Dynamic content URLs with mod_rewrite and frames both confuse Google bots, so use SEO-friendly URL structures, text link pyramids, and avoid frames entirely to protect crawlability and keyword relevance.
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We discuss the dangers of using dynamic content with Google. We also answer a questions from our favorite Interviewee, Joe Orsak. There are many temptations to use frames on your website. Common wisdom says this can be problematic with SEO find out how why and when not to use frames on your website.
Google treats the forwarded domains as duplicate content and will not show both in results at the same time. The benefit is that a keyword-rich domain name like ImproveMyCreditDallas.com can still rank higher for that specific term than the main domain, so it is not a penalty but offers limited value without unique content on each domain.
If mod_rewrite collapses all dynamic query-string URLs into one generic page name like slash testing, Google assumes it already indexed that page and ignores new content served there. The recommended approach is to rewrite URLs into keyword-rich slash-separated paths so each unique page has a distinct, crawlable URL.
A link pyramid is a set of plain text links placed at the bottom of a webpage that mirrors the site navigation. It ensures Google can follow links even when navigation uses images or JavaScript it cannot parse, and it passes keyword-relevant authority from the page to its internal link destinations.
Those websites will end up in the supplemental. Those websites are considered by Google to have duplicate content.
Chris Perez
You want to make sure it's visible. You definitely do not want to hide it because that's hidden text, can be considered black hat.
Chris Perez
A frame is actually really a collection of independent websites. So, that's one of the reasons that Google has a hard time with it is because the websites are actually, it's independent.
Chris Perez
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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