Rank Fast with these Topical Authority Tactics Ep.589

Howdy. Welcome to the Unknown Secrets of Internet Marketing. My name is Matt Bertram. I will be your host for today. I hope everybody is doing well. Everybody's having a great holiday season. I know it's busy on my end. I don't know what y'all been up to, but been going to a lot of holiday parties. One this weekend, one on Monday. It's just been crazy. A lot's going on in the search community as well. A lot's going on in the tech community as well. A lot's going on in the crypto community as well. I am going to be starting a speaker series very shortly. I already have a few in the bag. I'm working on some post-production to get those out, but I will have another podcast dropping this week, and it will be interview style. I'm going to continue to do our regularly schedule broadcasts or try to. Sorry, it's the holidays. Then I'm also going to be adding in a speaker series, and we're going to be talking about decentralized marketing, the future of marketing, Web3. I'm going to expand into some other areas. This first one is on B2G, so business to government. We're going to be talking about Bitcoin, political action. Those things are hot. I think that some of you will have some mild interest in it, and I think there'll be some people searching for that sort of thing as well. Topic for today is topical authority. I want to go into a little bit of background. There's a lot of stuff happening with the algorithms. I think that we're going through an update right now is what I would suspect from what I'm seeing in the rankings. And I'm going to try to unbox the black box for you a little bit and break down how these search engines work, as well as some actionable steps of what you can do about it. All right. So this is going to be the article is by Roy Pai Hsu. I hope I said that right. SEO specialist. What is topical

authority and SEO and how do you build it? I thought this was a great actionable article that we'll be going through. But before we get into it, I'm going to talk a little bit about the caffeine update, right? And so how do these updates affect what's going on and how long do rankings take, right? How long does it take to rank sites? That's one of the biggest questions we get. Well, it always depends. But guess what? If you're a topical authority, you can rank a lot faster, okay? So about every 60 days, uh, I don't know the exact number. Okay. But I'm going to just say roughly every 60 days, that's when all the data gets processed and everything's like a re-ranked across the internet. Okay. But in between that time, topical authority, you can rank almost immediately. Okay. You can publish an article in a couple hours. You can get indexed if you are a topical authority on that area. So, um, basically, uh, the caffeine update was designed to improve speed and accuracy of Google search results and has a major impact on sites that are already ranked in the search results. And so basically what Google's doing is it's kind of taking a spot check of, uh, what's going on and, and what's moved. And if a topical authority is talking about something, um, and it's inside that kind of semantic keyword index, it will move and it will move really, really quick. So, uh, some SEOs call it adapting to the algorithm, but basically you're a topical authority in that area and, and the rankings can move pretty quickly. So I can rank a site in, well, under 60 days. The reason it takes maybe six months as well. Uh, a lot of people are just ranking for their name. Google doesn't understand what, how it's categorized. Uh, you're leaving in a little bit of a room for, uh, getting things set up scope creep. I encourage, um, you know, one month to, to get everything the way you need to

see it. Um, people underscore, uh, analytics. I think analytics is your eyes. I think that that's the difference between digital marketing and regular marketing. So, um, okay. So the caffeine update, that's kind of cliff notes on that. Let's talk about topical authority and I am starting to do trainings and it's funny. I started coaching a few agencies and there's so much to unpack and it takes a lot longer than a few meetings. And so I'm going to be starting a small business coaching program as well as a advanced agency training program. One of the things that, uh, I'm going to really go into is really explain how search engines work. Cause I think if you're doing SEO, that's a great place to start. Right. Um, and you know, all these different tactics and tricks and stuff like that. Like I'm going to do a podcast hopefully next week about, well, local SEO and why is it such big business for people pushing these nap citations, $20 to view, uh, or, or to monitor and, and kind of push signals for a certain listing per month. And these big enterprise clients that I'm starting to work with are absolutely paying it. So a lot of where my time is going and why I haven't done these podcasts as consistently. And I did get one out last week. I did four other podcasts, uh, for that previous week, plus get it worked up plus the holidays. Right. So, um, you know, I, I am finding that if I can carve off time and really dig into something, we can knock it out. And, and that's how a lot of how we do SEO. We allocate that time and, um, you know, spoiler alert, I guess not as many industries are as competitive as others. Some are more competitive, of course, but when you're hiring an SEO agency, or if you're growing an SEO agency or search market agency or digital marketing or whatever you're doing, um, you need to do time allocation. And so typically what we

