Breaking Ground: Navigating B2G Marketing and Selling New Technologies with Sam Armes Ep.590

howdy welcome back to the unknown secrets of internet marketing i am your guest matt bertram we have another fun-filled episode for you now the last episode we talked about ai we talked about prompt engineering and i'm going to be doing an interview series so we're going to be doing two podcasts a week hopefully and i'll be lining up just some interesting guests of people in my network i have a esteemed guest that i want to introduce you to but before we get into it i wanted to read a quick testimony we're doing a little bit of reputation management uh if you like this podcast you can support it uh in the show notes there's a way to support it uh as well as reviews are always a fantastic currency that costs you nothing so uh if you like the value in this please support the podcast um so jessica kotch um i uh search engine marketing and web design in houston i had the pleasure of working with uwr marketing agency and i must say that they've exceeded my expectations in every way uh the value and the results they have produced was impressive and their understanding of digital marketing is unmatched in the houston area i like that thank you jessica um there's more it's all on trust pilot you can go check it out uh let's jump into this podcast so i want to welcome my esteemed guest here this is sam arms hey sam how are you doing oh what is going on matt now i did a couple things for you special for you so if you look behind me there i actually you can kind of see it um i have my ethereum pillow and i have my instagram pillow so i i switched those out and also you can see uh for those of you watching on youtube i got i got my tuxedo on it because uh we have royalty in the house um royalty in the house now uh sam is uh i'm just going to give

a little bit more introduction to him because he might not even say it in his own introduction which i will hand over to you but something i had to hear from other people sam okay we're going to be talking about ladies and gentlemen um business to government marketing that's something we haven't touched about i have written a couple podcasts about it or sorry uh blogs about it uh recently on uh our ewr blog so i encourage you to go check out b2g okay so we're going to be talking about b2g and uh selling in potentially some uh new technologies into the government government contracts uh also sam uh knows how to dance on uh no just kidding on uh instagram and tiktok no i'm just kidding he's he's actually puts together some fantastic short videos uh on political so we can talk about political ads too um i met him uh through uh podcasting and the crypto space so we have that connection there and he actually runs uh florida blockchain council he's a lobbyist uh he's a superhero uh for those watching uh i was eating pizza he's eating like uh you know uh what are the the eggs the egg yolk just that's right just that's right yeah yeah yeah whatever like i'm telling you um he he's awesome he's going places um and he's gotten a couple bills passed um uh in the the florida senate or state state state republican house senate whatever you can talk a little bit about that but you didn't even tell me about that last time i talked i had to hear that from other people so he's very modest um he's got a fantastic background i'm going to put all his information in the show notes so you can go check that out but this is going to be an exciting podcast i know i'm going to learn some stuff so uh sam welcome to the show yeah thanks for having me yeah i mean everything you said uh it's interesting because a lot of

people when i talk to them about lobbying they're like what does a lobbyist do and i just tell them okay well you hire a marketing firm for your business a lobbyist is just a marketer to government a lobbyist is telling you and it doesn't have to be a lobbyist it can be a government affairs consultant like lobbying is kind of a dirty word right but a lot of what we do is managing relationships with government officials because to be honest a lot of people don't think about this you just don't have time if you're a ceo managing a company you can't be talking to a politician every day about what the priorities are you can't be explaining to them oh this bill you're going to pass is actually affecting my business and you can't be dictating well what's the best bet to take on a political race or political campaign so you hire a marketer a consultant a lobbyist to do all that for you for the same marketing goals you want to get from a to b you want to sell a product maybe it's you don't want to be regulated maybe it's you want to get a government contract maybe you just want the relationships that's the whole industry and what it's about so so a lot of our listeners um are marketers at heart if not in marketing uh or consultants and they've probably never heard the term b2g and they've never really looked at companies that are marketing into government also i would say political advertising uh is big business um but i would also say that um understanding how to even qualify for government contracts like you have to have grant writers there there's a lot of hurdles to getting involved uh in government marketing right and a lot about actually using digital marketing in my opinion what i've seen is to do fundraising right so you're sending direct mail you're sending flyers you're doing chat bots um you're running ads and and you're running really high volume campaigns and

