Mobile-First Indexing, Best Practices with Chris Burres and Matthew Bertram #437

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. My name is Matt Bertram. Also, one of the owners of eWebResults and the SEO king. If you're watching on video, punch in the face to our YouTube watchers out there. He said it, not me, guys. He said it, not me. It's SEO king. It says it right. It's clearly defined on the shirt that you're wearing. Oh, is that what that is? Okay. And you have assumed a very royal position in terms of height. I'm standing on a chair, guys. I don't even, I don't think I have the, I do have the, all right. Say, this is podcast number 437. As always, we do have a tip from our previous podcaster, Padcast. You don't even know what it is. You weren't on it. I have no idea. You weren't on it. I wasn't on it. Use influencer marketing as part of your overall marketing strategy. I believe I was actually on that podcast. You were on that one? Yeah, I was on that one. Okay. So, yeah, influencer marketing is a really powerful way to market your business. You want to make sure that you're using it incorporated into your marketing strategy because it's incredibly powerful. Subscribe, follow, boom. So, and if you are an influencer marketing, if you are an influencer marketer, please reach out to us and let's talk. We want some influencer marketing. We would like to be influenced. We want to buy your services. We would like to be influenced. We want to be influential. Influential through your influence. Yes. We want, we want, we want to be part of your, I don't know. Group, crowd. Yeah. Yeah. Okay. I don't know. All right. All right. Anyways. You get the point. Yeah. If you're an influencer, contact us. Yes. That's the point. All right. So, Hey, I wanted to jump into this. Well, first we are broadcasting live here from Houston, Texas. And Matt and I, we are your results. You can

tell it's live because we don't edit it. There is zero editing. Yes. Are you suggesting there's some part portion? Actually, Chris, I am glad that you said that because I did hire an editor this week. You did. I hired a few people actually. Chris, that's the one person you didn't tell me about. So, that makes it. Well, he's the video. He's the videographer. Oh, okay. Okay. Okay. Very cool. So. Is he going to work on the podcast? Yeah. Oh, wow. Well, there's, no, that's the person I'm hiring next week. We are moving at a rapid pace here at AnyWebResults. I really can't keep track of who's hiring. Well, I know who's hiring. I just don't know whom and how many. And it's exciting for me and everyone on the team. And maybe even more so Matt. Speaking of Matt, I have a review from Matt Williams who Matt spoke with. Matt on the phone. It is, of course, five stars. And it says, recently had a great website analysis call with Matt. I really appreciate his candor and feedback on our project. I felt no pressure for a sale. Just lots of great information. I would not hesitate to hire them or recommend them to others. Punch in the face to you, Matt. And to you, Matt. Punch all around. Thanks, Matt. This is good. Hit me up. By the way, punch in the face is a good thing. Hey, if you're... Yeah. Punch in the face. Patoof. Patoof. Yeah. All right. So, punch in the face. Punch in the face market. Are you hiring somebody to run around and punch people in the face? Is that what... Sort of. Sort of. No. So, we've designed the mascot logo. Okay. Yeah. And it's a platypus with boxing gloves. I like it. So, we have that. We'll get it on the t-shirts at ewebresults-swag. Dot com slash swag. Yeah. Yeah. Whatever. You type it. You'll find it. Yeah. But... By the way, that page loads painfully. Yes, it does. It's not our fault. It's not our

fault. It's Shopify. It's... Yeah. Yeah. Yeah. And I was talking to the guy who helped us put that together and we'll figure out a way to fix that because it's important to fix that. Yeah. Yeah. I don't really remember what I was about to say or something. Platypus. But before that. And then swag. Oh. The punch in the face. Yes. Yeah. The box goes, it's punch in the face. Right? And... You do realize that platypie have like little poisonous barbs that they... Well, okay. Okay. So, hold on. So, does anybody... Have anybody out there heard of Perry the Platypus? Perry the Platypus. Okay. Yeah. So, Joshua Cummins at Dan Cummins. Buy your new and used cars from him. He's awesome if you're in Kentucky. Yeah. Referred me to the intro video of Perry the Platypus, which I've never seen before. Right. And it was awesome. It was phenomenal. We were going to have to somehow get rights and include that in stuff. He's basically a secret agent. Like Agent P, I think. Agent P. I mean, that's what it is. Or was it Mr. P? It was one or the other. Yeah. Perry the Platypus could potentially beat the mask. I guess we can. I mean, I feel like they're buddies. Consensually. I feel like... Well, we don't... Yeah. He's not the same. They don't look exactly the same. Right. So, because we got him with the logo. That would be a problem. Yeah. We came with the logo before. Yeah. And then I was like, oh my gosh, he's got a friend. That's a badass dude. Yeah. And I was like... Yes. Agent P. Agent P. And we got... Yeah. Yeah. And Agent E. He's our influencer. If you're returning to this podcast, you are wondering, what the hell is going on? This is true. Who's Perry the Platypus? And why are these guys talking about it? That and not internet marketing? That's a very good question. If you're back, though, you're probably interested in some tips. Maybe something like five online marketing mistakes

