31:05

#397 – AdWords and Bing Secrets Every PPC Marketer Should Know

November 27, 2017

Join Chris and Matt for a great Thanksgiving discussion on “6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know” by Lisa Raehsler at Search Engine Journal. This article features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela.

TRANSCRIPT:

Chris: Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.

Matt: My name is Matt Bertram, your turkey hunter.

Chris: Turkey hunter. I better be careful, if you’re watching the video, you can understand why I should be careful. Welcome back to another fun-filled edition of our podcast, this is our pre-Thanksgiving podcast. So in honor of the pre-Thanksgiving podcast, I have a turkey on my head. As always, we have a tip from our previous podcast, and that tip is…

Matt: Yes, “Last minute SEO for the holidays, it’s a bad idea. Work on your Google My Business.”

Chris: So if you’ve postponed until the last minute, which is a a bad idea– by the way you should still do stuff. The first thing you should focus on from an SEO perspective is your Google My Business listing. Make sure it’s right, and make sure you’ve got all your images, your videos, you’ve optimized the content for your keywords and you’ll do better than if you don’t do that.

Matt: Fill it all up, Google counts it all.

Chris: Share. Like. Follow.

Chris & Matt: Boom!

Chris: Alright, let’s see. So, we are broadcasting live here from Houston, Texas. And we are your turkey experts for today. I got a review, I just wanted to jump into this review real quick. This is from Shawn Anderson, it is of course…

Chris & Matt: 5 stars!

Chris: It says– it was actually last week, and it actually says, “Five star service… Thank you!”

Matt: That’s the errant 5-star review.

Chris: 5 star– oh you’re the one who coordinated that?

Matt: Yes.

Person: 15-minute call, yeah.

Chris: Boom! 15-minute call Shawn. He got lots of value and decided to give us…

Chris & Matt: 5 stars!

Chris: If you like the content that we give you, this is all about you. Then you’ll probably be interested in five online marketing mistakes that can tank your business, and how to avoid them. You can get those by going to eWebResults.com/SEOTip.

Matt: Or the homepage.

Chris: Or the–

Matt: And it’s a big button. There’s multiple ways.

Chris: You can’t miss the big button.

Matt: Yeah.

Chris: Actually, could you open that door? I think that we get a lot more echo if that door is closed.

Matt: More echo!

Chris: Alright, so we have a teaser. We have a really cool article today. This article is, “6 AdWords & Bing Ads secrets every PPC marketer should know.” What’s really cool about this article–

Matt: One of my mentors? Isn’t it?

Chris: Isn’t it? Isn’t it?

Matt: Yes.

Chris: Oh, you got the book there, right?

Matt: Read this book people.

Chris: Very cool. Lisa Raehsler. Right? And you can find her at @LisaRocksSEM, that’s her Twitter handle. She actually kind of spearheaded this article and got five other experts to chime in on literally–

Matt: Good SEO strategy by the way.

Chris: Yeah.

Matt: Good SEO strategy.

Chris: Good stuff. In fact some of it flummoxed some of us that– I don’t know.

Matt: Flummoxed?

Chris: Flummoxed, yeah.

Matt: Oh.

Chris: Google it. That’s what we do, we Google it.

Matt: Not Wikipedia, just Google it. Yup, Google it.

Chris: Hey, if you’re in a position to, you have some sort of electronic device, go ahead and Tweet now. You wanna #SEOPodcast, this is podcast number 397. Tag us in it @BestSEOPodcast @eWebResults and then go ahead, I’m gonna be–

Matt: Add @MattBertramLive.

Chris: Add @MattBertramLive. And I’m gonna go ahead as we go through this, and I’m gonna give the Twitter handle of the individual who actually provided the tip. So this first tip, when we get into it is gonna be by @LisaRocksSEM. So tag her in this article. So we run a contest each and every week. If we get 10 shikos…

Matt: Whoo! A share, like, and follow.

