#471 – Optimizing for Position Zero: The Future of Voice Search

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Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring “Optimizing for position zero: The future of voice search” by Ashwin Ramesh. TRANSCRIPT:

Chris Burress: Hi and welcome to the SEO Podcast. I know the secrets of internet marketing. My name is Chris Burress. I’m one of the owners here at eWebResults still.

Matt Bertram: Yes. I’m the CEO of EWR digital, also known as eWebResults.

Chris Burress: There we go. That’s a transition.

Matt Bertram: Yeah.

Chris Burress: Welcome back to another fun filled edition of our podcast. We are really excited. Remember we’re broadcasting live from Houston where-

Matt Bertram: So don’t mess up.

Chris Burress: It’s about wintertime. If I can find it in Houston.

Matt Bertram: I’m wearing shorts. Not right now, but I was this weekend.

Chris Burress: So a lot of you might be tired of the cold already. We have yet to experience the cold. I mean we’ve had-

Matt Bertram: One or two days.

Chris Burress: Every fur coat in the city of Houston came out. It must have been 55 or something and now they’re all put back away. You pray, you bought Christmas clothes or winter clothes.

Matt Bertram: I opened up my winter clothes I was like, man, I have all these jackets and long sleeve shirts and I was like, that I never wear. I’m not going to buy anymore.

Chris Burress: Yeah. Stop buying those. Please remember Matt and I, we are your results rebels.

Matt Bertram: That was low energy, Chris.

Chris Burress: Is that going to change? Well, because I’m thinking, has it changed?

Matt Bertram: We could change it. For awhile we were like the light white lab coats.

Chris Burress: It was the results lab.

Matt Bertram: The results lab, which I liked that.

Chris Burress: That was good. We could switch back to that. Hey we have a review. It is of course five stars and it’s from Ursula O’Hare. It says, “Thank you guys for a job well done. We appreciate the ongoing support and expertise you provide. It is very difficult to find an SEO company that does what it says it will do and conducts business with the degree of integrity and professionalism as eWebResults does.” [inaudible 00:01:58] to you Ursula. We really appreciate you.

Matt Bertram: That’s a client we put in first position at Google.

Chris Burress: Well, no wonder they’re so happy.

Matt Bertram: Yeah, exactly. You know, about 40% of all our clients right now are for the keywords they want to go after in first position, not first page. I read all these articles right, and I’m like-

Chris Burress: Shoot for first page.

Matt Bertram: And they’re like, “You’re hanging out there on the second page” and I’m like, “No, first position.”

Chris Burress: Where’s the value? That’s where the value is.

Matt Bertram: You know what we’ve been doing this week, Chris, that’s been working out really well that I think a lot of people would get-

Chris Burress: As it turned out, I don’t.

Matt Bertram: Yeah, well we’ve been doing two meetings a week or two meetings a day. Sorry, two meeetings a day.

Chris Burress: We were doing two meetings a week this week?

Matt Bertram: Two meetings a day every day this week.

Chris Burress: Every day this week, yeah.

Matt Bertram: It’s just been draining.

Chris Burress: Back to back.

Matt Bertram: Back to back meetings. Even calls over lunch.

Chris Burress: You seem really drained, actually.

Matt Bertram: This was a long week and really we were doing roadmaps for clients, realigning the goals for 2020.

Chris Burress: What is your goal in 2020? It’s hard to believe it’s already 2020. What is your goal? What are you trying to accomplish? What would you like to check off your list with our help for next year?

Matt Bertram: Yeah. And really got great feedback all around. So we’re bringing in all our clients-

Chris Burress: My wife’s a client.

Matt Bertram: Tell us what your wife said afer.

