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#478 - More PPC advertisers pause campaigns amid coronavirus upheaval by Ginny Marvin
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Home » Podcast » 2020 » #478 – More PPC advertisers pause campaigns amid coronavirus upheaval by Ginny Marvin

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Video Transcript
00:00
[Music]
00:10
hi
00:10
and welcome to the seo podcast unknown
00:12
secrets of internet marketing my name is
00:14
chris burris one of the owners here at
00:15
eweb results
00:16
uh my name is matt bertram i’m one of
00:18
the survivors here at e-web results one
00:21
of the survivors yeah this is a
00:23
another episode of our podcast it’s
00:25
going to be
00:26
less fun-filled we’re planning on
00:27
talking about the coronavirus but we do
00:30
want to stick to kind of our typical
00:31
process
00:32
um we are broadcasting live here from
00:35
houston texas
00:36
while we still can
00:39
we are under 10 people we if we are
00:41
under 10 people
00:42
uh we matt and i we are your results
00:44
rebels and i did want to start off with
00:46
a a testimonial that we got
00:49
it’s really pretty powerful it’s from
00:51
emseltz and is of course
00:53
five stars i’ve been building my website
00:56
for a few months and i listen to these
00:58
guys as often as possible
01:00
they really are the best seo podcast
01:03
here’s how i know
01:04
last week i officially caught up with
01:06
all their episodes and my first thought
01:08
was eh no big deal i want to keep
01:10
learning about seo i’ll just go find
01:12
another
01:12
podcast i’ve since spent a week
01:15
searching for something
01:16
anything that really worth a while but
01:19
so far i can’t find
01:20
any of the content i’m looking for
01:22
either it’s a million times too basic
01:24
for me
01:25
or it’s from a podcast that’s just
01:26
talking to experts about their growth
01:29
rather than giving actual tricks i can
01:31
use in my next piece of content
01:33
seriously team if you’re trying to
01:35
figure out how to get your content to
01:36
rank
01:37
this is the podcast to listen to as for
01:39
me i’ll just have to wait for the next
01:41
great listen
01:42
guess i’ll go write some blog articles
01:44
to pass the time that’s awesome
01:46
patif to you guys uh potiph to you m
01:48
seltzer
01:49
uh we really appreciate you it’s um
01:52
uplifting uh it’s great it’s why we do
01:55
this podcast and and actually why we’ve
01:57
kind of
01:58
gotten to the format that we’re in so
02:00
that we can deliver
02:02
a lot of value so i think if you just go
02:04
read a bunch of articles
02:05
you really gotta bounce id like there’s
02:07
there’s nothing that’s like
02:08
just do this it’s like hey this is kind
02:10
of what you need to do
02:12
and you got to bounce those ideas off of
02:14
other people and we’re kind of the other
02:15
people you get to bounce ideas off of
02:17
yeah i mean you can you can send us your
02:19
questions i i think that’s something
02:21
that he highlighted
02:22
is super important is a lot of people
02:25
have asked me hey when are you coming
02:26
out with the next podcast we are working
02:28
to be more consistent about that
02:30
um you know but what i can tell you is i
02:33
know seo is a moving target
02:35
things constantly change there’s
02:36
algorithm updates but really what we
02:39
teach you
02:39
is the right strategies to to help
02:43
the end user and that’s what google’s
02:45
always going after
02:46
so a lot of the basic concepts or even
02:49
advanced concepts that we talk about
02:51
like if i look back at all the different
02:53
things there might be some small tweaks
02:55
here and there but the fundamentals are
02:57
there
02:57
so don’t think that you have to listen
02:59
to the next podcast like the old ones
03:01
aren’t relevant they really are they
03:03
really are uh don’t listen to like a g
03:05
plus one yeah they’re going to be
03:07
something so there’s there’s
03:08
certain fundamental changes but but
03:10
overall
03:12
if you’re learning what we’re teaching
03:14
um
03:15
you’re going to be able to apply those
03:16
and and really you know like i’ll give
03:18
you an example like the same things you
03:20
should be doing on facebook
03:22