Chris: A share, like, or a follow. By the way I was on the phone with one of our podcast listeners today and he goes, “Yeah, when I first heard it I was like, ‘Come on! That’s annoying,’ and now I love it.” That’s really what we are, we’re annoying until you love us, and that’s how we win great podcast listeners. So we got at least 10 shikos. We also got a review. Now I know Matt and I were talking about earlier, we’ve been asking for Yelp reviews.

Matt: Yelp.

Chris: Which is specifically against Yelp guidelines, so Yelp forgive us. It’s better to ask for forgiveness than to–

Matt: I’m kind of going with the Facebook Local.

Chris: Right.

Matt: Okay?

Chris: Facebook Local is–?

Matt: Facebook Local’s kind of taking a little stab at Yelp, but we want Yelp.

Chris: Okay, we want Yelp.

Matt: We ask for Yelp, we want Yelp.

Chris: And the easy way to get to our Yelp page is go to eWebResults.com/

Matt: Yelp!

Chris: That’ll get you to that page and go ahead and leave us a review, and make that review…

Chris & Matt: 5 stars!

Chris: Alright. So we appreciate that. And also in order to make sure that we’re keeping our– no. We’re gonna move that to the end. We’ll move all–

Matt: We’re gonna– look, look.

Chris: We’re gonna save time.

Matt: We got a review.

Chris: Yeah.

Matt: We appreciate it.

Chris: Right. We got 10 shikos.

Matt: We’re gonna move it down.

Chris: Yup.

Matt: But please give us–

Chris: Yelp.

Matt: Yelp.

Chris: Yup.

Matt: We want some Yelp reviews ‘cause Yelp likes to hide them on us. So we need some more Yelp reviews. So if you’re active on Yelp, please get on there and give us a review. Thank you. Give us a call, we’ll give you some value. We’d love to talk to you.

Chris: Manny, how’s it going? Punch in the face to you.

Matt: Alright!

Chris: I actually do have a turkey on my head. That is correct. I was like, “That is correct!”

Matt: You found a turkey on your head.

Chris: Alright, if you’re a PHP genius or a WordPress guru, we’re probably looking for you.

Matt: No.

Chris: Oh, we’re skipping that?

Matt: No. No, we don’t.

Chris: Website analysis?

Matt: We’ve hired them.

Chris: Website analysis?

Matt: Chris, I know you like to say that.

Chris: Oh okay.

Matt: We’re hiring internet marketers. If you’re an internet marketer, give us a call.

Chris: Oh, that’s right. Okay.

Matt: We’ve actually had a few call-ins. We’re gonna be sitting down with you, talking to you. We’ll work out something. If you’re independent out there, give us a call. If you’re here in Houston, we are growing, we are adding people. We are landing national accounts, British accounts, Australian accounts.

Chris: Yes. Those are the big ones.

Matt: Yes.

Chris: 713-510-7846, give us a call. Leave us that audio résumé. Alright, so I got the review out of the way. I’ve got– here’s a little bit of news. I just thought this was cool. No, this was not cool. So that’s why I covered it. Uber covered up a cyber attack that got like 57 million user credentials sent out there. You know, it was even like driver’s licenses of some of the Uber drivers. So boo, shame on you, and shame on you for covering it up. Tether is a company that deals in USDT, so that’s–

Matt: Bitcoin stuff.

Chris: It’s a Bitcoin stuff, yeah. They got hacked and 31 million of their Bitcoin equivalent, well say. Right? So it’s a different brand than Bitcoin. $31 million got stolen. That sucks. And then finally Google blocks Russia Today I think, and Sputnik for manipulating news.

Matt: Well RT.

Chris: You read that–?

Matt: Well RT, I like RT stuff.

Chris: RT yeah?

Matt: Yeah. You know what else Google’s doing? They’re doing Google shopping ads. They have kind of brought some stuff back and I was playing around with that today, and they’re doing like reviews and stuff. I mean it’s pretty cool.

Chris: They’re constantly doing stuff.

