SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581
In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral…
AI writing tools can generate blog topic ideas, outlines, intros, meta descriptions, cold emails, and ad copy in roughly 15 to 20 minutes, but human review and expertise are required before publishing.
Google considers AI-generated content to be spam. So you shouldn't just publish whatever an AI gives you without looking at it.
7 Ways To Use AI Writing Tools To Generate New Content Ideas Sponsored by Frase.io & SE Ranking
The article covered by the hosts describes using AI for blog topic ideas, intro paragraphs, blog post outlines, section intros for each heading, conclusion paragraphs, SEO meta descriptions, cold marketing emails, and marketing ad copy, all from minimal inputs like a company name, product description, and tone of voice.
According to the article discussed in the episode, the author ran each AI template an average of three times to find the best output. The hosts note that rerunning the software is easy, so iterating until you find quality content is a reasonable part of the workflow.
AI writers are not subject matter experts, why they can write with the confidence of an expert. They don't really know.
Chris Burris
Every time that a platform adds something or changes something or that there's a new technology out there, the faster you can adopt that, you win.
Matt Bertram
Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners of EWR Digital. And my name is Matt Bertram, the lead strategist at EWR Digital. That intro sounded a little loud to me. It may be a little loud to you. If so, we apologize. This is a special Mexico edition of our podcast. You will notice if you're watching on YouTube, by the way, if you are watching on YouTube, make sure you subscribe and click that notification bell. But if you're watching on YouTube or any other place where you can see the video, you will notice that one of us is in a boring office. And then the other one is actually in a luxurious resort in Mexico. It looks beautiful there. And that's not me. It's not a green screen. Yeah, it's not a green screen. The palm trees are actually swaying in the wind. It's wonderful. So please forgive any technical difficulties we may get. Our test went good. So we're expecting this to go really good. And we're excited. We actually do have a new sponsor of this podcast. And we're going to get to that in a second. We've got a great article that we're covering for you today. That article is Seven Ways to Use AI Writing Tools to Generate Content Ideas. And it may not surprise you that one of our sponsors is actually has some AI software. But before we get to that, our kind of ongoing sponsor that you guys should be familiar with is SE Ranking. They want us to tell you about their on-page checker. It's in beta. We'll go over through some of the features. It's got an overall score. So you select the keyword, you select the page, and you look at the overall score of that page. It also has a section called Page Experience. And in Page Experience, you can see things like, hey, this page is slow. Obviously, you know, as a best SEO podcast listener, slow pages are no good.
Or since you're in Mexico, no bueno. Content. You need more content. It's going to read your content and say, hey, maybe you need a few more keywords. Maybe you need a few fewer keywords. Don't want to be caught keyword stuffing, but want to make sure that the Google algorithm can recognize what you're writing about. One of the things that came up for one of the pages we were looking at under the media category is that some images have undesirable formats. So know that. Next is URL. Hey, it's going to analyze your URL. Maybe you've got keywords in it. And as you know, you should. And then finally, under usability, it's going to give you information about favicons, canonical tags. One of the best parts of this software, again, this is SE Ranking, is that you can compare yourself to competitors. You can pull up that page that you want to displace or you want to make sure isn't going to displace you. And you can look at those same page checker categories for that, that competitive page. Yeah. Yeah. No, I just really want to say like SE Ranking, I'm really liking the tool, you know, utilize the free offer that they were offering. And it really takes longer than a couple of days or even a couple of weeks to really get into the software and start using it if you're familiar with other tools. But man, they have been updating stuff. They've been thinking through the UX. They've been taking advice. And I can tell you that I love their reporting component of it, their reporting component of it. You can see week over week, like average keyword ranking. So providing those reports that gets all their data from all the different Google data centers so you can find out keyword rankings without having like the location modifier on the end of it and then the ability to, yeah, not just look at the keywords that it ranks for, the traffic, but how you fare versus competitors, how your website works versus competitors
