Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
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Trademarks, Company Names, and Quantcast for Internet Marketing - Unknown Secrets of SEO E-Webstyle Number 58
For small business websites, focus on Google PageRank and revenue metrics rather than Quantcast, Comscore, or Alexa, which are most useful for large ad buys or comparing site traffic.
Key takeaways
- Quantcast provides detailed demographic data like age, income, and family status, and is most useful when companies plan large display ad buys.
- Alexa toolbar data is skewed because it only tracks users who have the toolbar installed, making it unreliable for most sites.
- Comscore ranks the top one million websites worldwide but is not free, unlike Quantcast.
- The most important metrics to watch are revenue metrics, the numbers that directly indicate how much income a website generates.
Quantcast really is for marketers.
About this episode
We discuss targeting Trademarks in Google SEO and Pay Per Click. How to use Quantcast for SEO? You can find information about Search Engine Optimisation Facebook page is here. Houston Engine Optimisation Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Video. E-Webstyle is the proud host of The Red Bull of SEO Podcasts.
Questions this episode answers
What is Quantcast and when should a website owner use it?
Quantcast attaches code to your site and provides detailed demographic data about visitors including age, income, race, and whether they have children. It is most valuable when your site is in the top million for traffic and when advertisers or marketers want to evaluate your site for a large display ad buy.
Why is Alexa rank considered unreliable for measuring website traffic?
Alexa only tracks users who have its toolbar installed, which skews results toward a narrow tech-savvy audience. This means most ordinary visitors to any site go uncounted, making Alexa scores an inaccurate representation of true traffic for the general web.
What is Google PageRank and why does the podcast recommend paying attention to it?
Google PageRank is a per-page score from zero to ten that reflects how important Google considers that page, based on the likelihood of a random internet user landing on it via random links. The hosts recommend it over Alexa or Quantcast for day-to-day SEO focus.
What happened in the Google versus Rosetta Stone trademark lawsuit over paid search ads?
Rosetta Stone sued Google over the practice of selling trademarked brand names as pay-per-click ad keywords to competitors. The court dismissed the case without even hearing it, allowing Google to continue selling trademark terms like Rosetta Stone to competing advertisers.
In their words
The downside is that the Alexa toolbar only, it only tracks people who have the toolbar.
Chris Burris
Your number one goal is looking at your, what was the term I saw? Revenue metrics. Whatever metric it is that you use to determine how much revenue is coming in.
Chris Burris
Terms defined in this episode
- Quantcast
- A free analytics service that provides detailed demographic data about website visitors, including age, income, and family status, used primarily by marketers evaluating sites for large ad buys.
- Google PageRank
- A Google scoring system from zero to ten applied to individual web pages, representing the likelihood of a random internet user landing on that page by following random links.
- Alexa Rank
- A per-website score assigned by Amazon-owned Alexa that measures relative traffic, but only among users who have the Alexa toolbar installed, which skews its accuracy.
- Revenue Metrics
- The specific analytics measurements a business uses to track how website activity translates into income or leads, considered the most important numbers to monitor.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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