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The Unknown Secrets of Internet Marketing Podcast - Best SEO Podcasts
Join Matt and Chris for another thrilling episode of the Best SEO Podcast! TRANSCRIPT:

Matt Bertram: We’re live.

Chris Burres: We’re live on Facebook now. If you’re watching us on Facebook you should turn it up so that you can hear us. Hi, my name is Chris Burress, owner of eWebResults.

Matt Bertram: My name is Matt Bertram, owner of eWebResults.

Chris Burres: Welcome back to another fun-filled edition of our podcast, the SEO Podcast, Unknown Secrets of Internet Marketing. Look, there it is right there behind us. Hey, hello to all of you, or howdy to all of you YouTubers out there.

Matt Bertram: Howdy.

Chris Burres: We really appreciate you. We have another fun-filled edition of our podcast today. What I’d like to do first is read a review.

Matt Bertram: All right.

Chris Burres: There were a lot of reviews. Of course, all of the reviews were five stars.

Matt Bertram: Five stars.

Chris Burres: I sifted through them and I spent some time, and was like, “This is the right review. This is the review that captures the entirety of our podcast.” You think that sounds good?

Matt Bertram: I’m excited to hear this.

Chris Burres: It’s a lot of work, all right? It’s from Intricate Digital and it says, “Hello. I hope Chris and Mike see this review. eWebResults Podcast is by far the best podcast on Earth. Make sure to check it out. I want to come onto this podcast in July when I’m in Houston. See you soon.”

Matt Bertram: I might not enunciate my words. I sometimes forget my own name. Maybe other people do too.

Chris Burres: Well, punch in the face to you, Intricate Digital, and just to be clear …

Matt Bertram: So punch in the face is a good thing.

Chris Burres: It’s a good thing. And it’s Matt.

Matt Bertram: It’s okay.

Chris Burres: That was a pretty good setup. I feel like that was a good setup. Hey, if this is the first time you’ve listened to the podcast, howdy, and welcome to the podcast. We’re glad that you’re joining us. If you’ve listened to this podcast before you’re probably here in search of tips and tricks related to search engine optimization, internet marketing, all things digital, and we’re here to provide those to you. You might actually be looking for, I don’t know, 20 tips for an awesome web design, top 10 SEO tips, five mistakes that can tank your business and how to avoid them.

Matt Bertram: No more tips. No more tips. We’re not giving away tips today. We’re just going to give away high level concepts.

Chris Burres: High level concepts.

Matt Bertram: And strategies.

Chris Burres: That’s the most valuable thing that we do.

Matt Bertram: Well, you’ve got to pay for that.

Chris Burres: Yes.

Matt Bertram: This is a paid broadcast. Please revert to our new channel.

Chris Burres: Send money to PayPal. Mike Bertram.

Matt Bertram: Yeah. If you want to support this podcast please PayPal us. We’re funding this on our own. Sponsors?

Chris Burres: Sponsored by eWebResults.

Matt Bertram: We do have a couple sponsors that want to sponsor.

Chris Burres: So normally at this point I would do a teaser of what article we’re going to cover.

Matt Bertram: We don’t have an article.

Chris Burres: We don’t have an article. What we’re going-

Matt Bertram: Surprise!

Chris Burres: … talk to you about is when you should and when you definitely should not do a PPC campaign.

Matt Bertram: Okay.

Chris Burres: That sounds of value, right? It’s an intricate part of [learning 00:03:07] the market.

Matt Bertram: A lot of people love PPC. The thing is the answer. They think like cocaine and … Internet marketing drugs.

Chris Burres: Cocaine and PPC. That’s your answer.

Matt Bertram: I keep hearing this in the political realm, right? It’s like the economy’s got all this drug injections and all this, and I feel like PPC’s the same way.

Chris Burres: It’s just like a drug injection?

Matt Bertram: Yeah.