is really quite nice. So they've wrapped a lot of different things in this tool. And I have actually been training our team on using it. So I truly do believe in this product. And I think it's great. Again, Ukrainian companies. So supporting Ukraine, we're glad to have them as a sponsor. So please go check out SE Ranking. And you'll see that link in the show notes. Instead of the typical free 14-day trial, we twisted their arm. They extended it for Best SEO Podcast listeners to 30 days. As Matt mentioned, you need those extra days. All you need to do is go to bestseopodcast.com forward slash SE Ranking. Make sure you support the show. And then our new sponsor is, well, let's just say it this way. The Best SEO Podcast is brought to you by phrase. You probably already know that if you want to bring traffic to your site, you need lots of quality content that ranks. And you probably also know that creating quality content takes a lot of work, researching, briefing, outlining, writing, optimizing, refreshing. It just takes a lot. That's where Phrase comes in. Phrase is one of the top AI content platforms in the world. Phrase uses artificial intelligence to help you create better SEO content faster and all without increasing your headcount, keeping your expenses down. Its tools will help you research and search your competitors, generate outlines and briefs, and optimize your content in minutes instead of hours. It even has an AI writing assistant that will generate long form content like blog posts at the click of a button. That just sounds really nice, you know, clicking a blog post at a, but we're going to jump into this article. You heard that right. A robot that will write content for you at the click of a button. And actually I'm going to replace robot with AI because I just feel like AI is a lot more complicated. I don't know why that is in my head. You know, Chris, like AI has just, you know, blown
up, right? It's just blown up. I've actually been in some, uh, SEO groups and people are talking about stuff. We can get into it in the article, but I know it's a hot topic. I know a lot of people, uh, have been asking about it. Like, where's the future of SEO going? How is AI impacting like every business and it is affecting SEO. And so I'm excited to jump into this article and, uh, start talking about the pros and cons of, uh, AI writing and, and really, uh, how it can probably help you optimize and produce more content faster. Now, um, I'll let you get an article and I certainly have some comments along the way. Yeah, absolutely. Uh, but let's wrap this up. Phrase is offering our listeners 60% off of their first month. Uh, when you go to phrase.io, I O and that's F R A S E not P H, but F R A S E.io use the promo code S E O. Again, that's 60% off of your first month. That's up to a $90 value. When you go to phrase.io, again, F R A S E.io and use promo code S E O. Thank you to that sponsor. We'll be touching, uh, back to that sponsor here, uh, shortly. Now, yes, this article, let's jump into it. Seven ways to use AI writing tools to generate, uh, content ideas. This is by Marcelo Beilin. It's B E I L I N. I've never really seen that name before. Uh, we'll go with Beilin. Um, and again, let's just jump right into it. Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. Um, what if there was a way to make it easier to come up with unlimited new content ideas without ever having to worry about writer's block? I think we covered that even in the commercial. Uh, so let's talk about what is AI assisted writing. Um, he talks about over the past years, a new suite
of AI writing assistant tools have been waking maves waves into the content creation world. We're going to jump into one here. There are some caveats to consider and we'll list these at the end of the article, but the biggest to consider is that Google considers AI generated content to be spam. Uh, so you shouldn't just publish whatever an AI gives you without looking at it. Uh, AIs can change the game for ideation and even roughly drafting content, but you just don't want to throw them out, uh, by simply providing these tools with some initial guidance like targeted keywords, product descriptions, and who your target audience is. They can help you generate posts, marketing emails, SEO, meta descriptions, marketing copy, and even blog topic ideas to write about. And we're going to actually jump into this really just by, by giving examples. Uh, so I don't know if you've got any comments up to here, Matt. Well, you know, I've, I've, there's different schools of thought out there on AI writing, right? Um, certainly the tried and true, um, you know, a computer's not going to write with user intent, which that's changing. Okay. Or not, not computer intent, but user intent, right? Like, so, uh, when, uh, when AI generated tool writes, it's not writing with intent of the user that's searching on the site that is changing. The AIs are getting better. Um, what I've seen is really don't have the whole article via AI written article, and then it spits it out and then throw it up there, right? There, there needs to be some unique writing. Now in some other like SEO groups that I'm in and I'm hearing people talk about it, what I'm also seeing, which I haven't personally seen this yet, but I, I do understand where it's coming from is the AI writing tools are so good. Google can't tell the difference and they're going back to a link signals, right? So they turned down link signals, they focused on, on, on page, and now that pendulum might