Matt: Oh, you know what else?

Chris: I don’t.

Matt: Sorry. So Mozilla just dropped Yahoo for Google.

Chris: Oh wow.

Matt: Yeah.

Chris: Mozilla, the Firefox?

Matt: Mozilla yeah. Mozilla Firefox. So I think that’s kind of a big deal.

Chris: Yeah.

Matt: Google is taking over the world. Amazon, Google.

Chris: Yeah, fighting it out.

Matt: Facebook, Facebook. Yeah.

Chris: All three of them. Bing happens to be there. By the way, one of these was submitted by an employee of Microsoft. You probably noticed that, your mom used to work at Microsoft. Not Microsoft Bing, she used to work at The Microsoft. Alright, so that is the potatoes of our podcast, it is time to get into the meat. We are lucky that we have the PPC expert here with us today.

Matt: Where is he?

Chris: That’s you.

Matt: Oh okay.

Chris: That’s you.

Matt: Alright. Alright, alright.

Chris: The title of the article, “6 AdWords & Bing Ads secrets every PPC marketer should know.” Alright, so these are great tips. If you’re doing PPC, and I know this is you, right? Because you read that book, and then that book, and there’s three other books that are over there. And so you’re always looking for great tips to improve performance, and streamline management, right?

Matt: Yeah.

Chris: I mean, those are really important things. So today we’ve got for you 6 PPC tips just for you, our fabulous podcast listeners. The first one is by Lisa Raehsler. Again, her Twitter handle is @LisaRocksSEM and she says, “Countdown Timer.” Right, that’s number 1. So, you’ve all heard of countdown timers if you’re in marketing – and if you’re watching this, you probably are – you know that you probably should be using a countdown timer. Countdown timers work really well.

Matt: They create scarcity.

Chris: Yup.

Matt: They push people to action.

Chris: So here’s a question, let me ask you this: does Amazon use countdown timers?

Matt: I don’t know.

Chris: Yeah. So it’s interesting because–

Matt: I would assume they would.

Chris: And when I say this, you’re probably gonna remember it. When you look on Amazon, it always tells you order within the next X hours in order to receive it by this day.

Matt: Oh, okay. Yeah, yeah.

Chris: So interestingly, it’s a countdown timer.

Matt: Yeah.

Chris: Right? That’s how the human psychology is so attuned to the limitations, that even though you’re like, “You know what? If I miss that deadline, I just get it a day later.” Right?

Matt: Yeah.

Chris: We know Amazon is doing all sorts of testing and measuring. It would not be there if it were wasted space.

Matt: Well, Amazon’s top of their game with everything.

Chris: Genius yeah.

Matt: I’ll just tell you a quick story with eBay. Okay? Everybody knows that there’s some countdown timers. I’m working on the strategy right now– doing some e-commerce, where basically everything is gonna hit on Black Friday. You’re gonna have 14 different auctions and so I have them all landing on Black Friday, an hour away from each other.

Chris: Are you doing Cyber Monday as well?

Matt: I’m hoping I can sell out on Black Friday and I’ll be done. But if not, yeah I can just flip it over, yup.

Chris: Makes sense. She says– here’s some examples: Sales or rebates, “Hurry, the sale ends in two days.” Application deadline, “Deadline apply in three weeks.” “Register now, webinar is in four days.” I wanted to have some sort of statistic, right? Because what is a value of a countdown timer? There was one particular site– actually a jeweler’s site that had a mother’s day countdown timer, and when they added it they got a 28% increase in conversions over their standard abandon cart emails. So 28%, is that worth the time invested? And have you messed with timers in AdWords?

Matt: I’m gonna be honest, I have not messed with the countdown timers in AdWords on landing pages–

Chris: Yet.

Matt: Yeah, yet. On landing pages, almost every landing page, I like to have some kind of countdown timer, especially for anything infoproduct or e-commerce-wise really works great.

Chris: Yup.

