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Crypto Web 3 Marketing Interview with Anthem Blanchard Ep. 592
Web3 marketing is speculative and high-risk, but offers opportunities in PR, community management, and user experience for traditional marketers willing to navigate an early-stage, fraud-prone industry.
Key takeaways
- Crypto and blockchain are still pre-commercialization, comparable to Linux before the LAMP stack, making the space highly speculative.
- User experience is the biggest barrier to Web3 adoption, and traditional Web2 marketers can add real value by bridging that gap.
- Marketers who promote crypto projects bear reputational risk, as seen with influencers who promoted FTX and faced backlash.
- Community management and PR, including earning bylines and building authority, are the most active marketing roles in Web3 right now.
- Smart contracts remove human administrators from agreements, enforcing rules through code and reducing opportunities for fraud.
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About this episode
Of the The Best SEO Podcast, host Matthew Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and the evolving landscape of Web3 Marketing Strategies. Anthem emphasizes the importance of transparency in the…
Questions this episode answers
What marketing opportunities exist in Web3 for traditional digital marketers?
According to this episode, PR and earning bylines, community management in DAOs and encrypted chats, and improving user experience are the clearest entry points. The guest says traditional Web2 marketers can help bridge Web3 to commercialization by focusing on user experience, which plagues most Web3 projects.
Is Web3 or crypto marketing too risky for agencies to pursue?
The guest says the space is extraordinary speculative by definition due to lack of commercialization, involves significant stress and risk, and has seen rampant fraud. He recommends starting lightly, choosing a range of clients, and being realistic about your own pain and reward tolerance before committing fully.
What is a DAO and why does it matter for marketers?
The episode describes DAOs as groups that often still rely on human administration, which is a vulnerability. Many Web3 freelancers and communities operate through DAOs, and community management within these structures is cited as one of the main active marketing roles in the space right now.
How does blockchain technology relate to marketing transparency?
The guest explains that Bitcoin and other public protocols create a record-keeping system that is harder to delete or edit, making data more reliable. Early Bitcoin interest came partly from affiliate and click-through marketers who were frustrated by lack of transparency in payment processing and throughput rates.
In their words
Bitcoin and other public protocol leave a database like a blockchain, quote unquote, that makes the state provable.
Anthem Blanchard
Stay curious. And where we see adoption is typically going to be user experience, I think, and more than anything right now, I think that's where marketers, more traditional, successful marketers and Web2 can help Web3 bridge into Web2 and ultimately commercialize.
Anthem Blanchard
Terms defined in this episode
- DAO
- A decentralized autonomous organization; in this episode described as a group or community in Web3 that often still has human administration, which the guest identifies as a vulnerability.
- Smart contract
- Code that locks agreed-upon rules into a blockchain so that those rules are enforced automatically, removing the need for human administrators to ensure parties do what they say.
- Public protocol
- Open software layers like Bitcoin, Ethereum, and IPFS that provide incentives to make record-keeping harder to delete or edit, as described by Anthem Blanchard in this episode.
- Commercialization
- The stage at which Bitcoin or other public protocols become indispensable in commercial software, similar to how Linux underlies the LAMP stack; the guest says we have not reached this stage yet.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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