Chris Burres: Well, we’ll get into the drug injection that is called PPC.

Matt Bertram: It’s not like CBD oil that’s helpful, or C60.

Chris Burres: ESS60.

Matt Bertram: We just said all these things and they’re like, “Oh, we’re not showing you on Facebook.”

Chris Burres: Google has no idea what they’re talking [crosstalk 00:03:50] So they’re not going to get any placement. Hey, we have cool T-shirts. Mike over here …

Matt Bertram: Stop confusing people, Chris.

Chris Burres: Matt over here is … It’s fun and then you realize, “Well, wait, they might actually forget your name”, and that’s not cool. So, Matt over here has one of the T-shirts on. They’re probably zooming in on that T-shirt right now. If you go to you can get one of these T-shirts, and there’s a whole slew of them that you can select from. We have actually pulled down the illegal ones.

Matt Bertram: Illegal ones? This podcast is definitely done.

Chris Burres: We might have left one or two of the illegal ones up there, so go check it out,

Matt Bertram: Maybe people are going to look because you said, “Illegal.” Look at that.

Chris Burres: Look at that.

Matt Bertram: Illegal ones.

Chris Burres: Is that marketing or what? All right. So we were kind of debating about the article to talk about. What should we talk about? We searched Search Engine Journal, we searched Search Engine Land, and just nothing really taking [crosstalk 00:04:59]

Matt Bertram: And we’ve decided to start our own news station.

Chris Burres: Yes. And we’re announcing that later.

Matt Bertram: Later. We’re not doing that now.

Chris Burres: That’s not happening now. So we wanted to go into the dos and don’ts, like when do you do a PPC campaign, because it’s not a panacea of solutions, right? There’re things that doing a PPC campaign, it is like a drug, in the sense that when you stop it, it hurts, right? I’m not speaking from personal experience here. I just want to make that clear now.

Matt Bertram: So there’s like PPC withdrawal? Like how to deal with PPC withdrawal.

Chris Burres: That’s our next article, PPC drug withdrawal. So we want to dig into real deep, and obviously this comes in the context of a couple of things. One is website, or landing page, right? That’s potentially part of the answer. The other one is SEO. So a lot of people say, “Oh, you should do PPC first and then do SEO”, or, “You should do SEO first and then PPC”, and it’s not as simple as one or the other first, like so many things in internet marketing it depends, right?

Matt Bertram: No. I have an answer.

Chris Burres: Matt has an answer. So, Matt, when should we do PPC? Let me throw this out there, do you want to do do or don’t do PPC first?

Matt Bertram: Don’t.

Chris Burres: When should you not do PPC?

Matt Bertram: You’re asking me a confusing question. I just don’t understand.

Chris Burres: Do you want to first talk about when we shouldn’t do PPC, or when we should do PPC?

Matt Bertram: I’ll just tell you what I think. All right.

Chris Burres: Go.

Matt Bertram: I can handle this. It’s like when you ask a political candidate something, because I was watching the Democratic … They don’t even answer it, they’re like, “Okay, I’m going to say what I want to say now.”

Chris Burres: “It’s now my time to speak about what I want to speak about.”

Matt Bertram: “What I want to speak about.” So a lot of people come to us, ask PPC, they needs leads right now, these sort of things. So what I would say is the methodology that I’ve came up with over 100s, maybe 1000s of different campaigns is that I’ll give you a three-step method, okay? You need a good website, or high-converting landing page. Then you need to do SEO, and then you need to do PPC after that, okay? SEO needs to be part of your core advertising budget. It’s like building a house versus renting, if that’s a good analogy for anybody out there. But what I can tell you is the only reason in my opinion that you might want to do ads first …

Matt Bertram: You can do them in set tandem, I think, but there’s a lot of benefits with that if you have budget. But if you don’t have budget, the only reason I would probably do them first is if all the keywords that you’re going after have a very high keyword difficulty ranking in something like SEMrush, right? So anything that’s 70, 80s is going to take a while, or there’s no demand. I know I’ve used this on a past podcast, a hamster wheel, a giant hamster wheel for cats, right? There’s no demand if you search.

