What is Google Business Profile?

Answered across 6 episodes of The Best SEO Podcast

The short answer

Formerly known as Google My Business, a Google program that allows local businesses to manage their online presence when someone searches for their business, a local product, or a local service.

How experts on the show define it

Formerly known as Google My Business, a Google program that allows local businesses to manage their online presence when someone searches for their business, a local product, or a local service.

From 10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560

Google's platform for local business listings, described in the episode as functioning like a separate search engine with its own algorithm, integrated with Google universal search, YouTube, and Google Analytics 4.

From 10 Different Ways To Get Organic Page 1 Google Rankings Part 2 Ep. 561

Google's platform for managing a business listing in local search and maps, supporting photos, hours, Q&A, reviews, and product or menu data.

From 12 Proven Local SEO Tips To Dominate The SERPs And Map Pack Ep. 567

Formerly known as GMB, this listing can be a significantly higher source of conversions and foot traffic to a business than their actual website, and is key to ranking in near me searches.

From 7 Tips For Better Local SEO Reporting by Matthew Bertram Ep. 554

A set of local listings for business locations that functions, as described in the episode, like a separate search engine wrapped together with national search, requiring unique and accurate content per location.

From 5 Top Enterprise local SEO challenges & How to solve them in 2023. Sponsored by Magic Mind Ep. 555

Google's free business listing platform, formerly called Google My Business, which drives local map rankings, discovery searches, calls, direction requests, and website clicks.

From NEW Openness Update: Navigating the Recent Google Algo Shift in Local Search Ep. 594

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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