do is we'll carve off depending on, well, the client into half day sessions, right? So we'll work on a site for half day straight. And that's really important because you, you start digging into it and you start making notes on what are the things that need to get fixed. And certainly there's some AI tools that, that are starting to be helpful. Um, but you still got to have the strategy behind it. You got to still understand what's going on to, to guide it. Right. And so, um, we carve it off into about half day sessions. So depending on if you have a bigger retainer, it might be, uh, not a full day at one time. We don't typically do that, but you know, half day sections. So, uh, we make those changes and we see what happens and then we go back in and do another round and some are once a week, some are twice, twice a month, some are three times a month, four times a month. Right. So basically one time a week, maybe up to a half day session, we'll work on a site and, and we'll track that. And I have tons of internal cases, tons, and I really need to start publishing those. I'm going to probably start publishing those in some kind of insider group first and then kind of push them out over time later. Uh, but there's a lot of emphasis on me and my team to create internal content. Okay. Uh, I'm rambling. I apologize. Uh, let's jump into this. Okay. Want to want higher rankings and more traffic. This is an easy guide to explain topical authority and why it matters and give you an actual steps to build it. So of course I'm going to kind of skip through this and summarize, but, and also that is one big thing that the surgeons are starting to do is everybody's attention span because of shorts are so short. So you need to get to the point and put those answers up at the top,

uh, where people can get it quickly and then you can provide supporting evidence. So on page site structure, extremely important. Uh, Google's looking for, and the different search engines are looking for the answer and also all search engines work a little bit differently and, uh, they value different things, but Google is the king still. So we go based off of what they are doing. All right. So this whole first paragraph is just saying, Hey, you want to rank higher? You want more traffic? Do this. And then defining what is topical authority? We looked at, uh, last week, how kind of setting the stage of what are we going to be talking about? So building topical authority, interestingly enough, it comes back to links. And I will tell you that you can rank a site with just internal links and outbound links. Uh, it doesn't have to be inbound links. You don't control that as much. Really your focus should be doing a really good job and letting the search understand you. And then those outbound links will come now later on. You can do some outreach. Um, you can do some authority building and you can generate those links that way. Um, I would not encourage you to buy links. I'm not a big fan of that. I think that, um, from what I've seen in the algorithms, basically remember the concept of good neighborhoods and bad neighborhoods. So the bad neighborhood is a bunch of people that are like linking together and paying for links and all that sort of things. Now, some sites will push juice, uh, with higher, I guess, spam scores or what have you, but essentially that link juice will be dampened. Okay. And basically link juice does have penalties, uh, from what I've found. And you don't want to get links from a site that is engaging in those kinds of actions. That's a bad neighborhood. And so you want to make sure you're linking to good neighborhoods. So someone's doing something kind of not sure you don't want