Chris Burres: Nobody’s searching for that.

Matt Bertram: No one’s searching for that. So you have to create that demand.

Chris Burres: Just a couple of really smart cats.

Matt Bertram: Potentially, that want to workout that’s stuck in a house all day. So essentially SEO is your core budget, PPCs if you want to generate the demand. So Google harvests demand, search engines harvest demand, Facebook, social media generate demand. So that’s how you want to look at it, and if there’s demand for your product I would always recommend SEO because you’ll get a higher return on your investment over time if you do it properly or you hire the right person to do it.

Chris Burres: So return on investment is one of the key things that is the consideration here. So one of the challenges with pay-per-click is yes, you can put together a masterful campaign, that campaign could be going to an amazing landing page, assuming we built it for you, both the campaign and the landing page, it’s generating a lot of value, and if you decide that you want to turn that budget off it all stops, right? So literally when you stop spending on PPC the phone stops ringing, and when you’re doing an SEO campaign, this is a long cultivated effort to get you to those first positions. Really, you want to be top three, right? That’s the main goal.

Matt Bertram: Yeah, you want to be top three, because that’s double digit return, typically based on some studies out there, for that keyword term, that search volume. You’re just now in double digits if you’re in the top three.

Chris Burres: So you want to get to those top three, and yes, it’s very true that if you stop doing the ongoing SEO processes that you need to do, if you stop doing those, then what happens is you’ll slowly fade out, and that fade is actually totally dependent on what other people are doing, because remember, this is a race. This is not like, “Oh, I put my stake in first position and I’ll be here forever”, this is a situation where if the competition is doing smart good things in terms of link building and on-page optimization and additional content creation, and siloing, if they’re doing those things you’re eventually going to fall by the wayside, because it’s not just maybe you did it really good, but there’s a time component to it. What have you done for Google lately, or Google’s content lately?

Chris Burres: So you’ve got to keep making those progress. But that still takes the time. When I came in here Matt was recording a little bit of a video and he was talking about one of our clients. He made, I think it was a 90-day promise to get them to the first position in Google for Tempe bankruptcy. I think that was what was in it. And I’m going to tell this story because I have the camera right now. So he actually got them there I think day 93, right? So they were a very happy client, and they were actually planning on continuing with us and doing other keywords and going down that path, but they realized we got them so busy their phone was ringing so much that they weren’t actually ready to proceed to the other little disciplines inside of an attorney law firm. We were looking at that particular website, it was about a month ago, and-

Matt Bertram: That was over a year ago that we worked [crosstalk 00:11:31]

Chris Burres: And over a year ago that 32 days ended. They were in position three I think it was, three or four.

Matt Bertram: It was Thumbtack, then it was Yelp, and then it was Justa or something like that, which is like a web 2.0 for lawyers. Then they were in the 4th position. So that effort was kind of an asset that was built. That stays in place now.

Chris Burres: An asset, right? A real asset. Absolutely. Think if they had spent that money that they spent with us in us getting them into that position just on pay-per-click, as soon as they turned it off a year ago those phone calls would’ve stopped.

Matt Bertram: Really how I’m starting to look at a lot of things that we’re doing, is building online assets, building online infrastructure. It’s kind of like building a house, or a building, or a city, online, right? And those assets and your website based on how much traffic you’re getting based on paid terms is an asset that you can sell. I remember, I don’t know what video game it was, some kid bought an Asteroids for like a million dollars cash and it was in Yahoo. Then three years later he sold it for like three million, or five million, or some crazy number like X, the number, and what he did was he took the Asteroids, put a [resort 00:13:04] on it, he put a casino on it, and the revenue that it was generating online was X. I know that that takes it to another extreme-

Chris Burres: That was inside of a game.

