Google Sponsored Local Listing Review - Unknown Secrets of SEO E-Webstyle Number 53

Episode37 min2010-05-12

Google's Local Sponsored Listing costs $25 per month, highlights your map listing in yellow, and the standard Google local click-through rate is about 5%, though Google reps could not confirm the uplift from sponsoring.

Cover art for Google Sponsored Local Listing Review - Unknown Secrets of SEO E-Webstyle Number 53
Key takeaways
content-driven websites receive 73% more traffic than transactional websites

About this episode

We review Google Sponsored Local Listings. Google called me and offered so here we review. We also discuss horrible comments users have/can place on blogs and forums. Many listeners have asked if they should purchase multiple domains for their website, we answer that question in this podcastThe Origin of SEVOE-Webstyle Facebook. Houston Texas (SEO). Videos of our podcast are broadcast live at 9:15CST here SEO Video.…

Questions this episode answers

What is Google's Local Sponsored Listing and how much does it cost?

Google's Local Sponsored Listing is a paid feature that adds a yellow highlighted sponsor label to a business's Google local map result to make it stand out. The cost is $25 per month. At the time of this episode it was being piloted in Houston and San Jose.

Is forwarding multiple domain names to one website considered black hat SEO?

Forwarding domains to a main website is not black hat, but Google will likely detect the forwarded domains as duplicate content and place them in the supplemental index. A better approach is to build separate sites with original content that link back to the main site.

What is the average click-through rate for Google local listings?

According to a Google sales representative discussed in this episode, Google local listings receive approximately a 5% click-through rate on average. The sponsored listing is designed to increase that rate, but the representative could not provide a specific number for the uplift.

Why should a website use a single Google Analytics profile instead of one profile per page?

Using one profile per page prevents goal tracking, such as measuring funnel completions or thank-you page visits, because navigating between pages registers as a bounce. A single profile for the whole site allows Google Analytics to follow users page by page and track goals properly.

In their words

your job as an SEO or as in the process of SEO is providing a good experience to the Google user

Host

in terms of branding, you really are going to want to have a sponsored Google local business listing. You're going to want to have pay-per-click sponsored ads because it's, again, about branding. And you're going to want to have organic.

Host
Terms defined in this episode
Google Local Sponsored Listing
A paid Google feature that places a yellow highlighted label on a business's local map result to make it stand out from other local listings, priced at $25 per month.
Supplemental Index
A secondary Google index where pages with duplicate or low-value content are stored, making it unlikely those pages will appear prominently in search results.
Transactional website
A website oriented around completing purchases or transactions, as opposed to a content-driven site; the episode cites Amazon as an example.
Analytics goal
A Google Analytics setting that tracks a specific user action, such as reaching a thank-you page or completing a purchase funnel, which requires a single site-wide analytics profile to function correctly.
Read the full transcript (6,687 words · 33 min read)

Before you listen to this podcast, I would like to apologize for the quality of the audio in the remainder of this podcast. The information is great in this podcast, so please bear with us through this podcast. This audio problem has been fixed in all future podcasts. So thanks for listening and enjoy the podcast. Welcome to the Unknown Secrets of SEO Podcast. Hi, welcome back everyone to another fun-filled edition of our SEO Podcast. This is pretty cool. We're right here in front of the eWebStyle logo. We've got this nice, look at this fancy red, I'm sorry, you've got the gray chair. You've got the fancy red chair. This is spiffy Swedish spine furniture. You are right. Also known as cheap IKEA furniture. Thank you guys so much. Just remember, you guys are listening to the most popular SEO podcast on iTunes. Let's just get a lot of stuff out of the way. We've got to be very mindful of our geno time limit. We've got a lot to cover today, so I'm pretty excited to some really good information. First off, our last podcast, you want to go back and listen to that. Actually, our last two podcasts were interviews with Ken Roberts. I don't know if you had a chance to go back and listen to those, but they're pretty good. Some good information. I listened to, I haven't been through the first part of the first half of the first one. Yeah, okay. Well, we missed you. We'll leave it at that. But there was some great information. Ken was really forthcoming with a lot of really good insights and interesting, you know, everything with regard to Google is really opinion, right? Unless you work at Google, unless we had a Google badge on, although Google did call me this week. That's right. That's right. We'll be covering that in a little bit. It's kind of cool when Google calls. Yeah, I thought it was garbage. He called earlier in the day, and I was like, yeah, right. Yeah, actually. You called me from