to link to them and you don't want them linking to you. And guess what? You don't want them linking to somebody that's linking to you. And you don't want to link to somebody that might be linking to somebody like that. Like you want to stay away from that. You want to stay in a good neighborhood. And that's something we can go into more, but it's a general concept in SEO of good neighborhoods and bad neighborhoods. And that's, uh, again, a short definition there, but topical authority look behind density. Okay. Density of keywords. Um, you know, uh, those tactics do not work, but it's semantically understanding a content cluster is really, really important. And I believe this article will get into that. All right. So we're talking about content marketing. We're talking about inbound marketing. We're talking about, uh, putting out your authority, your eat, your expertise, authority, your trust, and then having that come back to you. Now, Google even says a lot of this has to do with links. Um, I have a tweet on that, that I need to need to share. Um, but yeah, links are not going anywhere, but how you use them is really important. All right. So some of the questions, what is content marketing? Why is content marketing important? Top content marketing strategies, how to create content marketing strategies, best content tools, content marketing for local business, content marketing, free content marketing for startups. What types, uh, uh, what are the types of content marketing? So, um, let's see how much of this we can cover in this article. This is quite an extensive article, but I'm going to kind of shortcut it for you. So you don't have to, to read it yourself. I also, uh, always check on what's going on out there in the industry and what people are saying and what people are doing. And then I try to kind of aggregate that and then filter that and present that to you. So you don't have to do it. I know that there's a

lot of small business owners and there's a lot of enterprise, uh, clients that, uh, and I'm doing again, a lot of stuff in the oil and gas space. So if you have any oil and gas clients, you need some help. Um, it's a little different, reach out, happy to work with you. Um, but here's the deal. All right. So we'll, we'll, we'll get into eat expertise, experience, authorities, and trust, right? So they add the extra E, the experience showcasing that proving that, okay. The Google quality, uh, the Google, yeah. Google search quality rater guidelines. These are basically people from, if you look into machine learning are basically labeling content, high quality content, low quality content. I don't understand the labeling of like, okay. Content. Like I think there's either high quality content or bad content in my opinion of, of how you're labeling it. And, you know, this is talking about the authorship's coming back expertise, uh, of the content creator, right? So doctor, your money, your life. I think there's a lot going on there. Authoritarian is, is, you know, who else is linking to you? Are you authority? Are you doing things that authority do? Are you speaking and writing books? Are you talking to things, talking to people? Are you sharing experiences? I think sharing experiences is again, key, right? Um, I think testimonials are fantastic as well. Trustworthiness, right? Um, do you, well, do you know what you're talking about? So this is the big thing about expertise. Can you articulate exactly what's happening? I used to be a headhunter in a past life in the oil and gas space. And we talked about resumes. If you couldn't articulate exactly what you did and you were just kind of summing up things generally like AI does, um, it's not sure if you're really an expert and that's how an expert would explain it. So, you know, AI is going to give you the basic stuff. If you're an expert, you're going to dig down. And I can tell you when I'm

reading articles, I'm getting frustrated with what I'm reading out there because no one's really explaining stuff and people are just parroting what other people are saying. And they're giving you this kind of surface level information. And I'm not getting the answer solidly. I actually, uh, stop writing for Forbes, stop writing for entrepreneur. Cause they basically were like not letting you go into detail. They didn't want that, right? They just kind of wanted a couple of quick minutes and you know, there's some value in that, but I think spending the time building your own brand, uh, and on your own site is more valuable long-term. All right. Finally getting into it 15 minutes in. So maybe this will be a long podcast. Maybe we'll break it into, I don't know. All right. Achieving topical authority is escalant for your SEO, more organic traffic, more court. Yeah. There's a lot of reasons to do it. Higher rankings, improve social shares. So then there's a image here of a topic cluster, right? And, and how, um, to put a cluster together and basically the basics of SEO, uh, go into that. You're writing a lot of articles, topic-based research, you're focusing on different things, subtopics. Um, you know, if you, if you do those very tight kind of, uh, certain what's the set keyword limit, I don't want to say it wrong, but you can get, uh, in the knowledge graph, uh, for those answers on that absolutely helps. Um, I'll, I see a lot of sites starting to do that now. Uh, but here's the thing. Google can read the whole site and pull out a line too. So you just want to make sure that the crawlers, uh, can hit it. And so core web vitals I'm seeing is starting to have a huge, huge impact right now. I think Google says it. And then like two years later or somewhere in between, it starts to have impact. So they certainly telegraph what's going on. So pick a topic of your focus, do keyword research. Y'all

