E-commerce, Affiliate Marketing, and Funnels with Guest Chris Burres Ep. 596

howdy welcome back to another fun-filled episode of the unknown secrets of marketing i'm your host matt bertram and i have a special guest today and for all you long-time listeners you will know who i'm talking about chris welcome back to the podcast matt it's so good to be here that intro brought back so many memories it wasn't that long ago that that i've dipped out but uh yeah i felt i almost felt like i needed to start it because that when music stops it's like hi and welcome but anyway it's great to be here i've got i've been so busy doing so many things and and i you know i'm glad we're we're connecting yeah and so for any of you new listeners uh chris was the founder of the podcast and he was a long-time host with myself and he's uh he recently stepped away i think uh kind of mid into last year and uh he's been uh taking off with uh leaps and bounds with uh his his other business uh selling supplement sales so we're going to get into some e-commerce marketing he's doing a lot of affiliate marketing which we've started to uh step into but kind of experimental marketing where you even look at podcast marketing fits into that category uh he's really gone deep into that so hopefully today he can share some of his insights um but before we do that chris for uh all the long-time listeners out there why don't you uh go into a little bit i know you've recently written a book um and and you're working on a health forum so i'll just turn it over to you to kind of share with people and we'll make sure to put the links in the show notes for anybody that's interested well i i mean i i'll go just real quick into the kind of science behind it yeah this is all before i was actually uh started uh really really eweb results which is morphed into ewr digital under your tutelage and

uh back when i was still in college i started manufacturing this molecule if you're listening just imagine a soccer ball where the lines on the soccer ball represent the bonds between the carbon atoms so you have a spherical molecule of 60 carbon atoms uh the scientists who discovered it actually won a nobel prize for that discovery uh we'll keep it really short and say uh they thought it would be toxic they put it in a toxicity study instead of being toxic the test subjects that they gave it to in this case it was whistar rats lived 90 percent longer than the control group so that was at the kind of at the at the same time i'm a carbon nanomaterial manufacturer i'm working uh with ewr as a digital marketer and then this really became the focus as this health supplement came to market marketer and it needed a lot more of my help uh in in order to grow and frankly frankly deliver a lot of health value to a lot of people so chris is now you can see not a seo or a owner of ewr digital he he still is but he's changed his title now he's a chief scientist for all those that are listening um he has changed his persona online uh this this was a lot of discussion about his personal brand uh as he developed it where his focus should be uh he's even changed his linkedin profile and so um and uh through a lot of conversations he's started his own podcast in addition to getting on a number of podcasts he's written a book um and uh i'm i'm glad to have him back and uh tell us a little bit about your book i think it's pretty cool yeah so the book's titled live longer and better um you heard i don't know that was maybe the 45 second blurb about uh manufacturing this molecule since 1991 the discovery of the molecule the fact that it won the nobel prize or the scientists who

discovered it won the nobel prize all of that stuff is crammed into this book what it's like to start a company when you're still in college why i was motivated to start a company while i was still in college what uh what drove me um to really continue to push the science of carbon nanomaterial uh nanomaterials forward and then ultimately what kind of chose me to shift more about that research where the test subjects live 90 percent longer um there's a lot of nuances to that particular study that are incredibly powerful all of that is going into this live longer and better and and you can imagine and you specifically because you've been there the whole time providing guidance by the way our best marketing strategy was from you right current best marketing strategy of course getting getting all the kind of standard seo hey people are looking for this because this is an extremely novel molecule so basically nobody is looking for it but anybody who is needs to find us we got that all under wraps with with ewr digital then the next thing is like how do we get this out to people who haven't heard of it don't even frankly most people don't even want to live longer like how do we kind of address that and it was you who really kind of pushed hey you need to get on these podcasts uh and you know can we double down on podcasts we've been getting on podcasts and that's been by far our best marketing strategy that's actually your kpi right yes that's like your weekly kpi is how many podcasts can i get on and then now that's kind of pivoting to starting your own podcast and how many people can you get on that podcast uh based on maybe uh their their audience so a lot of you out there b2b um e-commerce um traditional industries uh podcasting is a great uh vehicle as well as like experimental marketing uh like channel that maybe you haven't thought about

before um funny enough chris pod fest is going on right now i wasn't able to make it and uh one of our other clients who's uh starting he's up in new york he does um he does things with like hard money loans and stuff like that and he's starting a crowd crowd crowdsourcing business and i had the same conversation i had we had and i said you really need to get on podcasts and um i encouraged him and he's at pod fest right now so he's been a seven-year client uh now he's getting on pot like he's going to pod fest so he's going to be all ready to go pumped up and we're going to start getting him on podcasts and building a new strategy in i mean look when i wrote a book five years ago or six years ago whatever it was on how to build your personal brand um i mean this this was a key component of it right yeah and and what do what do experts do um you know we might not go into your money your life but like what do experts do right well they speak they talk they write um they do all these things and so getting on podcasts is a great form of media there's a ton of micro influencers out there um i i mean you can even maybe speak to uh well before we get into it tell us a little bit about uh your conference and maybe even your your your new podcast um uh i know you've done a couple episodes there and then we can get into affiliate marketing and and how powerful that's been i know that there's been a couple podcasts you've got on you've given them affiliate codes and they've absolutely crushed it for you right and for them and so i i really want to get into some of that stuff but i want to get out the intro a little bit of uh kind of what what you're doing first to make sure

um uh we we we segmented this podcast where everybody can follow it so i want to i want to first start with something that is counter so this is good right because this is where it sits in a weird space counter to what you and i have said from day one from all of our experiences everything and then it flipped up and ended up being wrong and so that what that is is matt and i'll just ask you what is the roi that we have consistently seen on organic social media placements organic social media placements very low yeah i mean maybe untraceable like but but but again i think that organic and paid are very different okay and and i i also think that there's different channels and and almost kind of wholesale strategy so i have over the last three years specifically really seen certain businesses crush it okay crush it on social organically and that's all they do now you're talking about community engagement like there's a lot of different kind of components to that um i think what you're speaking to specifically is when they started launching like facebook live and linkedin live and all these sort of things they started really crimping down on your business profile posts organically right because they're only going to show it to under 10 percent of your audience base so uh it stopped showing it to people and the algorithm changed so it forced you to change the strategy and there were there were out there there were businesses that we were working with that were full on social media agencies and they just collapsed like almost within like a three month window because the algorithm changed and you were building on somebody else's real estate and they changed the rules yeah yeah and and so the way i kind of paint the picture is should you do organic social media and what all i mean is like posts should you have like intelligent posts you know maybe maybe extremely thoughtful maybe not as thoughtful

like should you have them and i think you would agree you should do some right it's kind of like the old days the website meant you were a legitimate business current days or having a couple of posts on your instagram profile over the last month means you're in business right well yeah if your last post is three months ago everybody's like oh well are they still in business what's going on like even if i don't post on my social media for a while right because you know and they were are you okay like what's going on like they feel like um there's this constant connection there so so i think you're right it's moved from website kind of check the box you have one or you don't like a legitimate business um and then social media and i think that that type of social media is a different type of social media that i think you and i are about to talk about because um that that's kind of checking the box also it helps with some seo signals but it's not meant to necessarily drive business now i think that when you engage with people and you're actually social and you're talking about community involvement that's something different also i think putting money behind some of those things and reaching those people and leveraging paid now we're in a whole new ballpark right yeah no i think you know we've always had a demonstrable roi on paid social media right like on anything that we're doing paid whether it's social whether it's google whatever whatever the pay is um but in general again hey if you wanted to hire us to post we're happy to do that but really that's not our expertise we're not like a social media marketing agency like fantastic videos that are going to go viral like we have some great people we can connect you with but that's not our subset and we don't try to say that we're everything to everybody for sure yeah and so in my

mind i'm very black and white right so organic social media zero value now yeah i've been i've been on 120 some odd podcasts i've had companies that will hire me that i that i pay to get me on podcasts and they've said yeah you've been on a lot of podcasts why don't we wait a couple months literally don't want my money because of how many i've been on and i had this one company yeah i've had this one company that i thought was going to be able to get me on bigger and better podcasts and they seem to have some good connections whatever and they came back to me and they said chris you're good like you're good on shows like your content is good people are fascinated about this ess 60 molecule um but you're a nobody i wasn't even offended by that right because if you go look at my social media i've got a thousand followers i got two thousand followers and it was literally because because we know like i know i track numbers the value of me being on a highly rated highly popular uh podcast are significant so it was kind of that depressing moment it was like for the first time in history i should have been working on my social media all of this time because the bigger that social media is the more likely i am to get on to these larger shows so you needed to build a brand is what you're saying you need to create a brand mania a brand mania build your race that that sounds like a familiar title to a book that's that you wrote um so so yeah so since then and actually with a with kind of your help been focused on doing reels and um and i ended up okay so the book came out writing writing on for forbes like we've been we've been you know we've been doing things to raise your profile right yes and um keep going keep going yeah so so ended

up writing the book uh the book came out three months ago really haven't had time to promote that book because i've been putting together this longevity summit the summit is called uncovering the secrets of longevity live beyond the norms the podcast that will start coming out uh march 15th is called live beyond the norms it's one of our it's our tagline here it may not it's not here but it should be behind me right yep live beyond the norms right there so um so i've been focused on that longevity summit and i like to tell the story um in that longevity summit i interviewed like three massive heavyweights and and and you know the ewr audience if they're not into biohacking they're not into longevity they may very well may not have heard of these um one of them they probably have though uh so dr uh stephen gundry i interviewed him and i was on his uh podcast back pre-pandemic um ben greenfield i interviewed him he's even typically lesser known outside of the biohacking and longevity circles and then dave asprey now you may not know dave asprey's name but you probably have heard of bulletproof coffee he is 18 000 searches per month yeah he is the creator of bulletproof coffee bulletproof coffee is just like a high quality coffee with some ghee purified butter and some mct um so these are three heavyweights in that industry and i like to tell the story like if you had asked me five months ago hey chris you need to interview 55 experts in longevity they they need to include dave asprey ben greenfield dr gundry and i actually there's a couple more that are pretty heavy hitters that you probably haven't heard of sergey young wrote a book um the science and technology of uh of growing young he hangs out with um elon musk tony robbins and peter diamantes the creator of the x prize like this guy is connected and i interviewed him and he's an investor in longevity so it

was just very interesting to hey where are you putting your money your put your money where your mouth is he's putting his money and talking about what longevity values are there bottom line is we're going to take these and we're going to make clips out of them and then chris has rubbed shoulders virtually i think uh for most of the interviews um but is on the same screen with the top players and now he has a book and now he has a podcast and he's been on a ton podcast and chris has now transformed himself into a definite somebody in the space to help take this brand to the next level and this is what i have been preaching for so long is you have to build your brand to grow a business in this kind of uh web 2.0 web 3.0 economy like it's it's well it's not the only way but it's absolutely one of the best ways like i mean think about the elon musk ecosystem like elon musk drives that sucker right yeah and and and everybody is his raving fan and there's been a lot of books uh like uh uh seth godin right there there's so there's so many people that have been talking about um like this type of economy and and and how you need to do it and and you've really uh this wasn't really the intention of the podcast chris but this is absolutely true today and you are living proof of that and you've gone through it and you've seen it um you know and i and i think i was the person that connect you with the podcast guy i think we're talking about the same button but you've worked with a few um like this this is key for people out there um and you know you you want to your brand wants to have an identity and and the best way to give it an identity quickly is for you to be the identity and to be the spokesperson for for

your own brand and it helps open up these doors and uh again podcast market is great i mean that's what i'm doing with oggn we have you know the largest group of um uh oil and gas podcasts uh in the world okay and and so uh you know i've doubled down on this this this kind of strategy and and and uh i don't know so i'm just telling y'all guys if you if you're if you haven't started podcasting um or you haven't been on any podcast you should really consider it um it is again another tool in the tool belt i think seo is extremely important i think paid ads are extremely important but i also think that if you want to differentiate yourself with this noise people need to want to do business with you they want to do business with people they know like and trust and they want to be attracted to you so um i think i think all the stuff you're doing chris is is really awesome i wanted to kind of pivot a little bit um unless there was anything else you wanted to really highlight the only thing that i would add is um go go follow alex or mosey right if you're not you're like this is a guy that a lot of people are are following cody sonches too i think yeah yeah oh all right you send me that link because i'm i'm not following them yet um one of the things he talks about is having the audience and the fact that if you have the audience then it's a lot more valuable and that's why he's working on building an audience so cody's a female and and i i will probably get her on the podcast soon she's a friend but um uh but anyways so so but but alex or mosey is is amazing and and i think a lot of people that are listening to this are are in-house um at different uh either agencies or or companies but there is

a ton of freelancers um as well and and so um getting the mechanics and getting the fundamentals down and understanding how all this fits together that's what i was really trying to do in the book is like pull all this together because once you understand everything everything's easy to kind of pivot and kind of you know move move move and float around to but if you don't understand any of this stuff building that framework of knowledge is a herculean task right um yeah yeah and and and so um and it's all found it like build your brand mania like all of it concisely in that book absolutely and you can watch alex or mosey shorts for hours too and that will that will certainly help yeah yeah here's here with just one ironic thing i interviewed 55 experts in longevity and health i follow follow the alex or mosey diet and and here are here's my reason and it's pretty simple his diet chris chris met him and and he's a fanboy i mean yeah but go on okay those aren't the reasons but they are the reasons that i follow him it kind of happened right about the same time you met him it's interesting so so so one is he's built successful business right he built him launched sold him for 42 million dollars i think so he's working really hard he's had a six pack for 20 years and he eats cookies every day those are three things that really like that's the personification i want i work really hard growing companies i would like a six pack and i would also like to eat cookies every day and really it boils down to what a lot of experts are saying uh is is is related to protein get one gram of protein per pound of weight that you have on your body uh which is a lot i often feel like full of lean turkey every day but um but that's focus on the protein and then fill in the gaps

with the rest and and a multivitam so yeah if you want to learn how to uh increase your longevity and anti-aging all that you need to start listening to chris's new podcast um every time i talk to him i he teaches me something new um i didn't know that i could eat cookies and um uh live forever so that and have a six pack and have a six pack those are things that i'm interested in so uh i need to start listening to your podcast as well so i'm excited about it i'm excited about your interviews i'm excited about everything that you're doing um i'm i'm very very happy for you it was so great to um to get you back on the podcast so i want to transition we have about 10 more minutes yep what have you learned let's talk about maybe affiliate marketing or e-commerce like tell me some stuff that you learned because like we we've done it for clients but you do it 24 7 7 days a week and every and now you're the subject matter expert on it and when we get a new client i'm coming to you going hey like i want to make sure that this is right what do you think what do you like so you you have you've transformed yourself in a lot of ways um and and certainly affiliate marketing again if you're coming to us you're probably coming to us for seo or web design or paid media we're not i'm not claiming that we're the best at affiliate marketing i certainly understand the mechanics of it but you're going to conferences in freaking dubai um you're meeting uh people that are like the the dirty secret out there that that you taught me that i didn't know and and maybe we can start here is you've been working on building funnels for for a long time but building a break even funnel is kind of like a almost a holy grail right and they and all these people out

there that are selling you like how easy this is okay and and how to make you know all this money and do this and do that like what what are what are you seeing on the other end of it right because you've been in digital market for 23 24 years right and really working on building a profitable funnel also with some of the uh top copywriters in the freaking business okay yeah um i think yeah as his copywriter former copywriter has been uh working on uh a number of your funnels and and his team and so like this is not just like a a fly-by-night effort like you've been really focused on a multi-million dollar business and building these funnels so i'll turn it over to you yeah um i have a summary of what it is to write a successful funnel and i'll kind of share that towards the end um it is a non-trivial endeavor and you're right writing a funnel that just breaks even right with the understanding that you're going to have good emails good contact good remarketing on the back end that actually steers them towards that first product that's actually profitable it's a scary daunting task right because there are people who are spending a hundred thousand dollars a week on facebook ads and they they're they're breaking even right and and so for a lot of business owners who are who are maybe you know you've got an e-commerce business and it's making you know revenue of 10 20 30 000 a month and you're thinking but these guys are spending a hundred grand on advertising and they're not even making any money now they are making money on the back they got the big ticket items right right yeah well not it doesn't even have to be necessarily the big ticket items it's you know in our case a funnel is going to be do you want one do you want three or do you want six one reoccurring right and do you want reoccurring well and

we tend to pitch the reoccurring in the back end and then that if they choose the six is profitable if they choose the three uh you're probably losing a little bit you choose the one you're losing a little bit if you think about running the ads and then the next step is okay great you bought one do you want to buy two we got this discount so the upsells so all of these pieces are are nuanced and need to speak the same language and the best description i'm because i've been working on this two years now just it's not 40 hours a week you know for two years i'm getting on podcasts i'm writing content we're coming up with new i got i've got a lot going on but it feels like every spare moment is working with one team and i think i've got right now two funnels are underway so i'm working on i'm constantly in that spare time working on a funnel and and figuring out how to test the funnel and figuring out how to optimize the funnel and we still not aren't there two years in right wow they described it last year and they said writing a successful funnel is like writing a hit song and i said well that makes sense right you can write songs all day long people can write songs i'm not a songwriter but i could sit down tomorrow and write a song i'm not saying it's not going to be a hit song my first song isn't going to be a hit song one of the differences that i think is really important is you can be significantly more analytical about writing a hit song when you're talking about a funnel right so do your ad do step by step do your ads get a good click-through rate right do they get a good conversion rate on your low offer do they get halfway down the page like you so where do they fall off if it's a if it's a vsl um

a video sales letter like how far into the video do they get before they drop off okay well we got to make that piece more exciting so so your actual it's not that you have to restart and write a new song and hope it's a hit song you can actually tweak your way into a hit song uh but i think it's a very fair example of of how challenging it is awesome all right so i will have to jump off here in a minute um i have some priorities or priority of service issues for any of you out there that if someone gets on your internet uh when you're on it and you don't have priority of service set up uh it'll start to share that bandwidth and so i don't want to give off a bad signal but i do want to cover quickly chris some of uh your biggest takeaways from the affiliate marketing side because you the stories you share with me on the affiliate marketing side have been super interesting as well as impressive um i know uh particularly like a testosterone podcast uh that you got on um but can you just talk about uh overarchingly uh how you view the affiliate marketing world also you even told me to uh when you started using affiliate marketing agencies you were like i don't know it's two out of two or three out of three it's like spam they're all spamming they're just targeting they're just targeting my name right they're just running ads after my name and if you weren't a digital marketer you wouldn't know and you'd be like oh these click-through rates are good and we've we've seen that um on the b2b side and and on the b2c side for clients um typically there's a campaign running and they uh the the former agency will blend the work and it'll look like there's there's a great click-through rate but it's not a great click-through rate it's like people that they would already potentially get before which we've

had debates in past podcasts about um you know adwords on on branded terms but you know from the affiliate marketing world it's a lot more detrimental you're gonna get that traffic potentially anyway they they run it against your name and then they get a a nice commission based on something you had already gotten and and that was some of your initial frustration as you stepped into affiliate marketing in the beginning maybe you can start there and kind of share some of the learnings and journey since then yeah so i've done a lot of affiliate marketing and i'll just briefly describe it as some of the best marketing that's most successful marketing that we've done and an absolute abject waste of time and money so it spans that gamut um and we can we can also talk about influencer marketing um which is which is also interesting and and isn't exactly affiliate marketing i think i went into it thinking it was affiliate marketing but but it is not um so affiliate marketing yes disappointing just be mindful there are people who will set up pp this is not a bad strategy right business strategy they'll set up a ppc campaign on your branded phrases these are people who are actually already searching for you and then they'll take some percentage of your sale two problems with that one this is a one-time fee situation really like good call ewr they'll set up a a remarketing campaign for you that's targeting your own well not not just remarketing but but an actual branded phrase for you they can do that in some you know probably over three months you want to optimize it a little bit but but it's actually should be three months not an ongoing service the reality is if that that's all you want then boom that should be more like a one-time fee now of course because my marketing experience i knew this so i'm like i can't believe they're even doing this um the other thing that was extremely frustrating so

first the bad experience uh we we put we we had a funnel we put it out there we got it into a couple um affiliate networks and they started promoting and we had 100 fraud uh was our first experience so that was probably probably a hundred percent fraud it was probably like 110 orders or something and it was easy for us to identify i think we shipped one no i think we shipped three one of them we didn't pull back in time right so really no impact on the business but wow what a disappointment because it was 100 fraud so when you say fraud it was basically someone buying it but it's not a real person or they're trying to bogus credit card credit card yeah bogus credit card yeah oh wow and are they and they were taking the affiliate fee and they were using a bogus credit card to do it and shipping it to a random place oh my gosh right so it gets shipped to a random place and we owe them you know whatever fifteen dollars commission um so that's frustrating but we caught it and then kind of turned that network off the other is a lot of affiliates what they actually do is they run coupons right yeah and a coupon code can make sense if you sell a product that other people sell right so if you're selling nike shoes you would like to have a coupon code in front of other people because hopefully they'll use your coupon code and buy it from you and not from somebody else right like that makes sense but the way it works with a product that doesn't have that much visibility is i go on a podcast i talk about the product they go to the website they the website says is is good enough right they check the social media check that box the website's good enough okay i trust these guys i'm going to order from them let me go see if there's a coupon and so

then there's this coupon website that provides a coupon code to a shopping cart that is already existing and about to close and then they put in the coupon code which reduces the shopping cart right so i'm making less money and i also owe a commission to the affiliate guys i never understood those businesses i know that there's a really good business model out there i never just dug into it too much from a user standpoint i know that there's some mechanics on the back end of why it works but then it got me anytime i was buying anything and i saw the little coupon option i'll go try to find a coupon code right why not and and i was going to buy it anyway but then there's a coupon option i was like so there is a discount for this thing like and i'm not getting in then i got frustrated right i'll get frustrated well why don't i get a discount right and then i go look for a discount and then i try a bunch of discounts and and sometimes i found them that worked and sometimes i didn't and it just created from a user standpoint or a buyer standpoint not a great experience some some frustration but then when you do get the coupon imagine this so now now you've saved 10 bucks not only have you saved 10 bucks so the company you're buying from made ten dollars less that's a great profit by the way right like that's 100 profit is that ten dollars and then that company also owes a commission to the people who provided the coupon code right so this is just a disaster and i'm able to track it and you know i'm aware of these things and so uh it was it was actually quite easy for us to manage it you were blocking a plug-in too that like automatically will will find it like there's a there's a lot that you have to learn uh yeah as you get into this space

yeah there's a lot of opportunity for for challenges in this space um that is for sure i'll share one other thing that i think is pretty interesting so email marketing you should be sending emails to your customers you should be sending emails to people who visit your website and there are tools that allow you to do that right you can even if they don't interact with you by the way i have data and this is really exciting so from the ip address doesn't work in the u in in the uk um but from an ip address we can get an email address um that's usually about 40 of the time so then now i'm able to email so not only are we doing remarketing to them right so they're seeing our ads regularly we're also doing which ewr is managing and then we're also doing sending emails so they're in an email drip campaign and i can literally see in the purchase in the history profile of a particular user that they came to our website they never gave us their email so the ways you would give them an email are you you know surprised subscribe to the newsletter maybe get a ten ten dollar coupon code and you've never done that and you've never purchased because we obviously have your email when you purchase and then three months later they'll purchase and so we know it's the remarketing and the email drip that's driving that purchase so was that the guy i hooked you up with is that what you're talking about probably okay so um to let to explain this to everybody one is um if we can't do it i know a lot of people and i can probably hook you up with some one that can or bring in a vendor so you know uh call me about your project uh let's talk about it i can um probably help you out um do have a lot of different relationships across the industry i'm not the expert in everything but

i understand what's out there and i can build a fantastic strategy for you and we can absolutely crush your your seo um but to to describe what chris is saying in a different way they go to your website 40 of the time we can match the the service can match your ip address it through a hat like email address it matches it and then it automatically puts them on an email drip campaign uh and so they start getting emails just by visiting your website you know you have now this service that chris is talking about you're actually part of a bigger network and you have to uh give as much as you get it's kind of like a co-op but think about that people come to your website and then they just start getting emails in their inbox because they came to your website and we know how powerful emails are wow right and um not only that there are ways to even add tech services to this so think about that right like a lot of times uh even spam text uh is like 99.5 or 99.8 percent open rate okay even if it's spam and so um that's one of the things that i'm hearing from a lot of clients right now chris is like hey um you know the data says i think it was about 85 or maybe it might be higher i can't remember even the source but people are going through the customer journey before they pick up the phone before they give you their information you don't even know um that they're there right so i have a client right now it's got 8 000 something people come in the site per month but you know they have a high ticket item that only you know let's say four percent or under uh people are converting so how do we get that conversion rate up well this could be some of that kind of option that's some of the kind of conversations that we are having so yeah

chris i think really um you've just got a lot of people interested we're gonna have to have you back on uh we've just opened up pandora's box in some of these fantastic areas i would love to go a lot deeper with uh influencer advertising and and kind of how that happens affiliate you've just kind of got everybody interested uh in that and and then you know some of these pvd networks and some of these cookie list targeting networks there's some really good technology out there um there are different tiers on how much traffic or you know different things you have to sign to be part of a co-op so you got to share your data um uh to be associated with but there's or or enterprise level of spend there's there's there's some of these different things that might qualify you unqualify you for it but um certainly awesome technology and if we now take ai not just as a buzzword and throw it into some of these things it becomes extremely powerful okay um i can tell you um when we first started playing around uh with the the large language models um it was like make as much how would you make as much money as you can right you know it said affiliate marketing that's how like the chat gbt bot or whatever was like that's what i'm gonna do so uh extremely powerful also there's some ditches out there um i think you're battle tested in this area you provided a lot of great insights to our team as we continue to uh grow working on e-commerce sites um enterprise level sites we've done a number of funnels uh even though we don't advertise it um and and i think that influencer marketing uh experimental marketing these are all things that again have to be in the tool belt to be effective uh as you move forward because it's since covid i'll get all in on this chris uh and then if there's how to get in touch with you on

your new stuff and uh if people want to try out the ess 60 um is what was i going to say i don't even remember what i was going to say so um it was super important i'm sure new stuff i'm sure i'll remember it later but um anyways let me just turn it over to you um how do people get in touch with you how do people uh try out ess 60 and then we'll definitely have to have you on what's the new title or link uh url for the new podcast going to be yeah so um let's first talk about hey if you're interested in trying this right i've been manufacturing this since 1991 um i'm gonna put all by the time this is live there'll be a link which is my vital c.com forward slash ewr uh so go to uh my vital c.com forward slash ewr and there'll also be a 15 coupon code right so that's also ewr uh to get 15 off of your initial order when you land there you can get a like one bottle i'd recommend the olive oil if you're just going to try something you get a 25 discount on subscription so make sure you take advantage of that discount you can cancel at any time our team has 850 plus five star reviews they are not trained to talk you out of your subscription just take advantage of that discount uh if you're interested in the book you can actually find a link again go to my vital c.com forward slash ewr you can find a link you could also go to live longer and better book.com just so you know the book's 20 it's also available on amazon if you want a signed copy of it you do need to get it through our website we charge ten dollars for the signature but that full ten dollars goes to a charity called or operation underground railroad if they just came out with a movie you may have seen the sound of freedom

it's about child sex trafficking and managing that and fixing that horrific situation operation underground railroad gets all of the signature fees so it's ten dollars if i'm signing it i think it's fifteen dollars if both me and the co-author are signing it all of that money goes to uh operation underground railroad and then on that same live longer and better book.com you can find a link to the to the summit uh it's a free summit it comes out february 26 uh we release eight to seven videos per day uh if you you know if you're busy that day and there's a video that you want to see it's just 99 to have access to all of them it's probably 45 hours of excellent content with longevity experts i spent at least an hour preparing for each of these interviews and then with these bigger ones like sergey young dave asprey ben greenfield dr gundry i spent three plus hours kind of preparing so i could present uh some information that hadn't been presented yet and in with dr gundry specifically his book wasn't out yet i got an early copy of it and so was able to kind of query him about new concepts in his book and and it's just amazing content so you should make sure just go to live longer and better book.com to to find the link to that health summit awesome well chris it was great to have you back on it felt like old times um uh hopefully uh the the the long time audience enjoyed uh hearing from you again i felt like we just kind of opened up some fantastic topics that uh based on your schedule and mine will coordinate uh to go deeper in yeah some of these areas but uh thank you so much for uh coming back on um really uh always enjoy talking to you and all this uh exciting stuff uh definitely need to implement it in my own life and um live longer uh feel better and uh take my

uh my supplements uh and work out and eat right and eat cookies so yes the goal to eat cookies and have us expect awesome so uh until the next time guys uh if you want to grow your business your personal brand with the largest most powerful uh tool on the planet chris the internet reach out to us at ewr digital uh for more revenue in your business uh sign up for a free consultation up there we also have some uh one-on-one consulting we have audits we have workshops uh if you like what you're hearing uh please share this please leave a review uh thank you so much for listening until the next time uh my name's matt bertram bye-bye for now