that can tank your business. And yes, you can get there by going to ewebrezults.com slash... Mini Dash Guides. And SEO tips. SEO tips. We'll take you to the Mini Dash Guides page. I tested it today. You did not know that, did you? No, I knew that. I knew that. I did it. I did it. I knew that. My eight-year-old kid does that to me. You didn't know that. Yeah, I did. Well, I'll tell you, though, there's more resources there. Oh, a lot more mini-matics. Yeah. Yeah, there's more than the negative ones. Yeah. Yeah. But the negative ones actually work better. Better. That's an SEO tip. All right. So we are covering... It's not an article today. It's a first. This is an absolute first for the podcast. Podcast number 437. By the way, if you're near some sort of electronic device and you can do some tweet something or other... Hashtag Google. Right. Yeah. Hopefully they'll connect with us. Hashtag SEO podcast. This is podcast number 437. Tag us at bestSEOPodcast, at eWebResults, at Matt BertramLive, at eWebChrisBurris. Wrong. At ChrisBurris eWeb. Yes. Somebody has to know something wrong. No, I'm telling the article. You got to give a shout out to Google. Because we're actually covering a page that is in the Google documentation. If you've ever spent any time kind of perusing Google documentation, normally trying to solve a problem that you ultimately don't solve by reading the literature and end up going and ironically... That's not nice to Google. ...googling to find the answer. Someone that wrote the article that explains it better or the YouTube video. So we're doing this podcast, Best Practices for Mobile-First Indexing. Very true. If you're in the SEO industry, you're probably seeing in a search console that there's lots of people who are now being mobile-first indexed, right? And so Google has given you a notification for each of the domains where that switch is happening. So the switch is really on right now. There's all sorts of posts about, hey, 47 of my clients got

switched over. And so we thought it would be a good time to review Best Practices for Mobile-First Indexing and... How to take your basis. Straight from the horse's mouth. Okay, fair enough. I like it. Straight from the horse's mouth. Google at Google.com. That's what we're going to be covering here shortly. I bet they've done a logo. You know how they change the logos all the time? Oh, yeah, yeah. Google as a horse. Google as a horse. And we could get that as like the thumbnail for this one. Yeah. That would be cool. I don't know. Or the platypus. That's a horse's mouth. Yeah. It would be the open mouth. And then... I don't know. The platypus is better. Never mind. Yeah. Scratch that. Yeah. Platypus. I like the platypus. I can picture the platypus with his big flat tail. Platypuses, if you look it up, we're going to add to it the 10... I think it's platypi. Is it? I don't know. I think it is. The 10... The 10... Like, there was this article. It was like the 10 badass things about platypuses someone sent to you. Yeah. Well... And they can do all kinds of cool stuff. Yeah. Like, they have poisonous barbs. That's one. Yeah. Give me two. They have a tail that can smack you. That's awesome. All right. Let's get into this. People are trying to fast forward and rewind to get to the real information. If this is the first time you've been to the podcast... We're sorry. We apologize. And we say howdy, as we always do. Howdy. Because I maintain a howdy. We run a contest each and every week. And the way the contest works is if we get a review, which we just read, and we get 10 Shikos. Shikos. A share, a like, or a follow. And a Shiko, when you give us a Shiko in your head, in the back of your head, you should just hear the sound as you're clicking that like button. You should hear, Shikow! Shikow! That's what Shiko