Matt: But I have not actually messed with it in AdWords and I don’t feel much like an expert right now based on countdown timers in AdWords.

Chris: Wait, wait. Let me understand this PPC expert. We’re on number 1 of number 6 and you have not tried it. Alright, it’s our job here to give each other a hard time. There’s technology that are always changing. So actually we were talking in our meeting today, like if you’re struggling with any issue, technical issue or actually struggling with it, if you struggle for like 15-20 minutes, walk around and ask somebody ‘cause somebody else has probably already spend that struggle time here.

Matt: Yeah.

Chris: So that was number 1. Number 2: the second AdWords and Bing Ads secret that every PPC marketer should know. First, this one is by, written and contributed by Purna Virji. Hopefully I’m pronouncing that right. And you can find her, her twitter handle is @PurnaVirji, so that’s P-U-R-N-A-V-I-R-J-I and her tip is, “In-market audiences.” Alright?

Matt: I have messed with that.

Chris: You have? Okay, good. Good. I’m feeling good. So when you talk about in-market audiences, it’s like predefined audiences that you can just take advantage of, right?

Matt: Yup.

Chris: And so we highly recommend remarketing, we actually use it in some of our sales processes. “Hey, it looks like you’re not doing remarketing, would you like to do remarketing?” “Hmm, what is remarketing?” “Let me explain to you what remarketing– ‘cause we know you’ve experienced–” Actually I was on the phone today with somebody and I asked her this question: I said, “Have you ever been shopping for something online and then that specific something follows you around?” And she said, “No.”

Matt: Wow.

Chris: She’s like, “I don’t shop online.” I’m like, “Is there somebody more technical that I can speak with? Anyway, what’s the most frustrating, the absolute most frustrating part about remarketing? At least for you Matt.

Matt: Well, you gotta get the tags set up to wait 30 days.

Chris: So 30 days? That doesn’t–

Matt: Yeah. Or a certain amount of audience.

Chris: When is Black Friday? It’s not 30 days away.

Matt: Friday. It’s Friday. It’s Friday.

Chris: So if you wanted to do some kind of remarketing equivalencies, right? Remarketing is not an option if you haven’t set it up yet.

Matt: This is true.

Chris: What’s cool about it, is there’s no need for tracking codes and there’s no need to wait for the audiences. And so it’s just a great way to get in there. Any value you want to add to–

Matt: What? In-market audiences?

Chris: In-market audiences? Yeah. You just like them, use them.

Matt: Use them. I mean, like a lot of times with small business owners, they don’t have a big enough remarketing list.

Chris: Yeah.

Matt: So you have to look at what other things do you want to target. And depending on what they’re selling, in-market audiences are great ‘cause those are people ready to buy. They’ve got their wallets open, or they’ve bought previously.

Chris: Awesome. So that was number 2. Number 3 is– this one’s by Samantha Noble, and you can find her– her Twitter handle is @SamJaneNoble S-A-M-J-A-N-E, Noble: N-O-B-L-E. And she works for Biddable Moments. Actually the last lady worked for Microsoft Bing. And the tip from Samantha is, “Similar audiences using customer’s CRM data.” Alright, so that CRM is Client or Customer–

Matt: Relationship Management.

Chris: Relationship Management. Right, thank you, ‘cause I was gonna say Results and it’s not. It’s Relationship.

Matt: We are all about results here, though.

Chris: Yeah, if I see an R, it must be Results ‘cause I wanna–

Matt: What does R stand for? Results.

Chris: Results. So she says, “This feature narrows down the targeting to only show ads that have those similar traits. So demographics, and physiographic to actual customers.” Now, I’m gonna read this, this is directly from Samantha’s quote. It says, “On average Google is able to match just over 50% of a database that gets uploaded.” So, you’ve done this before, right?

Matt: Yeah.

Chris: So you upload an audience and Google only matches–? How does that work?

Matt: That means basically, Google owns 50% of almost any market, okay?