so um i mean if you look at the last political cycle how much money they had like there's a uh documentary on uh what is it called analytica something and basically they had facebook and google like in their political offices help them push campaigns and try to hit the people that are are on the fence right there's there's right there's left they're gonna they're gonna vote that way no matter what and you're really trying to hit those people in the center so can we talk about your experience with i guess digital marketing as it relates to maybe fundraising political advertising or even influence right like putting out the right pieces of content on the right platform so people see it there's a lot of uh inner loop uh news sites that you kind of seed articles into to to get the conversation to go one way or another um maybe we could talk about some of that stuff huh yeah i try to encourage people to view politicians as products and every politician is an individual product and it's a product that you're trying to sell and that you're trying to bet on now of course that product needs to relate to whatever your mission is right okay so obviously there's a million different ways you could take this because there's such a diversity of businesses uh uh different countries states localities like from running a city council election to running a congressional election all of them can benefit in a form of political consulting and digital marketing but you have to know what your purpose is so really easy example i want to do a fundraiser for the governor of my state of florida right why do i want to do that well i have multiple bills in the pipeline that i want to push through my political session so what does that mean i need to do i need to convince all the companies that i'm working with that hey if you want the governor to sign our legislation we need to fundraise

for him to show him that we support him to get in the same room as him to make him aware of what we're doing so that's the personal touch but where the digital side comes in as you start advertising well look at what we've done look at how much money we bring to the florida economy what about certain sectors so if i'm a if i'm running a congressional campaign and for example i have a bitcoin mining company that employs 40 people in his district how you you create an article what bitcoin mining does for the district district 63 in florida and how certain candidate is supporting that if you're backing them right it's all about marrying relationships and giving candidates stake in your business because that translates into talking points for them it translates into votes and it translates into money right so when you view them as a product to get what you want which this product in particular might be just getting some legislation passed now if you're looking for a government contract it's very similar and it sounds kind of dirty because it sounds like it's pay to play in a lot of ways it is but it's pay to play by what do politicians respond to they respond to media money and votes right and if you're lacking one of those you can compensate with the other two or you can even just focus on one right if you're a media powerhouse and you think of some of the largest podcasters you think of some of the largest media networks you don't need to donate to a political campaign but you come and have them on your show and give them the free press right and that's how you get them in your inner circle and you help them craft a message even though you're helping the politician craft a message the politician's still your product because at the end of the day you want to use that politician for something so you can see very quickly how this becomes a

very nuanced conversation and how it really combines the digital with the physical and to get what you want which could be a million different things from the government in the political world you have to really be specific and what your goal and your focal point is man i i think that that brings it back to to really the target persona and like what is the call to action and getting really really clear on that because i can tell you if you're in the room with a politician or when i was a farmer rep in a future life or past life i guess um is uh i had two minutes right i got in front of the doctor i had two minutes to get my point across and there's a thousand other things going on he's got more patients whatever and i'm trying to get my messes across and and project that uh you know for for the for the company i was working for that company or the brand or the product i was representing and then not only that i was trying to uh provide placement in the office try to provide reminder try to stay on his radar to have him think of this product next time he was in the room and so uh this is a lot of the same way i mean really marketing is a lot about a widget so you're you're talking about personal branding brand building uh brand awareness like thought leadership uh you know staying top of mind as a way to influence that politician to understand what those needs are and and there's a lot of ways that you can actually use digital to do that i mean we're more connected than we've ever been um i mean we thought i i thought right and that's what i was told that productivity would go up right or or the same amount of productivity if we had that would go up um and we would have a better quality of life right well what the interconnectives

mean is allow the productivity to be accelerated so i think in the united states the workaholics the uh you know the the connectivity you're able to be so much more uh productive um which is good and bad but also you're able to connect with so many more people i mean you can reach out to somebody and connect with somebody on twitter with like everyone is in your is in your phone book right or whatever right like now if they're going to respond to you um if they're going to engage with you how to craft that what is that go-to-market strategy how to communicate that now there's a hundred thousand ways and there's a hundred thousand people so you got to get laser focused so with the connectivity becomes greater issues right and so i mean let me ask you sam like how how are you staying on someone's radar after you get your point out there right like you you've shared that with them but they're getting barraged by a hundred thousand things there's other people other influences other vectors happening um what what's that strategy to to continue to stay in front of them for a lot of business owners it's like pens and pads like that's the old school way of staying in front of people and that's moved into digital how how does that apply through the lens of political advertising the first part is of course being the expert in your field and once you establish that you're the expert in your field then they come to you and that's very easy and simple to do uh well simple once you establish you're an expert that's obviously very hard but once you can establish that the follow-up becomes easier and then of course with politicians you have to follow up and you have to see them in person so the term lobbyist actually comes from people who would literally sit in the lobbies of congress waiting for congress to adjourn so they they could go and talk to them i could

try to schedule a meeting with a politician for a month and cancellation after cancellation just to get a 15 minute meeting or i can go to my capital i run into them the hallway i grab them we speak for five to ten minutes boom i've got them done right so a lot of it's power of location and that's that's where it becomes hard in our ever connected marketing digital marketing world is because politicians in some ways are immune depending on your approach to digital marketing because you have to be there in person you just have to it's the only way you're going to get a hold of them because they have so many people eyeing for their time but where it really becomes useful for digital marketing is when you're really using social media platforms to convey a certain message so i'll take you through an example of what i would do for negative marketing on a politician but obviously and i'm going to use it it's going to sound partisan because i'm going to attack elizabeth warren for example but this is just going to be an example and you can use this for any politician for any scenario and i'm going to relate it to crypto but you need to really think about like this could be in any industry okay so elizabeth warren does not like or says she doesn't like the cryptocurrency industry elizabeth warren's a senator in massachusetts so as a digital marketer what would i do well what does elizabeth warren care about she cares about public appearance she cares about what her voters think she cares about you know how does massachusetts view me she doesn't care if sam from florida doesn't like her i can't vote for her right so my opinion means nothing so if my mission is to either unseat elizabeth warren or at least make her change her tune i start creating a digital campaign and that digital campaign might look like i need to start polling how many jobs in massachusetts are crypto

and blockchain related i need to start polling what do people think of bitcoin and blockchain technology let's assume that there are because you have mit like massachusetts has a lot of tech still let's assume just numbers i'm making up a hundred thousand people are loosely or directly related to the crypto industry in the state of massachusetts okay i create a digital marketing campaign with targeted ads on facebook on twitter on any social media platform on instagram saying so elizabeth warren is trying to kill a hundred thousand jobs in the state of massachusetts here's what that's going to do to you and then you can do any political strategy whether that's a commercial whether it's simple talking points you talk to local radio stations all saying you're going to hurt people here locally because once again your product might be so one your product is protecting yourself because you don't want any negative legislation but then once again elizabeth warren is your product but she's your competitor's product that you're trying to drag down or at least get to change right so that's where digital marketing really becomes important because if you can't get to her personally to get her to change her tune you use the appeal to the masses and that's where as we all know digital marketing is incredibly useful for and if you've used any kind of targeted ads before for a basic product you can do that for politics very easily because once again you have to get you have to qualify for it okay so you can't just run political ads on any platform right there's about three percent of even facebook accounts that could run political ads correct so facebook you have to go through identity verification you have to like they're very since the cabridge analytical scandal a lot of these people are very strict with what you can do and whether that's good or bad it's not too hard to qualify especially if you know you're going to get in the game early enough like if you

want to get into it for 2024 you should start last month but now is an even better time to start you still have some runway but you have to once again it's all about know your market and know your goal uh what is my goal in this specific instance i either want to figure out a way to get elizabeth warren to change her tune because if every person in massachusetts is thinking oh man i didn't know i had so many jobs a lot of these people actually they just don't know elizabeth warren herself might not know oh wow there's a hundred thousand jobs that bring in 2.5 billion dollars worth of revenue to my state made up those numbers uh but you have to start sharing that information so that people are going oh well now i know that that why are we against this again right but you have to start with that localized politically focused approach but you think of any product like that's what we all do isn't it like you want to find your if my product's moms right i find a way to target moms on any political platform or on any social media platform right same if you're at the age range of what 24 to 31 so it's no different except now you're looking at political locales as opposed to you want to hear something really interesting sam i ran a campaign actually targeting uh moms of like 10 year olds uh for the boy scouts of america okay and uh i learned quite a bit uh last two years i've been running this campaign for uh the boy scouts and and essentially that's who we're targeting the decision maker we're we're charging them the both of the parents but um the mom what we've seen makes a lot of those decisions uh i found a lot of interesting data at least in the you know southern texas uh region they like to play games on their phones they're they're playing like sudoku and all these sort of

