Join Chris and Matt for our 400th episode! Celebrate the big day with us as we discuss "3 Important Search Engines to Leverage for Content Marketing" by Rachel Lindteigen at Marketing Land. \n\n\n\nTRANSCRIPT:\n\n\n\nChris:\tHi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.\n\n\n\nMatt:\tMy name is Matt Bertram, your reindeer. \n\n\n\nChris:\tYour reindeer. Welcome to another fun-filled edition of the podcast, this is podcast number 400! 400 and I don\u2019t have the tip here, \u2018cause I have the tip somewhere else. Does anybody have the tip?\n\n\n\nMatt:\tI know what it is. The tip is, \u201cDo not use broken backlinks.\u201d\n\n\n\nChris:\tSo 30% of websites have broken backlinks. Make sure that your site is not one of them. It\u2019s not hard to do. You could use Screaming Frog would help you, you could use Xenu, X-E-N-U. There\u2019s a lot of places that you could go. So make--\t\n\n\n\nPerson:\tJust Google \u201cbroken link finder.\u201d\n\n\n\nChris:\tGoogle \u201cbroken link finder.\u201d \n\n\n\nMatt:\tBoom!\n\n\n\nChris:\tNice and easy. Alright, so this is podcast number 400. We are broadcasting live from Houston, and we are your Results Rebels?\n\n\n\nMatt:\tI like it, Results Rebels.\n\n\n\nChris:\tWe are your Results Rebels. Alright, we just threw that out there. So we got a review. \n\n\n\nMatt:\tWhoo!\n\n\n\nChris:\tIt\u2019s 1 star.\n\n\n\nMatt:\tOh. \n\n\n\nChris:\tYeah. And normally I would\u2019ve been sad about it, and maybe even done the tear tattoo or something to commemorate the sadness of a 1-star review, but we have the best gift a podcast listener has ever given us. So let\u2019s dive into this 1-star review and then we\u2019ll cleanse ourselves of the ick and we\u2019ll get to this really wonderful gift. \n\n\n\nMatt:\tYou gotta stop joking around. You gotta stop joking around, Chris. \n\n\n\nChris:\tOh yeah. No, this is serious. \n\n\n\nMatt:\tThis is serious business. \n\n\n\nChris:\tSo here we go. The title is, \u201cAnnoyed.\u201d It\u2019s by Daena627. \u201cI\u2019m sorry but I came here to learn about marketing and not to hear about all the outlets you guys are on. For 10 minutes straight on the first podcast I decide to listen to, they go on and on about leaving them a review and checking them out on other social medias. Very irritating.\u201d That\u2019s actually a lesson in marketing. So thank you for your feedback. We appreciate the feedback quite a bit. \n\n\n\nMatt:\tYou know, we could shorten it and just say at eWebResults. I mean, everything at eWebResults. I mean we could. \n\n\n\nChris:\tWe could shorten all of that, yeah. That\u2019s true. \n\n\n\nMatt:\tWe couldn\u2019t shorten that, \u2018cause I mean-- I know we--\n\n\n\nChris:\tAlthough now we got the YouTube challenge. So it\u2019s really eWebResults.com\/YouTube. \n\n\n\nMatt:\tSee, it\u2019s confusing. It\u2019s like both ways. Like a little--\n\n\n\nChris:\tSo I feel like we should cleanse that 1-star review off. \n\n\n\nMatt:\tMan...\n\n\n\nChris:\tCould we sir? Could we have the presentation of the actual gift basket. \n\n\n\nMatt:\tSo we have 1-star reviews. \n\n\n\nChris:\tYeah. Come on, step right here in the middle.\n\n\n\nMatt:\tWe have 1-star reviews, and we have--\n\n\n\nChris:\tA little bit higher. A little bit higher. \n\n\n\nMatt:\t5-star reviews!\n\n\n\nChris:\tSorry we can\u2019t see you. This! Alright, so I come out of a long, long meeting today and go to my office, and there\u2019s this gift package, right? Lots of amazing stuff. There\u2019s pretzels, there\u2019s cookies, there\u2019s popcorn, flavored popcorn. And it\u2019s got a banner across it. Like a Miss Universe banner. And it says, \u201cCongratulations on 400 podcasts from Glass100.