SEO Costa Rica, Monthly Reports and Articles as Calls to Action - Unknown Secrets of SEO E-Webstyle Number 18

Episode35 min2009-10-24

eWebStyle's six-point SEO analysis of a Costa Rica boutique hotel reveals that meta tags, keyword-rich content, clear calls to action, and intuitive navigation are the core factors that convert website visitors into paying customers.

Cover art for SEO Costa Rica, Monthly Reports and Articles as Calls to Action - Unknown Secrets of SEO E-Webstyle Number 18
Key takeaways
There's nothing that makes me want to buy right now.

About this episode

We discuss Internet Marketing in Costa Rica. We also discuss the reports that you should be looking at on a regular basis in order to improve your search engine position. We always talk about calls to action, in this article we discuss how to use articles as calls to action.

Questions this episode answers

What are the six points in eWebStyle's SEO website analysis?

The six points are meta tags, content, keywords, calls to action, overall look and feel, and navigation. The hosts describe the sixth point, navigation, as a bonus added on top of the core five-point analysis, and all six were applied to the Costa Rica boutique hotel review.

Why is using the same meta tags on every page a problem for SEO?

Using one set of keywords across every page limits the ability to target specific terms on specific pages. For example, a page about Hummingbird Villa should have keywords focused on that villa, not the same generic terms used on the homepage.

What calls to action did eWebStyle recommend for the Costa Rica hotel website?

Recommendations included adding a toll-free number for U.S. and Europe callers, a printable full-color brochure, a downloadable PDF such as a top-five tips list requiring visitors to submit contact info, and urgency-driven reservation prompts like stating that slots book fast.

How often does eWebStyle send SEO reports to clients?

eWebStyle sends reports monthly without clients needing to request them. Reports go out with the invoice so clients can see the value they are receiving, and the hosts noted that a client working with an India-based SEO firm had been waiting three months without receiving a single Google Analytics report.

In their words

Most of the value that you get from us is not in the service that we provide. It's actually in the advice that we give you.

Chris Burris

There's nothing that makes me want to buy right now. Right now. Yeah. You know, and he takes, I believe he takes reservations on his, yeah.

Paul Hanson

Anytime you can convert them to, from electronic to tangible is going to be, is going to have some value.

Chris Burris
Terms defined in this episode
Calls to action
Elements on a website that prompt visitors to take an immediate step, such as calling a phone number, filling out a reservation form, or downloading a brochure, intended to drive conversions.
Meta tags
Code-level tags on a webpage that contain keyword and description information used by search engines; ideally each page has its own unique set rather than one shared set.
Eco-tourism
A travel niche keyword the hosts describe as a buzzword in tourism, especially relevant for Latin American destinations, that a site can target to attract visitors searching for nature-focused travel.
Read the full transcript (6,288 words · 31 min read)

Hi, welcome to the eWebStyle Secrets of SEO Podcast. Thank you for joining us again for another fun-filled edition of our Secrets of SEO Podcast. My name is Chris Burris, owner of eWebStyle. And this is Paul Hanson, sales manager at eWebStyle. We always have a news topic, so our news topic today, you know, you've got to love Eminem. The guy is a little wacky, and he's willing to have Sacha Baron Cohen's manly parts right in his face for a joke. That's hilarious. That's pretty funny. I was actually surprised to learn that that was a joke. I thought it was really serious. He got up and stormed out of the MTV Awards. And his big entourage was throwing him around. When I saw them throwing him around, though, and he was swinging back and forth over other patrons, I was like, eh. They're kind of playing, like, ping-pong. Like, that's not even... I didn't notice that, because I was like, if they... You know what? They would have really just beat the mess out of that guy. They would have just ripped his manly parts off. Yeah, that is true. The other thing, it's a sad day. Grasshopper is dead. Ah, yes. Bill! Kill Bill. Yeah, David Carradine. That's such a shame. I grew up watching that show. It was... How did I describe it? There's probably a lot of you out there who don't even realize that he wasn't just Bill in Kill Bill. He was also... I don't remember the character's name. He was called Grasshopper as he was going through the Shaolin to become a monk. And he used to... He escaped from China, came to the U.S., and wandered around the country handing out wisdom and beatings. I like that one. And here's your knowledge for the day, and a beating to go with it. Now, remember, we now need to buy American. I've always been a fan of foreign cars, and now I own GM, 60% of it. Tell me about it. So, I guess we have to buy American now. Support

