Video TranscriptA “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche. Because people rarely link to commercial content, “linkable assets” are almost never product...
Video TranscriptSEO Fact – In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring...
Video TranscriptMore and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you’re in the retail industry, chances are you’re already using some form of online...
Video TranscriptAnchor text is the text used in the links to your site. It used to be that if you acquire enough links with the appropriate keywords in the anchor text that your site will begin to rank for those keywords. But at some point websites...
Video TranscriptTopical authority, a deceptively simple premise and in that simplicity lies its seductive draw. And with that draw, and the success of the improved rankings will come, lies the danger. Topical authority, as many of us think of it...
Video TranscriptGeofencing is a location-based service. Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a...
Video TranscriptWhen it comes to site maintenance, every strategist has their own checklist. The real question is how often they update said checklist. By nature, SEO professionals tend to get stuck in their own process and don’t update it or allow...
Video TranscriptApproaching SEO for large ecommerce sites can be overwhelming. With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a...
Video TranscriptJoin Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring “Link Building Outside The Box: Outreach & Content Refresh” by Kerin Foster. Chris: Hi and welcome to the SEO Podcast: Unknown Secrets of Internet...
Video TranscriptLink building is still a vital component of modern SEO. I think it’s fair to say that many SEO practitioners would agree that it’s one of the most difficult components because the days of easily building hundreds or thousands of...
Video TranscriptFun Fact: Title tags are more valuable than you may realize. It’s important to create one that works perfectly for your content. Check out this 4-step process on how to create the perfect title tag in episode 409. Join Chris & Matt...
Video TranscriptMistakes happen, even when you’re good at what you do. Whether you’re an SEO beginner or an expert, no one is immune to messing up. But never fear – we’re hear to point out the most common SEO mistakes people make and how to remedy...