Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Ep. 545
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
Dynamic content URLs with mod_rewrite and frames both confuse Google bots, so use SEO-friendly URL structures, text link pyramids, and avoid frames entirely to protect crawlability and keyword relevance.
Nothing says plumber like butt crack.
We discuss the dangers of using dynamic content with Google. We also answer a questions from our favorite Interviewee, Joe Orsak. There are many temptations to use frames on your website. Common wisdom says this can be problematic with SEO find out how why and when not to use frames on your website.
Google treats the forwarded domains as duplicate content and will not show both in results at the same time. The benefit is that a keyword-rich domain name like ImproveMyCreditDallas.com can still rank higher for that specific term than the main domain, so it is not a penalty but offers limited value without unique content on each domain.
If mod_rewrite collapses all dynamic query-string URLs into one generic page name like slash testing, Google assumes it already indexed that page and ignores new content served there. The recommended approach is to rewrite URLs into keyword-rich slash-separated paths so each unique page has a distinct, crawlable URL.
A link pyramid is a set of plain text links placed at the bottom of a webpage that mirrors the site navigation. It ensures Google can follow links even when navigation uses images or JavaScript it cannot parse, and it passes keyword-relevant authority from the page to its internal link destinations.
Those websites will end up in the supplemental. Those websites are considered by Google to have duplicate content.
Chris Perez
You want to make sure it's visible. You definitely do not want to hide it because that's hidden text, can be considered black hat.
Chris Perez
A frame is actually really a collection of independent websites. So, that's one of the reasons that Google has a hard time with it is because the websites are actually, it's independent.
Chris Perez
Hi, and welcome to the Unknown Secrets of SEO Podcast. Hi, welcome back. Thanks for joining us for another fun-filled edition of our podcast. This is Podcast 34. 34 already? Woo, yeah, that's awesome. Hey, I gave you the 3-2-1 countdown. You're still texting. I know, I know. I'm like, all right, what else is in the news? I'm looking at the news. Anything. We need some news items. Well, as is usual, we want to talk a little bit briefly about what we discussed last time. We actually went through three of seven points on the website, TOSM.org. Remember that? The new SEO account, Texas Orthopedics. Texas Orthopedics. So that's a great podcast. It really is a good perspective on how do we look at a website, how do we analyze it, how do we decide what we're going to be doing and what changes we're going to make. Often, what changes are we going to make before we even start SEO. So go back and listen to that. We still have some people out there who have promised us iTunes reviews. And anyone else out there who's gotten some beneficial information from this podcast, we know who you are. And we know where you live. Well, I don't have your, well, we have their email address. We know where you live on the internet. On the internet, yes. Watch out. We'll stick most serious on you. I'll send a virus to your computer, fool. So please, yes, help us out. Write a review. Also, you can find us on Twitter, e-webstyle. Actually, that's twitter.com slash e-webstyle. You can also find us on Facebook. The easiest way to find our Facebook page is to go to e-webstyle.com slash Facebook, and that will automatically forward you to Facebook, our Facebook page. Also, if you want to send us an email, we've got a couple of emails here. This is awesome, so we'll be answering those soon. Yes. What did I say? I said, we have a couple of emails here. Oh, yeah. Fantastic. Yeah, they're going crazy. And the studio
audience goes wild. Woo! And so we'll be answering those emails here pretty shortly. News. What's in the news for today? You know, there's only one thing in the news today. Really? What's that? That is, well, okay, two. Okay. Maybe three. Oh. That's a slow news day. Yeah. Nobel Peace Prize. Shocking news. Goes to Obama. How about that? They said they had to wake him up. That's how shocked the world was. He didn't know that he was going to get there. You didn't know he was the, he wasn't even a front runner. We know. One of the announced front runners, he wasn't. We've been talking about this all morning. We know we've got a lot of international listeners out there, so we'd love some perspective from you guys. You know, my first reaction is, okay, he was nominated after being in office for 16 days? 12? I think it was 12 days. 12 days. He didn't get in office. So let's