know how to do that. Um, there's a lot of great tools out there. Uh, Google gives you like people also ask, um, you got to answer the public. You got all this kind of stuff to, to build those topic clusters or get started on the things that you should talk about. Um, you can even use AI to say, Hey, what are the, what are the things that we should be talking about here? Um, so you can really shortcut that research to figure out what you need to be talking about. And then you need to audit your site and see if you're actually talking about those things. So I'm working with a number of clients right now. Uh, one in particular, uh, had, uh, some drinks with, um, two days ago. I don't know, something like that. And they were like, Hey, uh, I said, Hey, are you, do you do this? Do you do this thing? And they're like, Oh, are we trending for that keyword? And I was like, no, uh, not yet. I said, we, there's nothing about the site that even says this. And they're like, yeah, we do that. And so this is a lot of mirroring what's going on in the real world to your website. A lot of people don't look at the content on their website very much. And remember, this is what Google's looking at. This is the first impression of people. So going back to the website, making sure your website's up to date, uh, understanding that customer journey, we're doing that with a number of oil and gas clients right now is like, okay, you know, the target persona, but what's the customer journey? What's your value proposition? Are you presenting that online? No. Right. So, so how do we build that? What do we do? So, okay. Covering a wide breadth of topics, right? You do need to do that, but stay within your lane, stay within your topical authority because, um, and figure out, is this part of a broader target that you

want to rank for that whole entire broader topic? Or do you want to rank for a subsection of that? And then become a domain expert in that or niche down even more, the more you ditch down, the less inventory that Google has, the easier it will be to rank for stuff. Okay. Uh, and this is all, uh, semantically you can rank for stuff without even the keyword being on your page because Google understands what you're talking about. And so different forms of the same word, but different topics in that cluster are super important. So there's like LSI keywords. There's other things. I don't know if anything is, uh, Google verified that you should use this, but if you're an authority in a space and you talk to an authority, these are the things they typically talk about. And Google's got a pretty good idea of that because they index everything on the web. All right. Use relevant subtypes to build content them. All right. So again, right. Figure out what are those tenants? How far do you want to reach with that content? Um, you know, what is that area? How much time do you have? Cause there's a lot you need to do to each blog. Uh, sometimes clients have asked us, why is a blog so expensive? And we've calculated what it takes to actually do everything that's needed to do to rank that blog and to have it indexed in Google and have it push a link equity link juice, uh, throughout the site. Uh, a lot of sites that we work with and you can use tools, um, you know, like rank Matthews, stuff like that. But you can see if these pages are even pushing any link juice. Most of these sites are not pushing any link juice at, at all almost, right. Uh, just what's kind of given to them for being a page. Um, and if it's not in the index, it's not pushing anything. And Google is unindexing stuff like crazy. So how, how do you make

sure that that gets indexed? Well, you got to have more pages linking to it while building subtopics in that category. And that content cluster makes a lot of sense. Hopefully you're following me. We're, you know, I'm going to do some trainings on this stuff. If anybody's interested, uh, I'll throw up a landing page, uh, to collect information. And, um, you know, uh, like people are really liking this train. I'm going to have some testimonials up soon. All right. Um, right. High quality content. You know how to do that. Or do you, that could be a whole different topic. Cause I'm seeing a lot of stuff on how to structure, uh, content and topics. And I would tell you, there are things that I know that we need to do and we're working on internal processes to improve those. So a lot of what I've been actually doing is recording internal trainings as I've been doing SEO on some of our client sites. And then we're using that as internal trainings that will then kind of rework and be releasing that to the public as, um, I guess, to the public training. And that's actually how this podcast started for, uh, any of you that are longtime listeners know that, but this was before it was in vogue to do podcasts. This is how we disseminate, disseminated information internally and to contractors. So we require them to listen to the podcast to make sure that anything that y'all hear, they know about, right. Uh, all right. You know, building content clusters, internal linking, internal link equity, big deal. Okay. Um, categories and tags, big deal. Um, I don't think anybody's doing a lot of this stuff. Totally. Right. I have enough data to know what I believe is true. I've seen what other people are saying again, the Coca-Cola formula, the black box of Google. Um, you know, I think I've uncovered a lot of it. Um, and, and I'll share that with you, but no one can be a hundred percent accurate. So again, don't