\u201d And I\u2019m like, \u201cWhat? What is that? I don\u2019t know what that is. Let me open and read the card.\u201d And the card says, \u201cPunch in the face to Chris and the team at eWebResults. Congratulations on 400 podcasts.\u201d By the way, it arrived today. \n\n\n\nMatt:\tPerfect timing. \n\n\n\nChris:\tThe day that we\u2019re doing the 400th podcast. \n\n\n\nMatt:\tPerfect timing!\n\n\n\nChris:\t\u201cI\u2019m a long time listener who has only missed a handful of episodes over the years.\u201d Hopefully they were the ones with that really, really bad audio that you missed. \u201cGaining an untold wealth of knowledge from this amazing resource, with a recent investment to increase capacity at Glass100--\u201d by the way, congratulations. Growing businesses is what we\u2019re all about. \u201cI look forward to using your professional services in the New Year to drive extra business now that we can service additional clientele.\u201d I couldn\u2019t be more happy about that. Collectively I think we couldn\u2019t be more-- \u201cIf I knew how to make stars on my keyboard, this would be a 400-star review.\u201d\n\n\n\nMatt:\tBoom!\n\n\n\nChris:\tMark Lynch, Perth, Western Australia. Again, this is Glass100, punch in the face. Look at this! \n\n\n\nMatt:\tYes!\n\n\n\nChris:\tLike the team was like circling this like sharks all day. Like, \u201cOoh, look at that. Ooh!\u201d I was like, \u201cDon\u2019t touch! Don\u2019t touch!\u201d First we wanna have it on our podcast. It\u2019s gotta be on the 400th podcast. And second, we will devour this on Monday. \n\n\n\nMatt:\tOr tonight. \n\n\n\nChris:\tOr tonight. \n\n\n\nMatt:\tCompany party tonight.\n\n\n\nChris:\tYeah, we\u2019re having our company Christmas party today. That\u2019s a good point, we could take this there. A nice little celebratory thing. So man, punch in the face to you Mark. I couldn\u2019t be more excited, more proud that you took the time to send this to us. \n\n\n\nMatt:\tYes, we appreciate it. \n\n\n\nPerson:\tAll the way from Perth. \n\n\n\nMatt:\tYes.\n\n\n\nChris:\tOh man. \n\n\n\nMatt:\tTime. \n\n\n\nChris:\tAnd on time. \n\n\n\nMatt:\tPerfect time.\n\n\n\nChris:\tYeah, you\u2019re a genius in our eyes. Thank you so much, we look forward to working with you. \n\n\n\nJoshua:\tLeave a review.\n\n\n\nChris:\tThank you very much, Joshua. He was like one of the first guys to leave us a review. I looked back to the email. You sent us an email--\n\n\n\nMatt:\t2013.\n\n\n\nChris:\t2013 about ideas for the podcast. We actually implemented one of them, we added a glossary, right?\n\n\n\nMatt:\tBoom!\n\n\n\nChris:\tAnd we\u2019re probably gonna be coming out with a glossary of all SEO terms, not just our SEO podcast. \n\n\n\nMatt:\tAnd PPC, and web design, and just about email marketing.\n\n\n\nChris:\tThe gentleman who was standing here, the SEO expert, we still haven\u2019t really fully released that, but he\u2019s been encouraging us to have the glossary. Yeah. So boom! That\u2019s just awesome. Alright, we have a great article today, \u201c3 important search engines to leverage for content marketing.\u201d That\u2019s right, there\u2019s not just Google, there\u2019s two others. And actually there\u2019s more, but we\u2019re gonna leave that alone. \n\n\n\nMatt:\tWe\u2019re gonna focus on the these three. We\u2019re gonna dig down. \n\n\n\nChris:\tThat is an article by Rachel Litgen-- Litergen. Rachel Linder Lindt--\n\n\n\nMatt:\tIs that German?