facebook made the change to say you know
03:24
what if you don’t do these things
03:26
we’re not going to show your content
03:27
yeah right so
03:29
if you’re looking for kind of the black
03:31
hat tactics that that’s really not what
03:33
you’re going to get here
03:34
um we’re giving you the wrong turn the
03:37
long-term fundamental
03:38
investment to make in your website in
03:41
your digital marketing
03:42
to rank properly and so if you go back
03:45
anything you learn
03:46
i believe you could apply it i’m
03:47
thinking back to you know you know
03:50
30 something podcasts back yeah and i’m
03:52
going
03:53
that’s still there’s still just little
03:55
tweaks that i would make
03:57
overall uh solid solid advice maybe the
04:00
content needs to be longer
04:01
[Laughter]
04:03
maybe it needs to incorporate more
04:04
videos the sound quality might not be
04:06
that yeah
04:07
exactly we’ve gotten that taken care of
04:10
um so yeah we wanted to to to jump in i
04:13
will say
04:14
uh again sticking with a form format uh
04:17
if if you’ve got if you’re in a position
04:19
to and you can we would appreciate
04:20
you to uh share like or follow us
04:24
yeah yeah
04:31
so please do that make sure you share
04:33
like and follow us
04:34
if you’re watching us on youtube
04:36
subscribe and follow um
04:37
that would be much appreciated we’re
04:39
going to jump into this it’s a search
04:40
engine land
04:41
article uh and matt had actually put
04:43
together a video
04:45
um i think that’s an in-house video
04:47
right for yeah i mean i i’ve put some
04:48
stuff out on linkedin
04:50
i need to get it transferred over to
04:51
youtube there’s a lot of questions that
04:53
people have been asking me right so i’ve
04:55
kind of you know short format
04:57
answer those questions so uh we are
05:00
redoing
05:00
redoing our uh youtube and um you know
05:03
kind of going with a different social
05:04
media strategy
05:05
but my linkedin right now is where i’m
05:08
putting out a lot of the
05:09
most current content uh but we will
05:12
be syndicated yeah everywhere and so
05:14
that was kind of the genesis
05:16
like the coronavirus is is changing
05:18
everything we’re currently like
05:20
in an empty office everybody’s working
05:22
from home so
05:23
uh it’s probably the case that if you’re
05:24
watching this uh
05:26
and you’re in a situation where you can
05:29
actually work from home you’re probably
05:30
working from home
05:31
so um so that changes some things and it
05:34
changes a whole lot of things
05:36
uh i know uh in my other business
05:39
it’s we ship products so everybody has
05:42
to be
05:42
at work in order to ship products and
05:44
we’ll be there until
05:46
and if and i don’t think this will
05:47
happen shelter in place yeah it’s coming
05:50
yeah you think yeah um yeah i’m not sure
05:53
because
05:53
like how are you going to get your
05:54
toiletries how are you going to get your
05:56
supplies
05:56
for emergency like yeah i think the
05:59
grocery store
06:00
the pharmacy is going to be open and you
06:02
know i can’t think of one or two other
06:03
things but really
06:05
um i i mean we’re just slowly so
06:07
remember a shelter in place would
06:09
potentially close down amazon
06:11
right well amazon you know is only
06:13
shipping essentials right now well so
06:15
that’s actually not true
06:16
yeah so they they sent out that’s what
06:18
they said they sent out a message
06:20
because i actually ship products into
06:22
amazon and they get shipped out from
06:23
amazon and the message they said is
06:25
hey we don’t have the capacity to accept
06:28
inbound orders so if you want to ship
06:30
that mattress i’m just
06:32
those chairs don’t do we’re not going to
06:34
accept them
06:35
and then i’m like okay is that returned
06:38
that’s
06:39
no that’s just so say for amazon prime
06:42
amazon warehouses have to have the
06:44
product yeah right and so you ship them
06:46
to amazon and they warehouse them and
06:47
they ship them from their stock
06:49
um so what they’re saying what they said
06:51
in the email was we’re not accepting
06:53
stuff but then we went into the
06:54
interface and and we were actually able
06:56
to send now
06:57
i have a supplement and so maybe we get
06:59
