you could download and listen
08:43
to episodes if you’re going to be
08:45
driving through a remote area of the
08:46
country and you’re not going to have
08:48
yeah i mean i i think it’s cool but what
08:50
i can tell you is google loves it
08:52
and without um doing very much like
08:54
off-page seo
08:55
uh it was already ranking quite well
08:57
yeah right um i would say i don’t know
08:59
if we’ve gotten into it i’ll let you
09:01
kind of get into the article there’s a
09:02
couple other things with
09:04
uh sites speeding up yeah so just here
09:06
at eweb we use digitalocean
09:08
or google cloud uh for those clients or
09:11
kind of
09:12
really the clients are spending top
09:14
dollar and and looking to
09:15
extract the most value out of their
09:17
marketing dollars
09:18
it’s money well spent being on a fast
09:20
server because i mean is so important i
09:22
mean speed’s so important that affects
09:24
your seo that’s actually what we
09:26
recommend to clients
09:27
uh if they don’t have a big marketing
09:28
budget what’s the one thing they can do
09:30
to
09:30
impact the results uh you know with the
09:32
least amount of cost
09:34
speeding up your website right um i
09:36
would also say
09:37
that uh another topic that uh maybe is
09:40
debatable with you guy
09:42
is uh amped pages okay yeah okay that’s
09:45
why
09:45
why don’t you kind of give everybody
09:47
your take on amped and i’ll give
09:49
well and and i think um we actually had
09:50
a a interviewed dan forrester
09:53
uh quite quite a while ago and and he
09:56
thought it was a big thorn in his side
09:58
and he’s actually um i think search
10:00
engine journal
10:02
forester was being um and we never got
10:05
oh come on we never we were talking
10:07
about dana
10:08
no there was a there were the the the
10:10
[Laughter]
10:13
but i’m playing it’s like two this was
10:14
like a year and a half ago yeah it was
10:16
like
10:16
it was like the year before last yeah at
10:18
the end of the year
10:19
and it was the the owner i think of
10:21
search engine journal
10:22
yeah i’m far sorry for a lot of crazy
10:26
things going on right now don’t remember
10:27
anyway he was talking about how uh how
10:30
much of a pain in his side
10:33
that this amp pages was for him and he
10:35
has a like a digital
10:37
like publication and that’s where amp
10:40
pages are
10:40
almost required and and are really
10:43
valuable
10:44
um they just you know they’re i’ve heard
10:47
a lot of
10:47
bad things about them i haven’t heard
10:49
that many good things and it’s probably
10:51
not that hard to convince me
10:52
well they’re not they’re not as hard to
10:54
set up right
10:55
as as you would think yeah right and if
10:57
you build into the site structure
10:59
those amp pages now what an amp page is
11:02
is just a reduced
11:03
content page right that loads faster
11:05
yeah right so it’s got less
11:07
less media on it maybe no picture yeah
11:10
less stuff to load
11:11
we’ve we’ve added these to most of the
11:13
sites that we’re building now
11:15
and uh google loves it right so um you
11:18
know
11:18
you can fight the current right okay but
11:21
if google wants something
11:22
figure out how to do it yeah right
11:26
with that i will not
11:29
like really that’s that’s what we had to
11:31
overcome is okay
11:33
how do we do this and how do we do it
11:34
well and how do we do it right
11:36
and we’ve like worked on the website
11:39
process and
11:40
and uh that’s running quite smoothly and
11:42
and those are getting built into every
11:44
new website we build now and and the
11:45
only debate here
11:46
really goes back to kind of the
11:48
fundamental premise we talk about all
11:50
the time
11:50
if you’re providing a good experience to
11:52
the google user then google’s gonna like
11:54
what you’re doing
11:55
if amp pages with less images and
11:58
probably no videos or whatever
12:00
is the good experience for the google
12:02
user google is going to recognize that
12:04
and reward you right that’s
12:05
the only thing that matters is so yeah
12:08
and i i would
12:09
i would say too one of um
12:12
depending on where you are in your
12:13
technical knowledge okay so
12:15
what i’m really seeing is there’s this
12:17
divergence which i’ve talked about a
12:19
little bit
12:20
of people commercializing uh their
12:23
website
12:24
right the faster servers right amped
12:26
pages like are people continually
12:28
continuously generating content like
12:31
are you doing things to keep up with the
12:34
times because
12:35
uh we’re really seeing this this
12:37
divergence in
12:38
in like search overall now on the flip
12:41
side
12:42
