What is Remarketing?

A paid search tactic that enables marketers to retarget audiences who have already visited their site, producing a higher CTR than cold targeting.

From 5 Ways SEO & PPC Can Work Together in 2022 Ep. 553

Showing ads or sending messages to users who have already interacted with your brand, website, or content, to bring them back and win the conversion.

From 10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538

A paid advertising strategy that targets users who previously visited a website but left without converting, described in the episode as the best dollar spend for recapturing lost visitors.

From Episode 505: Enterprise SEO in 2021: The Importance of Insights & Value of Action by Lemuel Park #505

Targeting people who previously visited your website but left, using pixels, SMS, email, or app-based IP targeting to bring them back and tell them a story over time.

From Episode 508: Crypto Currency Marketing Plan Part 2 #508

Serving targeted ads to users who previously visited your website, allowing you to adjust messaging frequency and offer strength over time, up to a full year after the initial visit.

From Episode 507: Crypto Currency Marketing Plan #507

A digital advertising tactic mentioned as a way to re-engage existing audiences and stay top of mind during the coronavirus disruption.

From More PPC advertisers pause campaigns amid coronavirus upheaval by Ginny Marvin #478

An advertising tactic mentioned as a later-stage step where ads are shown to people who previously visited a website but did not convert, used after a site reaches sufficient traffic.

From Online Marketing Tips For A New Business with Matthew Bertram and Chris Burres #456

A PPC tactic where ads follow people who already visited your site. Platforms require a minimum audience size for anonymity and restrict it for sensitive categories like DWI attorneys.

From The Unknown of Secrets of Internet Marketing with Chris Burres and Matthew Bertram #457

Showing ads to people who have already visited your website, described in the episode as a bare minimum Facebook ad strategy that businesses should activate once they reach about 5,000 monthly visitors.

From The Best SEO Podcast with Matt and Chris #469

Showing targeted ads to users who have previously visited your site, used to nudge purchases, build brand awareness, or promote related products at multiple funnel stages.

From Podcast 283 - Search Engine Marketing

A form of display advertising that shows ads to people who have already visited your site, described by the hosts as getting very popular at the time of recording.

From HTML5, Yahoo Directory and SEO - #seopodcast 139

A form of display advertising that serves ads specifically to users who have previously visited your website, aimed at bringing them back and increasing conversions.

From Facebook Ads vs. Google AdWords: Which one should you be using? Part 1 #447

Showing ads to people who previously visited your website, described in the episode as being like emails without the emails, used to bring potential customers back into the sales funnel.

From Facebook Ads vs. Google AdWords: Which one should you be using? Part 2 #447

A paid advertising technique where ads are shown to users who have previously visited your site, added by the hosts to all PPC campaigns as a standard tactic.

From Planning an Effective Digital Marketing Strategy by Katy Katz #318

Showing targeted ads to people who have already engaged with your website or content online, triggered by tracking pixels such as those from Google Analytics.

From 6 Steps to a Successful Persona Driven Cross Platform Multi Channel Marketing Drip Campaign that Works in 2018 #429

Showing ads to users who previously visited a website, for example on MSN.com or Facebook via Google ad networks. Google restricts this for marijuana, DWI attorneys, and certain medical health topics due to privacy and sensitivity concerns.

From How to Market Your Marijuana Business by Adam Gregory #420

A tactic where an AdWords script drops a cookie on a site visitor's browser, then serves that visitor your ads across Google's display network for up to 90 days or more after the visit.

From Remarketing Tips and Tricks - #SEOpodcast 229

A paid strategy where a cookie or pixel is placed on a visitor's browser so they see custom ads for your brand as they continue browsing the internet or Facebook.

From 5 ways to rethink your paid strategy by Todd Saunders #384

A GDN strategy that deposits a cookie on a site visitor's browser and then shows that visitor display ads on other GDN sites they browse afterward.

From 6 Ways to Kill it on Google Display Network by Ben Wood #359

A display advertising technique where a cookie dropped on a site visitor is used to show that person targeted ads after they leave, reaching users who have already shown interest in a product.

From Click-Through Rate Isn't Everything by Rebecca Maynes #310

Showing ads to people who have already visited your site. The episode notes click costs are usually 80% cheaper than standard ads and that it works across Google, Bing, and Facebook.

From 2015 Year End Review, Part 2 with Chris and Charles #304

An advertising approach that targets users who have previously visited a site or viewed a product, serving them ads to bring them back toward a conversion.

From 12 Reasons Why You Might Never Want to Hire an In-House SEO by Neil Patel #297

Showing ads to people who have previously visited your site; the episode notes cost per click is usually 70 to 80 percent cheaper than standard Google Search Network ads.

From #SEOPodcast 284 - Improve Your Click-Through Rate

Dropping a cookie on a site visitor's browser so that as they browse other sites using Google's ad network, they continue to see your ads, keeping your brand visible throughout a longer sales process.

From Cleaning Your PPC Accounts - #seopodcast 221

Running targeted ads to people who have already visited your site or made a purchase, using lists built from pages like the conversion confirmation page.

From Getting More Out of your Conversion Confirmation Page - #seopodcast 212

A campaign that serves ads to prospects already in the sales funnel, for example chasing someone sitting on a proposal to push them back down the sales process.

From #SEOpodcast 281 - Integrating Content Marking

A form of retargeting that shows ads to users who have previously visited your site. The episode notes these clicks are more qualified and typically cost less than standard search network clicks.

From Google AdWords Do and Donts - Internet Marketing Podcast Number 207

A display network strategy that shows ads specifically to users who have already visited your site, increasing the likelihood they convert on a return visit.

From Maintaining your Ad Campaign - #seopodcast 179

A form of advertising that targets users who previously visited your website, often using banner ads served on other sites after a cookie is dropped on the visitor's browser.

From SEO 2010 Year in Review Part 2 - Internet Marketing Podcast - Number 90