get a pass
07:00
right yeah and maybe it’s true that they
07:02
won’t accept shares but they will accept
07:04
our product no i mean your product does
07:06
boost the immunity it does boost the
07:07
immune system and so
07:09
that might be a legitimate thing now if
07:12
if amazon needs to be in a place to
07:14
continue to deliver household goods then
07:17
my company
07:18
should have that equal capacity right
07:20
yeah yeah so
07:21
um they could come in and say are you
07:23
seeing anything with like fedex or
07:25
anything like that
07:26
we haven’t they’re shipping routes we
07:27
haven’t seen those and i actually don’t
07:30
anticipate because they really work
07:32
pretty independently they’re not in
07:34
close
07:34
human proximity to other people they’re
07:36
delivering dry goods it’s kind of well
07:38
established that the coronavirus can’t
07:40
exist on boxes and things and in fact
07:44
my other company will be sending out an
07:45
email to our clients just saying hey you
07:46
can receive packages let’s just be clear
07:49
we’ll keep this this moving yeah um so i
07:51
think that the delivery side of things
07:53
is going to continue
07:54
yeah unless something changes like
07:56
unless it becomes well did you know that
07:58
uh walmart there’s like 30 percent more
08:01
open accounts
08:02
like online right so so
08:05
people that are already shopping at
08:06
walmart low price hey they’re they’re
08:08
they’re setting up their ee let’s do it
08:10
online account right
08:12
so i think we’re seeing this big big
08:14
shift there um you know delivery is
08:16
uh trending up um a lot of businesses
08:19
and then i think uber or what you know
08:22
whatever favor
08:23
like cut the service fee or drop the
08:26
services
08:26
so so everybody’s trying to kind of
08:28
mitigate what what’s going on
08:30
um but i do think that certain
08:31
industries are getting hit hard
08:33
like tourism and airlines and all that
08:35
and government’s going to
08:36
come in there i guess but there’s other
08:38
industries that
08:40
are are really doing quite well yeah
08:42
yeah
08:43
and so this is an article it’s actually
08:45
from search engine land
08:46
uh more ppc advertisers pause campaigns
08:49
and
08:50
you know amid coronavirus upheaval and
08:53
and kind of the video you put together
08:54
so we’re going to be talking about a lot
08:55
of
08:56
a lot of stuff outside of this article
08:57
but this will be kind of the framework
08:59
for sure for the article
09:00
um did you have any well i just uh you
09:03
know as
09:03
we were reading uh this article to talk
09:06
about yeah
09:07
one of our clients came in and said that
09:09
they’re going to
09:10
pause ppc yeah keep seo come back
09:13
stronger than ever
09:14
on the other side of this um they are a
09:17
gem
09:17
and so you know gym gyms are one of the
09:20
kind of industries that are are getting
09:21
hit but we can talk about something yeah
09:23
because they’re saying
09:23
like i don’t know like anything where
09:25
there’s a congregation of people
09:27
is issues is if it hasn’t been hit like
09:29
i don’t think it’s been hit in houston
09:30
yet like they haven’t shut it down in
09:32
houston yet i know it’s saint patty’s
09:34
day they kind of
09:37
i will tell you the spring breakers like
09:38
don’t care like
09:40
well i mean i saw some pictures so you
09:42
know in miami they shut down the beauty
09:44
well
09:45
yeah they started kicking people off
09:46
they shut down the beach yeah
09:48
and the bars are closed yeah no i know i
09:50
know but i saw pictures of a lot of
09:52
people
09:53
on beaches in congregated areas and not
09:56
only that
09:57
like the pictures i saw like at o’hare
09:59
and like some of the new york airports
10:01
when they were shutting everything down
10:02
like it looked just like a cluster like
10:04
that’s the absolute not well that’s what
10:07
you don’t want to have
10:08
so so you know but but again i think i
10:11
think that
10:12
right now we’re really not in the
10:15
exponential piece of this curve even
10:16
though
10:17
since yesterday it’s a forty percent
10:19
increase okay in cases
10:21
and and yeah but even though i still but
10:23
a lot of that a lot of that has to do
10:24
with
10:25