be honest, he didn't do shit in 12 days that deserves the Nobel Peace Prize. Let's just be honest, right? Yeah, he did. He got elected president. That's all he needed at that point. You know, progress, there's something to be said. I guess there's something to be said about progress. And it's called the Nobel Peace Prize. Nobel Peace Prize. So if I were the next president, I don't win the Nobel Peace Prize, I'd be pissed. Yeah. This is whack. You've been in office four months. Bush was in eight years. He didn't win the Nobel Peace Prize. Obama did it in 12 days. Obama won probably because Bush was in office for eight years. Yeah, that was like, yeah, because you beat the Republicans. Anybody. You. You. You're breathing? Great. Come on. You get the Nobel Peace Prize because you're just not that guy. You win because you're not that guy. Yeah, so that was my initial reaction. The other reaction is, you know, it doesn't, my opinion doesn't even matter because this is actually a statement, I believe, from the international
community. You know, it's not, it's not a statement about, you know, internal statement of U.S. politics, it's just a statement from the international community, and frankly, it's clearly a statement of approval of the efforts and things that Obama's doing. So, you know, I may not like a lot of what he's doing. Did you see the SNL skit with Obama? No, but I heard that they're kind of calling him out like, what are you going to do now? Oh, the honeymoon is over. That's what I read. They were saying, honeymoon's over. What are you going to do? It was absolutely hilarious, and it was, you know, it was really the first roast that SNL has done of Obama, and, you know, some of the pundits were saying, oh, that's because, you know, he doesn't really have anything to fall back on. He's not, you know, a prolific womanizer. He's not a total alcoholic. You know, he doesn't have some. No major, major flaws. Yeah, he doesn't, he hasn't thrown up on a Japanese president. Yeah, it's a good time. So, this is, you know, it took them a while to come up with a piece, and they did. So, I have no idea where I was going with that, and we shall move on. So, you know, this is just a comment from the international community saying, you know, hey, we like at least the thought processes and the things that he's doing. You know, we gave lip service to his apology tour. Well, apparently the apology tour has helped to change. I have to believe it has helped to change. And then you follow up, and we could get on long discussions about, should we actually be trying to get rid of nuclear weapons, which, of course, we should. And at the same point, we shouldn't even be discussing it, because part of that would be us giving up our nuclear weapons, and that's not going to happen. Of course. I don't believe. At least not in Texas, we're not giving up our, Texas isn't
giving up theirs. We'll secede. We have our own stockpile. Them's fighting words. We'll succeed at seceding. I keep a little enriched uranium at the house, you know, for shits and giggles. Shh, keep that on the down low, man. You know, there's a party. People are passing around a rich uranium. Hey, I'm not going to pass up on it. We got tens of listeners. That could get spread out. Be careful. Tens of listeners. And all of them have sent us an email. All right. So that was that. We also, one of the things in the news we noticed, and really the fact that the couple died, and that's tragic. Oh, yeah, that lady. But the lady who showed up at her daughter's soccer practice, right? And her five-year-old daughter. And she shows up with a loaded, holstered handgun. Was that in Texas? Thankfully not. No, it wasn't. I'm a little disappointed, frankly. I'm a little surprised. I know it was here in the States, but unfortunately, over the past couple of days, her and her husband were found dead. Her kids got out, so they're fine with, you know, whatever, postulate, murder, suicide, whatever, but that's weird. I mean, I understand you have a right to carry a gun, but I mean, to a five-year-old soccer game? Yeah, let's be appropriate. There's a lot of places you can make, and actually, she got her handgun license revoked by the county for that. For that. I gave it back to her, but they were just saying, oh, you need to use better judgment. Better judgment. Which you should. Yeah, you should never take a handgun to a five-year-old soccer game. I mean, don't take my kid out of that game. Maybe to a town hall meeting. Oh, yeah. But not to a five-year-old soccer game. Or to a rally. You remember that dude, some dude took an M-16 to an anti-Obama rally. I saw this a while back. Like, the Panthers used to carry, like, AK-47s at the rally meetings and stuff back in the day. I