Google? Shut up. Did we do something wrong? My leg's back. So go back and listen to that podcast. Ken is really good at what he does and provided some great information. And a while back, we had somebody requested some interviews. So we're, you know, we take listener requests, as certainly David Bowie would attest to. So go back, Darren, I'm sorry. Darren and his brother, David. David's not as interested as Darren is. You can stalk us. We like it when you stalk us. You can stalk us by following us on Twitter. We actually tweet the beginning of this podcast so that you can catch it live on video. This, I don't think I mentioned it yet. This podcast is being broadcast live, the video of it, video and audio. And we do that every Friday at 9.15 Central Standard Time. We actually got started on time today. That's awesome. So we tweet that we're about to start. So that'll, you know, if you follow us, then, you know, you can actually be made aware that we're about to start. Twitter.com slash eWebStyle is the link for that. You can also find us on Facebook. The easiest way to find us on Facebook is eWebStyle.com slash Facebook. That'll take you immediately to our Facebook page. To find where we're streaming this video, go to eWebStyle.com slash Ustream. And then we cut up these videos and put them on YouTube. So it's kind of a nice, they're limited to 10 minutes. It's kind of highlights that you can go see. And you can find that at eWebStyle.com slash YouTube. I'm going to throw one more thing in here. You know, we've talked a number of podcasts about the great testimonials that we're getting and the great reviews that we're getting on iTunes. We're going to ask you if you get anything valuable out of our podcast. And I'm not only talking to you, Darren. Please do us a favor. Our podcasts are actually hosted on Podomatic. So if you were to go to eWebStyle.com, excuse me, eWebStyle, there's

no www. So eWebStyle.Podomatic.com, that'll take you to our podcast page on Podomatic. On there, you can do two things that would be really helpful to us. One, you can add yourself as a friend. So I'm sure you're going to have to create an account. Just get in there, create an account. I'm sure it's a simple process. And add us as a friend and then also become a follower. You'll be really helping us out. We're, you know, happy to help you. And if you become a friend or follower, send us a message and we'll, you know, we'll give you a little link, love. We'll give a shout out on this internationally recognized podcast and videocast. I think I've got, that's it. Wow. Certainly, we have not exceeded the Gino time limit on that one. Probably, but it's all right. Probably, anyway. He's just, okay, Gino, you can stop fast forwarding now. I'll be ready to now. Yeah. So let's see, we've got a number of things. I thought, I thought this was great. I had to bring this up. We talk about, you know, there is value in posting information on other blogs. And we talk about, you know, other blogs, other, any sort of forums, any place that you can open up a dialogue. You can actually put information there typically and turn around and have it linked back to you. And, you know, that's a good thing to do. There's value in that. We actually do that. But here's what's not to do, right? Because this is just, you know, if it's a blog, and here's what I think happens. I think there's a lot of blogs out there or forums where they don't check anything. They're like, oh, somebody was interested in our website. Boom, we approve it. That person gets a backlink. So he just keeps, he's encouraged to run around and keep posting things like this. Hey, great blog. Just looking around some website. Seems a pretty nice platform you are using. I am currently using WordPress for a few of

my websites, but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about ours, which is WordPress? WordPress? I really like, I use WordPress. I really like your platform. What's nice about your platform? Well, what's nice about it is it's the same damn platform that you're using. You know, and I certainly did not approve that message onto our blog. So just crazy, stupid stuff. Nice robot. Let's see what else we got. But, you know, a little bit of news, you've probably heard, you know, been following this a little bit, Paul. Google pulled out of China. Out of China, yeah. Like yesterday? I don't know. Would you clap? Are we excited? Well, nobody's actually listening to this in China because we would have got banned about six months ago. We would have got banned about a year and a half ago. And we've been listening, people have been listening to this in China. So I did see that, you know, I, you know, people in China, I just think people in China will still be able to use it. It's just going to be hard as hell for them to actually get to it. They have to be like multiple proxies or something. Yeah. Which is kind of weird, man. And then, you know, Google, I mean, China starts bashing Google. I'm like, ah, duh. Well, you know, it's funny, though. The article that I read said Google pulls out of China and China has like a media statement about, is immediately censoring the fact that Google's leaving China. So we're not going to mention it. Maybe they made another website that looks exactly like Google is the Chinese search engine. And so when you type Google.com, it just sends you over to the Chinese. It goes to Chugle. It goes to Chugle. Oh, man. So, and, you know, some of the party line was that, oh, we should be telling Google not to go or whatever. And then ultimately China doesn't really

care. Apparently that's what that's all about. Yeah, they don't really care. You know, I read this thing that these Chinese bloggers were saying, you know, the Chinese government's never really, and they'll probably send somebody to my house for saying this. But the Chinese government's never really followed their own constitution. That's what they were saying. So why are people making a big stink about it? They've never followed their own constitution. Why are we expecting them to now? And I was like, that's a pretty powerful statement. They actually could knock on your door because they probably own your place. Yeah, yeah. They really don't. They really don't. And the dude who probably wrote that. He's probably dead. Did I just laugh at that? That was probably inappropriate. It's probably true, though. It's probably true. So, man, that's a, I followed it, and I kind of had to stop following it because I was like, all right, what's going on? They go pulling. They're staying, you know, Google and China. And then, you know, I'll tell you what's going to happen. They're going to be, next year they're going to come together on it, you know. Like, you know, when Rappers Beef and Louis Charity brings them together later, they donate money to charity. So, next year, look for a rap video from Google and China with, you know, Al Sharpton, bringing them together, donate money to the, you know, some charity. At least that's what happens in the hip-hop community. So, are we looking for a Chinese Al Sharpton or a Chinese technological Al Sharpton? Bringing people together. Making money at the same time. He gets a cameo in the video. Wow, that's a Gino infringement. I loved it, though. I like that. So, this was an interesting article. We talk about this all the time, and I had to click on it. I don't remember what website it was, CNN Tech or something. And it said, content is king with websites. It's, you know, it's kind of, it's just, it's really interesting to see

that, like, on the front technology page of any sort of publication. Because, you know, it's something we say all the time. I just wanted to make sure they weren't quoting us. Or that they quoted us and, you know, they gave us proper credit. And it did have something pretty interesting. And it's a statistic. I don't know how they came up with this statistic. I don't doubt it. I think it actually makes sense. And it says that content-driven websites receive 73% more traffic than transactional websites. Transactional website meaning, like, Amazon? Oh, okay. So, my kind of... Based on the transaction. My kind of thinking about this is that Wikipedia gets 73% more traffic than Amazon. They're both kind of monsters in their respective industries. And because Wikipedia is content-driven and Amazon is transaction-driven, that they end up. I'm going to agree. I mean, it's probably... I'm not sure, but I'd say yes. Because anytime I do a search for anything, I'm doing research on something, Wikipedia is there. Always comes up. And I'm like, god dang, I'd like to see somebody else's opinion other than Wikipedia. Wikipedia, everything they come up for, so... Well, it's kind of cool, though. Every article in Wikipedia is somebody else's opinion. Yeah, I guess... And there may even be multiple opinions inside one article, so... Wikipedia is pretty interesting stuff. It's an interesting concept, and it really has worked. Remember when we used to have a... When we were like, oh, damn, I've got to do a report on Spain. Oh, yeah. Let me either go to the library, or we actually happen to have... Go to the encyclopedia. Walk over and get this big book and look up Spain, and then read, like, the 18 pages they had on Spain, and now you just type Spain. Yeah, now you just copy it. Copy it and paste it. You just plagiarize it from Wikipedia. That's what's up. Kids have it so easy these days. Yes, they do, though. Yes, they do. I'm going to make... I'm going to buy... I'm

expecting twins. I'm going to buy encyclopedias and make them use encyclopedias. Damn it. God, I don't know how kids know what an encyclopedia is these days. Or an iPad with a Wikipedia app. Oh, man. We're on some sort of roll today. Okay, let's see. Oh, Google called me. Like I said earlier, talk about that. That's going to be interesting. So, people are going to... You're going to start getting calls from Google. Yep. And it actually is Google. Well, I don't know what... Whatever country you're listening to, it may not be, but it was Google. Google actually called me, yeah. And apparently, I think it's San Jose and Houston are the two starting cities. Don't ask me why it would be those two for a new service that they have. And it's called, I think, Local Sponsored Listing. And so, they called me. Of course, they wanted money. They didn't just want me to tell them how good they were and, you know, to thank me for referring to them repeatedly in our internationally known podcast. No, no, it wasn't that. It was they want our money. And what they have is, you know, we're all familiar with Google local results. So, in this particular case, you can go to a browser and type in... Go to a search engine and type in... Well, not a search engine. This is the one time I really mean Google. Yeah. Go to Google and type in Lawyer Houston. And in the local spots, you'll notice that there's a little something different. There's a little, like, yellow post-it or highlighter-looking thing and then a little sponsored ad there. And the concept is that, as it was pitched, is that makes it stand out. So, it was kind of interesting. This is, you know, we're in the business of sales. So, when we're talking to people, we know numbers we're throwing out and numbers that we don't want to reveal or whatever in a particular case. Although, we really don't have many we don't want to reveal. But he said,