quote me on anything. I can just tell you from my personal experience, what I'm seeing, but okay. They're saying build a pillar, pillar page or build a hub page. What's a hub page. Um, and how does link juice work? Do we have time for that in this podcast? Probably not. Keep listening. We also have old podcasts about this. So go check them out. But essentially, uh, building hub pages, you've seen it in software. Hey, here's the top 10, uh, softwares you need to look at. They always include themselves as like a one or two or three or something like that. Uh, and they're pushing link juice out to all these other sites. And it's all about like a surfer, uh, internet surfer, right? You think surfer, but I, I think surfer, um, is, is searching the web is surfing the web. Uh, are they going to make it back to you? And so when you're doing, uh, external links, you want to link to things that there's potential for a link coming back to you, not linking out to random stuff because there's no chance that that link juice or that surfer will come back to you. But if you be able to hub page and you link to all these different things, then that stuff's going to come back to you. Okay. Um, and also I think that there's a special kind of linking power that happens when you're viewed as a resource page. I think that there's additional kind of link juice that you're given. So it's all part of your strategy. Now, uh, if you're trying to flatten your link equity curve to push certain pages up, you don't want to link out to stuff. You don't want to link to random stuff. You don't want to link the bad stuff on your page or like on your site. That's why you want to be pruning your site. That's why the SEO's job is never done. So anybody out there that's like, why do I have to keep paying for SEO? Oh

my gosh, we put in tons of time on our own site and we're never done. Right. And then for client sites, we're only putting in a couple hours, maybe a month. Right. Um, I can tell you if, if, uh, you want to rank faster, uh, make sure you have a good SEO, you have a good, uh, digital marketing plan or SEO plan, and then just put in more time and you'll get there a lot faster. About every 60 days, uh, you can really see some, some strong movement. Uh, we run, uh, three month campaigns. Uh, so we give it another month, uh, for everything to get, uh, re-indexed and we get really nice pops and clients are really happy because we're continuing to move the needle forward. Um, but man, internal linking, you can control your own signals of what you want Google to look for. Uh, I was going to talk about, um, what is it called? Swarm theory, uh, on one of these podcasts, uh, and in some private training. Um, I think that that's how these spiders are working. Um, pretty interesting stuff. All right. Uh, update content regularly. Uh, you can look at stuff about ants on swarm theory. If you're interested, I am a nerd. So, all right. Update content regularly to maintain freshness. All right. So, yes, uh, query deserves freshness, query diverse, uh, prefers diversity. So that's why you see, um, think of all the blogs on the maybe first two pages of Google as a national conversation. Uh, Google look likes to mix it up. If you have everybody that has a consensus, that's not necessarily good. Now that is a strategy to, uh, re reverse engineer, uh, what people ranking above you're doing. And that's been happening for a long time, but also refreshing pages. And that's why, uh, being Google news verified, if you can publish a lot of content, your content creator is really, really important. Uh, but refreshing the content on your site is probably the best way to go. If you're a