be swinging back the other way. That's what I'm hearing from some kind of private SEO groups that I'm part of. But what I've personally seen with AI writing tools, they're great for support content, but not for primary content, right? So they can help you with ideas. Uh, they can help with like little descriptions. You might have to modify them a little bit, but there are great supporting tools. So those are kind of the two, um, schools of thought that are out there right now that I've been hearing about. And we've started to certainly dabble with a little bit of these tools, um, not specifically for blogs, but for other types of content, um, you know, pieces. And we've covered a number of times where, you know, how you can find good topics for your blogs, et cetera. Uh, but just imagine taking that to the next level. I know, uh, often we'll ask people on our team to write up some content knowing full well, maybe a junior con content person knowing full well that we're going to want to redo it. We just want the structure put together so that we, we can then go in and really polish it up and make it what we need it to be. Um, and I think that that's where I, I fits in, it fits in really well. Again, the best thing to do is just jump into examples. Um, we're going to be using one that's basically based on a fictional website for a business that specializes in smart home installations. Uh, I I'm kind of geeky. I have some smart home stuff here at my house. I like, like when I arrive at home, my house says, Hey, Chris is home. Come say hello. Um, so it's kind of fun to have this, this stuff. Um, and so let's just jump in the first thing, right. Related to blog posts is topic ideas. And, and he gives this example, uh, the software, particular software he's using, uh, requires the company name. In this case,
he gives the smart home. It requires the product description, uh, and, and I'm just going to read it. This blog reviews the latest in internet connected home appliances and devices like door locks, thermostats, light controls, and wireless audio. The audience he defines as homeowners, the tone of voice as practical and the examples, how to manage your energy budget. And then that software actually spits out a bunch of topic ideas. Um, I'm going to read those five ways to make your home more efficient. Is it worth installing a smart home system? Five things your homeowner needs to know about smart homes or every homeowner needs to know about smart homes, what you need to know before connecting your home. And what is the best smart thermostat for my home? You know, given what we just entered, that's just a great collection of questions to be writing articles, you know, blog topics. Um, it's, it's kind of impressive. Um, yeah, so Chris, I, I, the, the current strategy that I'm using to, to, I guess, find content to write about or content topics is really a idea of a content clustering, uh, where you're kind of honeycombing it, where you have one topic in the center, and then you have maybe three or six topics, right? Like, like spun out from that topic of what those topics are. And I like to use people also ask type questions. So you can, you can scrape Google, there's different tools you can use, but basically having your core topic and then having six topics around that, that are similar to that and seeing where those overlaps are. And then comparing that to what your competition's doing is, is what we found to work really, really well. Um, AI is probably doing something similar, uh, and they're just doing it faster, right? Cause we're, we're manually doing this stuff. Um, but really understanding what those long tail key phrases are and having those right kind of topics to write about are extremely important to getting people to your site, sticking
around, answering the right questions to get them to take action, uh, from a, from a Google standpoint. So, uh, I think anytime that you can use analytics to make decisions with marketing, you're winning, right? And that's why digital marketing is one hands down over traditional marketing is cause you get that data, you get that ideation, you get, um, the feedback, maybe ideation is not the right word, but you get the, um, you, you get to re like revisit what's happening and optimize and optimize and optimize. Like you're going through these cycles to improve your messaging and to AB test what you're doing and, um, data, you know, a lot of people make maybe marketing decisions on what they feel. Right. And if you're using a disc model or any kind of other model, you're, you're going to speak to yourself. Right. And one of the biggest things that I think, uh, any digital marketer can learn is that it's not all about you. Right. And you might not make up the, um, majority of the way people view things online. So data just always surprises me and leveraging AI to be able to figure out exactly where those searches are, what people are looking for and spit out the, the most optimized or the most targeted content. I think it's a huge one. Yep. Right. So Marcello, this software came up with five things. He says, yeah, that's great. Like just nice and easy, put in a little bit of data. Next, we're going to choose one of the topics. Um, and then we're going to create a structure, uh, an intro for the podcast and a structure. So the, the blog post title that we chose are five things. Every homeowner needs to know about smart homes. Uh, we're going to find the, define the audience as homeowners and the tone of voice as helpful. I mean, just those three inputs. And then here's what comes out of it. When it comes to technology, the home is one of the last frontiers, but that's