really sounds like. Yes. We have actually made a t-shirt about that, actually. And we have logos about that, because it's so important. Trademark. So the way it was, if we get 10 Shikos, and we get a review, then we skip the section where we tell you how to connect with us and give us a review. So we're going to skip that. I think we just move straight to t-shirts. No more. T-shirts are available. EwebResults.com slash... No, we're going to get a contest for t-shirts. Oh, that's right. There's a contest for t-shirts. Like that, you actually get something when you win the contest. That's true. That's true. Like, because moving it to the end... Yeah. Woo! Yeah. If you type in EwebResults, you can find us everywhere. So we're still doing this, right? So we've extended it. So the next five people who submit... Because we haven't got our shipment of t-shirts yet. Yeah. At all. We ordered a bunch. We ordered a whole bunch. So we're going to... We'll send you a t-shirt, one of our t-shirts. You kind of select the t-shirt if you're one of the next five who submits for a website analysis. And you also... And you're a podcast listener. You've got to mention it. Yep. And you're also... You do also get a website analysis in that process. They're actually really good. Yeah. You might even get a book if I'm feeling generous. And if you want that website analysis just by itself... Oh, oh, oh, oh. Sorry. Sorry. I got to self-promote. Here. Next Thursday. Thursday. Okay. What's next Thursday? Next Thursday is... I have no idea. So today's the 21st, I think. So if you add seven and subtract... 27. Come on. 26. Ooh. Is it 26? I think it's 27. Anyways, we... I am running a free promotion on Amazon. Okay? We're doing a review drive. We'll call it a review drive. Yep. Because my reviews on Amazon are sad. Yes. Chris still hasn't left a review. He comes in and as he's hiring people, he has

a tear in his eye because no one... Well, not no one, but not enough people have written reviews for his book. I think people are just still reading it. That's what I think. I swear. I wrote a review. I did. It was there. And then I had to close my browser. So bottom line on Kendall. Yeah. Okay. On Kendall on Thursday, it's free. If you have Kendall Unlimited, it's also free. And then I'll have the Audible version. Yeah, that's big news. And like two weeks because people are like, hey, like... I've given your book out. I don't read. That's why I listen to your podcast. Thank you. And they're sticking it away and they're saying, let me know when it's going to be on Audible. I'm like, well, give me the book back. You're not going to read it. Yeah. So, but everybody out there that's buying the book, I appreciate it. Thank you so much. I guess you're just reading it before you leave the review. That's okay. Amazon won't want to get your email address so I can email you to say leave a review. So I'm telling you now, please do it. Yeah. That's it. That's all I'm saying. All right. So let's jump into this best practices for mobile-first indexing. So if you're not aware, Google's been talking about this for quite some time. Historically, it has indexed primarily on the desktop version of your website. And now they're changing to the mobile version. Yeah. So a lot of times people would put a bunch of words, okay, on their desktop version because they could fit them in. Lots of space and layout's easy. Right. And then their mobile, they wouldn't keep all the words and they would kind of hide them away, tuck them away. And it would be a really thinned down version. So the people that have done that, unless you go in and add all those words back and re-kind of design it. You need to control Z. You need to undo that. Yeah. You're going to,

your website's going to, your mobile version's going to tank. Well, your ranking is going to tank. Yeah. Your ranking's going to tank. Because previously Google was based off the wordstation desktop version. Now it's going to be mobile. Mobile. Yeah. So Google has always, so people have asked, do you have, maybe you could have two indexes, right? Where you index, you know, one index is if somebody's on a desktop version and you're showing them that content, the other's mobile, they continue and will continue to use only one index. Well, think about it. Double indexes for the whole world. Yeah. But that's a lot. Google can do it. They could. Look what they're already doing. Yeah. All right. Fine. Okay. Times two. I believe in a line of code that's like the star symbol and then the number two. That's true. That's true. That's true. That's so easy for me. Google primarily crawls and index pages with their smartphone agent, right? So that's basically saying that it's mobile first index. Here's again from the horse's mouth. As we said, we transition sites slowly to ensure a good experience for site owners and users. We evaluate each site individually on its readiness for mobile first indexing based on the best practices and transition the site and transition the site when the site is ready. Yeah. I mean, this is basically like a, what is it called? A attention announcement or what is it? A customer service announcement. A, I feel like if there's something, there's the right word, a public service. This is a public service announcement. Is a bomb threat a public service? I feel like this is like, yeah, it's a bomb threat. But this is a public service announcement that you need to check your site and make sure your mobile version lines up with your desktop or you're going to lose some serious rankings and all the work you did. So it's like warning. Yeah, this is warning. Site about to tank. Yes. Warning, rankings, tanking. That is basically this whole podcast. Yeah. All