don't know if they had, I don't think, that's, you know, that's not even a concealed handgun. That's just like, I'm going to. Please try to take this away from me. Yeah. Please. Go for it. Yeah. Wow. So, that's the two items in the news that we have. So, we've got our listener mail. That's pretty awesome. I like that. Who's the first letter from? First is from a good and dear friend of ours, Joe Orsack. If you've guys been listening to our podcast, you've heard the interview with Joe. It was an amazing interview. It's a four-part. Actually, I'm going to post the last part today. Okay. Which will sound weird while you're listening to this. Okay. So, I'm posting the last part three episodes ago, because that is the last part of that four-part series. And it was a great, great interview. He's a marketing expert, so he gave us some great ideas about marketing business, how to set up a website, some really good fundamentals about a business and business processes and business concepts in terms of having a marketing plan. And then, that was really the first two parts of the interview. And then, the third and fourth part of the interview were about us kind of ripping his website to shreds. His SEO on his website. Yeah. So, if you want to hear somebody get their website ripped to shreds, yeah. Go, yeah. That's it. We're going to rip his website a new domain? Anybody like to see somebody get their website ripped to shreds? Yeah. Apparently, a lot of people want to see. Go back and listen to our podcast. And I can actually, I should be able to, I think that was podcast 31. Podcast 31. Anyway, Joe has sent us one question after that. And then, this is his, actually his second question. Thanks, Joe. We're still in touch. Awesome. Here's a quick question. If you have a bunch of domain names, like ImproveMyCreditHouston, ImproveMyCreditDallas, ImproveMyCreditAustin, and they all forward to one ImproveMyCreditUSA.com website, how does Google look at that?
Good, bad, indifferent? Does it help at all? All right. Do you have any theories or postulations about this? If I have to take a wild guess. And when you say wild, you're using... Wild and great. I mean, just out of control guess. I'd say, okay, Google's intelligent enough to understand that you're pointing all of these URLs to the same place. All of these websites are going to go to the same place. So, my concern would be like, would maybe, would it consider it duplicate content? Would Google consider these separate websites or all one website? If it considers them separate, then they all have the exact same thing on them. And maybe... That's great. So, what does Google do with exact same websites? You get penalized. They take it out of their index. Well, remember, technically they say they don't penalize. That's right. They just don't show the results. And it sounds like a penalty to me. Yeah. So, basically... Is that correct? Is that... That's exactly right. What happens is you end up in... Those websites will end up in the supplemental. Those websites are considered by Google to have duplicate content. They say that there's no penalty for that. And in some sense, there may not be, depending on the competitiveness of the terms. We've seen websites that if you type... In this particular example. So, if you type in improve... Literally, improve space my space credit space Dallas. Okay. The website, improvemycreditdallas.com, the fact that the word Dallas is included in the URL, in the actual domain name, may be just that one little click to put it more, to put it higher than improvemycreditusa.com, the same page. Okay. Does that make sense? So, it could show up for improvemycreditdallas, and it wouldn't show up... You would never see improvemycreditusa.com and right under it, improvemycreditdallas, right? Google recognizes it's duplicate content. It recognizes that if you're showing the same webpages, that's a bad service for its clients, but it can have some... It has the potential of having positive effects, so... Which would
be what? Because that's my next question, is why would someone want to do that? I've seen people... We just had a client that built a website that has two domains, and they're pointing to the same place. So, what's the benefit? We have clients with 10, so I think the reason we have a client with 10 is that one of the individuals at that company went and heard something about having it in the domain name makes a difference, and it does. And just that example that I gave you, again, searching for improvemycredit Dallas, the fact that it's duplicate content isn't really relevant if, in fact, improvemycredit Dallas gets a more positive, more favorable placement than any other webpage. And improvemycredit, which is .com. Or improvemycreditusa, and any other webpage, right? So, that's how you're going to get on the first position. So, it doesn't really matter that if you've got them duplicated, and you're not technically