Chris Burress: She said, this is a process that will help you maintain customers. Right? So that’s one of the things we want to do. We recognize that customers have a choice. We believe they want first position and feel like we’re the most qualified to deliver that first position. And they still have a choice. What she said was, if people are making the decision on their own to move forward or not to move forward, which they might be doing at this time of year, then this is the right thing to sit down and say, “Okay, what’s the plan?” Because you’re not going to get that anywhere else. You’re not going to get this consistent, let’s plan out these next four months. Right? We like to work in four month timeframes and know what we’re going to accomplish in that timeframe and have some KPIs that we can deliver on.

Matt Bertram: Yeah, and that’s really what we were doing. It was backing in to the KPIs. We were also looking at where the search volume was, how many leads they were currently getting, if their goals were achievable. And what’s the path to get there? Right? So I believe if you’re doing marketing and you’re spending money, you have some objective you’re trying to achieve and we’ve got to make sure that expectations are in line and also we have the right strategy in place to get you there. And I think really-

Chris Burress: And that strategy fits in with who you are as a business owner or who you are as a company. Those are all important pieces.

Matt Bertram: Yeah. I mean we’ve had all publicly traded companies all the way down to startups. Really, this process worked well and probably your wife was one of the more stressful clients to make sure that she’s happy. Right?

Chris Burress: Yeah. She’s picky.

Matt Bertram: So I think that-

Chris Burress: And she’s happy so that shows a lot.

Matt Bertram: That was really a litmus test for the team to have her walk out of the meeting and say, “This was awesome. I really enjoyed this.”

Chris Burress: I don’t know that she said awesome.

Matt Bertram: Okay.

Chris Burress: I’m just kidding.

Matt Bertram: I’m putting words in her mouth now.

Chris Burress: But she did say it was an awesome experience and really have a great roadmap for the future. So yeah, I can see that’s a lot. That’s brain intensive work. You probably haven’t slept really well all this week.

Matt Bertram: After one of our-

Chris Burress: Are you taking your ESS60?

Matt Bertram: Yes, and I was about to take the dog version of it because I ran out of the original.

Chris Burress: Yeah, don’t take the dog version.

Matt Bertram: And I was like, no you told me they put bacon flavoring in it or something.

Chris Burress: You’ll be burping up bacon for a little while.

Matt Bertram: So I actually didn’t do that. But yeah, Wednesday was a long, long, long, long day. Because we actually had a client that has five different locations and I’m running all the numbers-

Chris Burress: In the Houston area.

Matt Bertram: In the Houston area and backing in all the data points that went into that to create multiple projections. So it was testing my Excel skills still.

Chris Burress: Oh, wow.

Matt Bertram: And we had to map out everything. And so, I mean we’re probably running 16 different campaigns. They have a semi-dedicated account manager. We’re actually hiring an additional person to support that account. They’re now adding a new location, spending more. And so it was a lot of brain power that’s gone into this week.

Chris Burress: That can be exhausting, that’s for sure.

Matt Bertram: Yeah.

Chris Burress: Hey, we’re going to cover an article today. This is Optimizing For Position Zero: The Future of Voice Search. We talk about voice search every now and then.

Matt Bertram: What are your opinions of voice search, Chris?

Chris Burress: Voice search is something that you will use. You’ll use it a lot and we’re going to talk about it. That’s my search. There’s a lot of people who contributed. Did all these people? This is a short article.

Matt Bertram: Well there’s not a lot to go on. There’s not a lot of people talking about voice search. Okay?

Chris Burress: I wonder why.

Matt Bertram: I mean it’s still in the early days of voice search, the biggest data point, Chris, ComScore expects for it to account for up to 50% of global search by next year. That’s a major shift in consumer behavior in only a few short years. What do you think about that?

Chris Burress: I think we’re going to talk about that here shortly and you’re already giving to, this is supposed to be a teaser. You’re already giving meat of the article away. We got to go back to, hey, if you, he’s always breaking something. If you have listened to this podcast before, we know you’re back. Thank you. If this is the first time listening. Howdy. Welcome to the podcast. Again, if you’ve listened to before, make sure you shico us.

Matt Bertram: Yeah, you share like or follow us.

Chris Burress: Because we don’t get paid for doing this. We only get paid in your generous expression of how wonderful our podcast is.