\n\n\n\nChris:\tLindteigen. Yeah. I thought I had it earlier, better, but now I don\u2019t. \n\n\n\nMatt:\tYou gotta do the little pronunciation. Pronunciation.\n\n\n\nChris:\tPronunciation? We\u2019ve got to do the pronunciation. \n\n\n\nMatt:\tPronunciation. \n\n\n\nChris:\tHey listen, if you have an electronic device. If you\u2019re in some position to, we would really like you to tweet #SEOPodcast, this is podcast number 400. Tag us in it @BestSEOPodcast, @eWebResults. And also tag her. I\u2019m gonna have to spell it, but tag it: @Rachel R-A-C-H-E-L and then it\u2019s Lindgeigen-- man I swear to God I had it earlier. So it\u2019s L-I-N-D-T-E-I-G-E-N. Tag all of us, let her know that we\u2019re covering her article, that you\u2019re excited about listening to the podcast. And I will tell you, we did not get 10 shikos. So we really have to make our poor reviewer upset, Ms. Annoyed Daena. And we\u2019re gonna tell you how to leave us a review. We really need to do that. It\u2019s really easy, eWebResults.com\/Yelp.\n\n\n\nMatt:\t\tYeah, that\u2019s all we want. That\u2019s not bad. That\u2019s not bad, right?\n\n\n\nChris:\tThat was easy.\n\n\n\nMatt:\tJust give us the Yelp review, that\u2019s all we want.\n\n\n\nChris:\tAnd then we also need 10 shikos. A shiko is a...\n\n\n\nMatt:\tA share, a like or a follow.\n\n\n\nChris:\tIf we get 10 shikos and we get that review on Yelp, then we\u2019ll skip this section. We are gonna tell you how to leave a review on our profile. Those could be like Facebook.com\/\n\n\n\nMatt:\teWebResults maybe?\n\n\n\nChris:\tTwitter.com\/\n\n\n\nMatt:\teWebResults \n\n\n\nChris:\tInstagram.com\/\n\n\n\nMatt:\teWebResults I think.\n\n\n\nChris:\tFor YouTube it\u2019s eWebResults.com\/\n\n\n\nChris & Matt:\tYouTube\n\n\n\nMatt:\tWait, you gotta--\n\n\n\nChris:\tYou need the hesitation? There was a pregnant pause there? Then I--?\n\n\n\nMatt:\tA pregnant pause? Hmm.\n\n\n\nChris:\tAnd I boosted it... the water broke too early... And then LinkedIn.com\/company\/\n\n\n\nMatt:\teWebResults\n\n\n\nChris:\tAll of those will take you to our profile on those platforms. Please shiko us while you\u2019re there. If you\u2019re a-- wait, what is it?\n\n\n\nMatt:\tNo, no, no.\n\n\n\nChris:\tWe\u2019re gonna skip that?\n\n\n\nMatt:\tGo for it. No, we want them.\n\n\n\nChris:\tOkay.\n\n\n\nMatt:\tWe want them now. \n\n\n\nChris:\tIf you are a PHP genius or a WordPress guru, we\u2019re probably looking for you. Go ahead and give us a call, submit an audio r\u00e9sum\u00e9 713-510-7846. I\u2019m kinda blowing through this \u2018cause we have a Christmas party to go to. If you would like a free website analysis-- it is back!\n\n\n\nMatt:\tWhoo!\n\n\n\nChris:\tIt is back! Go to eWebResults.com and you will see the button that says, \u201cFree website analysis.\u201d\n\n\n\nMatt:\tI mean, I like the deep dive diagnostic. It\u2019s really where it\u2019s at. The deep dive diagnostic. Yeah. \n\n\n\nChris:\tYeah, that\u2019s part 2. \n\n\n\nMatt:\tThat\u2019s what you want, the deep dive diagnostic. 5 star every time.\n\n\n\nChris:\tYup, every single time. \n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tOr your money back.\n\n\n\nMatt:\tWhoo! Look it at that USP.\n\n\n\nChris:\tIsn\u2019t that we do?\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tAlright. So I\u2019ve got a couple pieces of news. YouTube and Amazon are in productive talks. I don\u2019t know if you know that Amazon wasn\u2019t allowing YouTube on the Amazon Prime and all the stuff on their devices. And so now they\u2019re talking, that could be interesting. That could be good. Pantora is gonna--\n\n\n\nMatt:\tPantora?