For local Business Content Success Practice Useful Marketing
2018

 
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Blogging may no longer be vital for small businesses, but much like “SEO,” maybe “blogging” isn’t the right word for it anymore. The process is the same, and it’s quicker and cheaper to do for local businesses than ever before.
Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring “Practice useful marketing for local business content success” by Jamie Pitman.
TRANSCRIPT:

Chris: Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, one of the owners here at eWebResults.

Matt: My name is Matt Bertram, your SEO Expert!

Chris: And this is a joke, right? His shirt says, “An SEO expert walks into a bar, bars, beer garden, hangout, lounge, night club, mini bar, bar stool, tavern, pub, beer, wine, whiskey.”

Matt: Saw it, had to get it.

Chris: You guys will probably love that podcast. Welcome back to another fun-filled edition of our podcast, this is podcast #425. As always we have a tip from our previous podcast and that tip is–

Matt: I thought we already gave this tip.

Chris: We did the tip, but that was for the other thing, and now we’re doing this thing.

Matt: Ah! Well, confirm your content’s being indexed by Google or it doesn’t matter. If you’re not indexed by Google, nothing else matters.

Chris: Nothing matters. If you’re not getting indexed by Google, then you’re never going to show up in the search engine results pages. So make sure you’re being indexed, and the best way to do that is– well you could actually just like search for your domain name and then Google will tell you what shows up. You can also go to your Search Console. Make sure you subscribe, make sure you follow.

Chris & Matt: Boom!

Matt: But also in the last little tip, you said that that’s one of our policies.

Chris: It is one of our policies, yeah.

Matt: And I think that that’s important to let everybody know that that’s part of our checklist.

Chris: When you make changes, specifically SEO changes to a particular website webpage, you go back and you resubmit at least the sitemap, if not that specific page. That’s our policy here. That’s a Pro Tip. I can’t believe you just gave that away for free.
Adam: Hey, don’t forget to apologize to the YouTube for users–

Chris & Matt: Oh yeah!

Chris: So YouTube users, we do apologize for the video interruption and forcing to make you– ‘cause you could still hear it, but you had to– I don’t know if you had to see a picture of– did you put a picture of yourself, Adam? Or what did you–
Adam: Yeah, so I put the tip up there.

Chris: Oh, and the tip just kept going. Yeah, technical difficulties. We think that the internet went out here, and because it gets broadcast live that kind of choked it off, and so just all kinds of weird things happening. Alright, so we are broadcast live here in Houston, Texas.

Matt: Yeah.

Chris: And Matt and I, we are your–

Chris & Matt: Results Rebels!

Chris: I got to jump into this review. This came in, this is from Painya23, it is of course–

Chris & Matt: 5 stars!

Chris: It says, “Hi guys, love the podcast. Listening in my car I can barely hear one of you, but Chris is very loud. Good mics are cheap and I think that would help you guys a lot.” So you know we have a running contest of who does everybody like more, and I don’t know if I win ‘cause I’m very loud and he knows my name, or ‘cause I’m very loud I lose.

Matt: But he knows your name.

Chris: He does know it. I’m going to take it for a win.

Matt: Yeah! I think it’s a win.

Chris: That’s a win in the Chris column. And he can barely hear one of you.

Matt: Sorry.

Chris: You’re the one of you.

Matt: I’m sorry, I have heard that as well. We have tried to balance it a little bit better.

Chris: Yeah.

Matt: Hopefully you can hear me, can you hear me? I’m on the left. I’m on the right. Actually I’m on the left.

Chris: As he begins to whisper, takes it down a notch. If you’re back listening to our podcast, we really appreciate it. And you may be interested in some tips that we have, some knowledge bombs that we may be dropping.

Matt: Knowledge bombs!

Chris: We have “5 Online Marketing Mistakes That Can Tank Your Business & How to Avoid Them.” You can get those by just going to eWebResults.com/SEOTip. You like that gesture. This is where Matt normally speaks and Chris is gonna continue ‘cause there feels impending silence from one of your guys. Alright.