Matt Bertram: I am trying to change that. We’re setting up a patron account on bestseopodcast.com so if you want to buy us a cup of coffee or something like that-

Chris Burress: Or a Lamborghini.

Matt Bertram: Or a Lamborghini. We’re very open to Lamborghini’s and Teslas. We only have one Tesla in the family in AWR family. So we need another one.

Chris Burress: Yeah, we do.

Matt Bertram: Maybe the truck. No, I don’t know. The truck’s jacked up. But I would still drive it.

Chris Burress: I believe that my kids designed it by taking one of their little blocks out of their play set and then putting wheels on it. [crosstalk 00:08:48] .

Matt Bertram: Well, I saw these memes, okay? And the memes of what everybody thought it was going to look like, is what I thought, it was awesome.

Chris Burress: It was awesome. I would buy that.

Matt Bertram: And then when it came out I was like, I wasn’t sure if they’re coming out with that next or whatever, but I was like, that looks awesome.

Chris Burress: Yeah, it doesn’t look that awesome. That’s for sure. We have tee-shirts. Neither one of us are wearing one of our tee shirts today. They’re really cool. If you’d like a tee shirt, just go to ewebresults.com-

Matt Bertram: We’re going to be designing some new tee shirts as well.

Chris Burress: /swag.

Matt Bertram: For just the podcast.

Chris Burress: Ewebresults.com/swag [crosstalk 00:09:24]

Matt Bertram: But we’re going to put those on the podcast, right? So we’re trying to break that apart. So putting stuff on just the podcast.

Chris Burress: SEO Podcast, yeah.

Matt Bertram: Yeah. And then eWebResults. Or ewrdigital.com.

Chris Burress: Yeah.

Matt Bertram: Which, we bought the domain already.

Chris Burress: We have. Good, well won’t have control of that. Oh, well let’s get into this. We’re going to change the format a little bit. Matt’s going to lead the discussion this time.

Matt Bertram: Okay.

Chris Burress: He’s breaking stuff, so I decided it’s my turn to break something and go.

Matt Bertram: Go, okay.

Chris Burress: Although that isn’t breaking.

Matt Bertram: I was like, all right. Well, I’m just going to summarize.

Chris Burress: Okay.

Matt Bertram: And we can talk about it. I think that words are overused today and you know that 90% of communication is through body language and other things. So we don’t need to talk much, we’re just going to mime. But seriously, digital assistants are something that are really coming on the scene, right? The Echo, Alexa, everybody’s using them. There’s also a buddy of mine that’s got a video production agency out in California that I’ve done some podcasts with. Shout out, Randy. Basically, he’s got multiple ones all through his office and he’s trying to use it and ask questions to see what’s going on.

Matt Bertram: He actually asks it every day, “What’s the best video production agency?”

Chris Burress: It’s like mirror mirror on the wall.

Matt Bertram: Yeah, in Orange County. But really, I know that we can take different sides at this, right? Because I know your opinion on voice and I have a slightly different opinion and so I think it would be interesting to talk about maybe a statement in the article and then get your viewpoint on it.

Chris Burress: Yeah. Let’s do that.

Matt Bertram: So, one of the big things it talks about in this article is position zero, which is the featured snippet right at the top. And I’ve seen-

Chris Burress: A coveted spot, for sure.

Matt Bertram: I mean, I really have seen that when we can get people to rank in the featured snippet, the trust level goes through the roof. The conversion rate goes through the roof, so it’s really, really powerful.

Chris Burress: And when you say convert, and it’s not just the fact that they click through to the website. That goes up.

Matt Bertram: Yes.

Chris Burress: It’s also that the customer is able to convert more because they’ve got the clout of being the featured snippet. So, it’s really like a vote, is Google’s going, “Those guys are the bomb. You should use them.”

Matt Bertram: And I’ll tell you, I think that also the conversion rate goes up because all the things that you did to get in the featured snippet, supports the conversion, right?