changing fast as advancements in home, smart home technology, make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you're considering making your home a smart home, here are five things you need to know. That paragraph came from an AI system. And I think like that's a, I mean, that's good. Yeah. I mean, that, right. Like, I'm not sure I would change it. So yeah, pretty fun. Um, and obviously he, he points out, this is something I can definitely build on. And next let's create the blog post outline with different headings. In this case, we're again, going to enter the blog post title. Um, in this case, still the five things every homeowner needs to know about smart homes. The tone of voice is helpful. And that spits out the following, uh, outline. It's a five bullet point outline. Number one, what is a smart home and what can it do for you? Number two, how to get started with a smart home. Number three, the benefits of having a smart home. Number four, the cost of setting up a smart home. And number five, how to maintain your smart home. Now, now this is pretty, there's actually, I think one that's a little bit of a duplicate, right? Like what can it do for you? And then what are the benefits of having a smart home? Those are really one in three are really the same, but this is a pretty good outline, uh, and certainly a good working position to start your, your efforts. Yeah. And Chris, who, who is this episode brought to you by again? Oh yeah. Well, it's, it's actually brought to you by phrase and we can, uh, come up here and say, you probably already know that if you want to bring traffic, we'll skip through some of this, uh, to your site, you need lots of quality content. Um, phrase is one of the best AI content platforms in the world uses artificial intelligence to help
you create better SEO content faster and all without increasing your head count, keeping your costs low. Uh, it even has an AI writing assistant that will generate long form content like blog posts at the click of a button. Uh, we are offering, uh, phrase is offering to our listeners 60% off of their first month. Just go to phrase.io that's F-R-A-S-E.io and use promo code SEO. Well, you know, Chris, I, you know, if you haven't used AI writing, I would encourage you to go try it out, right? Yep. Because it's going to surpass what you're able to do manually. And with SEO, as we know, it's a moving target, you have to keep up. And so what our goal with this article is to do is to help keep pushing you forward or pulling you forward, um, as, uh, leaders in the digital marketing space to help get your SEO game, uh, even sharper. So, uh, what we found, what I've found is every time that a platform adds something or changes something, or that there's a new technology out there, the faster you can adopt that, um, you win, right? There's so many laggards. There's so many people, if you're an early adopter on that bell curve, you're going to get so much more advantage. So if you have been hearing about AI software, you know about it, but you just haven't taken action. I would encourage you to take action. This is a great deal by phrase. Go check it out. Um, try AI software, see how you can incorporate into what you're doing and stay ahead of like the competition. So absolutely. And, and Marcelo talks about these five, five, uh, five subjects for the outlining. He says, okay, now we could reuse the intro paragraph template to create an intro paragraph for each of those headings, right? So for the, how to get started, what are the benefits, the costs of setting it up. And then finally has the ability to come up with a conclusion paragraph, right? So this, again, what