how many they’re testing like sure okay
10:28
let’s get in
10:29
let’s talk about how it affects
10:30
marketing that’s not yeah yeah yeah
10:32
anyway it’s it’s trying times right and
10:34
that’s that’s we’re at
10:36
it’s it’s actually surprising so this
10:37
this article is uh from
10:39
uh jenny uh maven maven
10:42
jenny maven she’s written a number of
10:44
articles for search engine land
10:46
uh really good article it’s surprising
10:48
how fast things have changed in just a
10:50
couple of days like
10:51
you know it feels like last week there
10:52
was no problem and then this week
10:54
it’s all problems right well i think
10:57
people are still in kind of deer in
10:58
headphones yeah like i mean i’ve been
10:59
i’ve been kind of
11:00
seeing this coming we’ve been kind of
11:02
pivoting internally of some things that
11:04
we’re offering which we can
11:05
go through but um and helping clients to
11:08
shift their focus so that that
11:10
that doing doing the the free strategy
11:12
sessions
11:13
uh for existing clients has been helpful
11:16
on kind of changing that messaging
11:17
because because there’s usually
11:19
messaging that you can get
11:20
and and really in adversity there
11:22
usually is a silver lining
11:24
it’s a half glass full half glass empty
11:26
kind of situation um
11:27
they’ve seen a lot of campaigns suddenly
11:29
paused travel especially right you can’t
11:32
fly now what’s interesting
11:33
is even travel agents who tend to book
11:36
a year out have gone on pause right so
11:40
nobody’s even thinking about
11:41
taking the veg like prior to coronavirus
11:44
you would book your vacation a year out
11:46
i i don’t think anybody’s anticipating
11:49
although it’s possible
11:50
that this continues for a full year um
11:53
but people aren’t looking you know our
11:55
schools are getting shut down
11:56
uh for a year right some of them are
11:58
starting to close down i
11:59
i think it’s gonna be a great buying
12:01
opportunity yeah okay
12:03
i think it’s a supply and demand issue
12:05
um uh you know
12:07
i would love to go on a cruise um in in
12:10
on the other side of this thing and i
12:11
think that um there
12:13
there’s gonna be a lot to buy it soon
12:14
yeah there’s gonna be a lot of specials
12:16
right but then you’re
12:16
then you’re just it’s the risk
12:18
assessment of is it gonna be done by
12:19
here
12:20
or is it gonna be done by here i mean
12:21
they might not be letting you poke them
12:23
out
12:23
right and like i’ve never seen the whole
12:25
world shut down i mean have
12:27
i mean no that’s it happened that no
12:30
that was a dream no like it’s
12:33
it’s it’s crazy i mean we’ve had
12:35
conversations about you know your role
12:37
as ceo and it’s like
12:38
yeah uh matt i thought on your resume
12:41
you could handle
12:42
everything you’ve ever seen you’re like
12:44
that’s right i just have never seen this
12:46
before
12:48
nor has any other ceo on the planet so
12:51
um
12:52
it’s it’s definitely crazy times but
12:55
car dealerships are showing decline or
12:57
turned off campaigns event venues of
12:59
course
13:00
restaurants are shifting towards um
13:03
delivery or pickup delivery or paper i
13:05
mean hotels crazy like those need to be
13:07
converted i guess to
13:09
hospitals i i don’t i don’t know all
13:11
this space on a month over month night
13:13
overnight
13:13
that’s inventory that’s just lost
13:16
revenue
13:17
yeah it’s that revenues you can never
13:18
get it back like yeah it’s
13:20
it’s revenue that can be any any event
13:22
any events like
13:23
event industry like so i was at at the
13:26
pod fest
13:26
yeah you know and that was probably the
13:28
last marketing conference while i was
13:30
there
13:30
cases started popping up in florida yeah
13:35
i was seen on social media you know
13:37
south by southwest being canceled like
13:38
you know everything music festivals it
13:40
was just
13:42
i saw that some article that said south
13:45
by southwest canceling
13:46
could cause it to never happen again
13:48
like we may not have south by southwest
13:51
next yeah that’s what i heard i don’t
13:52
know i mean it’s because the financial i
13:54
mean look at this
13:54
i think this is yeah see this from south
13:56
by southwest 2016.