getting a penalty, it's just not going to show both at the same time. Okay. I think that... I think that... That makes perfect sense. So, I mean, as long as it gets... I mean, but if I'm the website owner, as long as one of them shows up, I'm happy. Right. Right. Well, and to ensure that, what you really want to do is actually create a kind of duplicate website with unique content, right? So, take improvemycredit Dallas and actually point it and have its own page with the keywords that he's obviously targeting, which are improvemycredit Dallas, in that document. So, I have a Dallas page, a Houston page, an Austin page. Right. Okay. So, now it's not duplicate. So, all the... Correct. And all the links in the improvemycredit Dallas page would point to the improvemycreditusa.com page, right? So, if it could have the exact same look and feel, just the target keyword is improvemycredit Dallas, and it's got unique content, Google is going to like that a lot. And then, because it has the same look and feel, when the customer transitions to improvemycreditusa.com, they
don't really know, they feel comfortable... It looks the same. It looks like the same thing. It's layout the same way. Okay. That makes a lot of sense. So, it would be better to have actually multiple, you know, a couple of pages. Well, at least individual content for each of those domain names, which shouldn't be that big of a deal to do. So, that's the answer there. Joe, thanks for that question. Hopefully, you know, keep those questions coming. We're... Those are... You got some good questions. He does have some really good questions. Yeah. We got to give props to him. All right. Next question. Nate Dog! Nate Deal Double G. What's up, Nate? Nate Cotton. He's with... Well, his... Where's he with? He's with... Dance Central? Yeah. It's alldancecentral.com. Right? And so, he has a very interesting question. It says, I am using mod, and I'm going to kind of spell this at mod underscore rewrite to take off everything after the dot in a URL to clean it up. So, all the following URLs will resolve to the first one on the list. And so, the first one on the list is alldancecentral.com slash testing. The next one is slash testing.php. And the next one is slash testing.php question mark equals a.bunch.of.junk. So, he's just saying, you know, whenever you've got those query strings after the webpage... Yeah. And this is true in ASP and most of the dynamic content generation programming languages, like .php, .asp. I've seen those. You have these websites like these huge long names and some of the query words that you queried are actually in that name. So, he wants to just kind of, I guess, truncate it? Yeah. So, what will happen is say you're on testing.php and you do a search with three criteria. Right? You're going to search... Let's say it's a bookstore. An author and a publication year. Right? So, the way that could get submitted would be, you know, testing.php question mark title equals... Paul Hanson. Paul... That'd be the author. That'd be the author.
Title equals Paul Hanson is great. Author equals Paul Hanson. Yeah. Shakespeare is author. And date equals never. And so, you see that's got those long, it's got those two query, two terms, three terms actually in the query. And so, that goes to the server that way, but when the server comes back, it's going to truncate it and just have it say testing, just the folder testing. Yeah. Mod rewrite is software that runs on the server, is a function that runs on the server to do this. And so, here's his question. We didn't even get to the question yet. Wow. Does Google possibly see that as bad to take the file extension so Google doesn't know what it is? And what he's saying is, if I change from testing.php to just testing, is that bad? Or does Google like that I'm manipulating the file name? Is it possibly black hat? Alright. So, here's my position on this. Really, what you want to do, and what mod rewrite is typically done to do, is you do, it's nice to use it to make search engine friendly URLs, right? Yes. So, instead of having the testing.php, question mark, author equals Paul Hanson, title equals Paul Hanson is great, publish date equals never. Instead of having all of that, what you can actually do is, the mod rewrite can change it to slash testing slash author slash Paul Hanson slash, and it can do all slashes. Okay. Right? Which is a more SEO friendly URL. With those, then you have, and in fact actually it wouldn't say author, it would just say testing slash Paul Hanson slash Paul Hanson is great, because that's the space where the author goes, slash Paul Hanson is great, because that's the space where the title goes, slash, you know, whatever, never. Okay. Right? So, that URL actually is valuable. The thing that it looks like Nate might be doing here, is if you've got a lot of information, and it's a different page, and you're just showing to Google it's the page called
testing, but the page called testing could have all of your books, some of your books, only the books by Paul Hanson, only the books by Chris Burris, then now there's no consistency for that page. Okay. Because testing, if it comes to it in different places, it's going to say, okay, well these are two different pages, what's going on? I don't know what to do with this information. It sounds like it would get confusing. Or, if it got that far, or if it did one of those search queries, or clicked authors, Paul Hanson, titles, whatever, because the Google bot can effectively do that, if you're always sending it back to testing, well Google is going to say, I've already looked at this page. Oh. And so if you search for author Chris Burris, Google could say, well I've been to testing before, and the author is Paul Hanson. Well no, even different is, I already know what's on testing. I don't need to parse that information again. Oh. The first time I went to testing, it was this information. That's what I have in my database, I did it 10 seconds ago, or I did it an hour ago, I don't need to do it again. Okay. So if you've got new relevant content on that new testing page because of the search process, Google's potentially going to ignore that. It doesn't care because it knows what's on, it knows what's on. What's on that testing page. That's the in the air quote mark. Yeah. It knows, which you can all see, that that page has a specific piece of information, collection of information, which it has already found parsed and stored in its database. So you've got to be really careful with that because you want unique content on each URL. And so really you want, like I described, you really want it to resolve to some kind of standard that makes sense. And that makes sense to me. Alright. Cool. So there's your answer, Nate. Nate Dog. Alright, Paul was going to, you did
reply to this one, right? Yeah. Yeah, you were going to reply and you were going to put Nate Dogg. Yeah, I was. Yeah. I was going to be like, alright, I'll send it to you on Friday. Nate Dogg. Nate D-O-double-G. You know, you really could have done that because he signs his name in and then the number eight. Nate. Which is awesome. That's cool. That's cool. That's very cool. Alright, thanks a lot Nate. Nate Cotton. Nate Dogg. No, it's Nate Dogg. Nate Dogg. We just call him Nate Dogg. Alright, so let's get our next... What are we? Are we picking up where we left off? We are Texas O. We are picking up where we left. You said that well. Alright. I don't know if there's any other way to say it, but you said it well. How far did we get last time? Two? So we covered back links, we covered quality site content, we covered good title tags, and our next item. And by the way, again, I just want to reiterate, we're getting this kind of list of SEO fundamentals from Turner Dow, and I don't have the website on here. Absolutely. Yeah, I do. Yeah, TurnerDow.com. That's D-O-W.com. And he just came up with this kind of standard list of SEO fundamentals. We thought we'd change it up, because we have our own kind of list that we go through. So we're using his list, and we're analyzing the website TOSM.org, and it's an orthopedic surgery center in Tomball, Texas. Where they ride horses, they do surgery on a horse. Yeah. While riding a horse, we perform surgery. Wow. Is that on the website? We should put it on there, though. We need some images of that on the website. All right. So the next thing that's in this list, again, we did back links, quality site content, good title tags. The next is no JavaScript for content. Yeah. What does that mean? I know every website's got JavaScript. Yes. Or just about every one. Yeah, a lot of them have
JavaScript. Really, what it's looking at is a couple of things. So there are some levels of JavaScript. JavaScript is usually used for the navigation buttons, right? Okay. I mean, it's used for all sorts of things. On a very classic website that uses JavaScript, it uses JavaScript for the buttons. And kind of the point here is that Google can't follow some JavaScript, right? So you may have these nice buttons. Buttons may actually be text, but you've done some unique things with JavaScript, so the text changes colors or the website sings or whatever it does as they're scrolling over the particular links. If that's all done with JavaScript, there's the potential that Google can't actually traverse your website, right? Okay. So is it best to not have JavaScript on your navigation? No. It's actually good to have JavaScript because it can do some very fancy things. So that's actually a good thing. What you want to do and what we often end up doing with our clients is at the bottom of their website, we'll have kind of a link pyramid. Yeah. What