okay if you you’re you know the
12:43
technical you don’t have a webmaster you
12:45
don’t have
12:46
someone doing seo or you know who’s
12:48
building your website’s not maybe
12:50
building
12:50
uh in amp pages because it takes a
12:52
certain technical level of knowledge
12:54
um you know i believe probably at some
12:57
point right you got those google
12:58
websites right you can build in gnb
13:01
that are not as nice but those are
13:02
basically like amp pages
13:05
you can rank and and capture about 30
13:07
percent of search market
13:08
uh just getting in that three pack yeah
13:10
right and so
13:12
a lot of clients uh might not have a
13:14
website and want to invest
13:16
all this in it and and they just want to
13:18
go after that 30
13:19
volume and be in that three pack so
13:22
so there’s strategies and ways to do
13:24
that like i think that that
13:26
comes back to really going okay what is
13:29
my digital strategy
13:30
how do i want to get to my end goal and
13:32
what’s the best way to do that
13:34
and that’s really one of the services
13:35
we’re offering so much more now
13:38
is let’s set up that digital strategy
13:40
not
13:42
continuously doing stuff let’s we’re
13:44
building these kind of uh
13:45
quarterly campaigns right and and and so
13:48
everybody knows what we’re measuring
13:49
what we’re doing
13:50
how to get there and and getting
13:52
alignment with those strategies and so
13:54
you know if if seo or content’s not the
13:57
way to go
13:58
how how do you go after what’s the right
13:59
strategy right or do you just
14:01
speed up the website or hey we need a
14:04
big commercial website there’s going to
14:05
be a lot of people researching
14:07
we got to do this right or maybe and i
14:09
will tell you
14:10
i will tell you actually yeah there’s a
14:12
lot of ways to get content out there
14:14
but what i will tell you uh an analogy
14:17
that i’m using right so we get a lot of
14:18
websites coming in
14:19
that we evaluate through audits if we
14:22
can do seo on that website or not
14:23
because people think they’re mutually
14:24
exclusive no that’s why we’re building a
14:27
lot more websites
14:28
to build the foundational structure on
14:30
the front end yeah
14:31
okay because what’s happening is here’s
14:33
the analogy tell me if you like this or
14:35
not
14:35
it’s like people are building a really
14:37
pretty house and there’s no wiring and
14:39
there’s no plumbing
14:40
yet in the house like it’s not it’s not
14:43
fully built
14:44
or hooked up on the back end and it’s
14:45
not that it’s not easy to go and
14:47
lay in the wires on a completed house
14:50
yeah i mean it’s
14:50
it’s basically remodeling so some some
14:53
houses we can remodel
14:54
some we have to recommend to rebuild
14:56
right and i’ve used some of those
14:57
examples before but
14:58
that is uh honestly what i’m seeing i
15:01
think
15:02
probably in the last two months
15:05
i’ve seen about one to two websites per
15:07
month that
15:08
actually the seo on the back end was
15:10
built properly like i mean
15:12
so people are going hey it’s seo
15:13
optimized it’s not
15:15
right okay it’s usually not it’s usually
15:17
not
15:18
and so that’s one of the things that i
15:19
want to do in i guess a webinar
15:22
i don’t know but a master class is is
15:25
layout how
15:26
you should be building this properly
15:27
because google will take care of you if
15:29
you’re
15:30
connected into the like search engine or
15:33
search engine
15:34
like energy or juice yeah because you
15:37
it’s like electricity you plug it in and
15:39
it’ll
15:39
it’ll kind of blow up maybe that’s a
15:41
analogy blow up in the rankings
15:42
yeah blow up in the ring blow up in the
15:44
rightness like
15:46
no just kidding it’s it’s it’s like
15:50
kapow or i’m kind of thinking like a
15:52
bouncy house really
15:54
it’s a chicago uh all right well that
15:57
was like a whole
15:58
yeah there’s always eight eight elite
16:00
digital
16:01
marketing action steps that you can take
16:03
in 2020
16:04
uh and the last one is video uh
16:07
you could make an argument that this is
16:09
the most important one well that’s why i
16:11
left it for last yeah i mean i really
16:12
could do
16:13
like multiple articles on just
16:16
how important video is yeah and one of
16:18
the things is that actually the
16:19
engagement and trust is higher with
16:21
homemade style videos which
16:23
which that review that we just read
16:25
three x tied in three x’s is
16:27
is what the data because it feel like i
16:29
i think the the whatever
16:30
the the understanding is is if you see
16:33
uh
16:34
something that’s well produced then it’s
16:36
intentional