games and so running these ads uh um like typically when you run ads sometimes you used to be able to on google just say hey no apps right but i've i've really seen the power of uh showing the right ad in these apps and especially if you're trying to tell a story and you're trying to kind of move people in a direction uh digital digital help helps influence right uh it helps get conversations going i think even to articles right if you want people to organically find something you can run ads uh to a particular blog that you want people to read like you've got to get really laser focused on the positioning and and and where you where you want your branding but i can think of all kinds of applications where i guess lobbyists could use uh digital marketing even more effectively and not to say that that that a lot of them are not already doing this because i know it's a huge business i i just haven't had so much experience with it i i had so i have so little experience with lobbyists sam even though i interned in dc and i worked at the embassy in china but um uh when i was in college uh i didn't know that lobbyists meant that i thought lobbyists meant that you were like lobbying lobbying something adam like you're you're trying to you're trying to get somebody to to to to do something you're trying to lobby it like lob like uh interesting um really really interesting i mean what what are some things that i guess if we have people out there that may be involved or interested to get involved in politics and they have a a foot for sure in digital marketing in um paid ads or something like that where's resources they could go or something they could do that might um help them explore this more the easiest thing to do is to find a political issue that you're passionate about or get involved in your

locality directly that's going to be the easiest thing to do and why do i say that because you're going to have the most ambition the most drive to pursue something you're going to be able to see how it works once you apply that lesson to something you're passionate about then you can take it anywhere so if you have a certain congressional candidate that you really like or really hate you know you help the guy you really like or you help his competitor if you really hate him and you see how you can play into that digital marketing world if there's a issue that you really don't like right or an issue that you're really passionate about see how you can just advertise for that in the next election cycle right there's all kinds of organizations and there's tons of ad spend and ad money dedicated to especially these hot button issues that you can think about every day health care immigration abortion wherever you fall in that line if you want to kind of get your feet wet all those issues have a local impact even at your city level uh on the county side like you can just kind of experiment with a candidate because there's so little money i mean certain depending on your county there's so relatively little money that goes into the county and city side if they get someone who's good at marketing uh it can be a game changer and then you can really experiment and say okay well what are the needs of this locality so you can kind of hone in so it's not as hard as you think a lot of a lot of it is find something you're passionate about politically or uh get involved with a local campaign because that's just what's incredibly easy especially if you're a constituent and you say hey i live in your district i want to get to know you which by the way you can a lot of people think that they can't talk to their politicians which

is something i run into a lot i go hey you live in his district can you email him for me since you're a constituent they're like i can do that like yeah yeah like you own that guy he represents you they have to take a meeting so you can get meetings even just to introduce yourself you get a 15 minute meeting with a politician just to waste his time if you want to but if you're a constituent they have to take that meeting you got to build the relationships find what you're passionate about and from there it organically happened if you're into marketing they have such a huge need for that and you're going to see all the holes that need to be filled the biggest issue is going to be how much money does the campaign have how much are you willing to do for free but if you want to test the waters and see what it's like the opportunity is there yeah and and sam i i think that's really really interesting stuff and i think that there's probably a lot of people that are passionate about a lot of things um and just didn't know how to get involved so so i think um exploring this more is is certainly a great topic i know that a lot of digital markers as well have a very strong interest in crypto at least uh i do uh and have been involved with it for a long time funny enough i bought my first bitcoin when i had a contractor in venezuela and they you know venezuela didn't accept well u.s dollars you couldn't even send u.s dollars you weren't supposed to um and so so i was buying bitcoin long time ago and then uh got involved at south by southwest uh when the wink Ross twins launched gemini they gave me um what it was like 0.02 bitcoin or something like that it was worth like the 20 bucks at the time yeah um you know and and uh it was