Chris: I like it. Yeah, no. It makes sense.

Matt: Because they’re matching it to a Gmail address, or a work email address that’s under Google. For example like with Facebook, you can actually download all your contacts, upload them to target them, if you’re doing like [00:15:02] [MLN?] or something like that. You can do that on LinkedIn too. So there’s ways to pull audiences, or from a CRM and upload them. And anything– so if you upload your CRM to Facebook– which I know we’re talking about Google, but you upload it to Facebook, they’ll match about 50% of them too or more, right? Because if that email address ties–

Chris: Yeah, if it’s the right email.

Matt: Yeah, and I mean the reason Google’s dominating this is ‘cause everybody’s logged in to Google going all around the web, so they’ve got all kinds of great data.

Chris: So you could argue that the only reason Google’s matching 50% isn’t because they don’t know that person, it’s ‘cause they don’t know that person by that email.

Matt: Yes. Yes.

Chris: Right, ‘cause if they’re in our CRM, we’re business to business, we’ve got the business email address of the people that we work with.

Matt: Yeah, and they might have a free Gmail address somewhere else. Yeah. And I think that that’s somewhat of why Microsoft bought LinkedIn, right?

Chris: Ah, to put those two together.

Matt: Yeah. Yup, yup.

Chris: Alright, Marcus is in and Salik.

Matt: Yes.

Chris: Alright, punch in the face to you guys. Thanks for tuning in. Alright, so that was number 3 by Samantha Noble. Number 4 is by–

Matt: Do you think the future of SEO is gonna be dead or not? I say no. And by the way, we just brought on the top–

Chris: Pre-eminent.

Matt: Top SEO guy.

Chris: Most talented.

Matt: Yes. And we will do a press release next week, so look for it to find out who it is.

Chris: It might be the week after next, but soon we will do a press release.

Matt: We have [00:16:27] [Indiscernible] and we are combining agencies.

Chris: Signatures on a paper.

Matt: SEO is not dead.

Chris: Yeah.

Matt: It is not dead.

Chris: No.

Matt: It’s just gotten harder.

Chris: Yeah.

Matt: Alright, black hat– there’s some black hat stuff that doesn’t work as well anymore. But SEO absolutely does. It absolutely works.You should absolutely be doing it.

Chris: Yup, yup. And the fundamentals. Now, what we can say is that SEO has a lot more focus on delivering value to the customers instead of speaking to them through Google.

Matt: A great user experience. Like you can’t game it.

Chris: And that’s one thing I’m incredibly proud of. From day 1 on this podcast, we have said this statement– or actually I have ‘cause I don’t think any cohost has ever said it, “As long as you’re providing a good experience to the Google user, Google will look favorably upon you.”

Matt: Yes.

Chris: And that’s from day 1.

Matt: Yeah, I’ll agree with you. That should be the driving intent, but also you gotta help Google understand that you’re trying to be favorable towards–

Chris: Yeah, it’s kind of like, I wanna have a very happy expression on my face and speak their language, right? And speak the Google language.

Matt: Yeah, you gotta speak to Google so they understand you.

Chris: Absolutely, alright. So number 4, this one is by Brad, and how’d you call it? Brad Geddes, Geddes?

Matt: Well, it’s Gibbles because– no.

Chris: Brad Geddes.

Matt: No, no. Geddes, yeah.

Chris: It’s Geddes.

Matt: Yup.

Chris: And you can reach Brad, and that’s the book you’re reading? Is that right?

Matt: Yes. Well, read a few times.

Chris: Read, oh. It does look well used and well marked up. You can reach Brad at literally @BGTheory and that’s his Twitter handle. And his tip is, “Manage your keyword conflicts properly.” Right?

Matt: Yeah, negatives. Yup.

Chris: So if you’ve been in PPC and you’ve done fairly complex campaigns that I don’t know, you might have read in one of Brad’s books or put together from some other literature you’ve been reading. “Keyword conflicts occur when negative keywords stop your carefully chosen keywords from displaying ads.”