Matt: You can’t hear me!

Chris: Alright, if this is the first time you’ve listened to the podcast: Howdy and welcome to the podcast.

Matt: Howdy!

Chris: We appreciate you being here. And again, if you’ve listened to this podcast before, you know exactly what we’re about to skip. We run a contest–

Matt: They don’t even remember what we skip ‘cause we skip it all the time!

Chris: We’ve been skipping it all the time, and actually, frankly I think we’ve been kind of forgetting to add it at the end.

Matt: Nah, it’s okay, they get it.

Chris: Every now and then.

Matt: They can find us.

Chris: So here’s how it works. We run a contest every week and the contest works by– if we get 10 shikos–

Matt: A share, a like, or a follow.

Chris: So if we get 10 of those and we get a review, then we move the piece in the podcast where we tell you how to leave us a review, and we tell you how to connect with us to the end of the podcast. So we are definitely moving that to the end of the podcast.

Matt: Leave us more Yelp reviews though.

Chris: Yeah.

Matt: We want more Yelp.

Chris: And we have made it easy to get to Yelp, eWebResults.com/Yelp, but we’re not going to talk about that right now. We’re going to talk about a free website analysis. If you would like a free website analysis, you can get that by going to eWebResults.com and then clicking the button.

Matt: And it’s not just an automated website analysis.

Chris: Yeah, no.

Matt: You actively get to talk to one of our internet marketing experts, and you’re going to get some really great value out of it, so I encourage you to call.

Chris: Yup. Yeah, if you don’t get value out of it, call me and I’ll do something about it ‘cause there’s a lot of value being given in each call that I’m hearing. So it’s kind of exciting when we get on the phone with people and we drop some knowledge bombs specific to their business that actually impacts their business. Right? So that’s kind of cool. I got a little bit of news, Google is rolling out updates to give users easier access to privacy controls. Not really surprised about that, right? GDPR, we covered it two podcasts ago. It’s kind of the privacy policy for the European Union. And you know, Google’s going to make that change and it’s going to apply it to everything. So I think that’s a really good thing actually.

Matt: Yeah.

Chris: Yeah. Alright, so that is the potatoes already. That seems really fast, right? I feel like I missed something.

Matt: Naaaah!

Chris: And I didn’t. You know, what I did miss is the teaser of the article that we’re about to do. So we’re not going to do a teaser, we’re just going to jump into this article. First we want to give a big punch in the face to Jamie Pitman. Right? He actually works with BrightLocal and he’s a contributor for Search Engine Land and the title of this article is, “Practice useful marketing for local business content success.”

Matt: Great article.

Chris: It is a great– it’s actually short, pretty short.

Matt: But I like it.

Chris: And really good stuff.

Matt: Yeah, really.

Chris: And this is arguably the longest headline I’ve ever read, which is, “As a small business owner, you fight big brands and a ranking system that favors them.” In fact one of the other articles that I considered doing today was like, “Make sure you’re focusing on your brand for benefit.”
Hey punch in the face to Manny for tuning with us on Facebook Live. So, “Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.” And this is really from a local perspective. So this is interesting, he says, “At every search conference, you hear the same click-bait question: ‘Is SEO dead?’” And he’s here to provide a short and resounding, “No, it is not dead.” He does point out that he thinks that we might be hearing soon that content marketing has been dethroned.

Matt: Really?

Chris: We don’t necessarily know by what, but it could be dethroned.

Matt: Social’s the only thing I can think.

Chris: Yeah.

Matt: That’s the only thing.

Chris: Yeah, that could come up in that way, and we’re just not seeing– the data is not supporting that yet. “Is there any point in local business doing content marketing?” Is the question that he wants to address. So you’re a local business, should you be doing content marketing. And remember he works with BrightLocal.

Matt: Yes!