Matt Bertram: … but it was inside of a game and people paid real money for it. Well, cyberspace, there’s a lot of infrastructure, and these websites that people are building are worth money. If you build it with SEO and you build it the right way and you’re not renting stuff and you’re not taking shortcuts, it stays there, it’s fixed. Now, it gets weathered, and it’ll get knocked down.

Chris Burres: Time passes.

Matt Bertram: There’s maintenance with all websites, people. It’s not fixed in one place. It’s not static. People are like, “You do SEO one time.” Well, they’re certain about an SEO, but also that website breaks, there’s degradation, there’s a lot of different things you need to do. You need to add content, pages, there’re different keywords you want to go after.

Chris Burres: If you’ve been in the business as long as we have there are actually HTML fundamental changes that you have to make a doctrine.

Matt Bertram: There’s CSS. There’s WordPress updates-

Chris Burres: HTML5.

Matt Bertram: … because it’s all open-source. There’s a lot going on. So it’s like buying a car or a house, you have to maintain the website, but you’re really building infrastructure online. I think that’s really a good way to say it, right?

Chris Burres: To support your business, yeah.

Matt Bertram: Or you’re renting it, right?

Chris Burres: Yeah.

Matt Bertram: You can rent it.

Chris Burres: Yeah, we get clients regularly from … I think one of the places from where they actually don’t own their property. Is one of those?

Matt Bertram: Yeah. There’s a couple big players out there that own the websites that rent it to their clients, and when they come over to us there’s quite a cost, right?

Chris Burres: There’s a leap, yeah.

Matt Bertram: There’s a cost to exit that company, because they own everything that you have. So it’s kind of tough to make that transition. I forget, transition cost? Is that the right word I’m looking for?

Chris Burres: Yeah. Well, you’ve got to reinvest in the asset.

Matt Bertram: You’ve got to reinvest. We got to rebuild Google Analytics. Any campaigns that they have, they don’t get them, so you’ve got to rebuild them. So even AdWords, that data is what you want to take with you, right?

Chris Burres: Yeah.

Matt Bertram: What you’ve learned. Google makes you pay for it now. So it’s super important to own your own data, own your own website, own your own assets. So you want to make sure to do those things.

Chris Burres: So that’s one of the differences. So we kind of equated the PPC to a drug where, again, if you turn it off then you’re feeling-

Matt Bertram: If it’s on, yeah.

Chris Burres: … you’re feeling the pain, and SEO is associated with the asset that you can actually hold. So I think that’s really good. What do you think? One of the notes that I put down in terms of real value from PPC is remarketing. So that’s a no-brainer, but there’re some requirements, some restrictions. Talk to us a little bit about that.

Matt Bertram: There’re restrictions on every platform. They constantly change. Basically it’s based on privacy, they don’t want you remarketing to one person.

Chris Burres: Just as an example, because some people might like, “Well, that doesn’t even make sense.” If you’re working with a DWI attorney, we are here in Houston, remarketing with DWI attorneys, you can’t do it, and the reason-

Matt Bertram: Anymore. We used to crush it, because we’d blow them up like 20 times a day in a three day period, because we knew that that’s the buying cycle, right? We had to change our strategy.

Chris Burres: And the logic is, just to kind of understand where they’re coming from, if you sat down, I don’t know, say at your dad’s computer and you know how marketing works and you’re just kind of surfing and there are DWI attorney ads everywhere on your dad’s computer, you might know some information about your dad that maybe your dad didn’t want to. This could apply to your teacher or whoever’s computer you’re sitting down at.

Matt Bertram: See, the analogy I was using, I’d be like, “Chris, I’m watching you.” Then I’d follow him around. We’ve actually seen it work, that actually work, with geo-fencing where you target an IP address and you’re basically like, “Oil and gas company plus. See web results. We love you”, or, “Let’s set up a call”, or something like that, and you hit everybody with it. But if you’re targeting one person and following them around, that’s a little creepy, and Google wants to walk up to that Creepy Line, if you’ve seen the documentary, wink-wink-wink, everybody, on Netflix, but they don’t want to cross it.