our economy, and I happily drive an American car. You do, don't you? I do. Well, that's because I used to live in Detroit, and I don't even think they sell foreign cars in Michigan, actually. Yeah, they're called egg targets. Yeah, exactly. Yeah, I think yours is the only American made in the parking lot there, so... Well done. You're ahead of the game. Didn't do much for a Ford's account of a Ford's business model, though. If just one more Paul had purchased our car, we would be, all right, wrong. Yeah. Last podcast, we went over a client that we were working with. I don't know if we got into the details. It was a tattoo removal client, and if you missed that, it was very informative on how we handle clients, the recommendations that we give to clients. We often talk about here at eWebStyle that the value you get from us is not just... Actually, most of the value that you get from us is not in the service that we provide. It's actually in the advice that we give you. And we've said this in other podcasts. Sometimes the most valuable advice we'll ever give you is don't bother doing a website, or whatever you do, don't spend any more money on a website. Depending on your business model and your business, spending more money on a website can be a total waste of time. It usually isn't, so give us a call, and we'll be happy to give you our open and honest advice. And at the same point, there are just some people out there who really should not be doing or spending more. And if they were going to give us a call, they would call us... Oh, yeah, they would call us at 713-592-6724. You can also send us an email. We'll be happy to address any emails on air if we can, depending on the email, of course. We don't need any commentary about Sasha Baron Cohen's junk. In Eminem's face, we get to handle the humor here. You

guys stick to the SEO. You guys just laugh. Now. Yeah, make us feel good. Actually, handing out the phone number and the email address, it's pretty cool. We're, as expected with our podcast, it's an iTunes podcast. It's available internationally. And we actually had a client call us from... Costa Rica. Costa Rica. A special thank you to Mike down in Costa Rica. Thanks for being patient with us, Mike. And Mike called us, and he actually did us a favor. We recently added a five-point SEO website analysis, and he pointed out that our form was missing. So I was talking to one of my clients, and he says, Oh, whenever that happens to me and my website, he takes care of his website. He goes, I fix it. Call him back and go, No, it's working. You must have done something wrong. That's sneaky. So we didn't do that. We actually got it fixed. Turns out that Mike in Costa Rica found us because it was recommended to us from a person in... Switzerland. Switzerland. So David in Switzerland, who I haven't talked to yet. Thanks for the recommendation. We appreciate it, and can't wait to talk to you. And, yeah, so we have at least two countries under our belt. Well, three, if you count Texas. Yeah. Which was his first, actually. Texas, U.S., Costa Rica, and... Switzerland. Switzerland. That's awesome. So, yeah, we're looking forward to your email. Get an email to us, and we'll get it answered here on air. And, again, you can always call us at 713-592-6724. Like I did just mention, we did add recently a new five-point analysis, and, you know, straight up front, this is an opportunity for you guys to get some great advice about your website while it's free. I was going to say, well, how much does it cost? It's free. Yeah, because we're not going to... It's not going to be free forever. I know as we start picking up the phones and as this becomes, you know, we spend some time, we look at

your website, we give you some honest opinions. Actually, what we're going to do right now for the Costa Rican company, we're not going to mention the company, we're not going to mention the domain name just because we haven't gotten approval from him yet. But we are going to go into the details that we... Recommendations that we gave on his website. And you'll see that it's not just SEO. You'll see that it's not just even, you know, traditional web design and development where, oh, this image should be here and these colors should be this. No, it's more in-depth on ROI. You know, how do we turn this website not just into a pretty brochure but something that can actually convert customers. And we say it's a five-point analysis, but we actually even throw a bonus in there. You get six points. By five, you get the one for free. Well, they get all for free. How's that work? Maybe we could, like, give five for free and charge for the sixth one? Hey, that'll work. We'll have to throw that around. We'll bat that around. Yeah. We'll have an online one. How can... Here we go. I know someone's probably thinking, well, yeah, I'd like a free analysis. Where can they find that sucker? Okay, so if you go to our website, you can go to our website by going to e-webstyle.com and webstyle spelled W-E-B-S-T-Y-L-E.com. By the way, if you forget the hyphen, don't worry. Maybe you'll end up on our site anyway. It's green. There are some frogs on it that move from the beginning. That's the designer. Don't ask me about the frogs. Those are friendly frogs. Those are financially free frogs. And that's what we try and create with our customers. Financially free frogs. I like that. Nothing to do with France. It's not French frogs. All right. Go to that website. Go to our website. And then there is a button across the top that says SEO. And really, we've changed that link recently. That SEO was specifically designed for Paul

right here because Paul needed some documents that he could get to people as he was talking to them in the sales process. And, you know, I know I've mentioned in previous podcasts, we're kind of like the mechanic with the car that barely runs because we don't get paid to work on our own car, I mean, our own website. Exactly. We, you know, so we tend not to spend as much time as we should on our website. That's why we get a call from Costa Rica saying, hey, one of your pages is down. By the way, thank you very much for that. We really appreciate when people can give us feedback on our website. I know it's a little bit of extra effort. And we actually try, I actually try and do that for other websites. If I see, you know, something misspelled or a link, you know, if it's something easy I can do, I'll fire off an email and say, hey, you know, I'm a web designer. This is missing. You probably should get it back up for your customers. So I think I just got lost there. So where were we? Looking at the five, so it's the five point, actually six point. And so we're often not working on our own website. And really what we've done with this SEO page is implement some of the things that we're telling our customers on a daily basis. We're telling our customers, what are we telling them? Keywords are important. Content is important. Graphics are important. Alt tags. Header tags. Meta tags. Calls to action. Calls to action. So you'll notice on that SEO page that we've got two calls to action. One of them is a phone call. Give us a call and we'll do that six, I'm sorry, five and a bonus point analysis. Or fill out the form, which is now available. Which is definitely available. And so those are calls to action. We're really implementing, practicing what we preach, if you will. So what we'd like to do today, in

today's podcast, is kind of go through what we were looking at in this particular, it's in Costa Rica, it's a boutique hotel, if you will. And they service some fairly high-end clients. They service, the area is beautiful. All the photos on the website are beautiful. And we're going to go through the recommendations that we have. So we've got our five plus one point analysis is comprised of the following. Point number one is meta tags. And I'm going to go over these real quick and then we'll go into details about what we told our Costa Rican client, or future Costa Rican client. Meta tags is number one. Content is number two. Keywords is number three. Calls to action, which we just implemented on our website, number four. Overall look and feel, number five. And navigation. So there's obviously some overlap on some of these. And both Paul and I took a little bit of time and put our notes and then we kind of combined all of our notes into one and got those off to him. So the first item on the list, do you want to talk about what you noticed on meta tags there, Paul? Okay, now for his meta tags, he had some really good meta tags in his website. He had things that were related to his business. He, like, I think I can remember, like Costa Rican villa, which is exactly what he was. So I was like, okay, you have some, okay, yeah, there we go. Let's pull up his meta tags. He had some really good meta tags. I thought he did a really good job. And I liked it. He had at least, wait, maybe 20 meta tags in here? Yeah, he's got quite a few. And he offers different services at his, he offers different services. Some of them don't match, like that one I'm looking at right here. I don't know why he has that in there. You don't think monkeys are? I mean, yeah, unless you sell monkeys, you probably shouldn't have monkeys in

your meta tags. Now, he does have hummingbird villas, a villa called Hummingbird Villa. And so maybe if he had a monkey villa or something, I'm not sure you really want to call it the monkey villa. Maybe that's where the wild and crazy parties go on. But, I mean, other than monkeys, his meta tags I thought were really good. He could have used a few additions, I believe, to it, but his basis of meta tags were really good. I liked them. Well, and number one, when we're looking at meta tags, first we start off with, are there any? Okay, yeah. And often there aren't. Yeah, so there are meta tags. Well, and we know the reason there are meta tags, and I think this is probably important to cover. Our friend in Costa Rica is probably or already moving off of a service that he was using in India. So he was doing search engine optimization with a company in India. And as we have found with all of our clients or most of our clients who do business with Indian search engine optimization customers, and we've talked about this in the past, the concept of customer service is very challenging for people outside of the United States. What I'm really saying is we are unbelievably spoiled. When we subscribe to a service that is supposed to move our website up to the first page of Google, we want to know where we start, and we want a monthly report on where we are each month, and we want to see progress towards the front. Now, in India, they just feel, they tend to feel, it seems, that as long as they're doing the work, they don't really need to get information to us. So he mentioned things like he would request a report. What was it? We were joking because it was three months. Yeah, he was asking for a Google Analytics report for three months and still has not seen it. And we were joking and saying, you know, three months is crazy. We

could, you know, if a customer's on top of us regularly, we'll get it to you at least within two months. At least two months. I mean, come on. Actually, our reports, without request, go out monthly. Every month. They go out with the invoice. We want you to see the value that you're getting with the invoice and in the reports, and that's monthly. And they're full color where applicable. So, you know, that's a high value thing. We understand we could email it to you. Actually, we could set up the same software that we use to create the reports, to automatically email it to you. And that just doesn't have as much value because an email can be too easily dismissed. If you're at least looking at the invoice, you're also going to glance at the report. And we actually just, we really want to show off what we're doing. You know, we're moving you from page unknown to page one, and we want to show you that. Because, you know, it's our opportunity to pat ourselves on the back. And if you feel like it, give us a call and say, wow, you guys are doing a great job. Thank you. We'll continue to do that because that's what we do. So it wasn't really surprising that they had metatags. I agree. The monkeys is a little odd. I also think he's got some one-phrase terms which are really a waste of time and space, like the word lodging. All right? It's never going to be his goal to be on the first page when you type lodging. All right? Of course. Because that's just too indiscriminate. You know, anybody, anywhere. That's a worldwide term. That's if I'm going, you know, Motel 6. He's not Motel 6. You know? Romantic. That's fine. Romantic getaway. I think I would have kept in Costa Rica on most of these terms. He had a lot of geographic terms in there. Like, I mean, he also, he has his state or country in there. Like, if you were in Houston,

we definitely recommend you have Houston in your metatags. I thought that was really, that was really good. He had some things that related to his business, like, you know, like I said, Costa Rican Villa. And he has Costa Rican Villas. And they were, so he has a lot of good things like that. Yeah. So, I think you gave him a 4 out of 5 on that? Yeah. I gave him a 4 out of 5 on his metatags. He could use some, some person that was my, I didn't email that to him, but. Yeah. I just thought, hey, you get a 4 out of 5. I thought that was really, I thought a really good job. You know, I've got to agree. We'll give him a 4 out of 5. We get into some details a little bit later when we start talking about keywords. I think I did mention, and I think I may have mentioned in another section. No, I mentioned it right there, right there. Is that one of the problems that he does have with metatags, so he has them. One of the challenges he has is he only has one set of keywords. Oh, yeah, that's right. And he puts that set on every page. And what that does is limits your ability to hone in or target a particular keyword set on a particular page. And so that was, that's one reason that we would give him a 4 out of 5. If you think about it, though, you know, he's got, let's say, 20 pages. Really, he's got ineffective keywords on every, on every single page. So, you know. Because his homepage is not about monkeys or. Or one of the villas, like one of his villas is called the Hummingbird Villa. So the homepage isn't about the Hummingbird Villa. You really want the Hummingbird Villa page to be about the Hummingbird Villa. So, you know, I'm going to have to, I'm going to have to downgrade, downgrade him to a DEFCON 3. Oh, man. 3. 3 out of

5. So, but we'll be working with him on that. We'll get that all straightened out. Now, the next thing that we went into is contact, content, not contact, but content. This is the number 2 item. Do you want to kind of mention what you saw on his content? One thing that I liked, he had, from a text standpoint, he had some really good text. And lots of it. Yeah. Because that's valuable. Yes, and I can't explain how many websites I see, and their homepage has pictures and four words on it. All the time. It happens a lot. So I was like, you have, from a text standpoint, I thought he had a lot of good text. There was some, and you brought this out, there was some, a couple things that I feel like are very important that were hidden. Specifically, a virtual tour. I was like, I think that's a very big thing that, you know, if I'm going to go and rent a villa somewhere in a foreign country, I would like to see it before. I do this with normal hotel rooms. I'd like to see them before I book them. I'd do it with Motel 6. Yeah. And his virtual tour, and you brought this up, was virtually hidden. I didn't know he had a virtual tour until you. Told you that it was hidden. Yeah, until you told me it was hidden. Like, wow, I didn't even know that. And so, that, and things like that, it was a few little things like that that could have been put in better places. Text was great. But that virtual tour, that, in my opinion, that can almost make or break a sale. Yeah, I think so. If I got to see, because he has some great images and some, I mean, he's got a good setup down there in Costa Rica. And I was like, if I would see this photo, like, it would almost make me pick up the phone and say, let's do this right now, because this is

awesome. Yep, I agree. And the nice thing, one of the reasons that I was probably drawn to the virtual tour is we actually have a flash component. Now, his virtual tour is in QuickTime, not flash, and so it's just a movie. And so, it just kind of spins around the room. Ours is a flash component, so it's dynamic, so you can use your cursor to move in and out. And it gives a really nice interactive feel with that room. So, that would be something I'd recommend. For two reasons. One, it is interactive. That's more valuable. And two, with QuickTime. QuickTime is not on everybody's computer. It doesn't come previously installed. Flash is on some 90% of the computers that are out there. And everybody with Flash on their site usually has, don't have Flash? Download it here. Download it now. And that's what we would do as well. So, it's real easy to implement Flash. QuickTime is a little tougher. We know why they do it, for the graphic reasons and whatever tool they were using. And QuickTime, you know, the only reason I got QuickTime is because I downloaded iTunes. Yeah. That's the only reason I have it on my PC here. Yep. And I downloaded iTunes here, like, a week ago. Yeah. So, there's, I mean, that's a great example that a lot of people don't actually have QuickTime on it. Now, our number one most important thing on any website. Websites are about three things. Keywords. I know it was five, wasn't it? Okay. Let's see if we can get that right. Keywords. Keywords. Content. Content. Keywords. Navigation. And keywords. So, three out of five is keywords. Number three is keywords. That's excellent. So, again, Paul, you want to kind of put out throughout there what you saw about keywords? I did not. One thing I didn't see is I didn't see a lot of keywords in his text or just throughout his site. The site looks really nice and great pictures, but I was like, you know, keywords. Because, I mean,

keywords, that's really what's going to bring somebody there, you know. From a search engine. Exactly. That's what's going to bring someone there from a search engine. And so, I really felt that he was kind of lacking keywords. And you brought up, what did it say? Keywords. What was it that you put? Keywords and linking. Is that another point? I put a couple. Maybe another point. My comments on keywords were maybe some additional terms that they seem to be missing from their keyword list. Which would be, like, luxury, exclusive. Eco-tourism is a really buzzword in tourism right now. Especially, you know, when you're heading down to any part of Latin America. If you can jump on eco-tourism and talk about, you know, how you get to be bitten by mosquitoes for the whole time. In Panama, they're called chitre. It's not mosquitoes. It's actually, we call them here, I think we call them no-see-ums. Because I couldn't see them. And they were everywhere. And they just chewed you up and spit you out. And it was really an eco-tourist vacation that my wife and I took. We actually slept on a hut on the water off of this small little island. And, like, the net. And we had to have the mosquito net. And we were, you know, lathering with mosquito repellent all the time. So, people love that. I did. And that's what people are looking for. So, I didn't see that he captured those terms. Some of those terms. Now, he's not, maybe he's not specifically luxury or exclusive. And that may be why. But we just, you know, that's, we're going to have some more conversations with him to understand the target market that he's going after. And, you know, ask him the two things. You know, what makes you the most money? And what do you sell the most? Because he's got different levels of rooms or different levels of villas and stuff. So, I think we covered keywords. The next number four item is calls to action. What I, let me