Chris: He thinks local ads all day– actually local SEO all day, everyday. He gets to the office, he thinks about it. He thinks about it when he’s drinking his coffee. He thinks about it when he’s driving home: local SEO. So he’s a good guy to ask this question, “Is there any point in the local business doing content marketing?” The answer he says is: yes, it is absolutely important to do local marketing, and he has a couple tips. What to focus on with your content marketing for businesses? How to help rankings and engagement? And how to get great results on short time frames, for even smaller budgets. Which is critical for the smaller– well SEO agencies who are working with smaller customers, and actually for those businesses that are smaller and maybe don’t have the dollars to spend. Yeah.

Matt: So I just kind of want to say this, we spend a lot of time on SEO and SEO local for micro-businesses. If you’re a medium-size business out there, we can crush it for you, okay?

Chris: Yeah.

Matt: Because we’re making wins when you got $200 bucks, when you’ve got $500 bucks. When you only got $1000 bucks and it’s a Hail Mary. Okay? Like if you’re a bigger business out there, you want to work with agencies that really understand SEO at the micro-level, on the local level that can move the needle for you.

Chris: Yeah.

Matt: Because man, I’m not knocking the big agencies, but there’s a lot of waste out there. And so it’s just kind of something that I’ve really seen when clients are coming to us on the SEO local front. You really want to know who’s doing your local SEO and someone like this and the tips that he gave, you know that he’s crushing it as well.

Chris: Yeah, yeah, absolutely. In fact, I’m going to bring back kind of the bigger agencies and what the implications are of that in this article, ‘cause there’s a point where we’re talking about kind of the big behemoth on the block. Alright, so his #1 thing or question. He says, “Do local businesses need blogs?” Right, that’s a question, it’s a legitimate question. So he pulled some SEOers and 68% believe that local businesses still need to have a blog in 2018. And he says this is surprisingly low considering about 98% of respondents believe that local business blogs should be updated at least once per month. I don’t know how 98% of you are saying, “Yes, you need to update the blog,” but only 68% are saying that it actually needed to be done.”

Matt: So just brought on a new client.

Chris: Right.

Matt: Okay? Another company was doing SEO for them.

Chris: Right.

Matt: Wasn’t doing blogs, wasn’t doing content, was trying to rank just by backlinks.

Chris: You used a particular phrase earlier this week, which wasn’t–

Matt: What?

Chris: Which wasn’t–

Matt: What did I say? No, I don’t know. I don’t know. Bleeeep.

Chris: It was not favoratively describing the types of links that they were building.

Matt: Oh. Oh, oh, let’s not go into it. All I’m saying is content is still king.

Chris: Yeah. Start with content, your biggest strides are going to be made from improving your content and then improving everything that you have immediate control over, right? So everything you have immediate control over is on your website, it’s the internal linking structure and it’s the content that you have on that. So focus on that absolutely first, if you want the biggest gains.
So one of the things that he says, this is Jamie Pitman. He thinks that maybe you shouldn’t really call it a blog anymore. He says, “What we used to call a ‘blog’ is now just a big old bucket of content that really doesn’t fit anywhere else on the site.”

Matt: Man I was actually thinking that the other day.

Chris: Yeah?

Matt: Like so true. It’s like what is a blog really? And what is a blog used for really? And it’s just kind of yeah, a big old bucket of content that’s used for SEO. And people are starting to write articles– well, some of the are getting away from it, but really for the SEO benefit and not really for the user benefit. So there’s definitely like a debate there, and can be used for different things. But it’s funny, this guy’s definitely in tune with what’s going on in my head as well.

Chris: He’s picking your brain. Hey punch in the face, we got Miguel. Has show up, so punch in the face to you on Facebook Live. He says, “I’m not sure that a blog really fits the kind of content that’s going to do well for a local business,” right?

Matt: True.

Chris: So he says ask this, “Is anyone going to link to your local restaurant’s blog about your new oven?”

Matt: What?

Chris: Right, so let’s say you’re writing a blog about your new oven.

Matt: Oh yeah, a personal– yeah.

Chris: And is anybody going to link to that. I mean maybe the people who are your favorite visitors to your restaurant are interested–

Matt: If it’s for the company and then like it’s this–

Chris: They might be interested.

Matt: Yeah.

