Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580

All right. All right. All right. Welcome. Howdy to the unknown secrets of internet marketing. My name is Matt Bertram. I am your host today. Uh, and this is the unknown secrets of internet marketing. So I want to focus on some unknown secrets as we move forward. I am working on a insider group as well due to requests from people that have gotten on my calendar. I've also gotten requests. Are you still doing the podcast? Sorry, I've been busy. Uh, we have a lot of new clients come in, have some enterprise clients we're working on. So, um, trying to get back in the swing of things with school, uh, kids, uh, work, all that. Um, so I haven't forgot about you guys. Uh, appreciate you reaching out and checking on me. Um, I want to tell you also a little bit about what I've been doing personally before we get in the meat and potatoes. So, uh, I don't know if other people out there like me are collectors. Um, but I've been collecting something called sellies for those of you watching on YouTube. Um, I can show you here. This is a Tony, the tiger, uh, selly. So, uh, you used to have to pen it and then you had to paint it and then you had to put it on a, a background. Um, I think, uh, snow, why in the seven doors was the first actually full length movie. There was like thousands of creators, uh, Hanna-Barbera. Um, actually a lot of those people with Fruity Pebbles, uh, was really one of the first, uh, crossovers. And that led a lot of people into advertising and the golden era of, well, animation advertising and creating characters is something, um, really excited about and, uh, something I want to work on and some projects. And, uh, I got a few of these, uh, I'm collecting them. Uh, I think it's, I think it's really cool. Think about, uh, Fred Flintstone, uh, Barney Rubble. Uh, they were a well-known, um, cartoon. Everybody was watching them

and then they moved into, uh, advertising and that's just a really cool transition. It was, uh, someone that took their art form and moved them over and got paid in a new, uh, persona, or I don't know if that's the right word, but, uh, a lot of people moved over after that and Kellogg's and all these other brands, um, had characters for all the serials. And, and I just think that's, uh, so cool and, um, would love to be involved in that in some way. And there's a lot of, uh, opportunity. So that's something that I'm working on. All right, let me get into it. So today we're talking about GNB and GNB is incredibly important. We've had a few clients that have lost their GNB and that's how they came to us. And, uh, they got into trouble and here's what I'll tell you. And I need to put together a blog post about this, maybe a case study, but if you lose your GNB, your credibility goes to zero online. And so I've seen some clients that had really, really strong lead flow. Uh, they lost their GNB and oh my gosh, it almost went to a near stop. So getting those reviews, um, getting the visibility with the GNB being multiple places, uh, on the Google search is, is really quite equitable, quite incredibly. I can't even talk today. Uh, incredibly, uh, important, uh, if you're going to be doing digital marketing online, like everything kind of plays off each other, gives it a multiplier effect, but really those reviews and the GNB gives you a ton of credibility. So does, uh, social media, which we can get into maybe in a later podcast, but it's really, really important to do that. I also want to say, I've been, um, you know, talking to a lot of different SEOs. Um, a lot of people, uh, don't know what's going on in the market with the algorithm. There's been so many changes, what's going on with AI. Uh, and in the last couple

of podcasts, I knew I wasn't going to be around for a minute because I'm trying to finish up my book and I have a number of other things going on and, uh, just focus on the basics. Right. And, and what does that mean? And we're going to get into that, but here's something I could tell you. I actually reconnected, uh, with, uh, another fellow digital marketer. Uh, they claim to do SEO and I do believe that they're good at it. Uh, it might be a situation of Cobbler's kids have no shoes, but I went to this person's website, uh, and they didn't have a H1 on their homepage. Uh, so, um, there, you know, and then there's a bunch of H2s on different pages. So it didn't help create the on-page signals that, that Google needs. So it could be a situation of Cobbler's kids have no shoes, but like, if you know, these things implement them. And also I personally believe, uh, your website should be your calling card. And that's one of the things I'm trying to turn internally is we do a lot of stuff for client work, but we need to take care of ourselves just as much or more. Uh, because you know, people that know SEO are going to look at your website and go, Hey, do you know SEO? I don't know. Uh, that's kind of the situation. So, uh, I am doing an insider group. Um, there's a lot of unknown secrets about SEO, but there's actually a lot of really transparent information out there. There's a lot of, uh, craziness in the affiliate world and some black hat stuff. Uh, not really a fan of that. I don't think it lasts long term. I think the, uh, technology and the AI is getting a lot smarter. A lot of people moved outside of SEO, uh, because it's not scalable. It's, it's very customized. It's very tailored. Um, but here's what I can tell you. I have not found any leads that are better than SEO leads.

