Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
Twitter and the Latest Social Technologies, be carefull Google accounts can screw up your search results DUH - Unknown Secrets of SEO E-Webstyle Number 21
Businesses should build a website first before joining social media, and signing into Google while checking rankings skews your search results to show previously visited pages instead of true positions.
Key takeaways
- Logging into Google while checking rankings shows personalized results, not true search positions. Log out to see actual rankings.
- A website should come before any social media presence because it gives you a controlled destination for traffic.
- Social media profiles require active, relevant posting. An inactive account loses followers faster than having no account at all.
- Twitter works especially well for time-sensitive promotions because messages reach people on mobile phones almost instantly.
when you're signed in to Google, it changes the search result listings for you
About this episode
We talk about Twitter, and the many websites that makeup the latest social technologies you should be considering to promote your business. We tie these technologies to a unique view on the Micheal Jackson and how he lead a technology wavefront. We also discuss how Google accounts can screw up your search results and your perceived Google position. Finally we discuss Yahoo and Bing for pay per click campaigns.
Questions this episode answers
Why do my Google search rankings look different when I am logged in versus logged out?
When you are signed into a Google account, Google personalizes results based on pages you have visited before. If you regularly visit a site you track in analytics, Google may rank it higher just for you. Logging out immediately returns results to their true, unbiased positions.
Should a small business be on Twitter and Facebook?
According to this episode, only if the business has time to stay active and post relevant content. A static presence is better served by a website. Twitter is especially useful for time-sensitive promotions, as shown by a Utah burrito chain whose 80-follower offer reached more than 2,500 customers.
Why should a website come before a social media profile?
The hosts argue a website gives you a controlled destination for traffic and better control over calls to action. Social media should drive people somewhere, and that destination should be your own site, not a platform you do not control.
How powerful can a Twitter promotion be for a small business?
A Utah-based Mexican restaurant chain called Costa Vida sent a one-day free burrito offer to its 80 Twitter followers. The offer was shared among followers and their networks, and more than 2,500 people came in to redeem it, far exceeding expectations.
In their words
if you're not on it, you're going to lose your audience. Your Facebook, your Twitter, your dig. If you're not staying on it, doing things with it, sending cool links and articles and offering free stuff, you're going to lose your following
Paul Hanson
Terms defined in this episode
- Personalized search results
- When a user is signed into Google, the search engine adjusts result rankings based on that user's browsing history, potentially showing previously visited pages higher than their true organic position.
- Viral video marketing
- Creating and distributing a video designed to be shared widely by viewers, used as a low-cost way to promote a business or website, as discussed through the hammer pants dance YouTube example.
- Twitter follower promotion
- Sending a time-sensitive offer to a Twitter follower list so that followers re-share it with their own networks, multiplying reach far beyond the original audience size.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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