Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
12 Proven Local SEO Tips To Dominate The SERPs And Map Pack Ep. 567
Local SEO dominance requires consistent NAP citations, optimized Google Business Profile content, structured data, proactive reputation management, and link building to rank in the map pack.
Key takeaways
- Use a platform like Bright Local to manage NAP consistency across hundreds of directories and remove duplicate listings.
- Fill out every field in Google Business Profile, upload fresh photos regularly, and update hours for holidays and special services.
- Respond to all reviews professionally, as responses build trust with future customers who read them.
- Audit your GBP listings on a regular schedule to catch unauthorized edits, temporary closures added by others, and disabled listings.
- Links are still very important for local SEO and should not be overlooked as part of a local search strategy.
don't forget links. They are still very important.
About this episode
Being visible in today's ever-competitive SERPs is more important than ever. Improve your local search visibility with these 12 tactics.
Questions this episode answers
Why is NAP consistency important for local SEO?
Name, address, and phone number must be identical across all listings. Even small differences, like spelling out suite versus using ST with a period, signal inconsistency to Google. A platform like Bright Local can clean up hundreds of directory listings and remove duplicates automatically.
How should a business owner respond to negative reviews?
Respond to all reviews without emotion and treat each response as a public statement. A measured, professional reply shows potential customers how the business handles problems and builds trust. Snarky or condescending responses make the owner look bad and can drive away future customers.
What does Bright Local offer beyond citation building?
Bright Local offers an academy for local SEO education, listening and ranking tools for local map results, Google Business Profile auditing, review management, and geographic grid tools to see how a business ranks across a local area. They offer a $75 credit for new plan sign-ups when mentioning Best SEO Podcast.
In their words
If you're not optimized for local search, you're missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic and sales.
Host
your online website, your Google business profile as an extension of your existing business is really, really important.
Matt Bertram
customers who have a bad experience are two to three times more likely to write an angry review than customers who had a great experience.
Chris Burris
Terms defined in this episode
- NAP
- Name, address, and phone number. These must be consistently and accurately listed across hundreds of local search engines and directories to support local SEO rankings.
- Google Business Profile (GBP)
- Google's platform for managing a business listing in local search and maps, supporting photos, hours, Q&A, reviews, and product or menu data.
- Event Schema
- A structured data type that communicates the current state of a scheduled event, with attributes including event canceled, event moved online, event postponed, event rescheduled, and event scheduled.
- Hyper Local Content
- On-page content that includes location-specific terms in headings, titles, metadata, image alt tags, and body text to improve relevance for local searches.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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