Um, working on developing different strategies for social media. And that's been, uh, really exciting for clients, paid organic strategies, incorporating PR. Um, that's a great way to build a brand too. Okay. Uh, I just have a lot more experience with, well, Google, uh, paid media, and then really the SEO leads are just absolutely outstanding. I have a number of clients that are getting 10, 20 leads a day. Okay. Um, and so how do you do that? Well, SEO is just not, um, SEO. Uh, there's, uh, conversion rate optimization, the GNB, which we're going to talk about the day is about a, what is it? No, not a third, maybe a third, maybe 20%. I don't know between a third and 20%. I gotta, I gotta look at it. Uh, uh, of the overall traffic, it continues to change with the Google guaranteed leads. That's something we recommend, um, to, to local clients. And Oh, look at that. My shirt. I'm wearing my streamer shirt today. That was actually why I decided I needed to do a podcast. It's been a minute is I was wearing the shirt. I was like, okay, this is a perfect, uh, time to jump into it. So, um, yeah, let's go ahead and jump into the article. So, uh, grabbed an article on search engine journal, um, about local SEO. Let me give a shout out to who wrote this. This is Andrew shot land. All right. Andrew shot land. Uh, great, great article. Uh, you laid out a lot of, uh, really nice things. Um, it's called local landing pages, a strategy for ranking local search terms. And the reason I picked this article also is I kind of like to summarize. I don't like to read everything exactly. I want to kind of distill out, uh, the main points in it. And this article helped me kind of, uh, go through stuff that I thought was important, but, uh, really, uh, distill that for you and some things that I think would be valuable. Also, uh, like I

said, I'm going to be doing some workshops and, um, help, uh, freelancers, uh, companies that really want to get their SEO a lot better. There's a lot of things that I've learned over the years that just consistently work and they continue to get better and better as the algorithm gets smarter because they understand what I was trying to do with the signals. So, uh, I like talk to the algorithm. I don't know. Uh, you know, I need to do some like one-on-one training. This is a podcast for kind of advanced users. So, uh, I'm going to come out on YouTube with some, um, you know, educational stuff, uh, kind of SEO one-on-one, a little bit more advanced, unknown secrets, maybe even more unknown secrets in the insiders group, but let's get into this. All right. Uh, uh, yeah, someone is about to come in. So I need to, I need to wrap this up. I've kind of jumped into it, but, um, what is the purpose of a location page? Uh, you know, when you're talking about G and B, we're really talking about the local search engine platform, which is actually different than universal search. Not a lot of people know it's a different search engine. It's wrapped together, uh, with YouTube and, um, the maps and then universal search or whatever, uh, national SEO, whatever you want to call that in something called universal search. There's a lot of stuff that's about to be changing about that, but that platform is separate. So anything that you create, any content that's created on that platform. So filling out the forms, um, you know, uh, mini blogs, FAQs, all really important things, images, video, because again, it's a separate platform, but it ties together, has a lot of this similar signals, uh, to, to regular SEO. So there's a lot of overlap there. And, and again, when you're, you're looking at, let's say local SEO, it's not just the G and B or the Google business profile. It's actually other things that are connected to