see. On these calls to action, I tried to be very nice in my way that I, talked to him. But I didn't see any calls to action. And so, I just didn't. And I thought, I was like, man, that's a big thing. We got to have some of those on this site. And the way I worded it was, there's nothing that makes me want to buy right now. Right now. Yeah. You know, and he takes, I believe he takes reservations on his, yeah. Yeah. There it is. He takes reservations on the website. There was nothing that was saying, right now, right now, you got to do this right now. Pick up the phone and call me for information. Or fill out this form and I'll make a reservation. Or we fill up fast. So make a reservation today. There you go. There you go. We're slots booking, whatever. And so that was one thing I said, I really feel like you can do a lot of improvement on the call to action. And I think it would make a very big difference in your calls or your conversions. And I think I came up with a couple of interesting ideas for different types of call to action that you could do. You know, one of them should be a call. I mentioned also that he did mention to you, Paul, I think his target was U.S. and Europe. Right? Yes. So he should have a toll-free number for U.S. and Europe. Do they work internationally? They can. Okay. I was looking at a service today where they just take an 800 number, they forward it to your Costa Rican phone number. You pay, you know, a not-so-cheap per-minute rate. And these are clients who can pick up the phone easily and give you a call. Okay. And that's really, it's worth its weight in gold if the clients are actually picking up and calling you and finding out more details about you. The next thing that I mentioned was just some sort of full-color brochure

or options to print stuff. Because as soon as people print stuff, you know, if there's a nice image and it's a about the particular location, if they print it, when you're planning a vacation, something that's printed out and sitting on your desk is going to have a little bit more weight than something else. And talking about it. So the call to action of just having them print it, you know, print this now. Then they print it, now it's on their desk. You know, a perfect example, my buddies and I were planning a trip to Costa Rica last month. And when they sent the house that we were renting, the first thing I did was print them. I printed two pages of color and full color and it was, I was very excited about that. So I think that's a perfect example. Yeah. It's just, you know, again, anytime you can convert them to, from electronic to tangible is going to be, is going to have some value. The other thing I thought is, okay, maybe just a full color brochure. I also thought a lot of people like these kinds of lists. A lot of people are leery when they're going into Latin America. So maybe writing a simple document about top five things to watch out for when dealing with Costa Rican resorts. It's a small little PDF file. Again, it's an opportunity to get your name printed out on their desk or for them to read it or whatever. In order for them to get that, of course, they would have to enter their phone number and email. So you can call them and follow up and say, hey, did you enjoy our five, top five things to watch for? And when are you coming? Yeah. Because you don't have to worry about those here. Yeah. And if you sign up today. Exactly. Dot, dot, dot, dot. Yeah. So that was calls to action. We'll see how that goes. We'll see which ones of those we'll be able to implement. Uh, the next

was look and feel, um, which we got different, different opinions here and there, but what was your opinion on the look and feel? I liked the look and feel. I thought it was very warm and soft and inviting and that if I were looking to do an international vacation, that's exactly, any vacation, that's exactly what I'm looking for. Like, welcome me in, bring me in, show me your place and, and make me feel like I am, um, I'm a king, you know? And I, I, I, I liked it and I was like, okay, I'll give you a five out of five. I really did enjoy his, the look and feel. It made me want to stay there more. And really, I was like, man, um, I want to see more pictures. I'm just staying there looking for more pictures. And I, there's so many sites, it's very, I feel like it's rare that I find a site that really makes me want to stay there. And have high quality photos that you can keep viewing. Yeah. I think, uh, so it looks in your notes, you gave it a five out of five on, on look and feel. Um, I, I'm gonna, I'd have to give it a four out of five. One of the things, one of the comments that I made, although the page I just brought up has lots of people in it. But, um, for the majority of the website, most of the images, um, don't have people in them. And, you know, it's a lot easier to imagine yourself in that situation when you can see somebody sitting there. Uh, you know, if they're sitting there in the villa. And, and this is ironic because most in, uh, hotel pictures you see without somebody sitting in it. That's true. But I think it's actually important to have somebody sitting in there enjoying it. Maybe two people having a conversation or having a shh, just enjoying a glass of wine, watching TV, whatever it is. Because all of a sudden you're

like, I can be that guy. And not just, how do you put yourself in this room? You don't have any sense of spatial relationships. You don't have a sense of how big it is. As soon as you put somebody, drop somebody in the image, all of a sudden now it becomes something where you're in their position. So that was, um, really my only comment, uh, about, um, and it was, uh, yeah, it was on the VIP page that I noticed there was one person relax, relaxing on the beach. And I was like, you know, that, that's actually the most inviting, uh, of course it's an attractive woman on the beach. She's way off in the, well, we assume she's attractive. Good from far. Her physique is awesome. Yes. Um, but you, you know, it's the one picture that really is like, wow, I could be sitting there in, in, it's a picture of her actually, you know, barely in the water as it's coming up on shore. You can, you can see yourself there, uh, laying in the water, enjoying this. And the other pictures are like, wow, that'd be pretty. It'd be interesting to see. You know, I kind of like the bar scenes, I kind of like, wow, I wonder if it would really work if there were a lot of people there. Yeah. You know, you're like, Hey, an empty bar is not so fun to go to. Yeah, so many people hanging out and having a drink, enjoying themselves and, you know, just talking with each other. I want to go to that bar. Exactly. Exactly. Um, all right. So we're running, we're going to run a little bit long on this one, but we want to wrap this up because now we're on our bonus. Uh, our bonus, uh, point, point number six is navigation. And, uh, and Paul, what did you, what did you notice about navigation on, on this website? Uh, let me see the, I thought navigation was, was pretty good. Uh, let me see the only,

where are my notes? There we go. The only break in, there was a break in the navigation. Um, I did notice when you click on one part, like if you're going forwards, I think it was like wedding planners. Um, and you click on wedding planners that you have to, to go back to the, like, okay, there's one area and it says there's four or five things available here at this resort. I clicked on one of them, wedding planners. When I got to wedding planners, I had to go, excuse me, I had to hit the back button. To go to special packages. Yeah. To find the other three options. Like I, I'd recommend, hey, if they click on wedding planner, you still need to show them the yoga or the special packages. The other packages. Whatever it was, it was on that initial page. Uh, people still need to be able to find that and I had to hit the back button to get there and that was really the only thing. Yeah. Well, and, and then they have a couple of, uh, kind of what looked like, uh, stickers on the top of the website and one of them says yoga sanctuary. The other one says tropical honeymoon. Um, and they're just stickers. They're actually links. Yeah. But you can't tell. There's no, it's not obvious that they're links. Really good point. I had no idea that that was a link until I just randomly had my mouse run over it and it switched from a pointer to a fist or whatever. Yeah. Um, and that would be one thing that I would, I would definitely change that. I, I was trying to think of like, what would I do to make that stand out? Cause it really just looks like a sticker or like a badge that you'd slap on your website. You might rotate it. Um, and then have it say, you know, have the backside say click here. There you go. That's perfect. That's a perfect example. Click here. That's what we

would end up doing. So, um, which they do rotate the 360, but you'll notice even the 360 is still, and when I say 360, that's actually the virtual tour. Um, it's still, you can't, it's still hidden, even though it's moving, it's hidden. And, and, and there's a lot of value in that. So, and a virtual tour, it should actually be on, on each of the pages as you're highlighting your particular villa. It should have a link saying, see a, see a virtual tour of this villa. You know, that's what it should do. Would you put it at the top? I would actually put it on each villa. No, I mean, of the pay. Like, I feel like now it's just kind of hidden. I would put, so, so it's here, but it still stands out. It doesn't, it doesn't stand out. Yeah. Right. You know, that's really, there's, there's, you've got to make that stand out a lot more. So, that's, that's what I would do there. So, it looks like we're out of time. We've, uh, gone through a whole lot of good information here. Uh, again, please send us your emails. You can send them to, uh, podcast at e-webstyle.com. And feel free to give us a call. We can get that, uh, that five plus a bonus point, uh, analysis for you. Uh, you can. While it's free. While it's free. Get it now while it's free. It's not going to be free forever. You see that? That was my call to action. Really good. Wow. Boom. Yeah. High five. Oh, yeah. That's right. We're in sales. You gotta, you gotta celebrate everything. Everything. Um, give us a call. 713-592-6724. Give us a call while it's free. Uh, and we can help you out. Um, until next podcast, make sure you join us because, you know, it's going to be another awesome podcast. You got it. Until next time, I'm Chris Burress. And this is Paul Hanson. Bye-bye for now.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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