Chris Burress: Already helping. Your conversion was already climbing up anyway.

Matt Bertram: Yes, so it’s not just, oh I got in the featured snippet, it’s all the steps that you went through to get in the featured snippet, right? And so, how do you get in the featured snippet?

Chris Burress: Yeah.

Matt Bertram: So this says, relevance through data. It talks about structured data, it talks about prioritizing schema, maybe you can speak to some of these things.

Chris Burress: Well, I think structured data is something that a lot of people talk about, they know they need to do, and a lot of SEO companies never get around to actually implementing structured data. It’s just a way to put a flag, if you think about, we all know placing well for a page is about a good description and I think there can be interesting debates about the value of the description.

Matt Bertram: Yeah.

Chris Burress: We know it’s got to have a good title. You want to have H1 tags, you want to have your alt tags, and you want to have schema, right? And all of those things, when people are like, “Oh, you have to have a good H1 tag and it’s got to have relevant keywords in it.” You’re saying that because you know Google looks to understand what’s on that page based on that piece of information.

Matt Bertram: Yep.

Chris Burress: Google does the same thing with schema, right?

Matt Bertram: Oh yeah.

Chris Burress: So, schema is like, “Hey Google, let me make sure you’re not having to interpret anything on this page. Let me tell you exactly what this page is about, exactly what this section is about.” It’s really important and we don’t very often see when customers come to us, having had purchased SEO services before. Have we ever seen one with schema?

Matt Bertram: Well, yeah. Look, a lot of websites are coming to us, and people I think, don’t understand that web design, or development, is different than SEO and a lot of web designers or developers don’t think about SEO in mind. So they’re not finishing the site to tell Google really what it’s about.

Chris Burress: Yeah.

Matt Bertram: So, categories and tags are not done. There might be some customization of the themes and parent/child, but there’s no custom posts.

Chris Burress: Some very fundamental best practices, like H1, if you’re lucky really though, H1, description, title, they’ll usually fill out those components because they know they’re going to get tagged if they don’t do that.

Matt Bertram: Well, we have a client right now that spent about $35,000 on a website.

Chris Burress: Right.

Matt Bertram: Okay? It won all kinds of design awards.

Chris Burress: It’s beautiful.

Matt Bertram: It’s beautiful. It’s not functional at all, and there is no SEO done on it and it was built in such a way that we actually couldn’t restructure it, okay?

Chris Burress: Yeah.

Matt Bertram: And it was big images, there was no text.

Chris Burress: It was really about a flow, right? Like a customer journey flow, which is a great concept-

Matt Bertram: Through pictures. It was a storybook basically, is what it was.

Chris Burress: I think they should probably save that and use it for conferences.

Matt Bertram: Yeah.

Chris Burress: Because somebody could walk up and go through the [crosstalk 00:15:07] .

Matt Bertram: That’s true. But it didn’t check any of the boxes for SEO. We’ve had to rebuild the site from a functionality stand point and then from an SEO standpoint. You’ve got to fill out that stuff on the back end. Google trusts what it knows to be true, so even on an image, if you geo tag it in your location, Google knows that is definitely from that GPS coordinate, so I can trust this coordinate more than somebody else that says that there.

Chris Burress: Says that there was [crosstalk 00:15:40].

Matt Bertram: So there’s a lot of things that go into it. A lot of people aren’t utilizing this. There’s some structure data tools. Really, as you’re getting into events, right? So, there’s all kinds of ways to use this. There’s a structure data tool out there that’s pretty easy that helps categorize information. Google just really, really loves that, and that’s what-

Chris Burress: We’re making it easier for them.

Matt Bertram: Well yeah, and that’s what voice search is doing. It’s grabbing that structured data, and what I have seen playing around with these tools, which we probably need to get them in the office and NSA probably is already watching us, so it’s okay. I have to fingerprint to get into my computer now. They got my information right? So whatever. I mean, even our emails are through business, so Google has everything.