it, right? Everything's interconnected with your digital presence. So a location page, a location page, if you're in a specific location, uh, you can write content tailored to that specific area, link your G and B to that specific page. And then, well, Google's going to look at that specific page to say, Hey, is this meeting all the requirements? Hey, does it load fast? Um, does it have different things on a privacy policy terms of use? Um, you know, contact us about us. There's, there's different things that it's looking for. Um, but this lays out a location page strategy, which is not a bad strategy, but you gotta be careful because there's something called doorway pages. So if you can't get to your page from the homepage, right? If you can't navigate to it, uh, it's kind of a orphan or, uh, hidden page. It could be considered doorway page. Also, if you're trying to redirect a page to another page, uh, and you're not trying to capture information on that page that could be considered doorway page and you could get a manual penny for that. So you've got to be really, really careful on what you're doing, how you're doing it. Um, but you got to, uh, pay attention to this, uh, cause a manual review, um, getting your G and B taken down, like I said before is absolutely gut-wrenching as far as, uh, lost in potential business and trust and, and all that sort of thing. Uh, there's different ways to, to lay out your page. Uh, there's different ways to set up your hierarchy, uh, depending on, uh, if you're regional, if you're national, if you're of course local, um, or if you want to build it with growth in mind, right? Um, so there could be state pages, there could be city pages, um, you know, tying in and interlinking to the service pages, uh, location details, driving directions. Uh, I've seen a big move and something that I am doing is moving a lot more things under the contact us

because, well, if you think about the big platforms like Google or Facebook, you can't get anybody on the phone unless you have a special number or you set up an appointment. Um, and really how people are searching online, starting to put stuff under the contact us so they can find everything they need. They don't have to call you. It's kind of like those one 800 numbers, uh, that you could listen and not talk to a salesperson, but you could find out all the information you need, uh, and have a help center. That's how we're starting to design websites. I have been doing a lot of websites lately that just really need an overhaul as far as user experience, content, uh, old technology, old frameworks, right? Amp pages, all that sort of stuff. Um, every couple of years you need a new website. So we've been, we've been doing, um, a lot of that. All right. Totally summarized, uh, that, that article, but hopefully you got, um, the, the, I distilled the meat out of it for you. Uh, all right. Why do location pages matter? Well, location majors matter, man, I can't talk today. Uh, location pages matter for, uh, people searching for your brand. Okay. And I've seen this with a lot of radio ads, TV ads, people are searching for your brand. And I did post a old interview not too long ago, uh, with somebody from Google and that's what Google's looking for. Google loves brands and Google wants to, um, promote real companies, not fly by night companies, not, um, lead harvesting affiliate type companies. And that's where a lot of these, uh, rules have come out of, right? So brand inquiries, people searching for your name. People want to search your name in a specific area. The best way to do that is talk about yourself, talk about a certain location. You should, uh, get preference and show up at the top now to go after, uh, commercial keywords. Um, there's some strategies for that. The thing I'll tell you

is, um, duplicate content does not necessarily hurt you, but it doesn't help you. Okay. Same thing with stock imagery. And I've talked about this in the past. Well, whoever gets credit for the stock photo, the first post online gets the credit, right? When you repost it doesn't help your blog. It doesn't help your pages. So you want to move away from stock. You want to use original images. We've started to use some AI, uh, images. Um, there's a number of tools out there that work really well. Uh, sometimes we don't get stuff from the clients. So that's been a new thing for us to lean on. It's not perfect. I think the originality, uh, doing the video shoots, um, shooting from your phones, taking the pictures three times more engagement. Uh, so really encourage you to do that. So the non-branded local inquiries, which I call those the commercial intent, um, that's where the money is. That's where the beauty is, uh, ranking for those terms, having new people that don't know who you are exposed to to fill up that funnel. That's what SEO is about. It's also about conversion rate optimization because you've got to convert those into leads. Now, a lot of people talk about, uh, outbound linking, uh, and they don't like to do it because they don't want to share with SEO juice. That hurts you. Uh, I'll go into more details later, not in this podcast. Uh, but you do want to do outbound linking and there's a strategy and a thought behind, uh, links links are citations. Okay. And again, I'll go into this more detail, but interlinking is super important. So if you just build a page and you don't put any links on it out or in, um, really the strategy or the thought process when it was really rudimentary was someone was searching the internet and they would click on a link and they were like a little surfer. That's what I always think about. And, um, they travel around the world and they can