Matt: This has happened to me. Make sure your negatives don’t conflict what you’re trying to go after, but also you do want to be negativing them out if you’re targeting different cities that overlap. So you’re not paying double and bidding yourself up.

Chris: Bidding against yourself.

Matt: Yeah.

Chris: So he just– and I’m gonna read this because this is pretty technical. He says, “First–” and here’s a situation where you might get a keyword conflict, and he says this is the beginning of the problem that he’s trying to address. So “First, if you have one ad group with exact match and another with phrase/modified–” and then we’re gonna get pretty technical here. “In your phrase/modified ad group, you have the exact match negative in that ad group to manage which ad group shows an ad.” Right?

Matt: Yes.

Chris: So you’ve got two ad groups, right?

Matt: Yeah.

Chris: “In this case you often see a conflict as you are stopping the phrase/modified from being displayed,” right? So this is a complex– fairly common and reasonably complex tactic. And what it does, is it ends up throwing this keyword conflict error, right? So when that keyword conflict error comes up, now you know you did it on purpose. So from here and perpetuity, you’re like, “Oh. That’s an error, I’m gonna ignore it.” And his point is: don’t ignore them, right? And his company, I wanted to just put this out there, is AdAlysis A-D-A-L-Y-S-I-S. So you’ve bumped into this before, right?

Matt: Yes.

Chris: Like this particular issue.

Matt: It’s an issue.

Chris: Yes.

Matt: That? I mean when you have massive campaigns, there’s a lot of times that you’ve negatived out stuff, or you’ve duplicated like words you’re bidding on, and you can bid yourself up. So you gotta watch all this stuff, there’s automation for a lot of this.

Chris: So, it’s just a great point that you may actually get this error intentionally. Don’t ignore it forever, make sure that you kind of keep checking it.

Matt: Yeah.

Chris: He says, “You should use software or scripts to examine your keyword conflicts as almost every large account has them, but they are easy to miss; and then the ads are not showing for your carefully chosen keywords, causing you to miss valuable traffic.” You do not wanna miss valuable traffic.

Matt: Yup. Yup, yup, yup.

Chris: Alright, so that was number 4. Number 5, this one is by Frederick Vallaeys.

Matt: Okay.

Chris: Right? You can reach him at @SiliconVallaeys. Now this is his last name, so it’s spelled a little unique. So that’s @S-I -L-I-C-O-N-V-A-L-L-A-E-Y-S.

Matt: I’m wondering if he ranks for Silicon Valley’s like spelled the right way. That would be interesting to see. Doing some SEO and–

Chris: And his company is called Optmyzr O-P-T-M-Y-Z-R. His tip, “AdWords scripts for repetitive tasks.” So Google, on almost every product they’ve ever launched, has some sort of script available. So you can tweak it and you can get all code geeky on it.

Matt: Google Apps is awesome, yeah.

Chris: Right, so he says you should check out AdWords Scripts. He says somebody mentioned it to him, he figured it out in an afternoon. And then all of a sudden he could automate half of his work without buying a server or installing new software on his computer. So he was actually able to do that directly from the AdWords Scripts. He says seeing the power of automation in PPC actually led him to create his company. Right? So really powerful. Now he talks about– here’s some of the scripts that he’s written. By the way, have you written any scripts?

Matt: We should write some scripts. And we should sell a [00:21:50] [SaaS?] product.

Chris: That has–

Matt: And if you [00:21:51] [don’t want a SaaS] product, we could write one. And we could sell it for a lot less than $2.50 a month.

Chris: Yup. He says, “I’ve also built–” Here’s some of the stuff, scripts he’s built: budget pacing scripts, right? URL checkers, campaign builders, reporting tools, the sky’s the limit.

Matt: This is good though.

Chris: Yeah.

Matt: Okay? Okay, so this is good. There’s a lot of stuff out there for AdWords, WordStream. There’s a lot of stuff but it’s expensive.