Chris Burress: Yeah.

Matt Bertram: Interesting fact, do you know what Gmail and Chrome was created?

Chris Burress: Probably internally.

Matt Bertram: So, this is what I read. I’m not saying it’s absolutely true that I have all kinds of interesting trivial facts.

Chris Burress: I believe it already.

Matt Bertram: This is also from books that I’ve been listening to-

Chris Burress: So that Google could get the attention in those situations and have control of data.

Matt Bertram: I mean, I think control of data is absolutely one of them. But, I think it came out right around the time when Facebook came out and Gmail and all that, and basically people were spending a lot more time on the Facebook page and they were collecting a lot more data. And if you think about a search engine, you’re only on it for a couple minutes, couple seconds, whatever and you jump off it.

Matt Bertram: So, the browser was a way to capture all the behavior interactions, right? And then email was just all these add on services where it can collect more data but think about it. You’re always logged into the Chrome browser. It wants you to be. So now it can collect behavior data on all these different sites and what you’re doing and how you’re interacting and all that social network. And that’s really why they created it for data collection because another big interesting data point-

Chris Burress: Or you could go with the altruistic view which is, they just wanted to provide the best caliber of service to people.

Matt Bertram: That’s true. One of their mottos was due no evil or something like that?

Chris Burress: Right.

Matt Bertram: You know they took that away.

Chris Burress: That’s gone.

Matt Bertram: So, who knows.

Chris Burress: Apparently Google does.

Matt Bertram: Google does know. Google China. No, just kidding. I was going to say something else and you totally threw me off.

Chris Burress: Oh, I’m sorry. I apologize.

Matt Bertram: Let’s see what’s here. So the next section here-

Chris Burress: So just, schema, make sure you do it, right?

Matt Bertram: Just do it. Schema.

Chris Burress: If you want any chance of getting into position zero, do your schema markup. That’s important.

Matt Bertram: There are definitely strategies to get you there. Some of these are a little more advanced. A lot of people just-

Chris Burress: One of the things that I’m going to say, so here’s the article, Optimizing For Position Zero: The Future of Voice Search, it’s in Search Engine Watch, which is usually, usually you’re going to find SEO people in there, marketing people, et cetera. And really more on the SEO side of things and my question always is, when you’re doing voice search, what kind of searches are you doing and how valuable is that for the potential provider of the result?

Chris Burress: So for instance, what’s your typical voice search?

Matt Bertram: So, weather, directions, really non-business intent searches.

Chris Burress: Right. Maybe a restaurant would be relevant.

Matt Bertram: Yeah, what does Yelp say or whatever, right?

Chris Burress: Can you ask that? [inaudible 00:19:36] maybe I’m going to learn something.

Matt Bertram: Well, yeah it will pull up Yelp if you ask it to.

Chris Burress: Well, you pull it up but-

Matt Bertram: But then you’ve got to get on the screen.

Chris Burress: What does Yelp say about McDonald’s on fifth street? I wonder if you could do that.

Matt Bertram: I feel like Siri, who, we’re really close, she doesn’t get a lot of stuff that I say still.

Chris Burress: Like many relationships in your life. You may be very close and may not understand everything about each other.

Matt Bertram: Exactly. So what I want to know is your opinion because you have a very strong opinion on voice search and a lot of times in past podcasts, you’re like, “It doesn’t matter. Next.”

Chris Burress: That’s what I’m getting to. If all your searches are, okay, one of the examples is, “How far is Dallas from Houston?” The provider of that information is not really going to get any value, right?

Matt Bertram: Yeah.

Chris Burress: We’re not going to run out and optimize for that phrase even if it was easy and even if it had a ton of searches, right? Because it’s just not going to add any value to us as a business. The next is, “Looking for restaurants”, and the point about this one, so voice search I believe, looking for restaurants, yeah, we always talk about step one, make sure your Google My Business listing is right. And if you’re in the restaurant business, you’ve got to be on Yelp.