topical authority, because you can move the needle a lot faster with the caffeine algorithm. Uh, if you're already a topical authority of old piece of content, you update that content and then you update back into Google, boom, you can rank pretty dang quick. Uh, and that's, uh, how we can rank sites so fast that come to us. Now I might be running a special. I don't know. Uh, my wife wants some really expensive stuff. Uh, and so, um, I'm going to maybe run some kind of special and I'll, I'll, uh, I'll work on a site for a couple of days and I can, I can, I can rank you. I can rank you so quick. Uh, it there's caveats to that, but if that's something you're interested in, uh, just, just reach out to us. Um, you can buy a, um, uh, was it a private consultation? If you go to the EWR site, uh, we'll get into it. Uh, I'll definitely give you some value. If you don't have any value, give your money back. I'll ask you right at the end. Hey, do you have value? Value? We're good. I passed along some knowledge transfer there. Uh, but if you want to move forward with a project with us, typically a website SEO, or maybe this special offer that I'm thinking about, um, I'll apply the cost of that. Right. So if you're interested, raise your hand, get in contact with us. We also have free consultation. If you want to jump on that, uh, how to measure topical authority. Okay. Since I'm not being sponsored right now, um, at which I actually have turned down a couple of sponsors, uh, I have one, one client in particular, that's been a sponsor in the past, but they keep changing stuff after I talk about it. And I really don't want to be held down to, to some of these, uh, sponsor guidelines, but I, I don't think any of these tools are very helpful. Um, certainly Moz for a long time, um, like

is the authority. And then you got address, SEM rush, there's SE ranking, there's my food. There's a lot of these tools out there. They're all using their own internal algorithms to guess. Um, they're not a search engine. They're not, um, completely accurate. They've come up with something that they think works and they do be able, they're able to see a ton of data on how this works, but I find most of this stuff not very relevant. Uh, I just find it an indicator, uh, more than anything else. I like search console. It's telling you what's going on, what the search is doing. So you can look at those other things. It's good. Maybe for some keyword research, something like that. But again, you can do everything without these tools. So if you're out there and you don't have any money to pay for these tools, I know H refs is going up in price. Um, and it makes sense. Okay. A lot of people are hating on them for it, but, uh, to give you high quality data, uh, to refresh these searches, to build these models, it is expensive. Um, a lot of people have gone to like a token based system. I get it. Okay. Um, so, you know, I'm not hating on it. I understand it, but what I can tell you is you don't need these tools and these tools are not accurate either. Um, they're just guesses. Okay. Um, but they're helpful, right. And, and, and it can help give you helpful insights. So I want to buffer what I'm saying. They can give you helpful insights into a lot of things and a lot of people like them. Um, there's also a lot of, uh, less expensive tools out there that work fantastically well. Um, okay. It's talking about keyword research. It's linking to H refs. Uh, but I like Google related searches and Google gives that to you for free. Manual searches are absolutely the best and they're most updated, right? Cause a lot of times these keyword

ranking tools, and we have some even special Google ranking tools that are buying data, uh, every couple hours from the, uh, different areas. Cause that's one of the big things on the enterprise side of things is you don't want to have to add if you have multiple locations, uh, to figure out how you're ranking in that area, if you're not using the modifier of the location. So we, we had to go to that data for specifically ranking reports for clients to know how their brick and mortar locations are doing here or there. So, uh, as you get into more, some of this enterprise stuff, if you would like to increase your basket size, uh, just reach out to me. Um, the transition to enterprise, uh, not a lot of agencies do, but it's worth your while, but you're putting a lot of eggs in one basket. So if you lose that client, you could lose a lot of revenue. So, you know, you balance it out, you have different kind of size fish, right? Um, we're doing a lot of hosting too. If you need help hosting technical SEO, we're doing a lot of that too. I'm going to be building that out first quarter. All right. Uh, also asked, um, interesting. I've never used this site. Uh, I've never used this site. Answer the public. Uh, there's a lot of, um, ways to figure out keywords. Also Google keyword planner is free. Uh, now Google keyword keyword planner only shows you what people are bidding on in Google. There's also, um, a being planner or Microsoft ads planner as well. All right. Uh, semantic SEO, uh, touched on that. What is topical relevance? Oh, that's the whole article. See, look at that. So we like get into it and I'm like starting to crack it open and I want to really, uh, unveil some of the digital marketing, internet marketing, unknown secrets of internet marketing. And guess what? They kind of just give you a teaser and get into it. And you know, some