13:58
yeah just because the financial cost
14:00
like when they could put the company
14:02
under
14:02
what isn’t there isn’t there like
14:03
business business insurance like
14:05
i i know gyms there’s business insurance
14:08
for gyms
14:09
there’s business insurance yeah and
14:11
there’s do you have business insurance
14:13
right there’s two
14:14
yeah well i think i mean the lost
14:16
revenue
14:17
yeah is absolutely incredible yeah um
14:20
of what’s unprecedented right now yeah
14:22
and and and
14:23
really uh she goes on to say that travel
14:26
is just the tip of the spear many
14:27
markets
14:28
yes 62 in digital media spin by travel
14:31
sectors down
14:32
a contraction of 62 it’s just crazy
14:35
first two weeks versus
14:36
uh march versus many competitors have
14:39
pulled out entirely
14:40
cpcs have uh plummeted so cost per click
14:43
has
14:44
plummeted because it’s an auction based
14:45
system so if
14:47
there’s less people bidding on it then
14:48
the price is going to go way down so
14:50
if you’re kind of the person who is like
14:53
maybe the plumbing business or whatever
14:55
if you mainta you may not even need to
14:58
change your budget you’ll just end up
14:59
spending less
15:00
right spending less or get yeah your
15:02
your customer acquisition cost is going
15:04
to go down
15:05
right because you’re probably going to
15:06
get more leads you know i think that
15:09
you know demand-based services are are
15:11
still
15:12
are still there yeah like the economy’s
15:14
not completely shutting down
15:15
i know um uh in in my neighborhoods like
15:18
a new build neighborhood they’re
15:19
building houses like
15:20
you wouldn’t know anything’s going on
15:22
okay like like we got
15:24
i mean there’s like five different
15:25
trucks there they’re pouring cement like
15:27
and interest rates have gone down so
15:29
we’ve seen the mortgage industry there’s
15:30
some clients in
15:31
in that space yeah real estate the
15:34
money’s still flowing there
15:35
um i mean it could get hit right like we
15:37
don’t this is just the beginning of it
15:40
but right now there’s so much in the
15:42
works yep things are not
15:43
slowing down on on that side of things
15:46
yeah yeah absolutely
15:47
um so jim tim jensen of clicks
15:51
marketing said i would say most clients
15:53
are noticing a definite drop in leads
15:55
and a general decrease in buying
15:56
interest and i think that depends on the
15:58
industry that’s that’s the thing
16:00
now it’s not all doom and gloom we do
16:02
understand that many sectors and
16:04
businesses will see skyrocketing demand
16:06
during this time and like we said it may
16:08
be the case that you can hold your
16:10
budget steady um if you’re in a position
16:12
where you can still
16:13
provide a service that people are
16:15
interested in you hold your budget
16:16
steady and you actually get more bang
16:18
for your buck
16:18
right yeah i mean i you might have to
16:21
pivot
16:22
what you’re offering you need to
16:23
definitely pivot the message to connect
16:25
um what’s the promise that you have to
16:27
your customers
16:28
uh how how do you shift that um you know
16:31
like online learning conferencing i
16:34
actually made a list here
16:36
you know anything anything virtual um
16:40
what is this uh yeah that’s publishers
16:43
uh if you’re doing online consulting you
16:45
know there’s pivots of
16:46
uh basically if you’re doing coaching or
16:49
you’re
16:49
like or you’re doing even personal
16:51
training you can pivot to do that
16:53
um anything you can do from at home tech
16:55
services
16:56
um people are gonna be sitting in front
16:58
of a computer streaming services
17:00
uh video conference scenes blowing up um
17:03
i think that there’s a lot of uh
17:05
i think there’s a lot of opportunity you
17:07
gotta kind of uh you know
17:09
fit what your brand messages um and
17:12
figure out
17:13
what you’re saying but we’re seeing
17:14
social media way up yeah okay social
17:16
media
17:17
screen time way up search volume is
17:20
actually way up so people are having
17:21
more time to do research
17:23
um you know people are also looking for
17:25
community updates or
17:26
virus updates entertainment absolutely
17:29
blowing up yeah okay like maybe not
17:31
in theater movies okay but everything’s
17:34
definitely
17:34
video games uh streaming
17:37
i i don’t know what’s going on with
17:38
netflix i don’t know if too many people
17:40
are on it’s crashing the server like
17:41
netflix has been kind of
17:43
you know so this is just me yeah an
17:45
interesting note i was tuning in to a
17:47
zoom conference right
17:49
it may not have been zoom but a similar