Chris Burress: But, that’s not a position zero search, because you’re never going to go, “Siri, what is the best restaurant in Houston?” Siri is not going to tell you, “Oh it’s McDonald’s on first street”, right?

Matt Bertram: Well, if you optimize for best, it’s just like the phone company. Remember that phone company and they’re like, “Hey what collect service do you want to use?” And you’re like, “Whatever.” And then someone owns that and then they bill for it. So, near me, best, and when you ask these different assistants information, usually what they’re doing right now, is it’s not one, they give you a list.

Chris Burress: Right, so that goes to position zero. How valuable is position zero to any one business? If you could be a restaurant and you could get to position zero, it doesn’t exist for most of the things that you want. That’s the reality. Now, Adam at one point sent us an audio clip of what’s the best marketing agency in Houston, and of course it was [crosstalk 00:21:52].

Matt Bertram: And we were on a list. Boom.

Chris Burress: Yeah. We were it.

Matt Bertram: I thought we were first and there was other ones.

Chris Burress: Google knows everything about Adam, so it probably was tailored to Adam.

Matt Bertram: Tailored to him, he’s probably logged in, yeah.

Chris Burress: Right. So that’s probably-

Matt Bertram: Mirror mirror on the wall.

Chris Burress: Exactly. So, just position zero for me, feels like not a great discussion. Now, if you want to talk, there is probably some situation where it is adding value, where you might say, “What is the best feature in a wireless microphone?” Or something. And on a cell phone that’s, still the value to the business, if you’re Rode, that’s one of the microphones that we use, is that you get them to open the screen. It’s not that oh the best one, I mean if you can get them to say, oh the best one is Rode.

Matt Bertram: But they’re not going to make any buying decisions on voice. They’re always going to transition to the screen.

Chris Burress: So, what do I need to look for in a microphone, should Rode have an article there? Absolutely, 100%. Does that really affect voice and zero and especially position zero? It just doesn’t matter that much to be in position zero for most of the searches. Because usually if it’s of value, it’s going to be a list or it’s information, it’s not a purchasing decision. It’s intent, right? What’s the search intent at that moment?

Matt Bertram: Yeah. I think in summary what I would say, is all the things and best practices that you need to do to get in position zero, makes good SEO.

Chris Burress: Oh, yeah. I will not argue with that.

Matt Bertram: So, if you’re trying to optimize to get into position zero, you’ve laid the foundation. You’re moving into intermediate and advanced SEO tactics to better help Google understand what you’re offering and why your content is absolutely the best.

Chris Burress: So, what you’re saying is, in lieu of there being a position zero, attempting to get to position zero should push you in position one. And that’s of value.

Matt Bertram: Yes. And I think coupled with that, is the understanding that virtual reality or augmented reality, voice search, all these things are coming and in your business, you can’t stay stagnant. And that’s why I see most businesses, the ebb and flow of businesses grow or fall, is they don’t continue to change with the times. So it’s really, really important to understand at least what’s happening in the marketplace and understand how it’s going to impact you and threat assess, is this an opportunity? Like SWAT analysis, is this something that’s going to help me? Is this something that I can take advantage of me? Or hurt me? Or how is that going to happen?

Chris Burress: Keep looking at it, right?

Matt Bertram: Right, so keep looking at it. But at lot of people create businesses with the best practices of whatever when they start is the most cutting edge thing that they know, and then they stop in time and don’t stay relevant. I think that that’s one of the biggest things that people are going to miss. Most people are still not using internet marketing. A lot of small business owners, and this gap is just starting to widen, people are starting to really get it. You have to do it.

Chris Burress: If you want to grow your business it’s not an option.

Matt Bertram: With the largest-

Chris Burress: Simplest marketing tool on the planet.

Matt Bertram: The internet.

Chris Burress: Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. That was the best transition to the close.

Matt Bertram: Wasn’t that good, right?

Chris Burress: If you liked this podcast, we’re going to ask you to do three simple things. They’re really simple. Shico us. Which is-

Matt Bertram: Share, like, and follow.