Chris: But no one’s linking, right? It’s not link bait to say, “Hey, we got a new oven.”

Matt: Well the Sea Shed, Remember the Sea Shed article that was done?

Chris: No, I don’t remember that one.

Matt: Someone did an article and it was for like loaves or something like that. And then like a mansion, like outside out back?

Chris: Oh okay, and then there’s a Sea Shed.

Matt: And there’s a Sea Shed and it got a ton of links.

Chris: Because that’s like whatever controversial, or unique, or whatever. The fact that your restaurant got a new oven, yeah they’re not going to link to that.

Matt: Okay. Alright, fine.

Chris: Is anyone going to go and click and read a legal office’s post about their new hire.

Matt: No.

Chris: No, they’re not.

Matt: But the friends and family, maybe.

Chris: Yeah, you’re right. So you got friends and family.

Matt: On LinkedIn, right?

Chris: Right. So what should replace this local business blog, and that’s what this article’s about. And he’s got three things, right? So the first one is just “Useful resources.” And we did a podcast a couple– we actually did three podcasts on linkable assets. Let’s see, this is #425, it was probably like #419 and then #421 and #422. So go check out those podcast about linkable assets. And he says a couple of handfuls of competitors are usually who you are competing with if you’re a local business.

Matt: Yeah.

Chris: And then he asks, what do visitors look for when they’re going to visit a new city? They want to know what to do, information about the place that they’re visiting. So create evergreen or event-specific resources, right? Even better, this kind of stuff continually gets linked to, even if it’s not 100% relevant to your niche, you’re still building good backlinks.

Matt: So this is some of my secret sauce, it’s being given away.

Chris: Just handing it out for free. And interestingly I don’t think that was really covered in linkable assets, when we were talking about that on that podcast. Those 6 didn’t cover just a useful resource.

Matt: If you’re trying to rank for geo-relevance, write things about your city, about your location. Look up hyperlocal SEO and you’ll see what I’m talking about.

Chris: And especially if you’re a restaurant or an event, right?

Matt: Yeah.

Chris: You just want people to be landing there. Hey, what to do in Houston? And you land there, and you’re like #1 go to the bouncy house or whatever, right? Then you’ve got a chance of getting that business while they’re actually in Houston.

Matt: Or if you’re an SEO company, I mean why not?

Chris: Yeah. Number #1 visit SEO. Come visit our office and watch our podcast live. Alright so here are some ideas. “Attractively designed calendar of local events,” right? And you can pool these together, pull them off of meetups, concerts, festivals, etc. “A list of best things for families to do,” right? So you’re about to have like a little one running around the house, right?

Matt: Yeah, yeah, yeah.

Chris: I’ve got little ones. Like anytime we’re planning a vacation, we’re like, “Alright, what are we going to do with these kids when we get there?” Right? We need things for them to do. So we’re always looking for family things to do. Except for this trip I’m taking later today to Russia.

Matt: I’m leaving the kids!

Chris: Where the kids are getting left behind!

Matt: They’re going to be like, “This is not fair,” when they get older.

Chris: Yeah.

Matt: They’re going to be like, “Dad!”

Chris: They’re going to see us waving at the World Cup game. The list of best things to do tailored to visitors to a specific event. So if people are coming in town for a sports event, hey, where are the sports bars? Lounge, beer garden, hangout. And, “Extra information for visitors to any event,” right? So great things that you must do when you’re in Houston. Those are the kinds of resources that really do get links. Now we do understand those links are less valuable than if you have relevant content linking to your website, and they’re still links and they do add value. You’re just more credible.

Matt: Well okay, so taking like the opposite side of the coin for a minute. Like I was doing a lot of research on SEO local–

Chris: I’m sorry, what was your name again?

Matt: No, you heard. There was like three days there that I didn’t even talk to any clients, and I went into my like my little rabbit hole of like SEO local, and like crappy church links, okay? Crappy church links, not really crappy church links, but that was like the term that was used in one of the articles. And he was talking about the local businesses or the organizations that have unoptimized mobile site, that those links are really valuable because it shows that–

Chris: You’re in that area.