we call a link pyramid. So you've just got to, you know, there's the actual hardcore. And that does a couple of things. If you're, you know, often the navigation links are images. So if there are images, what does Google do with images? Well, Google's not going to read that because that's a picture. It doesn't see text, right? So if the image is, you know, I don't know, we'll say of a plumber in Houston, right? So it's got the Houston skyline and a butt crack, right? Yeah. So it's a plumber in Houston. Because that says plumber. Nothing says plumber like butt crack. Butt crack. You can quote me on that. I will. As a matter of fact, I will. But then, you know, then you're not, Google just, you know, it's images, it clicks, it goes to the next page. Google may or may not be able to get there. You know, if it didn't have JavaScript, it could get
there, obviously. If it does have JavaScript, depending on, you know, how intricate it is, it can or can't get there. But at the end of the day, you're not using the keywords that you'd like to use to get people to that webpage. So at the bottom, you would say, you know, Houston Plumber. Okay. You can link that to the details of your, you know, the Houston Plumber details page. What about having, let's say if a person has JavaScript on their navigation buttons, what about having a sitemap? Would that also kind of do the same thing? You also, okay, so there's, yes, absolutely you want to have a sitemap. Okay. And the thing I was just talking about is a value that a sitemap doesn't provide. Okay. So if the homepage, which has a certain PR ranking, is linking to your Plumber Houston page, then there's some Google juice that flows there. Right? If you don't have that link and it's just an image or it's just JavaScript that Google can't follow, then it just links there. So there's no Google, the thing that links to the page doesn't indicate to Google what should be at the end of that page. Of the next page. Right? Okay. And a sitemap, let's say it's JavaScript that Google can't follow, the sitemap would make Google aware of that page, but you're losing the opportunity to link to that page with relevant keywords. Okay. Right? So how can, now how can I check if my, if that is happening to my website? If you've got JavaScript and that's your navigation, then really what you want to do is just, well there's two ways actually. You want to add the pyramid anyway. Okay. Right? It's at the bottom. You want to make sure it's visible. You definitely do not want to hide it because that's hidden text, can be considered black hat. It's a small thing, it's inobtrusive, unobtrusive. And then the other thing that, the other way that you can find out, because that's a great question, is you
can actually, remember we talked about the links text browser? Yes. A couple of podcasts ago, we talked about the link text browser. And what that'll do is it'll allow you to view the website as a text browser. Nice. And incidentally, a Google robot or any of the search engine bots. Is going to pick up all that text. View it like a text browser. Okay. Right? They see your website only like a text browser. It's not any more talented or complicated than that. So, if you can see the links in your text browser, then Google will probably be able to follow them. And if you can't pull it up, I'd say just go, even if you still can't figure it out, would it be a good idea just for everyone to have a site map and to have the text links towards the bottom of their site? Yes. Absolutely. So, if you want to look at it, go look at the eWebStyle homepage. We have one at the bottom. Yeah. So, if you want to look at, okay, what should I do? What does that link pyramid that we're talking about look like? Look at ours. You can go to eWebStyle. And in short order, you probably will be able to go to TOSM because we just got them for SEO. Okay. So, now we've got to put that up there. So, that's something that we'll do. Exactly. Someone's going to say, I know we're going to get an email. Y'all don't even have that on the TOSM website. Yeah. You're just jiving at us. What's up? Alright. So, the next thing on the list here is no frames. Wow. You know, I don't see that very often anymore. No. I used to see it a lot and I used to be really, really annoying. Frames, I've done a couple, I did one website in the past and it's really hard to get it right, right? You know, to make sure the navigation flows properly because it's, you know, do I want this page? It is
