How often should a business send marketing emails?

The hosts say email frequency should reflect the closeness of the relationship you want with the customer, ranging from daily to monthly. Data cited in the episode shows that the more emails sent with valuable content, the higher the engagement and conversion rate, and people keep email addresses on average eight years.

The hosts say email frequency should reflect the closeness of the relationship you want with the customer, ranging from daily to monthly. Data cited in the episode shows that the more emails sent with valuable content, the higher the engagement and conversion rate, and people keep email addresses on average eight years.

From Episode 508: Crypto Currency Marketing Plan Part 2 #508

Danielle recommends two emails per week. One should deliver deep, valuable content with no sales ask so readers look forward to opening it. The second can make an offer or drive readers to book a sales call, depending on whether you sell low-ticket or high-ticket products or services.

From Building Strong Connections with AI-Powered Email Marketing Strategies with Danielle Cevallos

Somewhere between two to four times a month is recommended as a good range. Once a month means people forget you, and more than once a week is considered too much. Starting at twice a month for six months before increasing frequency is advised.

From From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson

According to HubSpot data cited in this episode, Tuesday is actually the worst day to send marketing emails, despite being widely recommended. The hosts found Friday afternoons work best for their list, generating opens that continued through the following Monday, Tuesday, and Wednesday.

From Debunking 6 Email Marketing Myths by Len Markidan #333