Chris: Yeah.

Matt: Right, and so for a DYI-er or an eWeb-er Result-er, it’s tough.

Chris: Yup, absolutely.

Matt: Yeah.

Chris: Alright, so that was number 5. Finally number 6, and this is from– hopefully I get this last name correct. It’s David Szetela. It’s S-Z, Szetela. Alright.

Matt: I don’t know, I like it.

Chris: You can reach him at @S-Z-E-T-E-L-A and the company he’s with is– and owner and CEO, FMB Media.

Matt: Wow, that’s solid.

Chris: His tip, “Negative keywords in Google Display Network.”

Matt: Yeah.

Chris: Right?

Matt: Don’t do it.

Chris: Yeah, so interesting. His tip, he says what it says to Google is, “Don’t show my ad on any pages that contain any of these words.” And you said, “Don’t do it,” I wanna get to that. I find that very interesting. It says, “In fact, negative keywords and negative placements should almost never be used in audience-targeting GDN campaigns. The audience targeting methods include: Remarketing, Similar Audiences, Customer Match, In-market, Affinity Audiences,” and then, “Custom Affinity Audiences.” Remember when using audience targeting, you’re showing ads to a group of people regardless of the network that they’re visiting. So you say you should never or almost never use a negative keyword, talk to me about that.

Matt: Well, you never know when a page or a website, if they’re gonna use that word– now I mean you’ve gotta really think it through to make sure, and there are some lists out there. If it’s like Jobs or you know, like Apprentice if you’re a plumber, or whatever.

Chris: Yeah. They could be close, but you gotta be careful ‘cause, “he does a great job,” might– you know, so the word can’t be Job, maybe it needs to be Jobs.

Matt: But what if– you know, you just gotta–

Chris: What if it references, “Steve Jobs is amazing”?

Matt: You just gotta think it through. I think it’s better to focus on the front end to really target what you want. I can also tell you if you go after placements, and you go after keywords, and then you go after different types of audiences?

Chris: Right.

Matt: If you look at them, I’m running a couple different campaigns and I’m targeting the same type of people three different ways, and the audience breakdown is different on each one, but the conversions are very similar. So you just gotta be careful with that stuff and really think it through, because you might be blocking your ad on something where you do want to show.

Chris: Yup.

Matt: Yeah.

Chris: That makes sense.

Matt: That’s it.

Chris: That was number 6, and I don’t even think there’s a summary. So punch in the face to you, Lisa Raehsler for putting this together and contributing the “Countdown timer.”

Matt: And maybe, you know, if our newest member could’ve stuck around a little bit longer today – we know it is Thanksgiving – he could’ve done a summary on SEO for us.

Chris: Oh yeah. He is an SEO guru.

Matt: Yeah. Well this was AdWords, so I guess–

Chris: Yeah, it would’ve been a little off target.

Matt: We’ll focus on that.

Chris: We’ll have him on the podcast.

Matt: He can do a rap.

Chris: He said he could do a rap. I heard him do a rap.

Matt: So we might be bringing it back.

Chris: Bringing it back. Bring back the– hey let’s start a campaign. Somebody chat in the message, “Bring back rap.”

Matt: Yes. We don’t have any battles.

Chris: Or we do. It was fun last time. Alright so, that kind of wraps up our podcast. So if you liked this podcast, we’re gonna ask you to do a couple of things, first in order– remember our contest works this way, we’re asking you– we’re moving this to the end, so now we can jump into it. We’re asking you to leave a review on Yelp for us. We’re hoping that you make that review 5 stars! And you can get to Yelp by going– to our Yelp account by going to eWebResults.com/Yelp. Matt’s writing that on the screen behind us, hopefully that erases off of the TV. We’ll know shortly.

Matt: Yes! We’re good! It’s a dry erase.

Chris: It does erase. So that’s one piece: we want a review on Yelp. Next, in order to kind of keep this piece at the end, we need to get 10 shikos.