Chris Burres: Trying hard not to cross it.

Matt Bertram: So basically, but I think I’ll just sell it all to the government. So it’s okay. So you’ve got to have 100-something people to create that audience.

Chris Burres: That anonymity.

Matt Bertram: I like to bring people in through SEO. Then I like to chase them, bring back the window shoppers, spend say 10%, 15% of their PPC budgets. So when people come to me I’m like, “Hey, what’s your PPC budget? What’s your return on investment? What’s your SEO? If we can see that data, typically SEO produces a greater return, or it could. So let’s dump the money into that, and then let’s cut down and let’s hit people with remarketing. Then later on if you want to go into new markets, or if you want SEO AdWords, like you want a rank for certain words, we can run ad traffic to that word and it’ll help you with the rankings, because it’ll give Google some data to make some decisions.”

Matt Bertram: So there’re ways to use AdWords. It’s like a tool in your tool belt, but the tools that I would have as your go-to of your standard marketing is your website is your 24/7 sales person. It’s the billboard outside your company. That’s got to look good. It’s got to look legit. It’s got to represent your brand. It’s got to convert. Once you’ve got a good converting website, landing page, placeholder, whatever, then you want to start getting visibility to that, and I believe your core marketing budget before radio, before paper, print, before billboards, before social media-

Chris Burres: Print, what is that?

Matt Bertram: People do that, and it does work for certain segments in certain markets. Everything’s a tool, and you just got to figure it out. I would just say your core budget should be SEO, in my opinion, and I think that there’s a shift with CMOs and marketing managers that that is now a line item. Before, it was something that you had to convince.

Chris Burres: Convince them that they needed, yeah.

Matt Bertram: I have one client that sells two products. Based on where they’re ranking we can track what the new revenue is that they’ve generated, and I’m trying to get a value on what these keywords are to them per month, right?

Chris Burres: Yeah.

Matt Bertram: Then that’ll be that industry that I could take across the U.S., but also for them it justifies our cost to say, “We keep you in this position. It produces this much revenue”, and that’s what everybody’s looking for in marketing. They’re looking for, “I want a direct correlation to what I’m spending that you’re going to give me”, and I actually have one of our programmers building out this little math problem based on a study that I think is going to give an estimate. There’re all kinds of just estimated tools-

Chris Burres: Estimation.

Matt Bertram: Estimation, there we go, tools out there. I’ll tell you, Rand Fishkin, Moz, just came out and said, “Ah, the Moz rating system, it’s not-

Chris Burres: That accurate.

Matt Bertram: … it’s not as accurate as I thought.” After like 10-something-plus years he comes out and says it. It’s good that he’s said it. There’s been a big debate online of should he have said it, not said it, whatever. People are like, “Hey, he came out with it. When did he know that it didn’t work? So when is he coming out? Why is he coming out now? Blah-blah-blah”, all that sort of thing. Kind of interesting. Same thing with SEMrush, right? We use that tool. They’ve asked to be a vendor to promote our [inaudible 00:21:15] in the past.

Chris Burres: Podcast in the past, yeah.

Matt Bertram: But here’s the thing. We’re looking at your other business and we’re seeing-

Chris Burres: Actual data, right.

Matt Bertram: … actual data, right? And we’ve seen this with clients and we’ve seen this, but we’re looking at now data, it’s a forward indicator. We’re actually on the phone with them, we have to train with them next week on exactly how they’re pulling that data, because it’s not completely accurate. I believe you’ve got to use multiple tools and triangulate the data. But we’re seeing 25% to 50%-

Chris Burres: Delta.

