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4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
International SEO requires four focused actions: building country-coded URL structures, optimizing page experience for local users, researching country-specific keywords, and earning backlinks from country-specific domains.
Key takeaways
- Use a country-coded URL structure like .uk or subfolder /uk to signal Google which audience each page targets.
- Translate content, display local currency, and add href lang tags so international users get a friction-free on-site experience.
- Backlinks from country-specific domains signal trustworthiness to Google; irrelevant foreign links can look like manipulation.
- Proper upfront planning shortens overall SEO timelines and reduces costly rework when entering a new market.
it takes less time if you plan it appropriately
About this episode
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up for international SEO success.
Questions this episode answers
What are href lang tags and why do they matter for international SEO?
Href lang tags are signals that tell Google the language used on a page. Google then shows that version to users from IP addresses that speak that language. You can also target specific countries, for example DE for Germany and DE-CH for German-speaking Switzerland.
Do keyword differences really matter between countries that speak the same language?
Yes. Even within the same language, terms differ by country. The episode uses elevator versus lift as an example of a US versus UK difference. Tools like SEMrush and Ahrefs can help research search volumes and the correct terms for each target country.
In their words
just think what kinds of backlinks would Google most associate with trustworthiness for my site? And let me add in that country.
Chris Burris
one high quality link could be worth hundreds, if not thousands of spammy type type links
Matt Bertram
SEO takes so much time. But it takes less time if you plan it properly.
Matt Bertram
Terms defined in this episode
- ccTLD
- A country-code top-level domain such as .uk or .co.uk used to signal to Google which country a website or page is intended for.
- href lang tag
- An HTML attribute that tells Google the language and optionally the country a page targets, so Google shows it to users from matching IP addresses.
- subfolder
- A URL structure such as yourdomain.com/uk that organizes international pages under the main domain, keeping all organic traffic data in one place.
- country manager
- A person native to or deeply familiar with a target country who helps ensure local dialects, nuances, and messaging are handled correctly for that market.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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