\n\n\n\nChris:\tPantora. Pandora is giving you the option-- say you wanna listen to a particular song, right? So you type it in Pandora. That song never comes up. I don\u2019t know how much you use--?\n\n\n\nMatt:\tThat\u2019s Spotify. \n\n\n\nChris:\tWell, Spotify does that, yeah. You\u2019ve got them confused Chris. Well now, if you\u2019re willing to watch a 15 second video-- commercial, you can listen to the song that you like.\n\n\n\nMatt:\tOh I am totally willing to watch that, or pay the money. It\u2019s like $1 a day or something. \n\n\n\nChris:\tNet Neutrality was repealed. I\u2019m just gonna leave that. This is interesting. So there\u2019s a Starbucks in Buenos Aires-- they\u2019ve already fixed it, they fixed it immediately. But somebody had set up their Wi-Fi so that when you connected to their Wi-Fi, your computer mined Bitcoins for 10 seconds. \n\n\n\nMatt:\tThat\u2019s pretty awesome.\n\n\n\nChris:\tYeah, that\u2019s pretty awesome. \n\n\n\nMatt:\tThat. We should do that. \n\n\n\nChris:\tNo. \n\n\n\nMatt:\tWe\u2019ll set up these hubs everywhere. \n\n\n\nChris:\tNo. No, we should not do that. Alright that\u2019s--\n\n\n\nMatt:\tWe are building a Bitcoin factory. \n\n\n\nChris:\tWe do have some PITFs, right?\n\n\n\nMatt:\tPITFs, I got them in my hand here. \n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tSo, Neil Nellon. Appreciate it. Punch in the face to you, \u201cDriving to work at 2 am. Best podcast keeping me awake. You guys rock.\u201d Look at that. I like that. I like that.\n\n\n\nChris:\tExcellent. \n\n\n\nMatt:\tI feel like this is great. So why don\u2019t you, Carrie?\n\n\n\nChris:\tYou want me to do Carrie? It\u2019s Carrie Zilka. I got it. \u201c@LisaRocksSEM,\u201d that was the article that we covered, \u201cJust listened to the #BestSEOPodcast and they talked about your article. Fantastic tips.\u201d Absolutely. That\u2019s what you get with us, fantastic tips. And I\u2019m trying to--\n\n\n\nMatt:\tWhat are you doing up there?\n\n\n\nChris:\tI\u2019m trying to figure out why our live feed here died. \n\n\n\nMatt: \tWe\u2019re still live.\n\n\n\nChris:\tThere it is, there we go. \n\n\n\nMatt:\tWe\u2019re still live.\n\n\n\nChris:\tOkay, we\u2019re still live. And you read the last one. \n\n\n\nMatt:\tJames Z.\n\n\n\nChris:\tYou\u2019re not gonna say the last...?\n\n\n\nMatt:\tProbstest? Probstest?\n\n\n\nChris:\tProbst. \n\n\n\nMatt:\tProbst. \n\n\n\nChris:\tProbst.\n\n\n\nMatt:\tProbst.\n\n\n\nChris:\tYeah. Not to be confused with Pabst. But Probst. \n\n\n\nMatt:\tI like Probst. Probst. Best SEO Podcast. \n\n\n\nChris:\tAnd then what does he say? That\u2019s it? He just tagged us? Alright, so here\u2019s our article. That is the potatoes of the podcast, it is time to get into the meat. \u201c3 important search engines to leverage for content,\u201d again, this is by Rachel. \n\n\n\nMatt:\tYes, Rachel.\n\n\n\nChris:\tFrom here on out she will be called Rachel. So she\u2019s talking about you generating content. And a lot of this is actually about different types of media content, so not just the written word content. \n\n\n\nMatt:\tOkay. \n\n\n\nChris:\tShe says search engine optimization is obviously very important, most people think about Google. When you\u2019re thinking from a content marketing perspective, you gotta think about the other forms of content you might generate. So written, audio, image and video. We talk about putting media, using different media on anything. You know, if you got pillar content, right? That\u2019s really important content that\u2019s gonna drive a lot of traffic and a lot of link-bait, pillar content. \n\n\n\nMatt:\tYeah. Look at you. \n\n\n\nChris:\tIt should have audio, image and video on it for sure. You could probably skip the audio. \n\n\n\nMatt:\tVideo is taking over. \n\n\n\nChris:\tYup.