What is Long tail keyword?

Answered across 21 episodes of The Best SEO Podcast

The short answer

More specific, lower-volume search phrases that attract users who know exactly what they want, resulting in higher purchase intent compared to broad seed keywords.

How experts on the show define it

More specific, lower-volume search phrases that attract users who know exactly what they want, resulting in higher purchase intent compared to broad seed keywords.

From How To Effectively Perform Keyword Research For Ecommerce Sponsored by SE Ranking Ep. 550

Specific, lower-volume keyword phrases that attract a more targeted audience and, according to the episode, convert better than broad head terms.

From Episode 523: Enterprise SEO Level Keyword Research Tips by Brad Smith #524

A search phrase of eight to ten or more words that is highly specific, faces less competition, and tends to attract higher converting visitors because the searcher intent is very clear.

From From SERPs to Subscribers: Mastering YouTube SEO with the Leaf Strategy with Nate Woodbury

Longer, more specific keyword phrases with lower search volume and less competition that help build site authority before targeting high-competition head terms.

From 10 Content Marketing Skills You Need to Master by Julia McCoy PART 1 #474

Specific, lower-volume search phrases that typically attract fewer visitors but convert at higher rates than broad terms.

From 6 SEO Tactics for Maximum Customer Acquisition by Irina Weber #491

A longer, more specific keyword phrase that can be embedded into title tags alongside a primary keyword to capture additional search traffic.

From 21 Actionable SEO Techniques That Work GREAT in 2019 Part 2 #465

Keyword phrases that are longer, get less search volume, but reflect more specific searcher intent and tend to indicate higher purchase readiness.

From Hubspot Enterprise SEO - How to Create an SEO Strategy for 2020 with Chris Burres and Matthew Bertram #492

A highly specific, multi-word search phrase such as 'Austin Texas personal injury lawyer' that is less competitive and more targeted than a broad term like 'lawyer,' making it easier and faster to rank for.

From Engagement Factors for your SEO Plan - #SEOpodcast 258

Search queries with very low individual search volume but an enormous total search demand as a group. The name comes from the long tail of the search demand curve, a graph that plots all keywords by their search volumes.

From How to Craft the Perfect SEO Title Tag (Our 4-Step Process) by Joshua Hardwick #409

Phrases that are uncompetitive and less searched but attract highly qualified visitors who are typically in purchasing mode and know exactly what they are looking for.

From 10 SEO Myths - Internet Marketing Podcast 132

More specific, multi-word search phrases that are closer to user intent, easier to rank for, and carry a higher conversion rate than short high-volume terms.

From Why Your SEO Campaign is Failing by Alexander Kesler #360

A longer, more specific keyword phrase that attracts lower individual traffic but more qualified visitors, for example personal injury attorney truck accident Houston Texas versus the short-tail attorney Houston.

From SEO 2010 Year in Review Part 1 - Internet Marketing Podcast - Number 89

A more specific, multi-word search phrase, such as 'term life insurance quote,' that targets users further along in the buying process and faces less competition.

From SEO Keyword Prioritization - #seopodcast 222

More specific, lower-volume search queries that the Google Keyword Selector tool now filters out unless they show commercial characteristics historically.

From SEO Tools, China SEO, Yahoo to Bing PPC Conversion - SEO Podcast - Number 80

Keywords that are longer in word count and have fewer monthly searches, used as a starting point before targeting higher-competition terms.

From Long tail keywords, google position and traffic decreasing - #seopodcast 47

A keyword phrase of three or more words. It sits on the extended tail of the bell curve of search volume, meaning fewer people search for it, but combined long tail traffic can exceed short tail traffic value.

From SEO 101 Back to Basics - Internet Marketing Podcast 101

Keyword phrases beyond broad commercial terms; the Google Keyword Tool began limiting access to these unless the keyword demonstrated commercial characteristics historically.

From SEO Podcast - The Best SEO Podcast Number 79

A keyword phrase made up of three or more words. The hosts stress understanding the difference between short tail and long tail keywords when using a keyword selector tool for SEO campaigns.

From Facebook, User Generated Content, Keyword Selector Tool - Unknown Secrets of SEO E-Webstyle Number 62

A keyword phrase made up of three or more words. Long tail keywords attract more relevant, purchase-ready searchers compared to broad single-word or two-word short tail terms.

From iPhone iPad SEO and Keyword Stuffing - Unknown Secrets of SEO E-Webstyle Number 61

More specific, multi-word search phrases with lower competition and lower cost per click that tend to attract users who are closer to a purchasing decision.

From Increase your Website Utilization 70% - #seopodcast 122

A longer, more specific search phrase that falls in the outer tail of the search-volume bell curve, gets fewer searches than popular short terms, but attracts more targeted visitors who are closer to making a purchase.

From Keywords and Twitter, What to do with both? - #seopodcast45

Episodes that cover this

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