make it back to your site, right? Staying in, uh, that kind of domain of what you're talking about. As far as, uh, reasonable content, uh, you create a lot of signals when you do outbound links. If you don't know what you're doing, just do a few, um, same thing with internal links. So until you really understand the concept of linking and then also link equity, uh, keep it simple because you'll confuse the search engines is just the most all kind of say on that. How do local pages affect your local pack? Um, well, if you link to it, it helps. Um, there's something called like kind of domain authority areas. And so, uh, if you're in that domain authority area, uh, you'll start ranking for all those long tail keywords. So like, for example, we're in Houston, if we rank for the Houston term in the top 100, it gives us a certain amount of link equity. And then we link for all kind of the, uh, sub associated, uh, villages and, um, counties and, and all that sort of thing. And Google knows that and, and understands that. Um, I can tell you again, yes, I think it is a third, about a third of all the traffic, 20 to 30, three percent of all the traffic goes through that GMB. Um, there's a lot of industries, uh, well lawyers, for example, um, you know, if you're a DWI lawyer or you're a personal injury lawyer, you're just going down the list. You're calling people as fast as you can. You want to talk to somebody, you want to make the pain go away. You're not doing that deep research. So maps really, really matter. Um, Google, uh, guaranteed leads, paid ads really matter. SEO, not as much, right? People search a little bit differently. There's other industries where you're making a big purchase, like, uh, I don't know, um, house or, uh, remodeling a pool or car or something like that. Something big, you're going to do a lot of research and people

go back to websites 12, 15, 30 times. Uh, we've seen conversions convert the first day or maybe the third day, or then maybe they convert in like 14 days or 30 days. And, uh, it just really depends the depth of research, but usually the quality of leads are better, uh, from, from SEO because they're not an urgency, uh, thing that, uh, like a air conditioner, if you're down South or a plumbing leak or something like that, where you just need it fixed. Um, you're really, uh, being thoughtful in your purchase. So, um, purchase intent, uh, industries makes a lot of difference. Some industries get leads, industries, not as much, and you've got to try different strategies. You just got to fish where the fish are. Right. Um, so how do location pages affect local rankings? Um, he goes through basically the gist, uh, for what are the basic elements of a well optimized page? So nap listings, name, dress, phone number. Uh, I would also add website to that. Um, you know, you could put your, um, uh, you know, GPS coordinates. Um, there, there's a lot of other things, uh, outside a nap that you can add, uh, to create that citation. What it is, is it's just giving Google more trust that you are the business, uh, thinking about, well, there's a lot of businesses with the same name. I'll give you an example, uh, in the roofing industry. I don't know why it is. Everybody wants to be called guardian roofing. No idea why it is. Um, in Houston, there's, there's multiple companies that are called guardian, right? Um, Google to know, uh, who's searching for what, how to provide that attribution to who structural data. This is like, this is a, you know, unknown secret, like structured data. There's a lot of things that you can go to schema.org. Uh, you can utilize. Um, there's all kinds of schema that if you use the approved schema, it helps you because it creates a signal that lets Google know if you use