are the main points or, uh, or outline of your blog post five things every homeowner needs to know about smart homes. What is a smart home and what can it do for you? How to get started those exact things. He's going to now add calls to action. So you're giving it the outline. Now you're going to add the call to action. And in this case, it's contact us at the smart home.network. And the tone of voice is again, going to be helpful. And that spins out, um, this conclusion paragraph, which is smart homes are becoming increasingly popular. And for good reason, they can make your life easier and more comfortable while also providing security and peace of mind. If you're thinking of making the switch to a smart home, or just want to learn more about them, our team at the smart home.network is here to help. We have all the information you need to get started from what a smart home is and what it can do for you to how much money they cost and how to maintain them. Contact us today for more information. That's pretty great conclusion. That's pretty good. By the way, Matt, every now and then I get a whisper of music in the background for you. Just a whisper. It's, it's nice. It just, it's enough to make me envious as I see the view of the ocean and the setting sun behind you. I just, I just, it is quite nice. I'm in Cabo and, um, it's kind of a sleepy beach town. I really like the vibe and, um, yeah, so I'm, I'm having a great time. I feel like you have your Cabo beach hat. So, so Marcelo goes on and he says, um, with that conclusion paragraph and these ideas, not bad for 15 minute work. Now let's look at other aspects of content creation. Um, and he goes into directly into SEO meta description. Again, you've got to provide some information. You've got to provide company and product name and it's the smart
home provide the blog blog post title. Again, five things every homeowner needs to know about smart home. Um, and then the blog post description again, when it comes to technology, the home is one of the last frontiers, but that's changing fast as advancements in the, and that's basically the paragraph that you, we just read. Uh, that's that conclusion paragraph. Um, and then it went ahead and spit out the meta description, the title, uh, five things every homeowner needs to know about smart home. Uh, and then it's got the pipe symbol, the smart home. And then the meta description comes in at making your home. A smart home is easier and more affordable than ever. Here are five things you need to know before making the switch. Pretty good. Pretty phenomenal. Right. Again, for now we're at, at, you know, 17 minutes work and then he goes on. So this particular, um, in this situation, it goes to cold marketing emails. Again, it's best to just jump into this example. We all know cold marketing emails are important. Uh, the first thing, the first data point is tell us about your product. In this case, this blog reviews the latest in internet connected home appliances and devices like door locks, thermostats, light controls, and wireless audio. The company name, the smart home context to include in the email. I'd like to offer you a free smart home consultation tone of voice, of course, persuasive, uh, and what comes out of that for the email. Of course it starts with high first name. My name is your name and I am the owner of a blog on internet connected home appliances. I've been reading your post for a while now. So it was great to find you online. I like to offer you a free smart home consultation in exchange for an honest review of my products. Would you be interested? And obviously this is geared towards somebody who has some sort of smart, smart home blog, and maybe it's more specific about smart thermostat blog. Uh,
and, and that AI just came up with that personalized. I want to, I want to talk to the AI. I feel it's very personable. Right. I'll give him a call. I could learn more about, you know, maybe there's some cooler stuff I could be doing at my house. All right. So the fine, I think this is the final, yeah, this is the final section, which is marketing copy. Um, in this case, there's just three inputs. First company name, the smart home, of course, product description. When it comes to technology, the home is one of the last frontiers. So we've read that already. And that was actually generated by the AI. So we're just copying and pasting it in there. And then the tone of voice is persuasive. And that comes up with this. Attention. Are you tired of coming home to a cold house? A smart home can help you save energy and money by automating your thermostat. You can control it from anywhere in the world using your smartphone. So you'll never have to come home to a cold house again. Not only, and actually broke these up into sections. The first one was intention. The next one was intention, uh, interest. And then now it's desire. Not only will you save energy and money, but you'll also be doing your part to help the environment. Plus a smart home makes life easier by automating all of your devices. You'll never have to worry about whether or not you left the garage door open again. And then the action click this ad now and learn more about how a smart home can make your life easier. Matt, are you clicking? Are you clicking that? I mean, boom. That's how it's done. I mean, that's textbook, Chris. I mean, you're, you're the customer they're speaking to. So you tell me how, how effective was that? Yeah, no, that's, that's extremely effective copy. It's, it's hard to believe it's from an AI device. I remember having a conversation probably like two years ago. Uh, and a
