My name is Jeff Campbell, and I work as a marketing associate with ready arc welder rentals, which is an air gas company. And I just wanted to give my personal feedback on AWR digital and the work they’ve done for us in not only SEO, but digital marketing. Over the past three years, we had worked previously with offshore SEO companies and some of the bigger name companies here in north America. And my experience with previous companies was that, you know, there was a tendency to promise, promise big and to build big, but the deliverables were really, you know, a series of automated reports and not much in the way of actual work being done.
I had been listening to the best SEO podcast for about 10 years, and I learned most of what I know about SEO from these guys at the AWR. So I thought I’d hire, give, you know, Matt and his team, a chance to, you know, pitch what they could do for us. So we started off with them. We’ve had really great results and we’ve seen just a continuous improvement in our rankings working with DWR. And I think the real key to why they’re so successful is that they’re really dedicated to staying on top of the latest, you know, developments with SEO. It’s a, as we know a moving target, they’re really committed to a relentless experimentation to find out what’s working. Now. There’s a lot of people who will tell you what works, but these guys will try things.
CRO testimonial.com, amazing how it all blends together. Hey, I think we should jump into our article today. We’re going to be talking about core web vitals and this is pretty important stuff and it gets, it’s got, I’m gonna, like, there should be warning. It’s gonna get pretty technical. And this particular version, this articles by Jan gunman and its core web vitals, getting ready for a Google’s page experience, ranking factor update, by the way that’s already happened. Right? So this is about getting caught up if you got kinda damaged at that. And let’s just jump right in. So core web vitals, the new user experience metrics from Google are made up of three metrics that webmasters and SEOs will have to keep in mind in the future.
So that experience is, can be pretty brutal and it makes sense to have these metrics goes, you know, Google’s an algorithm and it can’t just be like, oh, that’s a good experience for some, and that’s a bad experience for some, it’s gotta be like, here’s the data that we’re going to use. So we’re going to jump into all of this core web vitals are measured with field data that Google has provided in multiple reports and tools. So you can get actually get a hold of this data and includes lighthouse, spades, page speed insights, and Google developer tools. They’re made up of three metrics. It’s the largest content paint. And we’ll get into the details of this abbreviated LCP. The first input delay, if ID and cumulative layout shift CLS, which is the one were just talking about.
All right. Cause we’ve got really three sections to cover. We’ll jump into these kind of format as we’re moving forward is, Hey, what is it? And like, you know, some particulars about it and what Google thinks is good or bad about it. And then things that you can do to make it better on your website. Right? So it’s a really good, a good format. Let’s see. Is there anything we don’t need that sits on search Google search console? It describes in gray, you can actually in Google search console, look at the individual URLs and see which ones are green, yellow, and red. From this perspective, it’s also looking at the core web vitals separately on mobile and on desktop. Right? So be aware of that and be aware.
It was like a billion dollars a year. I have, I have the data somewhere on the, but it’s still important. Right? And, and what’s really good about a lot of this stuff is, you know, sometimes people are like, well, you’ve all SEO optimized my site now on page SEO. And one-time optimization is a whole nother story, which we I’m writing an article on right now because it is certainly an issue, but technical stuff typically on setting up what loads, when, unless you’re adding new stuff to the page, it’s typically a one-time setup right now. If you’re using existing images, right? You optimize them, you upload them one time. Now we do have a process and we do try to hand off to clients, Hey, if someone internally is going to maintain your site, here’s our process.
So if they’re not essential to that first input or reducing that first incident, or they’re extending the first input delay, like focus on those and figure out how to chop them out altogether. And, and next, this is the third one, right? Cumulative layout shift CLS. It’s the visual stability of the website. And we talked about this where that damn button moves, right? You’re like, I want to cancel it. Oops. I just placed an order, which we know. I mean, we’ve all been on websites. You’re like those bastards did that on purpose,
So you got a thousand percent layout shifts score, not good, but let’s just say, it’s, you know, you’re like a right sidebar and the right sidebar shifts while your right side bar may be makes up, you know, 10 to 20% of the website. If it ships shifts 10%, then you’re not having as big of an impact. The layout shifts score is a product. These two values and lives zero and one. So whatever my calculation I just did in my head was wrong. Google says anything below 0.1 is good, anything higher than 0.2, five is poor and anything in the middle, anything in between needs improvement. So,
So it may not be something that, you know, as a matter of fact, because it could be different sized banner ads or visual ads going there. But look at the data, they’ll provide you data so that, you know, what is typically there and secure that space. Number three, dynamic content elements like newsletters or special offer banners related content blocks or GDPR info positioned as blocks. And the main content of the page are, can result in layout shift, Google, again, reprimand recommends using placeholder elements. And then finally, this is interesting. It wouldn’t have been on my radar right away, but web fonts. So, so imagine you’ve got a font that’s a little bit bigger and it defaults it hasn’t downloaded the font.
So it’s showing say a smaller font as a default font, and then your font finally loads, and it shifts everything down. It’s advisable to preload the fonts. So that’s really core web vitals. There’s a great article by Jan Grundman. And he actually goes into an example. If you want to go find the article, exact title, core web vitals, getting ready for Google’s page experience, ranking factor update, which is a mouthful in itself, but there is a, a fashion house. Chloe optimizes their core web values. It’s actually a video that talks about them, at least improving their co largest content, painful content, full paint metric reduced from 2.9 to 1.5 seconds. I didn’t get a chance to watch it. I would imagine if that’s something you wanna learn how to do, that’d be a good video to jump into.
They’re not, they’re being a lot pickier about what they’re indexing and not indexing in the sense that they like don’t want to spam up the results. And they’re just, unindexed in it. Like you need to go into discovered, but not indexed. It’s an option in Google search console and see what’s happening. And then also look at why. And so fonts, spacing, layout. There’s a lot of things that Google is looking at to decide if it wants to keep your page in the rankings. If you do not show up, if you’re like doing nap listings, or if you have links or anything like that, if they’re showing up in the Google search results, they’re not being taken into consideration, right?
So, you know, going into a search console for your website, what you can control, it’s absolutely critical and really be using search console to look at numbers, not necessarily some of the other tools out there. I think the tools out there give you an indicator of what to do, but you know, it’s always as good as like the data they have and some of them have their own spiders, their own, you know, search engines, that sort of thing. But Google data, if you’re trying to rank in Google, go to the source, right. And just know that we’re talking about this because Google is starting to release some of that data more and more where before they were really hiding it, you had to pay for it. And you know, this is certainly happening.