again, long tail schema, um, you know, or schema that not everybody's using. Uh, you know, you, you have a leg up, um, when, uh, Google's looking at all the different signals, cause you check a box that they don't check. Um, so, you know, organization schema, article schema, video schema, um, you know, there's a few other ones that are pretty basic. Um, you know, uh, breadcrumbs, you have to do breadcrumbs, how SEO works and how the integrity works. You have to do breadcrumbs. I've said, I've said it before. I haven't talked about it too much, but just know you need to do breadcrumbs. Use a plugin that, uh, does breadcrumbs, but you need to be doing breadcrumbs. If you want the SEO to flow around the site, uh, you know, metadata again, I'm, um, running, uh, tight on time here. Uh, but, um, you got to do headers. You got to break them down. Google's got to understand, uh, what, what is more important for what, uh, if you think about the, uh, H1, if you want to have the keyword in the H1, you don't necessarily need the keyword in H2 and H3. Google understands it's all nested underneath that category. So you don't have the keyword stuff. Google understands, uh, you can use different variations to increase density. Um, but don't make everything H1, don't make everything H2. A lot of web developers do that. And it just says, well, this is all weighted equally. So let me look at other signals to figure out what, um, the site's about that, uh, uses crawl budget. And, um, you know, that's not good. Um, you want to make it as easy as possible for Google. Uh, you want to, add new content, Google will come back and you can grow your crawl budget and you can get more pages indexed. If pages aren't indexed, they don't help you with any kind of SEO link equity. Right? So if you don't have links to your page, it's not in, uh, um, the Google directory or the

search engine, uh, it's not helping you. Right? So you want to get indexed. Um, metadata will, will help because it helps organize content. All right. Number five, engagement intangibles, you know, call to actions. There's a lot of other things you could put in like slot lighter bars. I have like little calculators. Anything that keeps somebody on the page, um, is pretty cool. Infographics, uh, work really well. Um, you know, online appointments, there's a lot of things, right? And, and really dwell time. They say dwell time doesn't matter, but everything that equates to dwell time does matter. And, and they're constantly in the Google dance comparing you versus everyone else. Uh, so the more stuff like that you can do, the better you can make the user experience. If you can help them, uh, make the purchase decision without leaving your page or things associated with your page where they don't have to go anywhere else. That's what Google wants to see. Advanced location page. He says, this isn't rocking science. So I will say advanced, I really mean SEO tactics for someone who does someone who somehow got buy-in from the rest of the organization to prior to his updates of the location page. And everyone forgot we had, here are some things that we've worked on over time and let's see what he says. Optimized content. Yes. You need, uh, updated, uh, content. Uh, he said, it's perfectly fine to start with basic copy with a find and replace for location city page to explain. So basically he's, um, creating mass content. It sounds like, uh, it's relatively cheap and easy and you can go back and update the copy later. Um, see what it gets you before spending more money and time. Uh, we tend to see more target leads come out of copy outperforming instances of using the same copy on the page. Yeah, of course, more targeted copy outperforms the same copy because it's tailored to the client. I recall a client site, not moving in rankings for six months until

we update the copy on the location page and it was unique. So, uh, does matter again, it's a zero sum game. You're competing with everybody else. Depends, uh, how competitive your niche is, how much content there is in your niche on what ranks better than other. A lot of people write blogs and they copy other people and they rewrite those blogs immediately. A lot of people do that to my blogs, like almost immediately someone's copying it. Whoever writes the blog the first time gets the credit based on the indexing. Now there are some black hat ways that people are, uh, getting indexed before. Um, so this is a whole like black hat news SEO. They they're using news SEO to get indexed before the big site. So they're taking, uh, other people's content. Again, I don't think it's right. Uh, getting it indexed before the main search engine indexes. They have a couple of days to grab some, some traffic. Um, but basically the first person to put it out there or the author of it gets the credit for everybody else. It, it, it's not as much, but if it's competing against nothing, yes, of course it's going to do better. Uh, hopefully you're following me. I know I'm moving kind of fast, uh, through some of this. Uh, I just want to make sure to get y'all a podcast cause it's been a minute. Um, let's see. Uh, phrases, relevant topics, uh, you are targeting in your copy doesn't hurt. Certain businesses may benefit from adding points of interest. So like landmarks or, or things near you to create that geo relevance. He doesn't go in a ton of detail here. Uh, I can go into that more later. Um, it's certainly valuable if you do it right. If you do it wrong, it confuses your, your Google to make it think that your website's about other things that it's not right. Um, if you create too many signals, Google might think you're something else that you're not right. Um, and you really