\n\n\n\nMatt:\tWe\u2019re just gonna call it. \n\n\n\nChris:\tYeah.\n\n\n\nMatt:\tYou gotta have video, video\u2019s taking over. And all the ads were running, video wins. \n\n\n\nChris:\tI was talking to a video guy today for one of our clients. He already had an agreement in place to do some videos for them. It\u2019s actually a pool service company here in town. And I was like, \u201cOkay. So when you go talk to them, see if they\u2019d be interested in doing this video, and that video, and this video.\u201d I think we came up with like 13 videos that would be valuable to them from an SEO and conversion standpoint. \n\n\n\nMatt:\tAbsolutely. \n\n\n\nChris:\tSo he\u2019ll be pitching that hopefully. Punch in the face to you Nolen, get that. \n\n\n\nMatt:\tHey Nolen, I haven\u2019t talked to you in a while bud. \n\n\n\nChris:\tGet that account straight. Alright so the 3 search engines that she wants to talk about are Google, YouTube and Pinterest. Yes, I said YouTube and Pinterest. Google is obvious. We have kinda recognized on the podcast before that YouTube is the second largest search engine on the planet. \n\n\n\nMatt:\tAbsolutely. \n\n\n\nChris:\tSo she says, \u201cEvery blog post or website page that\u2019s created should be fully optimized so that it\u2019s easier for it to be crawled, indexed and ranked.\u201d Right? So that\u2019s your written content, right?\n\n\n\nMatt:\tYeah, that\u2019s good. \n\n\n\nChris:\t\u201cAre you optimizing for Google Search?\u201d Are you?\n\n\n\nMatt:\tYeah.\n\n\n\nChris:\tYeah? Okay. \n\n\n\nMatt:\tI\u2019m filling out those tags. \n\n\n\nChris:\tAll the tags need to be taken care of.\n\n\n\nMatt:\tAll the tags, but you can do naked tags, it\u2019s okay. \n\n\n\nChris:\tVideos can also appear in traditional search results. So are you optimizing your videos? \n\n\n\nMatt:\tYes, yes. \n\n\n\nChris:\tI know the answer to that because it\u2019s my responsibility and I\u2019m not. \n\n\n\nMatt:\tNo, I got Vicky doing it. \n\n\n\nChris:\tOh yeah?\n\n\n\nMatt:\tEvery one of them. \n\n\n\nChris:\tBoom! That\u2019s what I\u2019m talking about. That\u2019s called leverage. \u201cHow do you leverage image and video searches on Google?\u201d So one of the things she talks about is, \u201cIf you want to leverage the videos you\u2019re creating for your website or blog, try to drive additional traffic through these video search, you\u2019ve got to be strategic about your keywords,\u201d right? \n\n\n\nMatt:\tThat\u2019s true. \n\n\n\nChris:\tSo when you\u2019re posting-- we\u2019ll talk about YouTube right now \u2018cause it\u2019s the one she\u2019s talking about. You\u2019ve got a couple of opportunities right? So you\u2019ve got title, and then you\u2019ve got description, and then there\u2019s the opportunity for a transcription, right? So you wanna make sure that you have keywords and all of those.\n\n\n\nMatt:\tAnd let\u2019s talk about keyword stuffing. \n\n\n\nChris:\tYes, let\u2019s talk about keyword stuffing.\n\n\n\nMatt:\tOkay, so Google has updated their--\n\n\n\nChris:\tIt\u2019s not a stocking stuffing, right? Not a stocking stuffing.\n\n\n\nMatt:\tWell you know, I kinda like it? It could be, yeah.