About The Best SEO Podcast
SEO, AI search, and LLM visibility for operators and marketers. Hosted by Matthew Bertram. Publishing since 2009.
The Best SEO Podcast has published since 2009, making it one of the longest-running SEO shows. With 680+ episodes and 5M+ downloads across 100+ countries, it is now focused on the AI-search era. Hosted by Matthew Bertram, CEO of EWR Digital. The show was formerly known as The Unknown Secrets of Internet Marketing.
What the show is about
Every week the show breaks down how search actually works and how to stay visible as Google and AI answer engines reshape discovery. Episodes cover technical SEO, content and keyword strategy, link building, local and ecommerce SEO, analytics, and the fast-moving world of AI search and LLM visibility.
The format is practical and operator-first: real tactics, named guests, and a bias toward what moves rankings and revenue rather than what trends on social.
What you will learn
Every episode maps to a question. Browse the core topics:
AI Search & LLM Visibility Technical SEO Link Building Content & Keyword Strategy Local SEO
The field moved. We have the tape.
Eighteen years of episodes, and the year the subject changed. What changed →
Start here
New to the show? These are the episodes operators play most.
- How to Do Keyword Research for SEO Ep. 582
- Rank Fast with these Topical Authority Tactics Ep.589
- 10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
- 12 Ways to Get Quality Backlinks by SpyFu Ep. 547
- 10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
- How To Effectively Perform Keyword Research For Ecommerce Sponsored by SE Ranking Ep. 550
About the host
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Where to listen
Frequently asked questions
Is The Best SEO Podcast the same show as The Unknown Secrets of Internet Marketing?
Yes. The Best SEO Podcast was formerly called The Unknown Secrets of Internet Marketing. It is the same show and the same feed, rebranded to reflect its focus on SEO and AI search. Older episodes and directory listings may still carry the previous name.
Who hosts The Best SEO Podcast?
Matthew Bertram, an AI keynote speaker, creator of DIG® (Digital Information Governance), and CEO of EWR Digital. He is President of ModalPoint, Chief Marketing Officer of the Oil and Gas Global Network (OGGN), and the author of eight books including LLM Visibility.
How often does the podcast publish?
The show has published regularly since 2009 and continues with new episodes on SEO, AI search, and digital marketing strategy.
Where can I listen to The Best SEO Podcast?
On Apple Podcasts, Spotify, YouTube, and iHeartRadio, or through the RSS feed. Every episode also has a full page on this site with show notes and a transcript.
How many episodes are there?
680+ episodes, with over 5 million downloads across more than 100 countries since 2009.
What topics does the show cover?
Technical SEO, content and keyword strategy, link building, local and ecommerce SEO, analytics, and AI search and LLM visibility.
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit