Psychology Behind Viral Content with Enrico Moses Ep. 602

howdy welcome back to another fun-filled episode of the unknown secrets of internet marketing my name is matt bertram i am well the seo expert for today's session uh but i have a special guest with me today uh enrico moses is uh somebody i've known for about two years i would definitely call him a friend uh we ran into each other at a denver innovation conference two years ago um he's credentialized in a lot of different ways as far as being uh for 30 under 30 and all kinds of awards he does all kinds of social media things but uh we have had extremely long conversations like i'm talking like i think the last conversation moses you and i had was for i don't know four or five hours with almost no no no don't like no downtime in the conversation it was just kind of rapid fire different threads talking about all kinds of like 3 a.m yeah it was it was awesome and i am so excited to share you uh with my audience i i uh enrico i call him moses i you know because yeah he's strong christian um i want to say that i um want to give you the credit for really educating me on the intersection between like culture human experience and like high-end fashion and marketing okay and and i do a lot of stuff for small businesses we work with a number of enterprises uh thought leadership all that in the oil and gas space okay um but you are out there in la is that right yeah yeah out there on the tip of culture right so you got france you got you know new york for financial but everything is like kind of uh la is driving culture um that's where a lot of the stars are um that's where a lot of the movies tvs come from i know atlanta now has a lot of the movies since covet um but you're really uh working with a lot of companies uh from a social

media standpoint from a uh you know growth hacking standpoint from a um you know growing different accounts thought leadership that sort of thing and i thought you would bring a really interesting flavor uh to what we normally talk about and i think that you know when you talk about seo and you talk about social signals some of the things that people don't know is every time someone likes a page okay that creates a new web page because the net the people don't know this like so that you like the page and that's why you shouldn't modify posts because every time you modify the post it has the old post and it creates no post and that affects the virality of of social media's uh pages uh or posts and then every time someone likes it or shares it or comments to have that show up it's actually a new web page that's being created okay and and they're just like in google there's an algorithm that affects these different social media platforms um and understanding what these algorithms are trying to do which is you know folding back into the human experience and how people are searching and what people like that's what the algorithms are trying to capture right and um so i know that that's quite quite an intro there but i want to let you introduce yourself a little bit and then i just want to kind of share uh with the audience some of the awesome conversations that that we've had um and let let them be a fly on the wall to to continue in some of our past conversations really yeah for sure well thanks for having me matt i love the conversations we've had in the past and i'm super excited to chat with you and share you know with your audience also i want to clear up i'm not a personal forbes 30 under 30 that's my business partner marcus um but i have done a ton of things in my past um i love you should

be media you should be you know um but you know i think that you know what we've talked about is going to be so powerful because you know your background in seo and where the world is heading with social content and virality like they're so integrated and i think both need to understand each other so i'm super excited for this conversation well let's let's talk about maybe to set the table a little bit more um why why is culture and the human experience so important when it comes to digital marketing social media marketing what what is your perspective on that yeah such a good question you know culture is kind of our background right so a lot of it comes from where we grow up um who our parents are who our friends are the music we listen to um and so the way i look at social content or any type of content is it's really about being compassionate right so it's like how can you care about the people you're making content for i think that um you look at the people who are just like amazing they're going viral that's somebody like mr beast and you hear stories about how he like cares so much about the algorithm he cares about every single second of how he's editing the clip to make it more attractive for his audience right and that's kind of how i think about culture and why it's so important to understand culture when you're creating content because the more you understand your audience the more you can actually create things that they're gonna appeal to or they're gonna want to share with their audience right which is what kind of going viral is is kind of creating content that not only people like to consume but they want to share with their friends and family so i think it's so important to kind of start uh you know tearing at the roots of what does culture mean and let's say you're a brand it's like how can you

understand the culture of your audience you know and and there's so many different ways that you can go about doing that but i think that the first kind of pillar is compassion like having compassion really understanding you know how did this person grow up where do they live um you know what type of romance life do they have how much money do they spend on the day-to-day basis you know what because of their culture like i was just talking to my fiance we run a marketing agency together and we are talking about the difference between instagram and tiktok and how you can put the same content on these two platforms they're going to have a completely different reaction and a big part of that is like who's the audience that's on tiktok who's the audience that's on instagram and they're actually they do overlap but they're two different audiences and so you do have to kind of create content for each audience in a specific way so so you know some of the the words so you say the same thing that i say but from such a different perspective right so what i heard was content planning right target personas like who you're going after and then one of the things i think you touched on that's really important for brands is you need to do the deep work to understand who you are and and what what you're trying to put out there in the world what kind of energy you're trying to create what is your unique selling proposition how are you different than anything that everybody else is pushing out there so you don't become commoditized right and understanding who that audience is and how you're going to connect with them takes a lot of deep work that i i don't know if a lot of brands have done that before it's just like top line revenue growth like let's push them out there because we want to get eyeballs to get them to the website to get them to buy

stuff and what you're saying is you really need to think about it to build an audience to connect with these people because you don't just want to put content out there you want to put a content out there that they connect with and want to share with and maybe you could give an example of like content that's really the virality of it is the shareability of it can you maybe subscribe an example or two about that yeah yeah so i run i run a couple different pages one of the pages i run is all about house music right so you think about the consumer is people who love house music right so that page is created that brand is created for that consumer in mind and some of the viral content is playing into their love of house music right so it's like an artist they love you know might be playing something live so that so you have a couple things that play right so it's like already there might be an artist they love but then they're playing house music which it might be a new genre for them so now you have this juxtapose which is kind of interesting it's like oh here's the artist that isn't typically playing house music playing house music right and so you're you're playing with all these different parts of culture when you're having something go viral one of the most important things that you can play with is nostalgia right so that context of nostalgia right so maybe it's an old song that you listen to when you were growing up and that really strikes up in you your love and passion for house music right and and not only your your love and passion but then you're bringing up you know this is where the soul of house music comes from it comes from chicago right so it's like now there becomes another talking point so it's like viral content has these different pieces that makes people connect to the content and even more

than just one way right it's like okay great i could play i could share a dj you know uh mixing a house music set but maybe that's not going to be as viral because it doesn't have that juxtapose um kind of instance to it right or it doesn't have that nostalgia to it it's just new modern house music right so there's all these different things that viral content kind of hits on right and so the more you can pull people into your content through appealing to some of their senses whether it's their uh love of something whether it's their hate of something right these are like deep psychological beliefs that we have right and this is this is the same thing so it's like you might create something that some people love but then maybe 40 percent of people hate right which now you have an audience of like i don't like this i like this they're literally just like boosting the algorithms because as you know every interaction with your content boosts the like the likability or the possibility that people are going to now see your content right because all these platforms are measuring this in real time well yeah i mean that if they can tie to your emotions they can drive more engagement they can drive more time on the platform and and the algorithms the way i look at is like they're they're kind of trying to separate it out they're trying to create homogeny and showing you all the things that you do like um and potentially showing you things that you don't like to create that uh interactivity but to to really separate it out so it's trying to create okay you know here's here's group a and here's group b and they really define that well and then maybe they'll they'll kind of clash it and test it to to create uh like a positive and negative charge if you will um i want to go back to one of the things you said because it actually

even made me think that's why i love talking to you because it always makes me think so you know you started out saying hey um nostalgia right and and what i know from the data i've read and and the campaigns we've run people buy two things typically they buy familiarity and they buy novelty right and you said in completely different words this is something they're familiar with that there's nostalgia from their childhood potentially um or some some some experience they had in their life exposed them to that that made them feel a certain way and you're and you're going to tap into that but you're going to do it in a different way that one like makes them think maybe adds kind of some value that maybe there's other people that like what they like that they might share that with so you're a a value resource for them to say hey check this out because i i i know when i was starting to build like some viral accounts in the past there was certain pages that would just create fantastic memes and and i would be like oh i resonate with that meme and i would save it on my phone and maybe i would share it and then other people would engage with it and that's where i saw a lot of things growing but man the one thing that you said that makes me think when you started talking about okay this is where maybe house music's from and chicago and like that connection i might not have made that connection um or maybe i knew about that connection subconsciously right and understanding which you are so good at is understanding people's motivations understanding people's human experience and the roots really where they're coming from to understand why you're creating this content is going to speak at this deep in their bones in their dna level to them um because i guess that was the thing that let's jump into that and then i want to take the conversation a little

bit here and then we can go into mean okay like when you know you you you talked to me about how uh well you had a a clothing line at one point and you had a store right yeah and we're talking about brand right and and this is the difference between like a commoditized service and a brand you you told me in our last conversation at you know 10 minutes of the five hours or whatever that we had that you were built you know you're tied into culture and music and music's kind of at the core i think of culture and even one of the things about about dj um is that that's one of the raw forms of creation right of making music um you had some t-shirts and hats and and different kind of things that spoke into a certain niche and you were charging you know four or five hundred dollars for a custom t-shirt and then we were talking about Kanye and we were talking about you know he wanted to sell all the shoes for 20 bucks and and and how that actually a juxtaposition as well is that he wants to sell everything to the masses and where it's affordable and everybody can reach it but also where most luxury brands come in is like that purse or those shoes or that whatever it is has such a price tag on it and you told me that get upset with you when you would you know now i i don't think sales are a good way to go because i i think you i agree with that you you take the value of what you have and then you suppress that to the point where no i think you should add more things like throw in a hat throw in a bag like in a special thing but you shouldn't cut your cost and and there was something that you were selling a shirt for some some price it was like yeah it was like 250 300 yeah yeah

tell me a little bit about that and and let's talk about that because i think a lot of people that are digital marketers that are listening to this are going how do i increase my price or how do i help coach a client that's selling something on e-commerce or something that might be uh commoditized in some way or there's a lot of people that are building brands and that's like if you look behind me i love mascots and i love brands and i love going across um all different verticals um but let's talk about that maybe what why that happened and why you thought the thought process behind um the the value of an item yeah it's it's such a good uh example because i think part of it even connects to some of the stuff we're dealing with now in crypto right so it's like having a brand a 250 300 dollar shirt t-shirt right and the thing about that t-shirt is i remember even being at the conference the trade show where i was buying those shirts wholesale and i remember going to the booth seeing the shirts and then just like my mind was blown i was like these are the nicest t-shirts i've ever seen in my life literally and i left the booth i was like i'm not sure because they were asking for like a ten thousand dollar order minimum you know i'm a small business i was like i'm not really sure if i want to allocate that much of my budget to this brand so i leave i get all the way to my hotel room and i was like i literally have to go buy these i couldn't stop thinking about this brand so i went all the way back which is probably a two mile walk you know convention center all the way to the hotel i go back i'm like i got order i ordered ten thousand dollars worth i start slowly getting into my store right so what you have to have is

belief so i'm kind of telling you the store if you're going to charge a high price you can't just charge a high price there has to be substance to that price right and so the reason i knew i could charge that much because i personally love fashion and i'm like yo i've seen so many t-shirts these t-shirts have like hand uh embellishment it had like so many different prints and foil prints that had you know literally like 17 different types of prints on this t-shirt and so i'm like wow so i put it out the price is 150 200 and you know it was like maybe a week or two of people coming in they'll see the shirts they'll see the price they'll be like what the they were mad they're like why would you have this you know nobody's gonna buy this nobody and i was just like you know in my heart of hearts i was like i think it's tight and and slowly people would start coming in and like um that's what started getting me like customers from the minnesota timberwolves right so some of the timberwolves were like yo nobody has this i just saw this in vegas you know nobody has this out here so now that they know the value because they're seeing it in other places that are high value and so now me taking this risk now flip my store from being kind of unknown to like he's the guy that knows about stuff ahead of time you know because it's being valued not just here but in other places too um so that kind of started changing the game and people would still come in and those t-shirts started to sell but what you also have to have is patience you know if you're going to put a high price people are going to walk in and they might even be offended you're going to tell your price to people they're going to scoff at it and it might make you feel a certain way

it might make you say oh you know why do i have this t-shirt why am i not just selling 20 30 40 t-shirts or whatever um but then it does give you a competitive advantage because there's a reason why the quality is there and then the people who are buying it they want that quality you know they have the money and so um i think it's just it's a lot about patience you know and that's where i bring to the crypto thing because it's like you have to you have to buy into something and have belief you know you have to have belief that there's value there because you're going to go up and down during a certain timeline um but there will come a time where people see value in it and i think it's the same thing with any any type of psychological pricing that you're putting in there you have to believe in those prices or else nobody else will you know crypto we'll have to do a whole another podcast honestly and like creating the narratives and building the brand around it because it's all been like a hype cycle until maybe this cycle where it's a utility cycle and you know some of the things that are coming out um people have real conviction i mean people had real conviction of bitcoin and wouldn't sell it from a couple dollars a couple cents whatever to 67 000 that's over 70 000 now it's like and you know i i mean you can argue the value and and all that but just the conviction that someone had in the narrative as the narrative builds and as it comes out of the mind into the words into reality right like the creation of it is just really really amazing some of the things you said um you know you were talking about social signaling um i don't know if you want to touch on that really briefly as we move into memes because when i think about social signaling and i think

about well digital assets and in video games uh you know different skins and themes and things that you can do um so much of the social signaling that used to be the bags the purses the shoes the hats the brands right people wear the tags on their stuff because so much more of our world is digital now those same social signaling components go transform online and then what you're talking about is people looked at it in a vacuum and wasn't sure about it right and then they started getting confirmation social signaling from other areas that they respect and value it helped them map to to to what is value to them because not a lot of a lot of people that i don't think this is like even on linkedin i'll give you a data point on linkedin less than five percent of people globally are creators 95 percent of people are consumers and so like i mean that blew my mind and that data point might might have changed uh since i heard it at at a conference um but if you think about so many people don't know who they are and where their roots are potentially and they're looking all around them to identify who they are and what the value is and if you're a brand trying to do that you're you're going to end up pretty bland on the bell curve and you're going to try to be something to everyone and you need to push yourself to an extreme and you know thought leadership and trend setting and all those things like you have to be bold to stand out today um i mean what tell me what your just kind of definition is or thought is around what is social signaling and why that's important it's so i love this question i love this concept because i think it's uh it's about our animal nature right all animals are socially signaling to each other right it's like you see it with peacocks and you see it with bulls

like the antlers you know so i think it's so inside of us that we don't even know how inside of us it is to like the rolex is the same thing as like the big antlers you know in the caloric energy that it takes and that it's attracting the female in this in this dance that we're all playing you know this is the thing too it's like at the end of all this business is play right it's like and so these are like the deep psychological motivations for people to buy clothes to go to school to even have a job right to get a paycheck right so it's like why are people doing these things in the first place and the more we can understand it from a animalistic standpoint which is very much like breeding and you know the feminine wanting safety and security right and what is the masculine attracted to these understanding these things um which is what social signaling is all about right it's like the masculine social signaling like i have security you know which in modern time is like wealth and power and status and then the feminine you know wants that security right so it's like the feminine is super super comfortable around security right so if you're ever around someone's super wealthy and the feminine like that's a comfort level for it for the feminine right and and for all of us like we all have to be around abundance and so this is what the social signaling is doing and you can think about it for your brand like how do you tap into that how do you help people get the things they want and that could even be from running a company it's like your employees want to get married and have partners and like this is something that motivates them right and so i think instead of being bashful about it it's really like going direct to to those things because sometimes we play all these games with um you know making money

and stuff but it's like what's at the end of the day that's what i love about america and culture at the end of the day after you build all the roads after you do all the business you really just want to have a good time you know you want to be with your friends you want to drink you might want to smoke you might want to want to eat some good food and that's also big business you know you want to travel all those things are big big business right that's what america's about you want to go to sports games you want to sit on the floor you know you want to watch the yankees or whatever um and so these things are all integrated in social signaling but at the same time that's all big business right so we're all playing a part of this huge ecosystem which some of it is just like you know we're systematically building things like roads and houses and things that we have to kind of like structurally but then on top of that is clothes is you know going out to the clubs alcohol is going out to like fancy restaurants because on a very basic level we don't need to spend more than what 15 20 dollars for a meal right and so everything above that is really culture and experience you know and that's such a like big part of where we're headed when it comes to marketing and experiential marketing and that's playing in all those little fields man you know it's funny you're like it goes back to like fundamentally play and i i've been reading some like you know 100 year old 200 year old books right and like understanding like the psychology as i've started to dig into it i have um you know thought contagion and darwisnik uh darwising culture um and then this electric meme book which i really i really like and i'm i'm starting to kind of dig into that and understand it and then it provides

all these references that that go back to like the the fundamental level of of what drives us um and in the at the end of this i would love to get some examples that really stand out uh from you of maybe brands that are doing this well at the end of the podcast but man like you just to grow a brand to create the virality like certainly there's like the mechanics of understanding how the algorithm works but it's what is the value um that you're you're pushing right like you're like you're like a lot of these books are talking about memes and thought being a virus okay and and if you think about like what a virus is it's just like a couple proteins it's like not not very much stuff right yeah and and when you when you're sharing a meme like i think that that's thought it's a thought virus right and and and and there's actually like identification with a thought that other people can identify with that you can rally around to say we're instinctual creatures of um you know community right and it's like i believe this and you're kind of putting it out there saying who else is with me like to to maybe on a on a very um basic level that's kind of how how i think about i mean what's your definition of memes and maybe the role that you think it has in culture today yeah memes are ideas that are expressed through some type of easy uh imagery or video or even text right so it's really an idea that can be expressed in some type of simple form that then does catch on right so a meme in order to be a meme it has to have some type of uh stickiness right so people catch it they share it they like it my son said i have a team your own son he said something to me uh probably like three years ago and he said you know he's like i love

memes so much he said a good meme can make your whole day but a good meme can literally make your whole day better and it's just like i think you know like if you think about it from that context like what how many things can make your whole day better right it's like you know we think about things like a good cup of coffee you know and like um yeah maybe a good meal like having sex but it's like there's not a lot that like can make your whole day better but it's like because these ideas make us feel certain ways you know it's like i think it's also about our deep need to feel connected to a community and i think that's why it makes us feel so good because it's like we can feel so alone right all of us can feel so alone and so separated from the world even though we're actually all so connected you know whether we're different races whether we're different gender backgrounds whether we come from different religions all that can be true but on a very core level we all have the same emotions you know we're really all going through very similar experiences of having parents you know i mean like what we have hopes and dreams and ambitions and fears and that's what memes tap into you know they tap into things that transcend religion transcend race transcend these these boxes and at the same time it might even be about those things right so the meme might be about race the meme might be about gender but we can all identify with that thing if it's true you know and that's the same thing i think memes they sometimes are referenced in like the reference of like a joke or comedy but that's because that's what comedy is is comedy is like really deeply understanding how the world works and like kind of presenting that you know like somebody like seinfeld he has these like one-liners and things like oh you're on the

airport and what's right you know and we all have gone through that but it's like it takes someone to kind of look at it from that angle and just present it to us um like dave chappelle does and then it's like oh my god that's so funny because we all have that really annoying experience or that funny experience or that uh fearful or shameful experience and i think we really want to just capture that as humans like you know the more we can it's art i mean it's art to to have you feel a certain way or experience a certain thing i mean one of the things that you said that again every time i talk to you it makes me like think right and so you're talking about a meme and i'm talking about like the variety of the meme and like all this kind of stuff and then you're talking about how does that mean make you feel and then what trajectory does that send you on and and what you have to take what kind of action right and so you're you're developing a theme that is bumping up against all the other experiences we're having on a daily basis i mean like from an ad standpoint what is it seven thousand something like ads are coming at you a day you know you're you're talking about okay this one this one interaction this one experience that you can laser connect with so much is gonna provide so much energy into that like thought or that experience that it's gonna change the way and propel you to a different place in the way you think and how you interact with stuff and then it actually again going back to the the the the the virus standpoint it it actually changes how you're looking at everything else okay so it's like as it touches other stuff it's changing your perspective and then you know economy i i didn't even think we were going to talk about comedy in this podcast but like comedy

is such an art form to to to to show the playfulness of the mundane right of what's going on and you know i i don't know i just this is why i love talking to you rick it's like we we um we take our different perspectives uh and and when we connect them like different different different thoughts come out of it right it's like flashing two things together and then there's like a a unique i guess it's a we're we're we're just doing the the thought the the thought um exercises of the large holgron collider or whatever it's called yeah yeah i think we we think about a lot of the same topics too you know you're you're in digital marketing you know you're in you're in this digital space thinking about the digital world you know you're thinking about um how does content get created and how does it get shared um and these things i think that if you do care about them you're thinking about them in a very deep level because you know that's a that's what we're getting paid for but i think there's something about us that we also really like it you know like i like memes i like instagram i like being online i like having a digital world and my kids like it you know i have an eight-year-old daughter she loves being on roblox you know and she has a digital identity there and talk about social signaling it's like she'll tell me she's like you know if somebody doesn't have robux or they're not spending robux they're like considered like a noob you know so it's like it's almost like how we look at people who aren't dressed a certain way here in the real world it's like there's social signaling like if you show up to a business event and you're like all super dirty it's gonna be a little bit harder to do business you know than if you show up looking more presentable and that's just we're always social signaling to

each other and all of that is really moving to the digital space you know like meme coins are blowing up and i remember having this debate with a really large artist i won't even say his name just because i don't like his side of the debate but i was basically saying look meme coins and this one doge was really blowing up and elon was pushing it and i was saying look meme coins are great for crypto because it makes people interested it makes somebody who wasn't interested in crypto all of a sudden say you know what i do like crypto and one of the most important marketing factors of all crypto is literally the price you know which is a meme all crypto is a meme right which is the same thing with companies like if you look at the fortune 500 you'll look at the the earnings compared to what the stock price is sometimes are super mismatched and that's because it's a meme meaning it's an idea like tesla is an idea and they have products that's underneath it but then the market is based on the idea it's not always just based on the product and so the same thing is true for like crypto or any type of content you're creating it's like you have these ideas that people are really willing to catch on to where maybe they don't want to care about ethereum and you know smart contracts maybe maybe that's just too complicated but oh doge and a dog like that's fun and you know now i own that and guess what i can talk about doge because it's not complicated and it's fun and if you think about it the ability for me to own it and talk about it makes it more valuable than something that's actually technically valuable but i don't really want to talk about it or own it right so it's like these things that's why they do have value because you know it's a network effect if somebody's talking about it if

somebody derives value to it then it does have value and that goes back full circle to the 250 t-shirt it's like yeah you might not find value to this t-shirt but as long as somebody walks into my store and spends the money that shirt is worth 250 you see what i'm saying yeah i i've heard that many times it's whatever somebody's willing to buy it for right is what what what it's worth i think that going back to what you said i i you know crypto in itself you know if you really understand the psychology component you know that like okay bitcoin having and the etf was coming out all that you know it's like okay buy bitcoin that's the basic premise but if you understand it on the level that you understand it you're going okay when crypto comes back and vote dogecoin is going to go first like the meme coins are going to go first because that's what brings more people into it the the utility component of it is not that interesting for most people right and a lot of like um you know cryptocurrency we're talking about nfts right like we're we haven't really said the word nft but but there's a lot of art and there's there there's the ability to interact with people and even for artists uh to connect with the audience i think that that's the one thing that that i want people to take away from this is how important today like tesla it's about building this this ecosystem this audience i mean he knows how to work social media he knows how to build businesses and he knows how to create an ecosystem where they all work together i mean he just said oh the car is going to be connected to the satellites right you know and then like like all you know and then twitter you know is it's just got their money license right and so you're gonna you're gonna want to buy products and transact with like everything x right

and and so you know he understands how important community is and and that's what people are doing with the memes is like that identity but to understand it at a deep level is so critically important i i can tell you this is why i have you know i bought five books here that i'm gonna read and and this is just starting the learning because i have seen how people have just on social media which you know i've seen this i know people that are doing it but for anyone listening i am not the expert in social media marketing we do it i know how it interacts with the signals but the community component the engagement at people you know in the groups um uh building the avid fans um uh seth godin talks about this um the content institute talks about this building a community and building an audience of the the raving fans um of that audience to be able to uh market those products into or or really to create that social signaling of of whatever it is is where the power lies i mean there's there's this concept of we're in this attention economy and the community is how people are organizing because of technology um and you know we don't have time to go into it today but but i'm talking about the the automation so again this is a little bit out in left field for this conversation but the intimacy economy it comes back to the connection but how ai and uh building personalized campaigns and and and drips where you're connecting with people on a one to many level is so powerful so you start with the the thought leadership and then you know but but what are you trying to do you want people to identify with your brand as being part of your community um that that's i think where where the the the magic is today i mean can you talk maybe a little bit about um you know you grow so so so what