\n\n\n\nChris:\tIt\u2019s like stocking stuff to give. \n\n\n\nMatt:\tNo, so Google has been working on their algorithm and optimizing it and it\u2019s hard to gain. Now YouTube, they just kind of forgot about. \n\n\n\nChris:\tYeah. \n\n\n\nMatt:\tSo you can kinda play with it. You can get ranked for stuff. The old tactics work, so just kind think about it. \n\n\n\nChris:\tWe\u2019re getting the nod from the SEO genius. Yes. \u201cThe images and videos both appear on the traditional search engine results page,\u201d so spend some time doing SEO - search engine optimization - on those images and videos. Do you have one tip you wanna throw in here? Stand right here in the middle.\n\n\n\nMatt:\tOh! Guest speaker again!\n\n\n\nJoshua:\tHey, one big tip. And it\u2019s not a concept that I came up with, but I got this tip from Backlinko.\n\n\n\nChris:\tPunch in the face to Backlinko.\n\n\n\nMatt:\tYeah, we need to start doing some these articles. \n\n\n\nJoshua:\tSo when you\u2019re optimizing for a video, depending on whether that video is purposed for informational or educational content, or promotional. Informational content you usually want the video to be within 10 to 12 minute range because typically those are longer.\n\n\n\nChris:\tRight, right. So no longer than 10 to 12.\n\n\n\nJoshua:\tYeah, videos within that time range typically rank better. \n\n\n\nChris:\tOkay. \n\n\n\nMatt:\tThank you. \n\n\n\nChris:\tCool.\n\n\n\nMatt:\tAwesome, I like it.\n\n\n\nChris:\tKeep \u2018em timely. Alright, so why are are YouTube and Pinterest search engines at all? \u201cYes, YouTube and Pinterest they\u2019re social channels, but they\u2019re also very high-traffic sites that have tons of daily searches.\u201d\n\n\n\nMatt:\tThis is true.\n\n\n\nChris:\tI think we got some traffic. YouTube has a billion users. This target market is really focused on the 18 to 34 year-olds. So if your product, if what your selling, is targeting 18 to 34 year-olds, and you\u2019re not doing video, there\u2019s like a billion people over there that you\u2019re missing. And they\u2019re more active in this age group in the US. So if you\u2019re here in the US, and we know a lot of our customers are.\n\n\n\nMatt:\tA lot of my Saturdays have kinda disappeared. \n\n\n\nChris:\tIt\u2019s been on YouTube. \n\n\n\nMatt:\tNot intentionally.\n\n\n\nChris:\tYou\u2019re like, \u201cNext video. Next video.\u201d\n\n\n\nMatt:\tIt\u2019s like, Recommended Video, and I\u2019m like, \u201cAh!\u201d And yeah. \n\n\n\nChris:\tPinterest has 200 million users, active users every month. So these are like-- this is a lot of traffic. People visiting both YouTube and Pinterest are looking for new content to discover, right? So it\u2019s like recommended video, recommended video, recommended video. They\u2019re not a very direct, intentional-- they\u2019re not just going to watch whatever the latest TV show necessarily. \n\n\n\nMatt:\tThey\u2019re trying to learn something.\n\n\n\nChris:\tThey\u2019re trying to learn something. \n\n\n\nMatt:\tOr they\u2019re trying to entertain themselves.\n\n\n\nChris:\tExpand the horizons, scare the crap out of themselves, something like that. So the question is, how do we place good on YouTube and Pinterest? And she laid it out for us. She was like, \u201cYouTube and Pinterest search best practices.\u201d It\u2019s important to pay attention to the terms that your audience is using. And I thought this was a really good tip.\n\n\n\nMatt:\tAll across the board. \n\n\n\nChris:\tAll across the board. So the question is, are you using it? The predictive search. So remember, predictive search-- do you remember what predictive search is?