non-trivial to get good frames to work. And you spend all that time and effort on frames and at the end of the day, Google has a hard time figuring out what's going on. So, just don't have them? Yeah. Do not use frames. Don't bother. Now, the caveat to that is there's a thing called an iframe. You can use an iframe. There's some value in that. And sometimes, you know, if you're aware of the challenges that the frame can cause to search engines and you know how to get around those, you know, maybe you have a small little link to a non-frame website. Maybe you've, you know, whatever it may be, if you know how to get around that issue, then all you, then go ahead and make it frames. Because maybe there's some things that you can do in a frame that's pretty nice. In reality, you should be able to do all of those things without frames. Well, explain what a frame is. So, I mean, because I know what a frame is. If I see a website that's framed, I can instantly tell. But I'm not sure if I can actually explain it. Yeah. Wow. So, if you're looking at a framed website and you actually see a line. Say, maybe you see a navigation bar across the top and you see a dividing line that's kind of like, looks like the browser has created the dividing line between the top and the bottom or the left and the right. That's a framed website, probably. Okay. And then you can end up having scroll bars. So, you could have, maybe you've got navigation over on the left and you've got a scroll bar because you've got so many navigation links. That's exactly how I've seen it. And there's a scroll bar right in the middle so you can go down and see everything. That is a, that's a frame. Okay. Right? That's one of the ways you know the frames. Now, in terms of programming, a frame is actually really a collection of
independent websites. So, that's one of the reasons that Google has a hard time with it is because the websites are actually, it's independent. It's like two websites in one kind of. Or three or four depending on how many frames you have. So, if I go to Google and here's what I think of a frame site. If I go to Google and I search for images, like I Google Paul Hanson and at the top I click images. And then you get a list of images. And if you click on one of those images, I do this a lot for like videos and images. It pulls up an image of, it pulls up a little bitty, the thumbnail of that image and then below that is, there's like a article where that image was collected. Was actually in. And there's a scroll bar, like the image at the top, it might be one inch. Yep. And there's a scroll bar to let you go up and down and then below where the article is, there's another scroll bar to go down and read the article. That's what, when I think of a frame site, that's what I think of. Because I look for, you know, I'm always looking at images. That's right. So, I just typed in dog pictures in Google and then when the results come up, I click images. And then we'll just click one of those. We'll click this. Oh, isn't he cute. Yeah, we'll click him. And then, yep. And in fact, Google even provides a thing that says remove frame. So, you can actually just visit that website and look at that website. So, yeah, that's a great example of what a frame is. Don't do it. Don't do it. It really is that simple. And as it applies to Texas Orthopedics here, we don't have frames. Yeah. No frames. No frame. Me no likey framey. No framey. Framey no good. Framey me no likey. And actually, we've talked about some of these, but our time has run out. So, we've got
two more things that we need to discuss. They're pretty simple, but we'll save them for next time. That is no hidden text and no duplicate text. We could almost stop with that, but we'll pick it up and talk about some more details about why not to have hidden text and some more ramifications of duplicate text. So, what a great podcast. Make sure you go to iTunes and fill out a review, please. Also, keep those questions coming. Keep the questions coming in. Keep your requests for analysis coming in. Keep stalking us. Get your stalk on, everybody. We are on Twitter. Follow us on Twitter and follow and be our fan on Facebook. Stalk us somehow. Thanks, everybody, for listening. Oh, you know, I forgot to say this last week to Emily in the Philippines. I want to show my skill here, my Tagalog skill. Emily, this is especially for you. Mahal kita. Yes. Awesome. Awesome. That's all I know in Tagalog. Oh, that's awesome. Apparently, the world knows that I love Emily Cal, because it means I love you. All right. All right. That's all I know. I'm sorry. All right. That's the long-distance screw behind. To all our podcast listeners, Mahal kita from eWebStyle. Oh, all of them. All tens of them. That's right. All right, guys. Thank you so much for listening to our podcast. You can send us an email at podcast at eWebStyle.com. What a great podcast. We're going to have another great one next week. Thank you for showing up. Until the next podcast, my name is Chris Perez. And this is Paul Hanson. Bye-bye for now. Slightly raised up eyebrow.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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