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What is the Google Beacon with Chris Burres and Matthew Bertram #434
Google beacons are Bluetooth Low Energy devices that broadcast precise location data to nearby phones, enabling businesses to prompt reviews, push offers, and potentially strengthen Google My Business signals.
Key takeaways
- Google beacons use Bluetooth Low Energy to pinpoint a phone's location far more precisely than GPS or cell signal alone.
- Businesses can configure a beacon to push links like review requests or promotional offers to phones in range.
- Setting up a Google beacon takes only about two questions, making the process very quick.
- B2B businesses with a physical office should primarily use the beacon to prompt visiting clients to leave a review.
- Technology adoption lags, so businesses not yet using beacons are not being left behind just yet.
About this episode
What is the Google BeaconChris and Matt discuss the Google Beacon, how it works, and how it could transform your local business.Presented by BestSEOPodcast.com, Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing…
Questions this episode answers
What is a Google beacon and how does it work?
A Google beacon is a Bluetooth Low Energy device that transmits data to nearby phones, letting them determine a precise physical location. Google calls the underlying technology Eddystone. Once set up, the beacon can push links such as review requests or promotional offers to phones within range.
Can a Google beacon help with SEO or Google My Business rankings?
The hosts believe a beacon could help because it gives Google more accurate, verifiable foot-traffic data at a physical location. They note that no one was outright claiming a direct SEO ranking benefit, but more trustworthy location data could factor into Google's algorithm.
What are the best uses of a Google beacon for a small business?
For B2B businesses, the hosts recommend using a beacon primarily to prompt visitors to leave a review. Broader uses include pushing promotional offers, displaying product information when a customer stands near a specific item, and improving location conversion tracking in AdWords.
In their words
It was incredibly easy, very easy. There's like four or five questions, and I think half of the questions were because they were asking the questions about the process.
Matt Bertram
I think if you didn't get one or you're not using it, it's not passing you by just yet.
Chris Burres
Terms defined in this episode
- Google Beacon
- A Bluetooth Low Energy device sent by Google that broadcasts data to nearby phones, enabling precise indoor location tracking and the ability to push links or offers to visitors at a physical business location.
- Eddystone
- Google's name for its beacon technology, referencing both an eddy current in a river and a lighthouse in the UK, reflecting the technology's function of identifying where you are.
- BLE (Bluetooth Low Energy)
- The wireless protocol used by Google beacons to transmit data to nearby phones while consuming very little power, allowing the device to last for years.
- iBeacon
- Apple's earlier beacon technology that works only on iPhones and has seen limited adoption outside Apple stores and major baseball stadiums.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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