Episode 508: Crypto Currency Marketing Plan Part 2 #508

Because 94% of website visitors leave and never return, remarketing lets you re-engage those window shoppers across video streaming, social media pixels, SMS, and email. The hosts cite a 400% increase in engagement from retargeting and call it probably the single best use of paid marketing dollars.

Facebook and Google often reject crypto ads. The hosts say SEO and influencer and social media marketing become the two primary buckets. They also recommend Reddit community participation, Quora answers, podcasts, and chatbots as alternative ways to drive traffic and leads.

The hosts recommend using a tool called Intellifluence to find influencers and evaluate engagement over follower count. They stress converting influencers into genuine believers rather than paid promoters, warning that audiences can tell the difference, and citing examples like John McAfee and Tron as cautionary cases.

The hosts say email frequency should reflect the closeness of the relationship you want with the customer, ranging from daily to monthly. Data cited in the episode shows that the more emails sent with valuable content, the higher the engagement and conversion rate, and people keep email addresses on average eight years.