it was just really fascinating like internet money and and and certainly that that uh enthusiasm has grown and i know that there's a lot of other digital marketers and vendors uh in the space that accept crypto and bitcoin um it'd be interesting to hear just quickly your opinion on it and also what are you trying to do um there's a lot of people that listen to this podcast even globally um and uh all across the united states of things that maybe you're doing uh that you might want to connect with and and then again we'll have uh sam's information in in the show notes to be able to contact you if you want a really fun life uh marketing to government about new tech is very fun and it's a huge pain in the ass it's very hard right because you're dealing with something that these people don't understand that is going to be used for either good or ill and like any new tech cycle stuff's going to blow up so you know in crypto we had ftx blow up we had celsius blow up all that is still kind of ongoing still looking bad we currently have congress 0.01 or something of crypto transactions or like a hundred dollar a hundred very small amount of money was sent to hamas during the israeli-palestinian conflict so now they're linking bitcoin with terrorism so you have to figure out how to market that those are either fringe topics that that is not what the industry represents that there's still good things out there right and market the benefits of it while dealing with the negativity we're going to see that with ai right uh with everything that's going on with sam altman and the board replacement there's ai regulation coming down the line we we haven't seen this is where digital marketing gets interesting is because there are people who purposefully don't digital market because in government you don't always want attention right like we don't necessarily want attention driven to a certain issue because

actually if no one knows it can work in my favor right so sometimes digital marketers are the enemy and you would almost call those reporters right those people who are actually doing the deep diving saying hey i found this line in this bill and then they try to promote that like that's a form of digital marketing right um in some sense of word yeah exactly so anytime you're doing digital marketing for new tech you need to focus on well what are the benefits that touch close to home for your average person and how you can fight bad narratives right because your product's being attacked if you're in crypto when i was in tallahassee during the ftx debacle we did a decent enough job of telling people and they understood that ftx was a scam and that it had nothing to do with crypto at large luckily for this specific example uh florida's majority republican and ftx gave most of their money to democrats so we were able to kind of say okay well you know that's a democratic problem you know republicans weren't really a part of that and kind of flip that switch right now if i was in california which is majority democrat there's a different story right and you have to cater your message to whatever you know politician political group you're talking to um but the key is to understand what government is seeing and how to counteract that and where digital marketing comes into play is a lot of people lost a lot of money with ftx and that's what the government officials were seeing and they said okay people are gonna hate me even though this wasn't true people are gonna hate me if i do anything crypto because there's a hit piece for me that's gonna say ex-politician promotes crypto bill after ftx stole your money you know oh i i think that everything that went down this last cycle set set the industry back i i had some clients that we even did a a deal with

a football uh franchise here in houston uh the texans and and they've kind of walked it back from what what i've seen like everybody's kind of oh you know now that they don't they don't want to touch crypto um so you know a scam's a scam it doesn't matter right um right and and and i think that there are a lot of um there's a lot of hot money uh that that moved into crypto um and and i think that there's a lot of scam artists but i think there's a lot of scam artists everywhere and if you have something that people don't understand you're gonna have scammers and and i think a lot of the stuff that's coming out is just really uh education i think more education is is a bigger part of this whole thing um i i'm going to pivot the conversation a little bit uh you kind of open the door in my head to to something super interesting this is something that i've heard this is a personal opinion that that i thought and and i look at everything through the eyes as a marketer i mean i went to school for marketing i love marketing i look at everything from a marketing standpoint it's difficult for me not to um so i'll give me i'll give you a quick story so bitcoin right so bitcoin comes out it's the first then you know you got bitcoin cash and you had those all wars and you you got it you got a you got a really interesting story in crypto but the thing that i saw just okay take away a lot of the opinions of stuff i'm just talking about a specific piece of this so almost in a vacuum um i saw the bitcoin cash thing okay as a lack of marketing brand positioning to tell that story you could in my opinion say anybody that's branched off of bitcoin bitcoin's the father right but there's legitimacy in the children or the bloodline or whatever you want