17:50
conference and there was a note across
17:52
the
17:52
red note across the top that said um due
17:55
to increased demand
17:56
dial-in numbers may not be available
17:59
right so
18:00
to dial into the call instead of to
18:02
connect through the internet
18:03
it you know you’ve got a limited number
18:05
of circuits that are designed to get
18:06
into it and so they’re actually going to
18:08
bump
18:09
the bandwidth is crazy zoom zoom it’s
18:11
time to buy zoom stock actually
18:13
well so we we’ve we’re going to do a
18:16
like a webinar to go into some of this
18:18
stuff more in depth and yeah
18:19
and we’ve evaluated a number of
18:21
different platforms and really we’ve
18:22
seen zoom as kind of like the go-to or
18:24
preferred
18:25
yeah so so we’ve moved to paid uh zoom
18:28
account yep
18:28
um you know like here here’s some of the
18:31
ideas i
18:32
you know that we could we could talk
18:33
about right um
18:35
and what i talked about with our
18:37
existing clients is you know look at
18:39
your digital presence
18:40
okay is is your website representative
18:42
your brand
18:43
yeah can you offer a full customer
18:46
experience like
18:47
your showroom like your products your
18:49
services
18:50
can they be highlighted online based on
18:52
like the data point from
18:54
you know other podcasts we’ve talked
18:55
about 88 of people
18:57
uh are through the buy-in funnel before
18:59
uh they even pick up the phone
19:00
right uh remarketing okay content
19:04
marketing
19:04
hitting up your email list the push
19:06
notifications the text messages
19:08
uh your existing client base maybe come
19:10
up with a special offer
19:11
right right um stay top of mind uh
19:14
if you have to reduce okay if you have
19:17
to reduce space
19:18
overall you need to if you’ve been
19:21
putting money in seo or kind of
19:23
investments online social media
19:25
all that sort of thing like organic
19:27
stuff right i would keep it going
19:29
or you’re going to lose position you
19:31
don’t want to lose the traction
19:33
yeah like google guidelines are looking
19:36
for that kind of consistency yeah
19:38
and i haven’t seen anything of google
19:40
saying hey we’re gonna
19:41
because peop businesses are shut down
19:42
change we’re gonna change our algorithm
19:44
right
19:44
so i think that there’s a real
19:46
opportunity to position yourself right
19:49
um you know if you’re running ads like
19:52
supply and demand i think running some
19:53
facebook ads
19:54
right now uh change that conversation to
19:56
your target market
19:58
uh is is phenomenal your email list
20:01
people are still in shock they don’t
20:02
know what to think
20:03
i don’t think this is going anywhere you
20:06
you need to you need to potentially
20:07
pivot or figure out how to operate in
20:09
this environment also
20:10
ship stuff where it’s sanitary like hey
20:13
maybe
20:13
you’re putting in like like you need to
20:16
wipe the box down or some kind of
20:17
recommendation i i don’t know i mean
20:19
there’s a lot of
20:20
things that we don’t know of what’s
20:21
going on um because this is really
20:24
unprecedented
20:25
uh we’ve been talking about now is a
20:27
great time to build expertise and
20:29
authority
20:29
right right and so you know if any of
20:32
you out there we are going to be opening
20:33
up our podcast pitching services
20:35
uh we’ve been uh building that into one
20:37
of one of the best ways to establish
20:39
yourself as an expert
20:41
right yeah yeah i mean so so so we’re
20:44
seeing a lot of the larger podcasts
20:46
where they’re booked out like
20:47
a year or two in advance they’re opening
20:49
up slots
20:50
chris and i have been getting on a lot
20:52
of different podcasts um
20:54
and then for our existing client base
20:56
we’ve been doing that as well
20:57
we are going to be opening up that
20:59
service in about a week
21:01
um you know like i think that i think
21:03
that there’s a lot of different ways
21:05
to handle this but figuring out how to
21:07
operate online and if you’re in a brick
21:09
and mortar business and you haven’t gone
21:10
online
21:11
now is the absolute time to do it all
21:14
the things we talked about
21:15
in our other podcast about some of these
21:17
trends that are happening like video
21:20
you don’t have to have a videographer
21:22
come and shoot
21:23
i can tell you you do want it 4k um you
21:26
do
21:26
want in certain instances a professional
21:28
shot um
21:30
you know but if you’re concerned about
21:32
that produce some content like
21:34
people want to connect with you that’s
21:36
where video turn on the video
21:37
conferencing yeah
21:38