Matt Bertram: … delta from what’s in [inaudible 00:21:47] analytics to SEMrush. Now you can connect SEMrush to that and you can track keywords and it’s more accurate, but if you’re just throwing in a website that they haven’t spidered, we’re seeing deltas that are kind of poor.

Chris Burres: 50%’s pretty significant.

Matt Bertram: Yeah, forward indicators. How they’re coming up with that is their little formula.

Chris Burres: And really you’re just doing the best you can with the data that you have.

Matt Bertram: Well, that’s why I use three or four different tools to kind of triangulate it. Even when you’re looking at link building and that sort of thing you’ve got to kind of triangulate it, you can’t go off of, for example, Moz ratings on what you know. So you’ve got to use multiple factors, and that’s the thing, is I looked at Moz, but I was looking at all these different factors. But it ultimately goes back to what is Google trying to do? Trying to deliver the best search results to answer the question for their visitor, and if you are working towards that end, you’re doing the right thing, you never have to worry.

Chris Burres: Google’s going to look favorably upon you. So anything else to kind of wrap up this podcast on PPC?

Matt Bertram: I didn’t know we were done. What’s the agenda?

Chris Burres: Well, the agenda is we’ll talk about PPC, and then we’ll wrap it up.

Matt Bertram: Oh, okay. Well, I guess we’re done. What do we talk about next? We’re going to do mini podcasts.

Chris Burres: And anything else to kind of throw in about PPC? We talk about the value of remarketing.

Matt Bertram: Oh, I wouldn’t do PPC if you don’t have a product over say $500.

Chris Burres: Oh, if it’s too inexpensive, yeah.

Matt Bertram: If it’s too inexpensive, if you’ve got like a $3 item, or-

Chris Burres: Now, one potential caveat to that would be if you know the lifetime value of a customer. So if it’s a one-time-

Matt Bertram: Fair enough. If you have reoccurring revenue.

Chris Burres: If you’ve got reoccurring revenue off of it and you’re at $500. So you could spend something that sells for 10 bucks, but if you know that all those customers are going to buy 50 times, then it’s …

Matt Bertram: Yeah. No, there’s kind of a rule of thumb, and there’re certain targets that you want to try to hit, and these are generalities, there’s going to be outliers. But I would say if you’re selling a low ticket item, or you’re selling like beads, or selling hair braids, or you’re selling something that’s not reoccurring that you’re not on auto-shipment or whatever, you want to make sure what you’re spending, you’re getting that kind of return on, right? And you want it really quickly. If you can’t get to it, get to ROI. So one of things that we’ve actually started doing, Chris, is in the profit plan we have certain questions we ask.

Chris Burres: By the way, the profit plan is our second step in the process. So really if you want to check if we’re the right people, really it’s about dating. The profit plan’s about dating before getting married. So you fill out a form-

Matt Bertram: It’s the dating plan.

Chris Burres: … from website and you fill out a form for a free website analysis. There’s a vacuum cleaner back there. You get to fill out a form for a free-

Matt Bertram: We’re live!

Chris Burres: … website analysis, and then once you go through that we deliver a lot of value. Actually a lot of our reviews are related to the value that they’re getting out of that first initial call, and that goes into the profit plan.

Matt Bertram: So it’s like, “Hey, call us. We’ll give you some free time with an internet marketing specialist.” If you find there’s value and then you want to dig deeper into the data, we schedule a two-hour consulting session where we dive into that data. We’ve made that more structured of different things that we’re looking for, different questions to ask. If we get to a place that we need some information that you don’t know, before we can give you a quote on the scope of work we might need to do a little bit of a workshop to figure out the LTV-

Chris Burres: The right strategy, yeah.