to call it sure and that we have a different uh you know mechanism of action of or or or or use case that we're solving for here right because bitcoin as great as it is can't solve for everything it solves for one thing really really well and so when i saw bitcoin cash come out and i've seen a lot of the others come out i look at what they're doing and i look at their positioning statement i look at the story that they're telling i look at the content they're putting out and i'm going guys like like you could really grab this this narrative and play it to your advantage right and i actually see that with a lot of these um crypto companies so from a crypto marketing standpoint and i've been doing a lot of the conferences i've talked to a lot of people they've hired a lot of people that are in a dow or um you know just associated with it they're just they haven't really gone into the agency side of thing they don't really have a digital strategy they don't really understand seo search search marketing um they're not running on a lot of campaigns interestingly enough like pinterest did really well for um some crypto companies as i was talking to one of the pinterest reps like it's so nascent uh so such a cot is industry now i think that there's a huge amount of uh opportunity to grow and to come into the mainstream but they're afraid to get outside that box um i think also even when you're lobbying to change something in like engineering because they do a lot of oil and gas stuff if something's worked for so long like and there's data to support it changing anything could could kill people it could damage stuff it could do a lot yeah but i think even in crypto um you know that's not the case that's oil and gas case in the crypto case they're just really outsiders like they're really uncomfortable about

outsiders um there's some very purist of what they're trying to achieve um you know tell me a little bit about what maybe you've seen because because you you did do a lot of stuff with crypto um and and you've kind of merged that with with tick tock and now you've you've kind of you do shorts on political stuff now um but i want to just hear what you've seen and i know you you you have your hands in a couple different things as well in that arena it depends on the crypto but we'll talk about bitcoin bitcoin you have to understand that the the culture and community the people who invented it and the ethos is anarchists libertarians who hate government i deal with that even to this day where what is my product my product is to advertise to government on behalf of the web 3 bitcoin industry but some of those industry members will never support me because they don't believe in government they don't believe i should be talking to government they don't think they need government even though they still pay taxes right like they they do not necessarily like the mission and so obviously that creates an issue at the political level the hardest part is bitcoin doesn't have a marketing team bitcoin's a decentralized product bitcoin's message is whoever's the most popular whoever's the most popular is random people on twitter with large followings who might be saying whatever the hell they want and that's what congressional members will see there are instances i guarantee you where there are popular political figures on well i shouldn't say political there are popular crypto influencers on twitter who will post stuff and when you're in meetings with certain politicians they go who the hell is this guy is this what y'all believe and that's kind of the negative as there's no inherent message to stick to with bitcoin right now of course that's it's a decentralized product that's the point there's no central point of failure so you don't get a

marketing team there is no marketing budget right there are some non-profits right there's some non-profits that are helping but even try to craft that message yeah correct but even those non-profits don't necessarily always do it correctly and the people funding those non-profits so for example there was buku's of money spent spent on super bowl ads celebrities races by crypto that's great what they should have done is what i discussed with elizabeth warren we need a we need a poll we need research of how many jobs this creates in every state we need to start building data on how influential and impactful we need so when bitcoin mining was being considered dirty right and bitcoin still crypto in general has this tech bro culture you think silicon valley rich young guys who are kind of jerks like you think of sam bankman freed you think of mark zuckerberg like that's the type of oh you're crypto bro you need ad campaigns that some farmer coming home from work right and he owns a bitcoin farm and he's a blue collar guy who's just like you and me with four kids who owns a small mining operation and that's who you're fighting right you're not fighting tech bros in silicon valley you're not fighting these cool guys who are spending money on strippers in miami you're targeting your average american but none of that was done it was all done to make crypto seem cool flashy which when politicians go to regulate they don't think they're killing anything but a cool tech bros lamborghini right as opposed to oh wow like if you look at a commercial for a grocery store that's the kind of commercials that crypto needs right to be relatable to american but we don't have that we spend all of our money even on the political end we spend a lot of money on looking cool and that is one of the biggest reasons that hurt us because we were so obsessed with appealing to an audience we already had you already have