Matt: You’re in that area and you’re real.

Chris: In the community.

Matt: Yeah, you’re in the community. And so for local, there’s some things out there that might not work on a national level, but will–

Chris: But really do on a local level.

Matt: Yeah, really do on local.

Chris: That was another Pro Tip.

Matt: No, this guy, man!

Chris: He’s good, this is a great article.

Matt: Yeah, he knows local.

Chris: Punch in the face to you Jamie. Alright #2 he says, “Useful how-to guides.” “Create ‘how-to’ content that sits under your ‘resources’ tab,” right?

Matt: We got it.

Chris: “Featured snippets mostly answers questions,” so you need to make sure that you’re answering them better than your competitors, right? If you want featured snippets, and that you format them with structured markup for voice search-friendliness. Yeah.

Matt: So you know we got a snippet for–

Chris: I know! We got a couple snippets. So we got a PPC snippet.

Matt: Yeah, in Houston if you’re searching for PPC, we’re in #1 and we’re in the snippet, and we’re ranked for a bunch of other stuff.

Chris: Yeah.

Matt: Just know, imagine about $150 thousand dollars in ad spend per month, and if you want to know anything about AdWords, call me.

Chris: There’s a free website analysis that you can get by going to the homepage, eWebResults.com. Alright, “One advantage that small local businesses have over big brands is their ability to move quickly and try new things.” And this is where Matt was talking about the bigger digital marketing agencies. They just aren’t able to move as quickly and as nimbly as a company that’s a little bit smaller, right? It’s one of the things, as we’re growing this business so that it is one of those big companies, we are going to keep it under control and make sure that we’ve got the processes that information and new techniques and processes get passed through the company quickly. That’s frankly the biggest struggle that we’re going to move forward with. Because the reality is, there’s lots of business for internet marketing out there.

Matt: Sure.

Chris: Like the ocean is vast in that sense. And it’s not a problem to deliver value, we have processes to do that, but we do know that those processes are constantly changing because of new technology and new techniques. And so how do we build this big company that delivers a lot of value with a lot of the newer pieces of technology. And so that’s one of the things we focus on regularly. It’s one of the reasons we do this podcast, right? Yeah?

Matt: Well, what I was just going to say is one of the biggest things out there, that there’s definitely a lot of the bigger agencies are managing some of the people that we’re competing with and in their Google My Business– right?

Chris: Right.

Matt: The Google My Business in the 3-pack? They haven’t started writing articles.

Chris: Yeah.

Matt: Like I mean–

Chris: Is that–? Are you giving a Pro Tip?

Matt: I mean they’re not putting videos in there.

Chris: So let me understand this. You can add blog-type articles into your Google My Business listing?

Matt: Yeah.

Chris: And it’s a Google product on a Google face and it probably has value for SEO?

Matt: Yeah!

Chris: Interesting.

Matt: And companies aren’t doing that, and it’s like if you just do that and someone else is not doing that, I mean you’re going to get more business. You’re going to get a better ranking.

Chris: It’s going to make a world of difference. Alright, so while your big-brand– so he gives this example, “While your big-brand competitor is out fretting about the design choices of their how-to guides and the production values of their video guide, you can grab a camera and actually make a video.”

Matt: Like this?

Chris: Yeah, really great. “And while the big competitor starts drawing up the list of video production companies to talk with,” Boom, you’ve hit publish and it’s already live.

Matt: On your phone!

Chris: That’s where those smaller companies can work a lot better. And it’s an interesting segue into his last point here, right? So this is what you can do for local businesses, content marketing strategies that work for local businesses by Jamie Pitman. “Useful videos.”

Matt: Yeah, very true.

Chris: We’ve all heard the mantra of video being the fastest growing form of content, right? “But what has happened is a second after the announcement is the flooding of thousands of videos into YouTube by unimaginative marketers.” Tell us how you really feel Jamie. So Google changed their platform. It’s pretty easy to game the platform. “So out went subscribers and views as ranking factors,” right? “Watch Time,” became the thing.

Matt: Yes.

Chris: Now this is interesting, I didn’t know this. “Confusingly, this isn’t the amount of time people have spent watching your videos; instead, it’s the average length of time a visitor watching your video stays on YouTube.”

Matt: Interesting. Yeah, I didn’t know that either.

Chris: Yeah. So, “Yes, you read that correctly: In order to rank on YouTube and for your YouTube video to rank with a snippet in Google search, you need to figure out how to keep the people who are watching your video on YouTube for the longest time possible.”

Matt: That makes sense, I mean that’s just like search, right? People are like, “How does Google work? What does Google do?” People think like it’s the Android phone and you know? It’s all about usability, and time on site, and people using the search. People keep using search engines.

Chris: So think about it, you got two videos, right?

Matt: Yeah.

Chris: One video– and let’s say they’re both 2 minutes. One video gets 2 minutes of view but as soon as people are done, they go away from YouTube. And the other one is 2 minutes also, only gets 1 minute of views, but for some reason the person who watches that video stays on YouTube for another 20 minutes. Who do you think Google’s going to put on the search engine result page?

Matt: Yeah, it makes sense. It just makes sense.

Chris: It’s not like content sense, it makes Google sense.

Matt: It makes Google sense, yeah. But yeah, it makes sense too.

Chris: So here are his tips to make sure that you’re doing a good job with the videos, right? “Upload good video only,” right?

Matt: Yeah.

Chris: Because videos that make people turn off YouTube are poison. And by good he doesn’t mean high-quality, he means useful and informative. So you don’t need to have a big production crew. Instead of having a 4k video of your office and like, “Hey, this is where the secretary is. This is where our printer is.” This where like 4k, high-quality doesn’t matter. A short little iPhone video of, “Hey this is an SEO tip,” is much better.

Matt: I’m going to say there is multiple ranking factors.

Chris: Yeah, yeah. Absolutely. “Make longer videos.”

Matt: Yes.

Chris: “Plan longer series of short videos and split them up into clearly numbered parts, so that a viewer watching Part 1 will be compelled to stick around for Part 2.”

Matt: Yeah.

Chris: Right? That makes perfect sense. “Create previews. Make sure you include previews of the embedded links to your next relevant video.”

Matt: So many people don’t do that.

Chris: Yeah.

Matt: Yeah.

Chris: Yeah. And then, “Create playlist,” because if you’ve got a playlist you’re telling Google what to do next. So it doesn’t even necessarily have to be your content. If the video that comes right after your video is something that’s going to keep people and have them stick around for a while – somewhat relevant – but more importantly they stick around, then your video’s going to rank better.
And then, “Here’s a crazy Watch Time-improving trick that will blow your mind! Create playlists featuring anyone’s YouTube content, and it’ll still affect the Watch Time.” I think I just covered that.

Matt: Nice.

Chris: In conclusion, “Blogging may no longer be vital for small businesses, but much like SEO, maybe blogging isn’t the right word anymore.”

Matt: Yeah, I agree with that.

Chris: “The process is the same, and it’s quicker and cheaper to do for local businesses than ever before.” Jamie Pitman, punch in the face to you even if I can’t speak English. Punch in the face to you Head of Content at local SEO tool provider BrightLocal. Yeah, really good stuff. Alright so–

Matt: That’s it, that’s all folks.

Chris: That’s the meat of the podcast. So it is officially the time where we’re going to tell you how you can connect with us.

Matt: Ah right.

Chris: So we’ve earned that right by giving you this great information. First, we would – as Matt alluded to in the beginning and I already shared the link with you – yes, please go write a review on Yelp. Hopefully you’ll make that review–

Chris & Matt: 5 stars!

Chris: And you can get there by going to eWebResults.com/

Matt: Yelp

Chris: Yelp, that gets you there. Alright, here’s how you can connect to us on our different platforms. Let’s do Pinterest, I’m going to skip Pinterest.

Matt: Yeah, let’s do like just a couple so we don’t like overload people.