Matt Bertram: Yeah, the right strategy, customer journey, target personas. There’s certain things that we might need, right? The lifetime value to customer. Whatever it is, like what are you making, what are your conversion rates? We want to help you from a business standpoint, maybe dig into that a little bit to understand your business, because ultimately I think what I’m seeing is most people are coming to us and go, “How much do I have to pay you to run my business?” That’s really the real question that people are asking, and we’re helping a lot of people succeed. But also too we’re going to need to get in a little better alignment on what the expectations are, and then what you’re trying to achieve, right?

Matt Bertram: Are you trying to build a $500000 business, or are you trying to build a $50 million dollar business? What does your budget look like? What does your spend look like? What are the things that we need to do, what are the things that you need to do? How do we need to do that? But also, if you’re calling real quick, because we get a lot of calls through SEO and they’re just price shopping, well, it’s like, “Hey, if you’re a legitimate business and you want us to give you a quote on what you want, we’re not-

Chris Burres: It takes time.

Matt Bertram: Yeah, we’re not selling something standardized, and something for somebody won’t work for somebody else that you heard, “Hey, Facebook Ads work. I need Facebook Ads.”

Chris Burres: Maybe you do, maybe you don’t.

Matt Bertram: Well, why? What geographic is your market? Who are you targeting? What’s the product? There’s so many different factors that go into it. So yeah, we like to take time to understand it, and we’re really to the point that we’re not going to take on a client that’s not going to succeed.

Chris Burres: With us, yeah.

Matt Bertram: So we want to vet that a little bit better, and we’ll definitely give you the strategy, help you build it out, and really fill in some gaps for you, but we’ve got to have all those gaps before we can give you a proper proposal. Happy to give a range, what most people pay for certain industries, local, regional, national. But yeah, I think it’s just really important to do that work on the front end. The measure twice, cut once, right? Instead of just jumping into it, flying into it, get into [crosstalk 00:27:46]

Chris Burres: Try that, try this.

Matt Bertram: Try this spaghetti-on-a-[roll 00:27:49] kind of syndrome. I think people are getting a lot more, they’ve done that, and they’re like, “Hey, lets-

Chris Burres: “Let’s slow down.”

Matt Bertram: “Let’s slow it down and get it right.”

Chris Burres: “Let’s get a strategy, do it the right way.” Excellent. Well, I think that was a great close to the podcast. If you like this podcast we do want to ask you to do something really simple for us, if you’re a YouTuber make sure you subscribe and follow. If you’re any of the others-

Matt Bertram: If you’re a Facebooker.

Chris Burres: … make sure you [Shikow 00:28:13] We didn’t do [Shikow 00:28:15] today, did we? Shi-kow.

Matt Bertram: Share, like and follow. Boom.

Chris Burres: Make sure you share, like and follow our podcast. We really appreciate you.

Matt Bertram: Oh, you know what you should do if you’re listening to our podcast? I know we’ve been a little inconsistent. We’re trying to get a little more consistent. Everybody’s been on vacation.

Chris Burres: We’ve got people having babies.

Matt Bertram: Babies.

Chris Burres: Without our permission.

Matt Bertram: Yeah, there’s been a lot of stuff going on here, but you want to make sure that you auto-download our podcast, right?

Chris Burres: Oh yeah.

Matt Bertram: So when new episodes arrive, auto-download it so you know. Also, check out our old podcasts, right? So if you’re loving our podcast, go on a little bit of a binge. We’re giving away great data on all these podcasts. There’s 450-something episodes. So a lot of this stuff is relevant. Now, there’s certain Google algorithm changes. We need to talk about that. Maybe we’ll do another podcast here real quick to talk about that if you have time.

Chris Burres: Yeah. I think that’s good.

Matt Bertram: So let’s wrap this up. [inaudible 00:29:23]

Chris Burres: If you are looking to grow your business with the largest simplest marketing tool on the planet-

Matt Bertram: SEO.

Chris Burres: … the internet, call eWebResults for increased-

Matt Bertram: Google.

Chris Burres: … profit in your business.

Matt Bertram: I think it’s just Google. I think it’s just Google.

Chris Burres: They don’t call Google, they call us.