the cool audience you should have been spending money on wow what can resonate with a mom who has no idea what this stuff even is well you know the lambo win like i mean that like yeah you already had that and it got amplified i mean the things that i've seen are what crypto is doing cross-border okay and and the the the true value not not the true value but one of the use cases i got to be clear like guys that are listening please uh no trolling i'm doing the best i can um i'm not uh i'm not a expert as i would like to be and if i say anything not exactly accurate um please forgive me but um i've seen some like what is it cellio or something like that like there there's some cryptos that are not just bitcoin right and i know i got the there's the you know follow the signal right but yeah um but i think that there's really some projects out there that have a huge impact that are are accomplishing some things and i i even think as you get into well even the you know the credit card system um there's a lot of overhaul that needs to happen for our our financial system to operate efficiently um in a lot of areas and i think that there's a lot of use cases for for a lot of this stuff and so i don't know my my my opinion is to look at everything open-mindedly um and uh educate yourself on on what what these different projects are doing don't look at it as a get rich quick thing and that's what bitcoin was for a long time um and i think it's it's really matured um you know i think there's still some inherent risks involved so i wouldn't go go head first into it um and there's a lot of big things happening but i think it's something that everybody needs to be aware of i think that uh blockchain technology just

like qr codes are going to start showing up everywhere um i've started to see um you know i think it's technology that people don't are not as familiar with and and they should really familiarize familiarize their self with um i don't know going back to um marketing if you were a a blockchain right to government how would that approach look i'm just curious once again it it depends but let me use this for an example let's say i'm a blockchain company in california and california is very blue mostly run by democrats completely run by democrats and has a large immigration population right and immigration is uh i want to call it an issue but it's a fact of life in california if you want to get democrats on their side who are pro-immigration you create an ad campaign talking about how your technology is actually helping immigrants right you interview five immigrants who just came over to california oh my goodness i lost all my money in mexico i lost all my money in bolivia in argentina i had to flee thank goodness i was able to get it out of the bank into bitcoin and now i'm able to have a new life here in california right you cater your ad to who's in power if you're in a deep red state you obviously do it differently what do red states cover if you want to cover industry if you want to cover health care if you want to cover social issues if you're in a red state you interview a pastor whose churches may be accepting bitcoin right man my congregation was dying uh we were actually looking for funding and we actually started accepting bitcoin and we had donors from across the world to actually support our message right and bitcoin has given me a new chance to promote the gospel in my bible belt state right and that resonates so you have to government is all about knowing who's in power and who you're talking to at a state level it's

a little bit easier especially if you're in a solid blue or solid red state but if you want to get what you want in that state for example that's what you do congressional is obviously a little tougher but those two examples i just gave you you could make both of those for your chain and so if the senate's red the house is blue the president's blue you know or you just mix up that factor you get both sides supporting the mission of what you're doing and you tug on the heartstrings of both of those big political issues and you're saying you know my technology is here to help anybody who needs help right i try to stay out of this is what they would say i try to stay out of the political sway but here's some examples of a guy in a deep red area and a lady in a deep blue area and how what i've created has helped make their life better right that's the ad campaign that you need to see and it's just like any product right except now you need to really know the makeup of your market and that is government awesome sam some really interesting stuff there we're about at time uh new start wrapping up um how do people get in touch with you just tell us a little bit about what you're looking for what kind of people you want to contact you so if someone knows somebody else they can put them in touch with you um you know how to get in touch with you best that sort of thing easiest way is through twitter i definitely respond to my twitter dms as best as i can you can find me on any of my socials right so you can reach out on uh tiktok instagram youtube i also have a sub stack so i really try to anyone who comments on that stuff or wants to reply i definitely try to reach back out and of course you can follow what i

do uh if you're interested in what we're doing here in florida feel free to hit me up and then of course i do stuff all over the country and internationally uh when it comes to political strategic consulting so uh i always try to make sure that i make myself available to people who are passionate about these issues awesome well everyone as you can see digital marketing internet google one of the most powerful tools on the planet the access that you have to reach everybody um so um make a difference not a sale