want Google to understand what you are, um, and the category you're in. So you build that domain expertise and that's really the first component of Google is ranking for that head term and then starting building domain authority, um, in that, uh, linked to nearby locations, multi locations. Yeah. Of course, if you have multiple locations, you can leverage them as kind of your own, uh, network. Um, you know, things that people search for, um, you know, I would say local events are even better or things at places and local events. And you can use things like four square for schema markup. I know people don't use four square. I used to use it all the time, uh, right out of college. Um, I think it's still a great tool. Um, it's out of vogue right now, but it creates that schema markup in that location. Uh, and then you tie that to an event you do and really Google maps what's going on in the real world versus their relevant topics and images. Yes. Of course, uh, this is big using images that you've labeled for something else or a different location in your media gallery, and then use that on different page. If the alt text or the name of the image or the title is tied to something else, it could create, um, a confused signal. So you might want to duplicate the image and create new, um, you know, uh, copy, uh, for, for that image. If you're going to reuse that image or just be thoughtful of the image you're using link to products and services that are relevant. Uh, that's talking about styling ad local reviews. I talked about that at the beginning. You absolutely have to do that. If you don't have them, um, you know, your credibility is crushed. You got to have more than I think 12 or seven, somewhere in that range where people start taking you seriously, they want to see good and bad. So if you have bad review, it's okay. Just respond to it,

but not with emotion with kind of a public trial, say what you would say to a jury, or if it was on the front street, uh, front page of a newspaper, um, respond to it in a very professional way with no emotion. Uh, try to answer their question, uh, because people want to see how you respond because they know everybody knows you're not going to have a perfect experience every time, but they want to know if things don't go well, are you the kind of person to fix it? Do they want to be in business with you? Right. So those are really, really important. Um, you know, he talks about a number of other things, uh, local sponsorships, hiring pages, pricing info, business licenses, business licenses are big depending on your industry, community connections, uh, social proof, you know, um, joining a chamber of commerce BBB is worth a lot. So if you can afford a BBB, depending on your business size, or if you're big, you need to do BBB is got a lot of credibility. Uh, and if you're trying to build that local relevance, those chambers in the BBB are one of the places to start when you're looking at nap listings, uh, Google merchant center. Uh, I'm going to skip that because that's a whole rabbit hole of e-commerce. Uh, what should you not do with location pages, unnecessary locations and as near services, do you want to tighten, uh, where you're directing your SEO juice? You only want to rank in areas you want. Here's one of the big things. And, and this is one of the things for this page. This is a good, this is a good article. So I encourage you to go read it on searching in general. I think it's a forward slash local dash landing dash pages dash four, eight, five, nine, four, eight. Um, okay. So, um, yeah, you only have so much SEO juice. Uh, you can only be an expert in so many things to paste on your page rank domain

authority, um, all these different factors. So, uh, you can't be an expert in everything, right? You can only be an expert in some things and you've got to have a certain amount of credibility to open up other areas and they have to be adjacent areas. Like, so, you know, two different industries, two different topics, you know, you're going to stretch yourself thin. Uh, you want to kind of treat it like building blocks. And also, uh, we, we've had a number of clients, uh, pushing for, uh, certain keywords. If you get outside that standard deviation, um, you start getting algorithmic penalties. Also, if you're trying to push for too many areas and you don't have the domain authority, um, you know, had a client, uh, up North, I'll just say up North, they tried to move down South and in multiple States, uh, to become like a lead gen site. They were a broker and, uh, they didn't have enough SEO juice to do it. They're ranking really well in their specific area, spread out their SEO juice too much. Um, and what we had to do is we had to walk back that strategy to focus on that, uh, different area, build up that domain expertise and then, uh, create a new bucket or a new kind of campaign focus to develop out that, um, other area. So you want to really be cognizant of that. You don't want to spread yourself too thin. So, uh, I agree. Unnecessary pages, unnecessary links. There are things you don't want to focus on. Again, less is more as far as like the signals you are creating location pages. You want to have the actual location in, and I don't know if he says this, I'm assuming he says this cause it's really important. You can do, um, a map embed, a Google map embed. That's good. Uh, but you want to have actually the nap listing in the body of it, not just in the footer. Uh, it, it really makes a difference. You're, you're providing trust

