What is NAP?

Name, address, and phone number. These must be consistently and accurately listed across hundreds of local search engines and directories to support local SEO rankings.

From 12 Proven Local SEO Tips To Dominate The SERPs And Map Pack Ep. 567

Name, address, and phone number. Must be identical across all local listings and citations to ensure continuity for local SEO.

From 12 Essential On-Page SEO Factors You Need To Know Part 2 Ep. 542

Name, address, and phone number, the core citation elements Google uses to verify a business identity and distinguish it from other businesses with similar names.

From Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580

Name, address, and phone number. These three data points must be exactly the same across every online listing, website page, and Google My Business profile for a business location.

From Episode 515: Local SEO Strategy for Multiple Locations: Everything You Need To Know by Aaron Agius #515

Name, address, and phone number of a business, which must be consistent across all platforms and ideally marked up with schema so it can be indexed and displayed correctly.

From The Perfect Local SEO Landing Page by Marcus Miller #329

Name, Address, and Phone number. The episode recommends keeping NAP consistent across your site, Google Plus page, Yelp, and any other directory to help rank in Google Maps local listings.

From #SEOpodcast 274 - Investing in your Content

Name, address, and phone number. For local SEO, this should appear in video annotations, the video description, and be spoken aloud in the video audio so Google can transcribe and index it.

From Youtube and SEO for Local - #SEOpodcast 235

Name, address, and phone number, the core contact details that must appear consistently on every page of a local business website and across all online listings.

From Part 2: 45 Local SEO Pitfalls and How to Avoid Them by Miriam Ellis #386

Name, Address, and Phone number. The episode references maintaining a consistent NAP across all major directories as a foundational step before pursuing other local branding tactics.

From 10 Branding Tips That Will Boost Your Local Search Ranking by Wesley Young #323

Name, address, and phone number, the core business information that should be consistent across all local listings and marked up with schema on a website.

From 5 Ways to Stay Ahead of Hyperlocal Marketing by Jim Yu #363

Name, address, and phone number. Consistent NAP data across local directories and platforms is the fourth most important local search ranking factor for the Google three-pack.

From Part 3: 45 Local SEO Pitfalls and How to Avoid Them by Miriam Ellis #387

Name, Address, and Phone number. Must be exactly consistent, down to parentheses and abbreviations, across every directory listing, social profile, and domain registration to help a brand own page one.

From #SEOPodcast288 - Protect It or Lose It: 7 Tips for Maintaining Your Brand’s Reputation

Name, address, and phone number. Must be identical across all online directories and listings for local SEO consistency.

From Myths vs Facts - Internet Marketing - #SEOpodcast 232

Name, address, and phone number. Mentioning NAP in video audio and descriptions helps search engines index local business information for local placement.

From Converting Visitors into Prospects - #SEOpodcast 236

Stands for name, address, and phone number. The episode describes keeping this information consistent across all local citations as improving SEO performance and helping prospects call, visit, or make a purchase.

From Local #SEO Stats You Need to Consider for Your Strategy by Tamara Weintraub #296

Name, address, and phone number. The hosts say this information must be consistent across your Google Plus Local page, your business page, your website, and anywhere else online where your company information appears.

From Enhancing your Reviews on Google+ - Internet Marketing Podcast Number 208

Name, address, and phone number. Every business should have consistent NAP across profiles like Yelp, Foursquare, and G Plus, supported by local content pages on the site.

From Areas of Knowledge for SEO - #SEOpodcast 264

Name, address, and phone number. These must be identical across all local business profiles including Google Plus, Yahoo Local, Bing Local, and the business website to improve local search rankings.

From 2013 SEO Year End Review Part One - #seopodcast 218

Name, address, and phone number, the core local business contact information that should appear as visible, scannable text on a homepage.

From Checking your Local Homepage for Auditing - #SEOpodcast 255