right. So let's cover what's changing. Yes. And again, this is directly from this and it says we're going to talk about the different types of websites from the indexing perspective. All right. So what if you have a desktop only website, right? And the implication here, because the next line item is responsive web design, the implication is that the desktop only is not responsive. And what it really says is you don't have to worry. You're going to be indexed exactly the same. That's true. What I would argue is you need to worry a lot because you have the same version and the same version isn't going to interact with the user the same way on your workstation or on your iPad or on your mobile device or on whatever, whatever you're going to be on. You got to test it. But also I've actually seen two different size screens, right? That are mobile responsive. It'll move some of the navigation bars into like a funky space. Also, if you're using like Unbounce out there, there's the mobile friendly version that doesn't have the words. If you're running a landing page, don't worry about it. But if you're running a website or you're trying to rank text wise, there's definitely some things you need to look out for. That's the desktop version. The next is responsive. So just so you know, responsive really means that the content that is on the page gets adjusted based on what the size of the device that you're on. And so if you ever kind of messed around with this, you can get really granular and you can say, okay, so if it's this size device, we tend to throw things in classes. If it's a mobile device, if it's, if it's a tablet device and if it's a workstation device in this, in both of these cases, whether you've got a desktop that is responsive, that isn't responsive, or you've got a website that is responsive, there's really no change. So also there's a little Chrome extension where you can

kind of see different phones and what it will look like on different top. It's actually built into Chrome. It's not even an extension. Yeah. Okay. Well, it's a piece of Chrome. I use it. So you assumed I installed it for you. This is really geeky. Chris must have put this here. I was like, this thing's awesome. Where is this? Click, click, click. So if you right click anywhere in the space of a website and you go down to inspect, right, that'll open up a screen. I think the, the default. No, that's not what I'm talking about. Are you talking about something else? There's a little, there's a little icon that you can pick the different phone device. You don't have to do it the old school way. Oh, that is an extension. See, you're, you're. I'm doing it the old school way. You're doing it the old school way. I'm like, click a button, pick what phone or what, what, you know, whatever I want. You do realize that that extension is selling your data, right? Guys, you already have all my data. I got a bunch of free apps on my phone. So, so if, if you wanted to do it with a native Chrome, you, you right click, you hit inspect, um, it'll actually pull up. I think the default is it pulls up on the right, like a right sidebar. Uh, and then you can, there's a button somewhere that you can do that and it does help if you want to get, or you can sue search, you know, extensions, Chrome, yes, mobile emulation. It's a generational thing. Yeah. I'm cool with that. By the way, this is saying that there's no change with desktop, right? If you, if you've got a non-responsive or responsive site in terms of what you need to do. Um, one thing to note though, if you've got competitors out there who have mobile and desktop versions and their mobile versions suck, then you're probably going to see an increase in your ranking. Yeah. Yeah. If

you lose rankings, it takes a while to crawl back up. Well, and no, in this case, think about it. If, if, if their mobile sucks and your mobile and desktop are the same as they, as they're ranking tanks, you can move up. So for sure. That's going to happen a lot. There's going to be a ship, but don't count on that. Yeah. Let's just do, do the right things. Make sure that you're responsive. All right. Yeah. Don't optimize for their keywords, you know, on your site. Punch in the face to Troy Prescott for joining us on Facebook. Yeah. Hey Troy. Woo hoo. Thank you. All right. So next is canonical AMP. All your webpages are created in AMP HTML. I don't even know what that means. I don't know many that are doing that. I don't know many. In fact, in this case, it doesn't matter. There's no change. Now, if you have separate URLs, right? So this is called the M dot. And the reason it's called M dot is because you might have a subdomain, you know, where your regular domain is dub, dub, dub or non, uh, non, uh, subdomain. And then your mobile version is M dot, you know, your domain. In this case, Google is going to switch from indexing your workstation, desktop version, your workstation version, and it's going to switch to the mobile version. So Google now prefers the mobile URL for indexing and you need to read the best practices, which we're about to cover. Yes. Well, the one thing I will say here, that was a pretty standard practice about five plus years ago. Yes. Okay. So if you haven't updated your website and say five years, this will affect you. Call us. Call us. We'll help you redesign your website. We're seeing a lot of that. Yeah. Okay. Uh, we can take your old website and just turn it into a responsive website. Yeah. It's in a nice platform. I don't know. Like WordPress. Right. But like, just like mattresses that study, the commercial, that's