proof of that specific area. Um, multi-location SEO. Yeah. He's talking about that. It's super fun. Uh, love doing that. Thin content. 350 words used to be good because nobody was online seven, nine years ago. Now it is considered thin content. You will get a thin content penalty if you don't have enough relevant content on pages. So go back and look at that. That's what I'm seeing a lot. Old pages, old galleries. You need to clean stuff up. If you haven't looked at your website in a while, I'd encourage you to go back and look at it because five years ago, three years ago, two years ago, one year ago online is a lot. So you want to constantly be updating this, um, you know, and, uh, you know, old pages within content just really hurt you more than to help you only create pages where there is clear local intent. Um, he's talking about a case study here, 54 practices, a hundred and 1,620 plus pages. First thing we do is determine local intent, right? Um, there's a IDA, uh, attention, interest, decision, action. You need to understand who one, your target persona, who your information is going for, and then where they are in the funnel and creating content along the whole customer journey is really important. If you're creating an informational page versus a buying intent page, they are valued differently. They're two separate buckets and you want to be clear what they are. You might want to have an informational page for top funnel SEO. And then you might want to have another page that links together, uh, for, um, you know, that high conversion towards the end. Now, a lot of people put those together, they make a super long page that works too, but think about it like Pepsi Sprite. If you want to drink Pepsi or Sprite, um, or where you are, uh, like I like Pepsi and Sprite, but I don't like them together. Right. So you might want to break them up. Um, again, Google's trying to

answer the specific search that someone has for the specific area in there. 75% of all searches are still new searches. So, you know, going after that long tail key phrase, but really know what your page is about and what that intense about is big. Um, Hey, I don't know how well I covered this article. I followed the outline. I think that there's some good stuff in here. I would really encourage you to go back and read it. Andrew shot land. I want to give you a big shout out there. Uh, do really like this article. Uh, I think he covered a lot of really good things. Uh, hopefully, uh, if you've listened to this podcast, you've gotten some value. Um, if you have, Hey, uh, please share this. Um, please like us, please follow us. Only a very fraction of people do. And I got to get out of here. So I will talk to y'all later. Um, if you're wanting to grow your business or your online marketplace with the biggest, strongest, best, most awesome tool ever created, um, Google and AI is, uh, pretty big and is a way to go and, uh, starting to do the building blocks and the basic foundation. So the AI understands, um, what your website's about, cause it's got this massive job of organizing all the information is a great place to start. And it's going to become more and more important as we move into the metaverse and, um, digital IDs and online, um, really paying attention to your digital presence, your business, digital presence. Um, you know, I know you focus on your business a lot, or if you're at a big corporation, it might not, uh, be something that's on your radar, but you're spending all this money on marketing, you're spending all this time doing what you're doing. You need to have a good representative, uh, or agent that's going to be working on your site and keeping it up to date, or you need to be doing it yourself. So you need

to do the work or find a good person, pay that person. And you know, you want to close the feedback loop. You want to check, um, what they're doing. You want to be working with them, but your online presence to manage that is something, unfortunately, that you have to do in today's day and time. If you want to leverage Google and look, Google is so powerful. You've got so many people on the internet searching for a specific thing. And you can, uh, you know, you can put your brand out there. You can raise your hand. Uh, you can put your shingle out, whatever you want to call it, and people can find you. And that is absolutely powerful. And that has changed how people do business. And you can expand that footprint virtually and not just geographically. So it's, it's changed the game. I encourage you, uh, to, uh, look into SEO, invest in it. If you're listening to this podcast, I know you are. So, um, please, uh, let me know how I'm doing as a single host. Hopefully you got some value, uh, until the next time. Bye-bye for now.