of this is how, uh, the Google, Google used to look at webpages and that's why this thin content, these thin content updates, they got to be careful of older sites because guess what? Older content. And it's kind of maybe going back this way to a certain degree is there was like one topic and that was a blog. And then it was like turning a page right to the next page and you go into the next thing. So, and then it moved to like these long form, uh, backlink code, uh, you know, ride Dean, like huge tower, uh, pieces of content for the search engines. And, and again, the pendulum swinging back to just give me the answer. Right. And so, uh, I know Google even says it just, um, take however many words you need to answer that answer correctly. And then there's some things you need to think about for the search engine, but again, uh, for the user, they know how people are searching and people are searching differently now. And if people are getting their answer, you want them clicking through your site. Okay. That's key. You don't want them hitting back. So you want to say, Hey, and, and I see this a lot with Black Friday. We just got through Black Friday. I see this a lot, great Black Friday sites. Hey, here's the answer to what you're looking for. Here's the product of what you're looking for. Would you like some of these other products? Would you like some of these other information and getting them to click through? Um, that's a teaser on, uh, tags, right? That how to navigate. Um, and then it also helps with kind of training nodes, uh, for, um, some machine learning purposes, but, uh, hopefully you found that article helpful. Hopefully you found this article helpful. Uh, I'm going to go ahead and get this, um, podcast pushed out and, uh, I'm going to have another podcast this week, uh, where I'm going to be interviewing a political consultant. Uh, we talked

about, uh, blockchain. Um, I am, uh, thinking that this cycle is going to be crazy. And I think we're at the start of something big again. Um, and I'm going to be talking about that. I also do have a newsletter that I kind of shelved called decentralized marketing on LinkedIn. If you want to connect to me on LinkedIn, please do. I am not a huge content producer outside of this and chopping it up into shorts. Um, that is something that maybe I'll put on my 2024. Like I need to grow, uh, and post on social all the time. I just don't have time to do that. I'm ranking sites and, um, training people internally and, uh, trying to balance, uh, with work life and all that. So, um, yeah, hopefully you found this helpful. Uh, reach out to me, love to connect me. I think that there's an option to support this podcast. I know a lot of people leave me bad reviews or the only bad reviews I get are people that have worked and worked for us and then left and were unhappy in some, some regard or, uh, felt that we were unjust in some way, uh, which you can never please everybody. Um, and then, uh, others are, uh, people that paid for value. We gave them value. Um, and then, you know, whatever, uh, their definition is there, they were, they were hard to please. Uh, I do have some bad old reviews that I'm trying to do some reputation management on. So, uh, across whatever platform, uh, you use, please leave us a review if you find this valuable, but also if you just want to listen to the podcast and, and you're getting value from it and you, you know, you don't want to buy a profit plan or, or you need us for services and you want to support me. If you want me to produce more of this content, uh, there's an option easily, uh, to like buy me a cup of coffee or whatever. And

that would be great. Cause, um, I, I, I do do this to share, uh, with the community and help educate people on, uh, all the misgivings, uh, that are going around in the SEO space. Uh, just trying to provide some clarity to that. And, uh, any support would be great because this is all really right now funded out of my own pocket, uh, out of the agency's pocket. So, um, yeah, please support us if you like it. Uh, if you're looking to grow your online presence with the largest, most powerful tool on the internet, the all seeing eye of Google, um, reach out to us. Uh, I would encourage you to set up a free consultation on our site. Uh, you can call us, but it's really better to get you in the system, uh, to schedule an appointment, to understand what you're going to be talking about. So, uh, it's a valuable for both parties and, um, until the next time, my name is Matt Bertram. Bye-bye for now.