your mom. My mom read the study and told me, she's like, you need a new bed because I read this study. I was like, you mean the ad on the radio? She was like, Oh, was that what it was? But, but no, in all reality, um, probably like people reading your book, right? More will read it once, uh, you know, once the audio, well, bottom line is, uh, five years and back, you're just going to affect you. You probably need a new website anyway. A lot of our clients, three to five years is, is kind of the window, just so you know, for new websites. If you're out there past then, you need to look at this. Also, if you have a lot of traffic or leads coming from your website, you need to take a look at this. It's important. Make sure it's right. Yeah. Right. So we can do an evaluation for you. Um, and so that's separate URLs. Uh, next is dynamic serving. So there's a way where, um, when you request a page, you're actually sending information to a server. And in that information that you're sending to the server, in addition to the page that you would like is the fact that you're on a mobile device or you're on a workstation. And so then the server can decide to send you a different page. Right. Awesome. Interesting. Super geeky. Um, just know that if you created those pages differently, right. Then you could, uh, suffer severe consequences. Meaning if the mobile version that your server decides to send, um, he got the vote, he got the vote. He got the book. Thank you. Punch in the face. Punch in the face to you, Tony for, uh, no, Troy for getting the book. Um, so, so if the pages are different, again, know that Google is going to stop indexing your, uh, desktop version is going to start indexing your mobile version. And finally, AMP and non-AMP, because you can have multiple types of pages. In fact, it's very typical

for a news outlet to have non-AMP pages for workstations and then AMP pages for mobile devices. Just know that Google is going to prefer the non-AMP URL for indexing. And, and I will say this, we're really good at a lot of things, but AMP websites are not one of them. Yeah. So if you need a, um, AMP website, do not call us. We cannot help. No, we, we, we have not got on that train. We've had problems with it. We got off it. Haven't got back on it. We turned it off on some sites because it was problematic. Yeah. So, um, so you need somebody else. We might be able to help you there. Yeah. All right. So now, so a couple of these may apply to you. So we're going to jump into the best practices, uh, for serving for dynamically serving, uh, pages, separate URLs. So if your site has separate desktop and mobile content, so this could be, uh, M dot, or if your server is sending it, here's things that you need to be aware of. Your mobile site should contain the same content as your desktop. Yes. And it's interesting how Google very politically correct says you should consider updating your mobile site. No, you should update your mobile site. You should not consider updating your mobile site. There's no part of this process. If you want to maintain your rankings that says you could, you should consider it. You should update your mobile site so that it's primary content is equivalent to your desktop. And that's not just content. We're not just talking about the text on the page. We're talking about the image, the alt attributes, the videos, uh, all of those need to be on the mobile version as well. Yeah. And you know, you gotta, you gotta do it. Like it's all about user experience, right? So, so videos, pictures, text, and it, and the same information that's valuable for a desktop user, Google believes should be valuable for a mobile user. Now I do think

that people search differently on desktop and mobile. Yeah, they definitely do. And, uh, and so, so, so really there's some strategy and how you want to do it, but for SEO purposes, if you lose that content, you will lose your rankings. Bottom line. Next structured data should be present on both versions of your site. So you may not have taken the time to make sure you got scheme, you know, if you've got two separate sites, Oh, we really need schema. This is really going to help our search engine optimization. So you take the time to put schema, proper schema code on your desktop version, and then you never got around to mobile. Yeah. You're going to pay a price. Also, you can use the data highlighter, make sure you do the data highlighter. So that's a search engine. I mean, it's a search console. So Chris, I think that this is a really good nugget. Why don't you teach the audience here about the data highlighter and how awesome it is? Okay. So it's, it's, it's pretty awesome. Uh, it's an alternative to actually getting proper schema code on, on, onto your particular site. Uh, and what you can do. So the best example that I can think of is let's say you've got some table, you have, you have a calendar, right? Yeah. And so you want to go with, you go into Google, you go into this, uh, highlighter, what is it called? The data highlighter, uh, which is in the search console. And then you grab pieces of data and tell Google exactly what that information is. You're like, well, here's the date of the event. Here's the time of the event. Here's the cost of the event. And here's the location. And so now the next time Google, Google comes back and indexes that page, it knows what to look for in order to identify that information as the date, time, cost, location. It will look for it on all your pages too. So on all your pages. And so think