don’t just do the dial and because
21:40
there’s a lot of i guess
21:42
what is it communication psychology all
21:45
that
21:45
that’s communicated uh not just through
21:48
through the face yeah
21:49
through the face gestures so so we
21:52
we encourage our account managers you
21:54
need to have your camera on you need it
21:56
you need to you need to talk to your
21:57
customers we actually
21:58
have a lot of customers all across the
22:00
u.s and even
22:01
uh globally right and so what i can tell
22:04
you is
22:05
some of them we’ve never met yeah like
22:07
and we’ve had clients for
22:08
five years or longer and never met them
22:10
we’ve never met like i want to change
22:12
that yeah that was on my agenda to
22:14
change this year
22:15
but you can’t travel we’ll see but but
22:18
but we’ve already been doing that
22:20
right and um there there’s a lot of
22:22
things that you want to think through
22:24
how you want to do it
22:25
if you want to do a strategy session
22:28
um we are going to be doing a a group
22:30
webinar but but one-on-one
22:32
strategy strategy is going to be be paid
22:34
um that that is
22:36
one of the opportunities right like if
22:38
you’re doing life coaching or business
22:39
coaching that you can still do
22:41
yeah uh if you have a job and you’re
22:43
concerned about your job it might be
22:44
time
22:45
to think about digital marketing and say
22:47
hey i need to get my side gig going
22:49
like i need to be able to run
22:51
autonomously
22:52
i think that digital marketing
22:56
is going to be more important than ever
22:57
and that customer experience online is
22:59
going to be more important than ever
23:00
because that’s almost the only way
23:02
you’re going to be able to interact with
23:03
people yeah
23:04
like whatever your face-to-face uh
23:06
abilities to
23:08
convert a client are going to go away
23:09
they’re going to become digital
23:11
yeah i i think the trend line’s going to
23:13
continue to change i mean
23:15
like it like something i just thought
23:16
about right like if you’re worried about
23:18
like a magazine
23:19
that’s being printed like you would
23:21
rather touch your own device
23:22
than even touch them like i i just think
23:24
for for a number of different reasons
23:26
maybe that one’s not
23:27
that that strong of an argument i don’t
23:29
know but for all these different reasons
23:31
i think they’re
23:32
coalescing in that where people need to
23:36
be spending their money right
23:37
is in on some medium online
23:40
to reach people to stay in front of
23:42
people to communicate your message
23:45
to represent your brand to uh target
23:47
that mind share
23:49
and and either position yourself for the
23:51
other side of this or
23:52
like a lot of us figuring out how to
23:54
operate through this because i think
23:56
that there’s some businesses
23:57
that are just kind of like i’m gonna
23:59
wait it out yeah like
24:00
i i would advise against that like i
24:03
think that this is going to be prolonged
24:05
yeah okay and and if the better you can
24:07
operate
24:08
in this environment the stronger you’ll
24:10
be on the other side on the other side
24:12
okay
24:12
so that that’s kind of my my two cents
24:15
maybe come up with like a cta special
24:16
offer i think that that’s super
24:18
super important um you know we’re i’m
24:21
gonna go into some of this stuff
24:23
in more depth on that webinar yeah on
24:25
the webinar so
24:26
uh be looking out for that again also my
24:29
linkedin that’s probably the best way to
24:31
get me but we’ll be pushing it out
24:32
across all platforms yeah so gina marvin
24:35
patif to you thank you for putting this
24:37
article together
24:38
thanks i know you’ve been fairly doing
24:40
it
24:41
doing a lot of stuff boom oh a lot of
24:43
stuff oh man
24:47
what’s it not doing in this room um to
24:50
you guys who are listening
24:51
like just be safe uh be be strategic in
24:55
what you’re doing you know there’s a lot
24:56
of like
24:56
stay calm and and think clearly about
24:58
what you’re doing
25:00
don’t panic stay healthy drink a lot of
25:02
water take care of yourself like you
25:04
want a strong immune system
25:05
uh from what i’m seeing like like this
25:08
is going to be inevitable yeah like
25:09
we’re just kind of
25:10
slowing it down to prepare for it and
25:12
maybe lengthen it over
25:14
uh a longer barrier a longer period of
25:15
time so we can handle it better
25:17
uh but but i think it’s i think it’s
25:19
coming um and just
25:21
you know to take care of yourself and uh
25:23
be smart you know yeah
25:24
so and and thank you for tuning in thank
25:27
you for being so supportive
25:29