\n\n\n\nMatt:\tIt\u2019s down there at the bottom.\n\n\n\nChris:\tWell, that\u2019s some of it, yeah. \n\n\n\nMatt:\tYeah, and at the top. Yeah.\n\n\n\nChris:\tAs you\u2019re actually typing the search and it\u2019s saying, \u201cHey, do you mean this?\u201d Or you add another word, \u201cDo you mean this? Or do you mean that?\u201d That\u2019s predictive search. Pay attention to that, right? So go into YouTube if you\u2019ve got videos in YouTube and you wanna optimize for them. And go in and start typing your search phrases, you know? Different versions of your search phrases, and see what other predictive phrases come up. Know that YouTube offers the opportunity to tag - we mentioned this already - add keywords, and include a description or a transcription of your video. Make sure you do both of those. Ours are actually-- our podcast is transcribed by a real person and she is awesome. Yes. \u201cInclude a full-string website link to the page or blog post that accompanies the video.\u201d \n\n\n\nMatt:\tThat\u2019s a-- I\u2019ve heard--\n\n\n\nChris:\tIt makes perfect sense, right?\n\n\n\nMatt:\tYeah, well no. I do it. But I\u2019ve heard debating stories because they don\u2019t want you to take it off there, they share your videos less. \n\n\n\nChris:\tOh, okay.\n\n\n\nMatt:\tI\u2019ve heard some debate about it, but I always do it. \n\n\n\nChris:\tYeah. Alright, and then she says, \u201cWhat works on YouTube?\u201d And she has five points. The first thing that works on YouTube is great targeting. Find your target market, find what they\u2019re searching for and make sure you do that right. YouTube-specific keywords, right? So there are things, maybe it\u2019s DIY. We had another one-- AMA, have you heard of AMA?\n\n\n\nMatt:\tYeah. \n\n\n\nChris:\tWhat is it?\n\n\n\nMatt:\tAmerican Marketing Association. \n\n\n\nChris:\tThat\u2019s the wrong one. \n\n\n\nMatt:\tWe were at their event like last night. \n\n\n\nChris:\tThey\u2019re probably on YouTube, that is correct. It\u2019s just the wrong one. Ask Me Anything, right? So somebody who asked to be a guest-- by the way we\u2019ve got some really cool guests coming in January. Like it\u2019s gonna be awesome. We\u2019re talking about people who maybe founded the publication that this article came from. I don\u2019t know, that might be exciting. So Ask Me Anything. They ask like, \u201cDo you have any Ask Me Anything? AMA?\u201d And I was like, \u201cI\u2019ll have to be honest, I had to Google it.\u201d And we do answer questions from our podcast listeners. \n\n\n\n\tNext is, \u201cHow-to and educational videos.\u201d Josh just mentioned that, and mentioned about what length to make them. You want, \u201cImages that catch attention and bright colors that stand out.\u201d So this is what works on YouTube. Yes. Yes, Matt you do stand out.\n\n\n\nMatt:\tDo I? Just a little bit?\n\n\n\nChris:\tYou have the ugly sweater contest that I wore the other day, and it did not win the contest. Alright, on Pinterest, \u201cYour images themselves are the most critical item on your Pinterest.\u201d So the keywords are less important, but your images really have to be--\n\n\n\nMatt:\tI don\u2019t read it. I\u2019m like clicking. Pointing and clicking, yeah. \n\n\n\nChris:\tThey say that vertical pictures with copy overlay, and then pins with multiple photos work really good. \n\n\n\nMatt:\tYeah. I like Word Swag \n\n\n\nChris:\tYeah? Word Swag? \n\n\n\nMatt:\tYeah, there\u2019s a couple fun things that you can do. Just throw text on top of images. \n\n\n\nChris:\tI don\u2019t know what Word Swag is, but it sounds really cool.