Landing pages convert best when they combine the right video type for the funnel stage, minimal design with fewer than five elements, bold typography, live chat, and custom original images instead of stock art.
the most powerful videos are when someone states their name, what they do or where they are, their business and how you specifically helped them
How to Create Landing Pages That Convert. (Part 2)Five tips for creating a high-converting landing page. Learn the key features of a landing page and how to create a one!
The episode covers background videos, explainer videos, promotional videos, brand videos, testimonial videos, and product demo videos. Testimonial videos where the person states their name, role, and specific result are called the most powerful. Product demo and explainer videos work well when they show a clear transformation or solve a visible pain point.
Live chat should only appear when someone is actually manning it. After hours, the chat widget should switch to a form or a submit-a-question option. Chatbots help because they engage cold leads immediately, and the episode states leads should be contacted within about seven minutes of submitting a form.
Minimal design speeds up page load and reduces cognitive load, meaning visitors understand the offer faster. The episode cites data that moving from five to seven items increases cognitive load by 500%, and recommends keeping options simple, referencing Apple as a model of simplicity that drives action.
Use relevant keywords in the video title, meta description, and tags, and also say them early in the video because Google creates its own transcription. Keep videos compressed, avoid indefinite looping for background clips, and use lazy loading when multiple videos appear on one page to protect core web vitals.
seven seconds you lose most people. Literally seven seconds.
Matt Berkshire
if you go from five to seven, it increases the cognitive load by 500%
Matt Berkshire
when a lead comes in, you need to be contacting and engaging with them immediately or you're going to lose them
Matt Berkshire
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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