about those searches that you see where there's events below it and more information, more information is better, uh, uh, higher likelihood of people clicking and, and knowing what they're looking for. So schema is powerful. A lot of people aren't doing it. Uh, we should probably do a podcast on schema, all the different kinds, the reviews. And I'm also thinking we probably should have events on our homepage of the, when the podcasts are that people can tie into. All right. We're on event, right? We need to be on a schema. Yep. Or, or we can use the data highlighter. Yeah. Although we have a coder, so we just, Hey, Jay, make this happen. Uh, may metadata should be present on both versions of the site. So I was interested in which pieces of data they mentioned because we kind of know titles and meta descriptions are the important ones and that's the only ones that they mention. Uh, and, uh, so you want to make sure that your titles are proper. Yes. Titles. So again, if you fixed your titles on your desktop version and never got around to it on your mobile version, cause it didn't really seem to matter because it didn't, now it's going to matter. So make sure you get that right. And then additional best practices for separate URLs. Again, this is the M dot type URLs. Verify both versions of your site in, in search console. Yes. So, um, you know that you can put in the actual URL and if the, if it's true that M dot ewebresults.com is different than ewebresults.com, then you want both of those in the search console and, and you need, you know, you'll get feedback from Google on those. So this is the kind of update that was like the SSL certificate update. Like this is a big update guys. Like that's why we're spending and belaboring this because this is so important. It's going to affect a lot of people. Remember when SSL hit and you were, you're non-secure in the big

pop-up and like it was bad. Yeah. It was bad. So get on top of this. Yep. Next. So that's verify both versions in search console. Check your H ref lang links, right? So this is your language link. So this is where you can actually say, Hey, if the current site, the current browser is in Spanish, then I want them to go to say M dot example.com slash E S. Um, and what it's saying is, is if they're on a mobile version, make sure that you're a fresh lang, it'd be very easy to just put one H ref lang or to not code that properly. And so that if they're in say a mobile version, your H ref lang is sending them to the desktop version. You want to make sure you're not doing that. Um, take the time to get that right. Ensure your servers have enough capacity. Uh, so think about this. Often there were services in the past that would actually make a mobile version of your site for you. And if they're kind of now slowly going out of business because so many people are going to responsive and maybe not dedicating enough, uh, server resources to your, where your mobile page is, um, and Google's now indexing that page and not the other server, just be mindful that you might, you might want to consolidate that. Just be aware of that could be a problem. Um, you also want to verify that your robot.txt, excuse me, robots.txt files, um, are, you know, are relevant to both the mobile and the desktop. Chris, why don't you talk a little bit about that as well as the sitemap? Right. Um, I'm seeing a lot of websites coming in and people are not having a sitemap. They're not having a robots.txt file. Why is that important? How do you do it? Just kind of educate, uh, the audience out there. So can you get away without a robots.txt file? Absolutely. You can get away with it. Um, you usually want to do it. So

say on a WordPress site, you want to keep people in general, keep the bots. Although you've got to be careful about this because there's. You want to block some bots. Yeah. Well, you want to. But not all the bots. Right. Because part of generating the page is, uh, and actually I, I got a little confused with kind of server level passwords with the bots. You want to, you want to tell them, Hey, stay out of this area. There's no reason for you to be in the admin section. You, you, you don't need to be on my shopping cart pages, um, on the product pages. Yes, but not on the shopping cart pages. So go ahead and let those bots know, Hey, stay away, stay out of this place. There's also so many bots out there that you can get tons of traffic that are just bot related and you can fix that by, with your robots text file. Now this does presuppose that those robots actually listened to the information that's in your robots.txt file. Yeah. Well, and they just slow down your page, you know? So you just say, stay away little buggies. Yep. Yeah. Um, and, and, and, and potentially drain your server. And then, then the next, uh, that we're talking about is the site map. Yeah. So the site map is a really, it's the right way to very easily submit your entire site to Google. And, and you definitely want, it's, it's one of those things when we see a site map, maybe somebody has done some SEO on a site, but when we don't see a site map, either it's been an incredibly inept person who's been doing SEO on the site or no SEO has been done on the site. We can usually pull up a site and we've got a 15 to 30 minute call that's free and kind of give you some feedback on, Hey, your SEO, uh, whoever you're using for your SEO, here's where they're going wrong already, or here's where they're going right.