guy was telling me, yeah, AI is just going to be writing all the content and creating all the web pages and everything. And I don't think it's going to be as automated as that, right? Like, Hey, let me give a couple of subjects and the target and throw it in. You've got to feed it the right information. Um, just like, just like when you're doing a search, if you, if you search for the wrong information, you get the wrong result. The same with an AI software. If you input the wrong information, you're going to get the wrong result. Um, but this is, this is pretty impressive. But yeah, yeah. And then as we promised, there are things that you need to keep in mind as you might be using an AI assisted writing tool. Um, the three areas that you need to pay close attention to, as we said earlier, Google considers content wholly generated by an AI, by AI to be spam. Did you think any of that was spam, Chris? I, I wouldn't have read that and thought that it was spam. I would not have read it and thought it was AI generated. I mean, this would like old AI tech. Yeah. Like that would spin articles and stuff. Yep. Just sounded like gobbledygook and was not, was not this generation of AI. Yeah. Right. So. And we're going to assume here, right. That Marcelo isn't, you know, associated with this particular AI tool, although he doesn't. No, no. He's just a digital marketer. This was his first article for, for SCJ. Yeah. So it's, it's, it's good. He's, he's, we're going to assume he didn't pick the crystal. He's just gone, he's just gone head over, what is it? Head over shoulders. Yeah. Yeah. AI writing. And, and, you know, that's, that's the thing. There's a group of people out there with the, uh, you know, a perception that AI is going to overtake everything. And if you read the article or if you listen to what we just said, like
those, like you can't tell the difference between AI and think about that. That was the big shift, right? They went away from links. They focused on content. They went on user intent. And if AI is writing everything, what do you ship back to? You got to ship back to links. Yeah. Cause, and I mean, that was the core of their algorithm, how it's built. So, so, so that's a very compelling argument. And, you know, again, I think AI is a great support writing, uh, but not primary. Right. So I think it can help write stuff. It can give that framework. Um, but you do want to write some unique stuff. I think using like case studies, uh, other examples, um, certainly anchor text is really important. Um, I don't think that there's AI tools out there doing that just yet. Um, but I don't doubt that it's coming. Like, I mean, AIs are going to, automation is going to replace humans in almost every capacity, right? Well, it's getting dark here. So, um, I don't know if you can still see me. Oh yeah, no, I see you just fine. Um, and, and I'm still envious cause I can still see the ocean also. Uh, so, so yeah, if you think about this, like this is really 15, 20 minutes of input and spit out all this good content. Um, you know, how are you going to fare against the person who's using this tool? Right. If you're writing all of this yourself, you know, there are some writers who just crank it out and they don't even think about it. Right. So you're, you're probably okay for the foreseeable future, but if you're like me and I think Matt, you're similar, like coming up with the ideas and fleshing out the content and then reworking it, like if we have to, it is often invaluable to have somebody give us the suggestions to start with. Well, you know, so the way I see it is, you know, there's a bunch of big content writing
shops out there. Um, like I would be worried if I was them, I mean, and if you're a content writer, I would probably be a little worried too. Um, really what AI is meant to do, or I've seen it across all industries is you have maybe one very, very technical operator that can do the job of like five or 10 or whatever many people with the assistance AI. Right. So there's still going to be a very high level technical person. So there's probably going to be shops that are starting to pop up that are, are really, um, advanced in AI type writing. And then they can even drop margins because they don't employ as many writers. And then it's almost this race to the bottom, right? So it's, it's going to be interesting, uh, to see, to see what happens and how it evolves. Uh, I'm certainly paying attention and I'm glad that we're doing, uh, this article and, you know, like I said, we have started to dip our toe in the water with AI writing tools. It's just too in your face to not be right. Like I'm certainly not an expert in it, but you got to be paying attention to what's going on. You've got to be exploring. You've got to be testing. Um, that, that's why I like what we do so much. Chris is we're, you know, a lot of people are reaching out to us to, uh, maybe sponsor the podcast or try out their tools or, you know, you know, as an influencer to get them to do this or do that. And I get exposed to a lot of different things and it helps stay on top of what's current and what's new and what's happening in the space. And we want to bring that to you and, and share that with you. And so, again, I just want to encourage you if, if you haven't, um, tinkered around with AI writing yet, um, you know, it could really save you a lot of time. I
