Landing pages that convert require a focused single-action design, audience-matched keywords, emotional copy, social proof, mobile-first layout, and a strong offer tested and refined against clear campaign goals.
if you really want a significant change in results. Right. A significant change in results. You need to significantly change the offer.
How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to create a one!
According to this episode, a high-converting landing page needs consistent branding and color, a clear and compelling headline, a persuasive sub-headline, supporting copy, a clean layout with no navigation distractions, a strong offer, simple forms, a direct call to action, rich media, reviews and social proof, and emotional appeal.
The episode advises against vague CTAs like learn more or get started. Instead, spend significant time crafting a specific CTA tied to the offer, such as secure your supply. The hosts also note that different CTAs perform better in different industries and geographic regions.
Landing pages are meant to give visitors a single path forward. Including navigation links, headers, footers, or extra calls to action creates distractions that pull visitors away from the one action you want them to take, reducing the chance of conversion.
You've got less than 15 seconds to grab a person's attention. The headline is probably the most important thing you will write. It should be memorable, clear and solve the problem your visitors care about most.
Host
people make emotional decisions and then use data and reviews and whatever to rationalize the emotional decision that they made. So you need to appeal to the emotion of the pain of the problem and the emotion of the joy of the solution
Host
every form that you add produces a certain amount of friction. So about 10 percent of the people that would fill out a form won't.
Matt Bertram
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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