I mean, we, we get, it doesn't, I'll be honest, it doesn't happen very often, but we've had clients who are like, uh, or prospects call us, Hey, I want you to look at the SEO. I'm like, your, your SEO is good. You're, you're, you're probably okay. I mean, we could go, we've got other marketing strategies that could probably help enhance the number of leads you had, but the reason you came in our door was SEO and, and that may be good. So, well, we can really tell it, help take you to the next level. There's a lot of new things that are happening, uh, that you've got to stay on top of what's going on. There's a lot of things you do with Google, my business, there's hyper local SEO, right? Um, there's, there's a lot of stuff that keeps changing and a lot of people are doing SEO the way it used to work three years ago. Right. Okay. Uh, same thing with social, something that I'm seeing with social, I think you, uh, laughed or something when I was talking to somebody about social and I was like, if you don't understand, okay, how your social's making money, making you money, it's probably not. And I heard Chris start laughing after I said that, I was like, a lot of people are selling you social services and you're like, I know I, I know I need to do this, but I don't see it hitting the bottom line, bringing revenue. If you don't know how it's doing, it's probably not. So, so one of the changes that happened in March and a lot of companies haven't changed this is it's the three adjusted to it. Right. Like, like adjusted to it is, is the, uh, you know, the three posts a week, right. On multiple platforms, I think is really good for Google, uh, social signals. Right. Okay. It's really good for Google to speak to Google for SEO. Right. So, but to drive business or referral business, Facebook said, no, you got

to pay money. Yeah. Right. If you're a business, you got to pay money. So what you want to do is you want to play. You want to start taking maybe one of those three posts, uh, maybe limit it to one or keep all three of them, but pick the best one and maybe put five, 10, 15, 20 bucks behind it every time, just boost it. And, and that's where you're going to continue to get your visibility. So, uh, it's just same things are working, just costing a little more money, having to do it a little bit different. But if you didn't know that, you know, you're going to hit. So you're just, you're just, yeah. And if you're kind of SEO service that you're paying for or you're doing yourself is not including a paid strategy behind it, then it's, it's probably more of a waste of time. And it's really not that much money, you know, to put, to, to put 20 bucks a month behind Facebook, um, it can get you some traction. It can get you some traction. I mean, for Facebook, think about 20 times X number of businesses. It's crazy. Uh, but for, for the individual business, it is a little more pay to play, but I mean, the internet's free, right? And like, people are learning how to kind of, uh, wall up the gardens, you know? So, and then finally, so this is, we're, you know, we're covering best practices for mobile first indexing, and these are the best practices. Miguel, hello. Make sure you have the correct relative canonical and relative alternate alternate link elements between your mobile and desktop versions. So, Keonical is really important when you're doing like location pages. I don't know if you want to kind of speak to Keonical tag and what that means, uh, Chris. So Keonical is a, is it like a taxonomy, uh, phrase, which says, which says we were, we're using this term to point to the originator of the content, right? So because we're switching to mobile

first, we really probably want our mobile version of the site, assuming you have two different versions, you want that mobile version to be the first originator of the content, right? And so your, your workstation version or your desktop version, you want a real canonical tag that points to your mobile version, uh, so that that's the originator. And that's the pro tip of today. Pro tip of today. And so you want to use that, you know, in a couple of places, you probably should have 301 redirects. But if you don't make sure you have canonical for things like the non-dub-dub-dub version of your website, the dub-dub-dub version of the website, the dub-dub-dub.com slash index.php version because with and without the index.php, Google sees that as different content. Um, really should have a 301 redirect, but if you don't have a canonical tag, uh, and so that's, you know, make sure they're pointing to the right place and the right place is now your mobile version. Yes. Yeah. Especially if you've got a, you know, mobile, your website has been turned on for mobile version indexing or whatever the phrase is. I can't remember what the phrase that they send you is. So, uh, punch in the face to you, Google for changing everything again or kicking the shins or I don't know. It's, it's the right move. Yeah. The search volume on, on, on, uh, mobile devices is just solid. Climb, climb, climb. Yeah. Yeah. And we are still seeing actually that, um, that, uh, most conversions are happening on desktop. So even though. Depending on the business. Yeah. It does depend. Depending on the business. In general, most are. So we'll still see lots of traffic. Some, in some cases it's pretty extreme. We'll see 75% of traffic on the mobile device. So this is overall traffic, 70% on the mobile device, and we'll see 65% of conversions on the workstation. So, um, this is where, uh, some Google training actually is really helpful. Uh, they're, they're wanting you to optimize for micro moments. Okay.