Chris: Yeah, we’ll just do like 4 or 10. You can find us on YouTube, eWebResults.com/YouTube! And you can find us on Facebook, Facebook.com/eWebResults! Tumbler is eWebResults.

Matt: com

Chris: Tumbler.com!

Matt: They can’t hear me, I’m just trying to be–

Chris: eWebResults/Imgur.com, that’s I-M-G-U-R, and then Flickr is Flicker.com/photos/eWebResults. Please make sure you go out there and connect with us on all of those platforms.

Matt: And then also you should create these profiles and backlink to your site too.

Chris: Yes, for you they are good backlinks with very high domain authority. If you liked this podcast, please tell three friends. If you’re interested in growing your business with the largest, simplest marketing tool on the planet–

Matt: The internet.

Chris: Please call eWebResults for increased revenue in your business, our phone number is 713-592-6724. We do have a referral program. Again, I did get this question this week, punch in the face to Leonard. He’s a long-term podcast listener, had a conversation, he’s actually taking advantage of our referral program. So awesome, and we’ve got some good things going on there. If you know somebody who’s interested in internet marketing, any aspect of internet marketing whether it’s website design, yes, we do website design.

Matt: So I actually have a referral program. So got a call-in from the UK.

Chris: Okay, cool.

Matt: Okay? And I’m asking this on air ‘cause I forgot to ask it this week.

Chris: Oh yeah, yeah.

Matt: So essentially they wanted to do a white label with us. There was some issues though, with the exchange rates, right?

Chris: Interesting. Interesting. We can work that out. I mean basically we just lock in a price for 6 months and then adjust it at 6 months if we need to, and hope that–

Matt: Okay, and how would someone do white labeling with us if they wanted to do it, I guess?

Chris: So if you want to do white label with us, really all you’ve got to do is say, “Here’s the client, here’s what we–” maybe two things right? So if you are sophisticated enough to have an SEO strategy that you want executed, great you can send that to us and we can get that executed for you. Or if you just want to– “Hey, we just need good SEO done on this website, and we need a report once a month so that we can give it to our client about what’s going on and what benefit is happening,” then we can do either one of those where we’re integral in the strategy or if you provide the strategy to us.

Matt: Yeah, and so what we typically do is we would just set up the call. We would be like somebody on your team, you would manage the relationship. We would get the information we needed and if we needed to communicate we could use a domain by your–

Chris: An email.

Matt: Yeah, that’s what I meant. An email with your domain on it, or something like that. But a lot of times we can usually get the information we need, do the work, pass it back to you, you communicate to the client, just FYI.

Chris: I can tell you when we’re doing our first call with our clients it’s called a creative call. We record that so that as new team members need to get involved in a particular project, then they can listen to that and have kind of the background.

Matt: Yeah, yeah.

Chris: So if you do that with your customer and then want us to white label it, great get us that video ‘cause that should involve–

Matt: Yeah. That’s easy, yeah.

Chris: Like who’s the competitor? What are the phrases you want to go after? Etc. So that’s how–

Matt: Yup, sorry to interrupt, but I just thought would answer it now.

Chris: Yeah, that’s good. So that’s our referral program. Please remember we were filmed live here at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. If you would like audio, video or a transcript of this podcast, you can get that at eWebResults.com. We are–

Matt: Launching a new website. We are launching a new website next week so you can get and check it out there.

Chris: Yeah, we’d like to get your feedback on that. We are the most popular internet marketing podcast on iTunes, probably the known universe. Thank you, that is because of you guys. We really appreciate you kind of connecting with us on social media, that’s really amped-up. If you’re following us, you’re seeing that. So go watch how it’s done, right? Because you can see what’s happening with our social media platforms. And submit questions, you can submit a question at [email protected]

Matt: I don’t know.

Chris: eWebResults.com

Matt: [email protected]?

Chris: He really is quiet, it explains a lot. Until the next podcast, my name is Chris Burres.

Matt: My name is Matt Bertram.

Chris: Bye bye for now.