16:37
and it’s potentially less authentic etc
16:40
and then when you’re just doing
16:41
something off the cuff
16:42
it’s very hard to be unauthentic when
16:45
you’re just off the cuff
16:46
people want to know what’s really going
16:48
on people want to see behind the curtain
16:50
right i mean like look at for example
16:52
the kardashians
16:53
yeah right right that’s all about behind
16:54
the curtains that’s just all about
16:56
what’s going on behind the curtains and
16:57
people are interested
16:58
in that and so um you know
17:01
video connects you right it’s like one
17:04
to many
17:05
um uh it it lets people know who you are
17:08
it kind of goes back to the know like
17:09
and trust
17:10
um we’ve really uh started to build out
17:13
our
17:13
videography business based upon
17:16
like you know cro or conversion rate
17:19
optimization
17:20
as well as seo like we’re seeing um
17:23
that dynamic medium help with that and
17:26
it helps tell the story better
17:28
right and so um we’ve just incorporated
17:31
it
17:31
into our services and with really
17:34
outstanding success honestly like i
17:36
think that
17:37
video and even podcasting and long-form
17:40
content
17:41
is becoming more and more relevant um
17:44
in today’s world yeah so very important
17:47
all right so that’s digital marketing
17:49
trends i’m gonna leave it you probably
17:50
have some summary here what would be
17:52
your summary of the
17:53
uh eight elite digital marketing action
17:56
steps you should be taking
17:57
well you know so you know i know we’re
17:59
not supposed to talk about what’s going
18:01
on
18:01
right now okay i mean like i mean i
18:03
don’t want to focus on that we’ll do
18:05
um you know we’ll we’ll talk more about
18:07
that but i
18:08
i look through these steps right these
18:10
are trends that are happening right
18:12
um you know story story storytelling
18:15
yeah not chasing likes which you know
18:17
basically you know we were talking about
18:19
instagram and like
18:20
they never really got rid of uh the the
18:23
likes
18:23
the hearts you know or whatever um but
18:26
but
18:26
i think that you’re trying to connect
18:28
with your audience so so you want don’t
18:30
want to post that
18:31
chat bots still still relevant shoppable
18:34
posts
18:34
voice search quicker page speed videos
18:37
there
18:38
there’s nothing about these trends that
18:40
have changed
18:41
okay and and really overall if we’re
18:44
talking about
18:46
businesses right um you need to create
18:49
an experience where it’s virtual
18:52
right if you have a brick and mortar
18:53
store you need to get online if you’re
18:55
online and you don’t have a full
18:56
customer journey
18:57
kind of walk through which we can talk
18:59
about um you should do that
19:01
yeah right um you know how are you doing
19:04
delivery
19:05
can you do delivery can you know can you
19:07
ship to them
19:08
um there’s all kinds of things that you
19:11
need to consider
19:12
in today’s world but people are going
19:15
online
19:16
more and more yeah the screen time is
19:18
going up and up yep and so
19:19
you really need to look at not just the
19:22
trends that you can ride
19:24
up um but overall digital
19:27
which everybody listens podcast knows
19:29
yeah is the future
19:30
yeah right and so i like the the
19:33
statement like when
19:34
when somebody finally picks up the phone
19:36
let’s say that your your sales process
19:38
involves a phone call when somebody
19:40
finally picks up a phone call
19:42
i think most business people out there
19:45
think okay
19:45
great this is the start of my sales
19:48
process so
19:49
i can hone it here and what they miss is
19:53
yeah 80 80 88 of people are through the
19:56
buying funnel
19:57
uh before they pick up the phone right
19:59
so so you really just
20:01
if you’ve done it right you really just
20:03
are only in a position to screw it up
20:04
like they’ve gotten eighty percent of
20:06
the way through the buying price i mean
20:07
they’re
20:08
basically ready to buy when they call
20:09
you or they’re vetting you versus a
20:11
couple other people
20:12
right all that research everything
20:14
that’s done
20:15
is done uh online yeah right and so if
20:18
you’re talking to friends or
20:20
testimonials or all that but yeah it’s
20:22
it’s it’s already baked in
20:24
right so just don’t screw it up so so if
20:26
you don’t have the stories
20:28
um pursuing the right social media if
20:31
you don’t have the chat bot that
20:32
interacted
20:33
with them if you don’t have micro
20:34
influencers doing stuff for you
20:36
shoppable posts voice search quicker
20:38
page speeds and videos
20:40
then you’re at a disadvantage when it
20:43
comes to
20:44
what guiding people through 80 of the
20:46
sales process you said eighty-eight
20:48
percent so yeah no yeah
20:49
it’s going to depend on businesses yeah
20:51
that’s like an average but there’s a
20:52
risk
20:53
but what we’re seeing is like that venn
20:54
diagram of sales over here and marketing
20:56
over here
20:57
marketing can take more and more of that
20:59
process and you can
21:00
put people mainly through uh the entire
21:03
sales process online and that’s
21:05
you know honestly what you want to go
21:06
after is is like a process where
21:09
you it’s automated right or or you can
21:13
or you can really um slim down maybe
21:16
your your sales people and and this
21:18
generates lead gen for you or um you
21:21
know
21:22
everything’s changing right automated
21:24
salesforce automate delegate eliminate
21:26
yeah i think that’s it
21:27
that’s the phrase yeah all right so um
21:29
let’s wrap up this podcast if you like
21:32
this podcast
21:33
please tell and by the way we’ve only
21:35
got one review on that article
21:36
uh you can find it on our on our website
21:38
so go check that out and leave a review
21:41
it’s on my linkedin um you know and yeah
21:44
you know we
21:45
we’re waiting for the new website uh and
21:47
we’re going to put it
21:48
on there and really how you should do
21:50
just so you know uh for like
21:52
agile or medium or even linkedin
21:55
what you should be doing is publishing
21:58
the long-form article on your website
22:00
and then writing summary versions to
22:02
push on there and then
22:03
get back like that’s actually the
22:05
correct structure i believe to set it up
22:07
yeah um you know we’re just working to
22:10
get
22:11
the ewr digital website up uh you know
22:13
this month
22:14
and then uh we’re gonna be moving a lot
22:17
of stuff around so
22:18
cool if you like this podcast please
22:20
tell three friends about the podcast
22:23
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22:26
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22:29
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22:31
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22:34
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22:36
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22:38
internet marketing service send them our
22:40
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22:41
referral partners
22:43
uh and we’ve got a lot of referral uh
22:45
situations where
22:46
we’re ending up compensating the people
22:48
who sent the referral to us
22:50
and we’ve got lots of ways it could be a
22:52
charity it could be
22:53
direct to you it could be free services
22:55
yeah it could be free services i just
22:57
had a meeting this morning
22:58
about that yeah yeah um you can get
23:01
transcripts video and audio of this
23:03
podcast
23:04
and we do best seo podcast.com we do
23:06
have all the transcripts okay
23:08
the another thing that i am doing that i
23:10
learned from the conference yeah right
23:11
was we we have the transcripts up we’ve
23:13
seo a lot of the transcripts
23:15
really uh we need to be converting those
23:17
like this was like a no-brainer
23:19
into like a blog format yeah right so
23:21
it’s short articles
23:22
yeah so it’s not your back and forth
23:24
yeah it’s more digestible yep um
23:26
and so being able to do that uh helps
23:28
improve the readability helps improve
23:30
your seo so
23:31
uh definitely learn something and if you
23:34
were gonna leave
23:35
matt a review of his article um
23:38
that’s on linkedin also please take the
23:40
time to leave us a review you can leave
23:42
that at ewebresults.com
23:44
g plus forgive the g plus that’s been
23:47
terminated it’s just easy to do and you
23:49
will remember it
23:50
so please go do that uh until the next
23:52
podcast uh you guys have made us one of
23:55
the most popular internet marketing
23:56
podcast
23:57
the most popular seo podcast uh thank
24:00
you
24:00
until the next podcast my name is chris
24:02
burris
24:05
[Music]
24:11
[Laughter]
24:15
and go we really need more buttons yeah
24:19
we need like the whole button kit right
24:20
yes
24:21
i’ll try not to get in that does it look
24:23
okay we’ll just lock it
24:25
it’s on the other side and you push the
24:26
lever down lean it forward the other
24:28
side
24:29
it’s my side the side closest to me and
24:31
there’s a little level
24:32
and you push it down yes right
24:35
two hours later and then there’s
24:39
the paddle okay fine
24:42
that was painful to watch you cross your
24:44
legs
24:46
it’s like i’m oh

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