Matt Bertram: No, I think the largest tool, I think it’s Google.

Chris Burres: Okay, Google.

Matt Bertram: You can’t beat the internet.

Chris Burres: Yes, Google is processing the information of the internet.

Matt Bertram: Fine, the internet.

Chris Burres: The internet.

Matt Bertram: The World Wide Web.

Chris Burres: Do you agree with this, that they should call us for increased revenue in their business? 713-592-6724. Give us a call.

Matt Bertram: Don’t call us. Don’t call us.

Chris Burres: Don’t call us?

Matt Bertram: Don’t call us.

Chris Burres: Please don’t.

Matt Bertram: We’re not taking on any new clients. Don’t call us.

Chris Burres: Please remember we’re filmed live here at-

Matt Bertram: No, I’m serious.

Chris Burres: … 5999 W. 34th St.

Matt Bertram: You can apply to work with us-

Chris Burres: Oh, that’s the old address.

Matt Bertram: … but we’re not taking on any new clients.

Chris Burres: We were filmed here at 13105 Northwest Freeway, Houston TX 77040. I do know the address, because we see it on the building that’s outside. By the way-

Matt Bertram: No, I’m serious. I don’t want to take on any new clients, but if you have an interesting business, we’re looking at getting involved in some businesses. So if you have a good business idea and you’re potentially looking for a partner, that you have some assets and some value, we do have a PE firm that will inject half a million, million dollars, into a good idea.

Chris Burres: With excellent marketing.

Matt Bertram: With excellent marketing that we would provide. Everyone else, we’re going to probably go through a pretty hard vetting process. So just so you know, we do have referral partners that we’re going to be sending business to.

Chris Burres: That stuff that doesn’t really make sense for us, we’ve got partners.

Matt Bertram: Stuff that doesn’t make sense for us. So if you’re listening, I know there’s a lot of agencies out there that listen and we do some consulting for, we’re going to come up with a certification process that you can be a eWeb certified vendor and we’ll pass you business. We have two right now we have sent multiple referrals to that they’ve closed. So just so you know, there’s a certain type of business or businesses we’re looking for. So if you do send us we’ll put you in someone’s good hands. But we’re looking to get involved in some businesses a little more actively. So just FYI, that’s coming down the pike.

Chris Burres: By the way, punch in the face, we actually had some podcast listeners join us at our grand opening.

Matt Bertram: We did, had our grand opening. We didn’t talk about that.

Chris Burres: So the grand opening was awesome. It was about 150, 175 people at the event. We had a live video stream with UP Social Live. Long time podcast listeners may remember I was doing that. So Nolan was back, that was pretty awesome. We were on a panel actually at the event, and it was just a great time. Punch in the face to Brian and Robin for showing up. That was really cool.

Matt Bertram: Ben Baker.

Chris Burres: Then Ben Baker also. People-

Matt Bertram: Flew in.

Chris Burres: People flying into town for our grand opening that we really appreciate. That was really exciting. You can get a transcript and video. I’m trying to wrap up the pod. I keep trying.

Matt Bertram: All right. Just go. Just go.

Chris Burres: You can get a transcript, video and audio of this podcast by going to our website,

Matt Bertram: We don’t have a transcript right now.

Chris Burres: It may not be a transcript.

Matt Bertram: But if you want a transcript just email Chris and he will transcribe it himself for you on any podcast. He’s available 24/7. Call him anytime.

Chris Burres: He gave the number out. Hey, thank you, guys, for tuning in. You guys have made us one-

Matt Bertram: One.

Chris Burres: … of the most popular internet marketing podcasts on iTunes.

Matt Bertram: It’s not the most.

Chris Burres: Probably the most. We really appreciate you. Thanks for tuning in. Until the next podcast, my name’s Chris Burress.

Matt Bertram: My name is Matt Bertram.

Chris Burres: Bye-bye for now.