Chris Burress: Why don’t you just share it with three of your friends. That’s how we get paid. We really appreciate you.

Matt Bertram: One of the things that I would like to add is, we do get a lot of referrals and we actually give a lot of referrals because there’s things things that we’re good at, and there’s things that other people are better at, and we want to connect you with the right type of people. So, if you’re thinking about, or you have a client, give us a call. We are open to white labeling. We are open to partnerships. And that’s what-

Chris Burress: Let’s deliver a great solution for your client.

Matt Bertram: Let’s deliver a great solution, whether it’s white label, whether it’s partnership, or whether we put you in touch with the people that we believe might be the best fit for you, but let’s have a conversation and see if we can work together. And that’s really what I’m seeing. I’ve got a lot of people reaching out to us because they want us to do the SEO strategy piece, right?

Chris Burress: Well you said you were at that digital agency conference and almost nobody does search. So, there’s got to be a lot of digital agencies out there that know they need to up their search game. Let us up your search game.

Matt Bertram: Let us help you. Let’s talk about it. We might be able to help you find a strategy. We are putting together a coaching program, mid-next year, where we’re going to basically certify agencies that we refer to. We have a great Shopify partner. We also are very good at Shopify, but we have a really, really great Shopify partner. It’s about 700 Shopify sites.

Chris Burress: Wix partner.

Matt Bertram: A Wix partner. We have a Square Space partner. Really, we’re a word press development shop and if you’re looking to do word press or even attach ecommerce to that, we are your huckleberries.

Chris Burress: Yeah. We are the location.

Matt Bertram: SEO[crosstalk 00:27:42].

Chris Burress: I do want to share this. Remember, we are involved in a Guinness World Record attempt.

Matt Bertram: Yes.

Chris Burress: It’s exciting.

Matt Bertram: We will hit it.

Chris Burress: I’ve done it before. We will get the world record. This is going to be exciting. It’s happening in, I don’t remember-

Matt Bertram: January.

Chris Burress: In January. I don’t remember the specific dates. So if you’re interested in joining this, and I’m about to describe it, there are speaking opportunities in a Guinness World Record breaking attempt. And here is what the record is. It’s the most motivational speeches in the most number of cities in a 24 hour period.

Matt Bertram: Yep.

Chris Burress: So if you’re interested in having your business associated with a Guinness World Record, it’s cool, we’ve done it before, it was really good for us, go ahead and reach out to us. Make contact with us. We’ll make sure to get you in contact with my people. Matt’s speaking, I’m speaking, this is going to be pretty awesome. And you could win $10,000.

Matt Bertram: Yeah, that’s a reason in itself to join.

Chris Burress: You can win $10,000 just for going. So, we’re going to have tickets available. This is going to be, knock your socks off, it’s almost the third city in the country and we are going to saturate the fourth largest city in the country.

Matt Bertram: Yeah, this is going to be awesome.

Chris Burress: It’s going to be very cool. We’ve covered that, we’ve covered that. Look, it’s actually, that’s an old note and it’s come back again. Networking in Houston Guinness, right?

Matt Bertram: Nice.

Chris Burress: We were filmed live at, I almost said that wrong, 13105 North West Freeway, Houston TX, 77040. Suite 515.

Matt Bertram: Yeah.

Chris Burress: Yeah, I got it all right. We are one of the most popular internet marketing podcasts, the most popular SEO podcast because of you guys. We want to thank you so much. We’re going into the holiday season. So it might be touch and go if we’re going to do one more podcast. We would be [inaudible 00:29:48] if we didn’t wish you a Merry Christmas, Happy Holidays, all of the celebrations, enjoy your family, enjoy the cold if you like it and you’re up north. Here in Houston, pray for the cold so you can use your jacket. Your one jacket you never get to use. Until the next podcast, my name’s Chris Burress.

Matt Bertram: My name’s Matt Bertram.

Chris Burress: Bye bye for now.