About The Best SEO Podcast
SEO, AI search, and LLM visibility for operators and marketers. Hosted by Matthew Bertram. Publishing since 2009.
The Best SEO Podcast has published since 2009. With 690+ episodes and 5M+ downloads across 100+ countries, it is now focused on the AI-search era. Hosted by Matthew Bertram, CEO of EWR Digital. The show was formerly known as The Unknown Secrets of Internet Marketing.
What the show is about
Every week the show breaks down how search actually works and how to stay visible as Google and AI answer engines reshape discovery. Episodes cover technical SEO, content and keyword strategy, link building, local and ecommerce SEO, analytics, and the fast-moving world of AI search and LLM visibility.
The format is practical and operator-first: real tactics, named guests, and a bias toward what moves rankings and revenue rather than what trends on social.
What you will learn
Every episode maps to a question. Browse the core topics:
AI Search & LLM Visibility Technical SEO Link Building Content & Keyword Strategy Local SEO
The field moved. We have the tape.
Eighteen years of episodes, and the year the subject changed. What changed →
Start here
New to the show? These are the episodes operators play most.
- How to Do Keyword Research for SEO Ep. 582
- Rank Fast with these Topical Authority Tactics Ep.589
- 10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
- 12 Ways to Get Quality Backlinks by SpyFu Ep. 547
- 10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
- How To Effectively Perform Keyword Research For Ecommerce Sponsored by SE Ranking Ep. 550
Who listens
A podcast app can count plays and tell you the country. It cannot tell you anyone's job, so no podcast knows exactly who is listening, and we would rather say that than guess. Here is who the show is made for, and what the platforms that do measure people report.
Who the show is made for
- Agency owners and their teams: what to sell, how to price it and how to protect the work as AI changes what clients buy. Start with Sharon Toerek on AI, IP and agency contracts; Lindsay Halsey on client-ready visibility frameworks; Erik Huberman on what scaled Hawke Media.
- CMOs and marketing directors: how to defend the search budget in revenue terms when attribution no longer adds up. Start with Maggie Swift on reporting the C-suite trusts; Corey Morris on the metrics that matter now; Charlie Grinnell on why traffic is down but leads are up.
- In-house marketers and SEO specialists: the hands-on work of getting cited in AI answers, tying PR to search and keeping product pages visible. Start with Duane Forrester on how AI retrieval picks sources; Jackie Zukerman Delory on PR and SEO; Andrew Higgins on LLM search and ecommerce.
- Web developers: how to build and maintain sites that search engines and AI tools can crawl, now often with AI in the build. Start with Richard Valentine and Hector Herrera on building systems around AI; Dave Albert on custom builds replacing SaaS; the crawlability and indexing checklist.
What we can measure
Podcast plays across the last ten episodes, pulled from Buzzsprout on October 16, 2026: 64% North America, 23% Europe and 6% Asia. Apple Podcasts carries the most plays, then Overcast, Podcast Addict and Spotify.
YouTube reports age and gender for signed-in viewers. On our YouTube channel, from January 1, 2025 to October 13, 2026, 81% of those viewers were 25 to 44 (56% were 25 to 34) and 88% were men.
What we cannot tell you
Job title, company size and budget. No platform reports them and we have not surveyed listeners, so the four groups above describe who the show is made for, not a measured split. If you are weighing a sponsorship, episode-level numbers are shared with sponsors directly, and the sponsors page shows who has run reads and in which episodes.
About the host
Matthew Bertram hosts The Best SEO Podcast and is owner and CEO of EWR Digital, the SEO and AI-visibility agency behind the show. He helps companies win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, speaks on AI, and has authored eight books including LLM Visibility. He created DIG® (Digital Information Governance). More about Matthew Bertram.
Where to listen
Frequently asked questions
Is The Best SEO Podcast the same show as The Unknown Secrets of Internet Marketing?
Yes. The Best SEO Podcast was formerly called The Unknown Secrets of Internet Marketing. It is the same show and the same feed, rebranded to reflect its focus on SEO and AI search. Older episodes and directory listings may still carry the previous name.
Who hosts The Best SEO Podcast?
Matthew Bertram, owner and CEO of EWR Digital, the SEO and AI-visibility agency behind the show. He is President of ModalPoint, Chief Marketing Officer of the Oil and Gas Global Network (OGGN), and the author of eight books.
How often does the podcast publish?
The show has published regularly since 2009 and continues with new episodes on SEO, AI search, and digital marketing strategy.
Where can I listen to The Best SEO Podcast?
On Apple Podcasts, Spotify, YouTube, and iHeartRadio, or through the RSS feed. Every episode also has a full page on this site with show notes and a transcript.
How many episodes are there?
690+ episodes, with over 5 million downloads across more than 100 countries since 2009.
Who is The Best SEO Podcast for?
The show is made for agency owners and their teams, CMOs and marketing directors, in-house marketers and SEO specialists, and web developers. Guests and topics are picked for the work those people do: pricing and protecting agency work, defending the search budget in revenue terms, getting cited in AI answers, and building sites that search engines and AI tools can crawl.
Who listens to The Best SEO Podcast?
By region, podcast plays across the last ten episodes split 64% North America, 23% Europe and 6% Asia, as reported by Buzzsprout on October 16, 2026. On YouTube, 81% of signed-in viewers from January 1, 2025 to October 13, 2026 were aged 25 to 44, and 88% were men. Podcast apps do not report job titles, so the mix of roles is not measured.
What topics does the show cover?
Technical SEO, content and keyword strategy, link building, local and ecommerce SEO, analytics, and AI search and LLM visibility.
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit