Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
PPC What is important? - Unknown Secrets of SEO E-Webstyle Number 9
Web analytics tools like Webalyzer help website owners track visits, entry pages, exit pages, referrers, and search strings to improve PPC and SEO campaigns and understand ROI.
Key takeaways
- Webalyzer distinguishes hits, files, pages, and visits, and visits is the metric that actually counts unique people coming to your site.
- Entry pages reveal how visitors find your site, which can guide landing page improvements and keyword targeting for PPC and SEO.
- Top search strings in Webalyzer show which keywords already bring traffic, a valuable starting point for any SEO or PPC campaign.
How people are already finding you is really valuable. And then as you start doing search engine optimization, you want to be checking them and making sure that, actually making sure that we're doing our job.
About this episode
Find out about Pay Per Click (PPC), what aspects of pay per click are important, how do you run a successful PPC campaign. We also discuss a popular web traffic statistics software. Webalizer is well known, well utilized and Free. Find out what all the stuff means including Total Unique URLS. Find out how to "track traffic" with Webalizer.
Questions this episode answers
What is the difference between hits and visits in Webalyzer?
A hit is recorded every time the web server is requested for any file, including images and CSS, so one visitor to a page with two images and a CSS file counts as four hits. A visit counts the actual person who came to the site, making visits the more meaningful metric for understanding real audience size.
Why are entry pages important for SEO and PPC?
Entry pages show which pages people first land on when they arrive at your site, whether from a search engine or a direct URL. Knowing this helps you optimize those pages with better calls to action, correct keywords, and relevant content so visitors stay and convert.
What are search strings in Webalyzer and why do they matter?
Search strings are the keywords people typed into a search engine that brought them to your site. Webalyzer shows the top search strings, which reveals how customers already find you. This is valuable for starting or refining a PPC or SEO campaign around terms with proven traffic.
Why should you keep old page URLs live when renaming pages for SEO?
If Google has already indexed a page under its old URL, renaming it without keeping the old page causes visitors who click that Google result to get a 404 error. Leaving the old page live prevents that broken experience until Google updates its index.
In their words
By the way, the fact that stats exist and that you can track them is one of the reasons that search engine optimization and search engine marketing is such a powerful tool.
Host
You can link to someone, but if no one actually clicks on that link, that does not count as a referrer.
Guest
It's all about ROI, return on investment. You want to make sure that what you invested in, you're seeing a return on it.
Guest
Terms defined in this episode
- Webalyzer
- A free server-log analysis tool that processes web server logs to show hits, files, pages, visits, referrers, search strings, entry pages, and exit pages for a website.
- Referrer
- A website that links to your page and actually sends a visitor through that link. It only appears in reports when someone clicks the link and arrives at your site.
- User Agent
- The browser or software a visitor uses to access a website, such as Internet Explorer, Firefox, or Chrome, as recorded in server logs.
- 404 Error
- A response code meaning the requested page was not found on the server, often caused by a page being renamed or deleted while the old URL remains indexed in Google.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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