Editorial & Review Policy
How The Best SEO Podcast is made, and the standards behind what we publish.
The Best SEO Podcast publishes practitioner interviews and analysis on SEO and AI search, hosted by Matthew Bertram, CEO of EWR Digital, since 2009. Guidance reflects real, hands-on experience; we cite primary sources, and we do not publish fake reviews or ratings.
Who makes the show
The show is hosted by Matthew Bertram and produced by EWR Digital. Episodes feature named, identifiable guests, listed on the Featured Experts page.
How episodes and guests are chosen
Topics are selected by relevance to operators and marketers working in search and AI discovery. Guests are practitioners with first-hand experience in the subject they discuss. Guest appearance is not sold; it is editorial.
Accuracy, sourcing, and transcripts
Written guides cite primary sources (search engine documentation, original research) and link to them. Episode transcripts are generated with automated speech recognition and published as on-page text; minor transcription errors are possible, and substantive corrections are welcome through contact.
What we do not do
We do not publish fabricated reviews, fake star ratings, or invented credentials. Author and host expertise is real and verifiable through the host page and linked profiles. Sponsored content, if any, is disclosed.
Updates
Evergreen guides carry an "updated" date and are revised as search and AI systems change.