\n\n\n\nMatt:\tIt\u2019s an app, it\u2019s cool. \n\n\n\nChris:\tAnd I feel like I should know what it is. Make sure to include your targeted description. There\u2019s some debate about whether hashtags really help on Pinterest or not. If there\u2019s a debate, then we tend to include it. And make sure to have a link back to your webpage. Absolutely.\n\n\n\nMatt:\tWhy would you do that? Like why would you like go, \u201cThis is a lead gen source, like come back to us?\u201d\n\n\n\nChris:\tYeah, here you go. Good luck finding us. Yeah, that\u2019s not good. Alright, \u201cUnderstand that people search--\u201d this is just kind of the wrap-up, \u201cThat people search differently on YouTube and Pinterest.\u201d Make sure you use that predictive search tool both on YouTube and on Pinterest when you\u2019re doing keyword research. Add Pinterest and YouTube to your SEO plans for 2018. Punch--\n\n\n\nMatt:\tYeah, well punch in the face to you. \n\n\n\nChris:\tPunch in the face to you Rachel Lindteigen. \n\n\n\nMatt:\tNo, the thing that I can tell you is every time you go on the more fringe kinda-- and I know Pinterest is not really considered fringe, but the more--\n\n\n\nChris:\tFor SEOers it is, yeah.\n\n\n\nMatt:\tWell, the less trafficked social media platforms, you use to get more engagement and cheaper clicks. And so, I\u2019ve been just working my way out to the fringe sites and keeping track of what\u2019s going on. \n\n\n\nChris:\tLike Pinterest.\n\n\n\nMatt:\tLike Pinterest. I mean I don\u2019t know. I heard Gary Vaynerchuk say it a while back at South by Southwest. \n\n\n\nChris:\tYeah?\n\n\n\nMatt:\tI was like, \u201cYeah, he\u2019s right.\u201d He\u2019s right. He\u2019s right.\n\n\n\nChris:\tAlright good. Well, that is the meat of our podcast. Let\u2019s kind of wrap this up. If you liked this podcast, we ask you to do one small favor. Please--\n\n\n\nMatt:\tSend us one of these!\n\n\n\nChris:\tPlease-- yeah, send us one of these. Please do us a small favor and share with your friends. The Christmas party is gonna start really soon so we have to go. \n\n\n\nMatt:\tYeah, we gotta go. \n\n\n\nChris:\tGrow your business with the largest, simplest marketing tool on the planet. \n\n\n\nMatt:\tThe internet!\n\n\n\nChris:\tCall eWebResults for increased revenue in your business, 713-592-6724. If you have a referral, we do every-- like don\u2019t ask, the answer is yes. We do every aspect of internet marketing. \n\n\n\nMatt:\tWe are cutting edge here. We are geofencing.\n\n\n\nChris:\tWe\u2019re doing stuff other internet marketing companies are never gonna do. \n\n\n\nMatt:\tProgrammatic ad buying. \n\n\n\nChris:\tBoom! So if you have a referral, somebody who\u2019s interested in internet marketing: you send them to us, they pay their bill, we pay you. That\u2019s our referral program, it\u2019s pretty simple. We were filmed live here at 5999, West 34th Street, Suite 106, Houston, Texas, 77092. If you would like a transcript, video, or audio of this podcast, you can get it eWebResults.com. \n\n\n\nMatt:\tWhooo!\n\n\n\nChris:\tWe are the most popular podcast on iTunes, that is because of all of y\u2019all. Mark Lynch, punch in the face to you. That gift package, just amazing. Blew us away. We couldn\u2019t be happier and more proud, yeah.\n\n\n\nMatt:\tYeah. It was awesome. Thank you. Thank you.\n\n\n\nChris:\tThank you 400. Thank you form making it extra special. Until the next podcast, my name is Chris Burres. \n\n\n\nMatt:\tMy name is Matt Bertram. Chris & Matt:\tBye bye for now.