your business is you grow um social media accounts for people you you help them identify um brand direction um maybe talk about uh some of some of the the technical aspects of of what you're doing and then you know what you do really well because i think as uh the more people are growing up that have consumers like if you're talking b2c um more consumers are absolutely growing up with the internet where they've been born into okay i mean i'm one of the generations where i remember aol dial-up modem and what was before that where like i mean now to think hey we got to meet on this corner at 3 30 and if you're not there we're going to go into the movie without you and then you're never going to be able to find your friends again like that's how it is when the cell phones stop working like that is not the world we live in we also live in the world where interruption marketing is a thing in the past like you have to place stuff like the ad is actually like the whole story and the brand and it's tied into the fabric of what you're doing of product placement yes it's not hey i'm watching this and then here comes an ad that's trying to sell you something else and distract you people do not like that anymore right no people hate that changing so so talk about the value of uh of what you're doing kind of how you're doing it um uh uh how it might benefit brands and then how to get in touch with you yeah so we launch and grow social accounts and we're focused on short form video right so instagram tick tock youtube and we identify these channels and help brands understand what is their unique selling point in the marketplace sometimes brands need complete rollout and creation of these social channels right so we help them with that we use many of the ai tools to make sure that we're identifying

um the best way to present their brand you know based on what their core demographic is and then we have a whole campaign that's created whether it's a six-month campaign or a yearly campaign and it's basically based on growing and launching their accounts to the degree where now they have a funnel of in in our instance thousands of people right so to give you an example of one of the brands we're working with we have uh 1.2 million impressions that we're gathering per month and we're growing this account at around 10 000 followers per month on instagram and then youtube's around 2 000 per month and so this is all organic we're not spending any money on this and a lot of it is understanding um how are we creating content in a way that's actually connecting with the consumer i think a lot of brands make the mistake of trying to sell their products or sell their services to the market and that's inherently selfish right and so what we do is we help our customers our clients understand that look you have to really understand your customers in a way where you're adding value to them and then by the time they're in your funnel now they're going to have a relationship with you now they're going to be interested in caring about the things that you're selling because you've been adding so much value to their life and you can put things into the campaigns that's now like you said it's unique to those customers you can have unique ais dming them in a way that's onboarding them into your funnel through emails it could be phone numbers and so this is something that is kind of taking you know eyeballs but it's bringing it really directly back into customers and into actual data points that then you can use and you can retarget so the whole goal is to understand that like you said this is a funnel right it's like people don't want to be interrupted and say hey buy

my product but they are willing to follow you if you're engaging them in a way that they actually like and they can appreciate and i think it doesn't matter what your business is it doesn't matter if you're an accountant doesn't matter if you're a plumber you can create content that your customers actually love right and they can love your plumbing account and when they think of plumbing they can actually think about you right and i think most people that we work with they don't want to handle their social media accounts you know they don't want to launch the account they don't want to grow it um so we have teams that are helping with each part of the way making sure that you know their business is running the way it should be running and in the back end we're growing their accounts each and every day i love that i uh so how what is enrico moses how is the best way to get in touch with you how can people find out more about what you do and get in contact with you because i am not now this podcast is the unknown secrets internet marketing but my primary expertise is in algorithms and seo and you know pr thought leadership that sort of thing but i am not the expert i need to grow my level of knowledge and thank you for helping me do that because social media marketing is is so powerful and it's just another tool in the tool belt of what you need to grow a brand so how do people get in touch with you if they're looking for what you're offering yeah you can visit our website it's uh tasty directives.com uh so tasty like tasty food and then directives.com so you can check that out um i'm on social medias at at enrico moses but yeah if you want to have uh your social accounts either launch um or you want to grow what you currently have you know come to our website reach out

reach out to us directly and we would love to work with you you know the we work with um different types of brands you know we work with fashion brands we work with restaurant companies um we've worked with startups in the past so we've worked with a variety of different types of brands um and in the end we're really here to understand your company to help you understand your customers so that you can just connect with more people and and in the end just make more sales you know we always say we're here to help people make more money because people are people are in business to make money but we do that through you know helping you actually care about your consumer awesome i i love that i love also adding a sense into the name so it draws that emotion it's it's just so powerful so so if you like what you're hearing please reach out to enrico moses i'll put uh the link to your website uh as well as your social and the show notes so you can you can check that out um and everyone if you want to grow your brand with the most powerful tool in all the universe the internet um reach out to us for more revenue in your business you can check out ewrdigital.com uh you can check out uh rico moses and uh tasty what's the tasty tasty directives.com tasty directives.com uh thank you so much and we'll see you next time bye bye for now you