encourage you to check it out. So, and then the last two things to be concerned about, right? So one is Googling considers straight up AI writing a spam, uh, AI writers will sometimes quote facts and figures and their output texts. The rule is to never rely on them on face value. That makes sense because oftentimes they'll simply make them up in order to fit the narrative and you need to go fill in those blanks. Uh, so make sure you're always using an AI, the AI facts and figures as placeholders for, to be replaced with real data. Yeah, no, that's, that's exactly what I was saying. Yeah. Yeah. Yep. And then AI writers do a fantastic job generating human-like writer output, but it's not always great the first time around. Sometimes you just need to keep generating new outputs until you find what you like. For the examples above, I had to run the AI template on averages three times each, right? So he ran it three separate times. So he did kind of cherry pick some of this to get that great of content. But again, if you're just cherry picking, rerunning the software, that's easy. And then finally, AI writers are not subject matter experts. Why they can write with the confidence of an expert. They don't really know. It sounds like my son sometimes. He speaks like he knows exactly what he's talking about. He's 12 and he's starting to know exactly what he talks about, but the, he just facts come out of his mouth, whether they're actually accurate or not. Which, you know, has some parallels with me, so I can't begrudge him much. So always use these tools in areas where you have expertise so you can make the necessary corrections and never use them to publish content in areas where you don't already have expertise. Make sure you have to have that expertise. Make sure that you're kind of rereading the content. And that's a big patif to Marcelo Beelen. Really good article on AI. Seven ways to use
AI writing tools to generate content ideas. Um, and again, we were sponsored. We're sponsored by phrase. We want you to go check out phrase. They are an AI writing tool. Uh, again, go there by going to phrase.io. I O that's F R A S E.io. They are offering a 60% discount, uh, on the first month to our, uh, listeners. You just need to use the promo code SEO. Uh, and that's up to a $90 value. And then our ongoing sponsor, we really appreciate them. Uh, that's S E ranking, uh, best SEO podcast.com forward slash S E ranking. You get an extension from a 14 day trial out to a 30 day trial. Um, it's, it's a, it's a great tool. Go check out their on page checker. That's one of their, their newest tools. And if you are looking to, to generate increased revenue in your business with the largest, simplest marketing tool on the planet, the internet, you go to EWR digital for increased revenue in your business. It's really simple. Just go to eat our EWR digital.com. There is a big free consultation button on the upper right. All you do is click that button, schedule a time that works for you. It is a free consultation. Um, you will get value. We actually have testimonials, many testimonials of people who have just taken advantage of that free consultation, uh, and received a lot of value, giving us a review of five stars. We would also ask if you like this podcast to do one small thing for us. This is a new one. Pay attention. You're going to go to tick tock.com forward slash at symbol best SEO podcast, tick tock.com forward slash at symbol best SEO podcast that follow ship is growing. We got 10,000 views on certain videos there. Uh, make sure that you get that. Of course it's shorter form content. Make sure you go there, uh, and connect with us on tick tock. It's a, it's great. I'm going to go tell my daughter that I'm on tick
tock now. Yeah, no. So I'm, I'm really excited about that. It's we've been growing. We've been growing the listenership, uh, on and the viewership, I guess on that. So we, we only have like a little under 200 followers right now on tick tock. Um, we're investing in shorts. So we're taking some of the best clips of the 500 something podcasts that we've done and we're putting them out there and people are just eating them up and, uh, we're getting a lot of great, uh, interaction and engagement on that. And again, we're trying to stay relevant and current into what's going on. And so we are now officially on tick tock. It's been a long time coming. We should have done it a long time ago. Uh, but we're, did you just say tech or we're out there? So good. Check it out. I think you said tick tock. It's actually tick tock. Tick tock.com forward slash at symbol. Don't forget that at symbol best SEO podcast. Um, anything before we wrap up, Matt and you go have a margarita, I'm assuming. No, I'm, uh, I'm, um, I, yeah, I got somewhere to be. I got places. I got things to do to see. Um, but no, I'm glad, uh, that we got to connect and, um, get to share some of this great data with you. Uh, hopefully we've encouraged you to take some action. Uh, keep listening. Thanks for your support. Uh, and we'll be with you next week. Go check out our sponsors. And until the next podcast, my name is Chris Burris. My name is Matt Bertram. Bye for now. Bye for now. Bye for now. Bye for now. Bye for now. Bye for now.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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