the next one might be remote yeah yeah
25:31
we might be
25:32
sheltering in place we’ll be like max
25:34
headroom from uh
25:36
the max headroom show um so anyway you
25:38
guys have made us the most popular
25:40
internet marketing
25:41
pod one of the most popular internet
25:42
marketing the most popular seo podcast
25:44
i would like to be one of the top small
25:46
business partners small business
25:47
partners
25:48
a large business plan like cfo shouldn’t
25:51
we just
25:51
you know nudge out joe rogan isn’t that
25:53
should that be the you know my table
25:55
i don’t know for any of you that are
25:57
kind of in my inner circle have seen
25:59
uh the table with the ewr media yeah
26:02
built in yeah like and also joe rogan
26:04
doesn’t have a like a website page
26:06
yeah okay like or i can’t find it you
26:08
just called it a website page
26:10
well i don’t i don’t really know like i
26:12
can’t find anything that he has online
26:15
um you know like i’ve learned so much
26:18
about like
26:18
what what we could be doing and and how
26:21
uh to to really grow uh the podcast
26:25
and treat it as a business and and we’re
26:26
gonna try to do a better job of that i
26:28
think y’all like the content
26:30
um and and we could be doing a better
26:31
job and and we’re we’re gonna attempt to
26:34
do that
26:34
right because we think that this medium
26:36
is also gonna attempt to do that we’re
26:38
going to do that we’re definitely going
26:39
to do that definitely going to do that
26:40
anyway
26:41
thank you guys if you are interested in
26:43
um growing your business right and we
26:45
know it’s troubling times and
26:47
what’s typically true is you cannot
26:49
contract yourself to a successful
26:51
business
26:52
right that’s just not what happens
26:54
you’ve got to grow through
26:55
uh the challenges that you have if i
26:57
look at businesses okay
26:58
if i look at businesses businesses that
27:02
you have utilized internet marketing or
27:04
utilize seo and have it in one year’s
27:06
time
27:07
always the business that’s done the the
27:10
seo
27:11
has grown and other businesses of like
27:13
referrals or
27:14
you know different things or sales
27:16
people or whatever
27:17
it’s not considered fairly stagnant yeah
27:19
like like i believe for
27:22
it should be the core spending yeah for
27:24
for any business that’s operating today
27:27
um you know yeah that’s my that’s my
27:30
opinion that’s the ones that i look
27:31
through what i’ve seen
27:32
from all different industries so um
27:35
so thank you guys for making us this
27:38
popular podcast
27:40
um if you’re interested in growing your
27:42
business you want to do some strategy
27:43
sessions and try and understand
27:45
where you could extract some value from
27:47
this changing environment we have
27:49
experts who are
27:50
standing by to help you uh do that you
27:52
can call ewebresults for increased
27:54
revenue in your business i don’t know if
27:55
you want to call us right now
27:57
okay because we might not have anybody
27:58
in the office oh okay so i would go to
28:00
the website
28:01
and just say uh fill out the contact yes
28:04
the contact or bestseopodcast.com uh
28:07
we’re gonna be offering the
28:08
the profit plans there the the mini
28:10
consulting and then the agencies
28:12
kind of the the longer half day you know
28:16
three-fourths a day uh strategy session
28:18
so we’re going to have
28:19
kind of the short-term consulting or
28:21
that kind of hourly consulting
28:23
and then we’ll have the full workshops
28:25
as well so
28:26
businesses or if you just need some
28:28
direction that will be on best of
28:30
superstar yeah so
28:31
excellent so uh so yeah don’t call us
28:34
just go
28:34
there uh we were filmed live here at 599
28:38
west 34th street excuse me that’s the
28:40
old address
28:41
uh yeah i know i was like
28:47
105. northwest freeway houston texas
28:50
seven seven zero four zero sweet 515. oh
28:53
sweet
28:54
the entire fifth floor well you know
28:57
there’s a whole co-working space here
28:59
we were planning on doing some uh you
29:01
know weekly trainings uh we’re gonna do
29:04
a mastermind down the road
29:06
it might all be a webinar it might all
29:08
be online i’ll be online
29:10
so thank you guys for tuning in uh we
29:13
really appreciate you
29:14
until the next podcast my name is chris
29:16
burris bye bye for now
29:18
[Music]
29:30
have we ever redone a whole podcast no
29:32
i’ve already done podcasts
29:34
like i’ve gotten to the end it’s hard
29:37
it’s hard because i’m like that was so
29:38
good
29:43
it’s good okay all right

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