Matt: Shikos!

Chris: What’s a shiko?

Matt: A share, a like, and a follow.

Chris: A share, a like, and a follow. Alright, so here’s our profiles on these platforms. You can go to Facebook.com/

Matt: eWebResults

Chris: Twitter.com/

Matt: eWebResults

Chris: Instagram.com/

Matt: eWebResults

Chris: And–

Matt: Oh! Oh, oh! The Twitter drive! The Twitter drive!

Chris: Oh yeah, we’re doing a Twitter drive.

Matt: Yeah, we’re doing it. We’re raising. We’re actually giving gifts to little kids.

Chris: Helping sponsor– yeah. Bring gifts and we’ll get more details. So stay tuned if you’re in the Houston area, come to an event.

Matt: If you want to participate in a Twitter drive.

Chris: That’s December 5th right?

Matt: Yes, December 5th.

Chris: Yup. So we’ll get more details out to you. Thank you for reminding me of that. Let’s see, if you wanna get to our YouTube channel, we’re working on it, but you can get there by going to eWebResults.com/

Matt: YouTube

Chris: YouTube, that works. And then LinkedIn.com/company/

Matt: eWebResults

Chris: All of those will take you to our profiles on the platform. Please shiko us there. If you are looking to grow your business with the largest, simplest marketing tool on the planet…

Matt: The internet.

Chris: The internet.

Matt: The internet!

Chris: Call eWebResults for increased revenue in your business. And when we say the internet, we mean the internet. We get calls every now and then, they’re like, “Do you do websites?”

Chris & Matt: Yes!

Chris: Do you do PPC?

Chris & Matt: Yes!

Chris: Do you do SEO?

Chris & Matt: Yes!

Chris: Do you do do–?

Matt: Email marketing?

Chris: Whatever– Facebook marketing, email marketing…

Matt: Yes.

Chris: Yes, we do it all.

Matt: Reputation management, anything. We do everything, we’re a full service firm people.

Chris: Yes.

Matt: We do everything. If you need help, if you need a second look at a campaign you’re running, if you’re another marketer, we wanna be friends, we love you, okay?

Chris: Yes. And we are gonna bring back our free websites analysis. We decided we’re gonna bring it back. I know, I know Matt.

Matt: We’re gonna have a resource page with a lot of different resources on it, and yes, there will be a free website analysis, but the in-depth analysis is still part of the deep-dive.

Chris: I had to twist his arm, right? You can feel the energy here. It was like back and forth. Do we have it?

Matt: We were getting a lot of requests for it.

Chris: Do we get it–? Back and forth. And so sometimes you gotta pull rank. People are interested in a free website analysis, so we’re bringing it back. Alright? Alright?

Matt: Yeah, alright. Alright.

Chris: Alright, if you have a referral. So we talked about all those services -somebody who’s interested in those services – you send them to us, they pay their bill…

Chris & Matt: And we pay you.

Chris: Works really good.

Matt: We’re gonna build an affiliate program.

Chris: Alright, so remember we were filmed live here at 5999, West 34th Street, Suite 106, Houston, Texas. Houston, Texas, 77092. If you want audio, video, or a transcript of this podcast. You can find it on our website, eWebResults.com.

You guys have made us the most popular internet marketing podcast on iTunes. It’s all– but that’s you. Like you guys have done that. We can’t do that– we can’t do this without you. So we really appreciate you. You, all over the place, downloaded in more than a hundred different countries, more than a million downloads of the podcast. Thank you so much. And I wanna say that ‘cause we’re going into Thanksgiving.

Matt: We are thankful.

Chris: We are actually–

Matt: We are thankful of you.

Chris: Thankful of you and appreciate you. So go ahead and connect with us and ask us questions. Look we gotta, “Bring back rap!!” Always can count on Manny, punch in the face. Alright, thank you guys. Until the next podcast, my name is Chris Burres.

Matt: My name is Matt Bertram.

Chris: Bye bye for now.

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