Yeah. Yeah. So, uh, people are making a decision. They're taking some kind of action. Uh, what are they doing? If they're on the go, they're sitting at the doctor's office. Like, what can they do quickly? Can they book something? Can they download something? Like what it is? Are they going to buy something? And so, uh, Google's put out some really, really good training on micro moments. And if you optimize for micro moments and answering those questions and selling products into those spaces, you're really gonna, uh, Google's going to help you. Just like when Facebook live came out and they just, you know, blasted everywhere and it's kind of died down since then. But there's certain things that are happening that if you do it, uh, it's going to carry it more like Instagram, right? The 10 minute, what is it called? Instagram stories, right? The 10 minute version. They are trying to push that hard. So you need to get on that if you're not again, influencers out there, call us, call us, we have a story for you. All right. So that was a really good, uh, piece of information. We wanted to get that out to everyone as this is really coming to fruition. Um, if you like this podcast, we'll, we'll ask you to tell three people about the podcast. You can do that right now. We will not be offended if you get slightly distracted. Just wait. You can do it right now. We'll wait. We'll just go ahead. All right. Have you done it? Twitter. Yeah. Do it. All right. All right. All right. Cool. Okay. All right. Thanks. Um, appreciate it. If you are looking to grow your business with the largest, simplest marketing tool on the planet, call eWebResults for increased revenue in your business. 713-592-6724. If you have a referral, so that's somebody, and it's important that we say this every now and then, because every now and then we get these phone calls that are like, do you guys do websites? Yes. Do you guys do

PPC? Yes. And which PPC? Are you talking Facebook? Are you talking Instagram PPC? Are you talking about Google PPC? We are starting an education company. We're moving to the new building, so don't worry. We'll be doing that too, but we have an agency. We're running the agency. We're killing it for our clients. Yep. Um, we do full service from geofencing to HTML coding. Yeah. Boom. That's a good, yeah. Yeah. What he said. Yeah. I'm going with that. So send that referral to us. When they pay their bill, we'll pay you. Yeah. And on the little, it's like the hand, I don't know. I don't like our hamburgers, but we got two hamburgers. Hamburger menu. Yeah. The hamburger menu on the right side, uh, right side, uh, there's a referral option. You go to the referral option, fill out the form, fill out the form. And it's basically you put in your information. You put in, uh, the, uh, uh, referrals information. If we close the deal, we pay you 5% for life if they're with us that long. Um, but we do have some clients that are eight years, some four years, a lot of two and three year clients. So, uh, let you know, it's a great stream income. We have some people that are doing really well. So if you're a web designer out there and you're not, uh, doing, uh, the SEO, send it our way, PPC, social media, et cetera. All right. That's it. So that's all I got. You can connect with us. Uh, a lot of ways I'm, I've over, I feel like I've just sold too much, too much, remember to please leave a review for Matt's book. Yes. Okay. Yes. Yes. I'll take that. So, so that's a, that's a, uh, build your brand mania.com or build your brand mania.com. When you click on a button, it'll now take you to Amazon cause you can't be part of Amazon select. You cannot sell your book anywhere else to be part of Amazon select. Oh, okay. So I

had to direct everything to them. Yeah. So, uh, and then leave a review there. Please, please, please, please. That would be really nice. We'll leave it with that. Yeah. Uh, we do have a Pinterest account, pinterest.com slash Pinterest. I'm just kidding. All right. Um, and we'll, we'll leave that. We need to get those pinterest.com slash Pinterest. Yeah. We'll leave those as they are. Please remember we were filmed live here at 5999 West 34, four street suite 106 Houston, Texas 77092. You can get a transcript video and audio of this podcast by going to ewebresults.com and clicking the little podcast link and then you can find it and it's all there. Um, yeah, we are the most popular internet marketing podcast on iTunes. That is because of all of you all. Thank you. All of y'all. Thank you. Uh, thank you very much for being, uh, loyal listeners. And we're going to have a new thumbnail. So if you're looking for it, it's going to change next week. Oh yeah. The thumbnail for the podcast. Yeah. So you're not going to see our, you're not going to see our pretty faces anymore. Yeah. We got, we're going to get a little more professional up in here. Yeah. You could, I could have shared. I know. So we have two, right? One is, uh, the caricatures, right? So yeah, let's hold the bottle heads up. So don't look for us anymore. Maybe look for these guys or look for SEO podcast real big. Right. Yeah. But these guys, we might do this one. We have two options. We're A-B testing it. Woo. Yeah. Very cool. All right. Thank you guys. Uh, until the next podcast, my name's Chris Burris. Matt Bertram. Bye-bye. Bye-bye for now.