you know, right now, you're getting a 5% click-through rate. And I was like, wow, that's pretty good. And he's like, you think that's good? I was like, yes. I'm in the industry. I know that's good, actually. And he's like, oh, okay. Well, that's about what we're seeing on average is any of the sponsored listings are getting... I'm sorry, any of the local Google local listings are actually getting at about a 5% click-through rate. And I was like, oh, that's great. Well, this clearly is going to make it stand out. It's got the yellow thing. It's highlighters that sponsored. It makes it a little bit bigger. And so, I said, so what kind of click-through rate are you seeing on those? Oh, it varies. Nice way to answer. Nice non-answer. Thank you. The cost for it is $25, which I think is pretty reasonable. It depends on your market. We have a lot of things that we're involved in. So, in this particular case, we probably won't do it. They called for patrickwanis.com. He's got hypnosis CDs for quitting smoking and losing weight. And if you think about it, somebody who's typed quit smoking hypnosis Houston, which is actually where it comes up, is really looking for a hypnotherapist in the Houston area. And it's a pretty tough sell to get them to go from, I want a therapist, to I want a CD. Or Patrick does do phone consultations, but a lot of people are very apprehensive about doing phone consultations. So, for $25 a month, we probably won't be doing it. Here's my question. And my guess is assuming that they gave these sales reps a list of companies that are probably already on the local maps. And have spent time, probably also have spent some time actually creating a local entity. Yeah, setting up their Google local profile or Google local business or whatever. So, they're probably just calling them. We probably should have asked them, okay, what about the people that aren't on this profile? Are you offering a service to them

to get them on the profile? Because I'd probably say, that's coming next. Oh, yeah, I'm sure. I'd probably say, that is probably what's coming next. We can put you in the local profile. So, in your previous life, you were a yellow page of sales guy. Isn't he doing the same thing? Exactly. You've already got a listing, right? The listing is either free or you've created the free listing. Let's make it more effective. Let's put some funny color around it, you know, or whatever. Whatever I used to say. Yeah, whatever I used to say. I think that's cool. So, now, what countries they're offering this in, I don't know. Right now, just Houston and San Jose in the United States. But I think that's cool. You know, that's just a testament, hey, how Google is changing. Next, you know, next month, they're going to say, all right, we're going to have something else. Now, there's going to be Google something else. So, now there's going to be 30 listings on the first page. Google local, the natural results, and there's generic. Oh, actually, there is because there's the sponsored listings already. So, now there's going to be 40. Yeah, man. I mean, Google is very intelligent. You know, you should always watch what they're doing. And if someone does try this, let us know how it works. Yeah, that's a great thing. Let us know how, you know, because there's somebody in Houston or in San Jose that's listening to the podcast. It's going to take advantage of it. And it might be phenomenal. It might be a great way to market a business for $25. Yep. Well, and I think if, you know, if you're doing window cleaning or if you're Joe the Plumber and your listings up there and you're getting a 5% click through, you know, that is good. And if you can increase that even marginally, you know, $25 a month, that's one customer. Yeah. Oh, yeah. That's definitely one customer. But, I mean, to Google, seriously, if you're going to call

me and pitch me and have some solid numbers, you know, I mean, anyone that's not. And give us our link back. Thank you. Anyone that's not a complete retard is not. And I probably shouldn't use that word. But did you tell me that's the actual word? Yes. In Houston schools, they actually use that in meetings. They use the term retard. So you were talking to some teacher and she's like, yeah, I teach retard. She's like, whoa. That sounds uncomfortable. Yeah. I'm like, I'm not really comfortable with that. She's like, no, that's the term that we use. Our principal uses that. I'm like, all righty then. But, you know, if you're going to call me and pitch me, you know, anyone that's not a retard is going to ask you questions. Like, okay, if the industry standard is a 5% click-through rate, what is the click-through rate of people that have this particular feature on their local listing? So if you can't answer that, how the hell are you going to sell somebody, man? Come on. Well, the reality is it probably goes from like 5% to 5.5%, which is within the margin of error of any particular whatever. Not by a hundred percent. You were actually listening, huh? So it's, you know, it's within some error. And then, of course, some people aren't getting any additional results. And then, you know, who knows? The one thing that I didn't add, and maybe I'll give them a call back, is does sponsored listing guarantee that you end up in one of the top 10? Because we know right now that there are people, and I think it's related to the key terms that are in your listing. But we usually identified that the Google local listings were related to the center of the city, right? It makes sense to think that. Yeah. If you type in a zip code, okay, that's one thing, because then you can list people in that zip code. But if you type in Houston or, you know, some of our suburbs,

Baytown, Sugar Land, whatever, then, well, let's just say Houston. So all of those people who serve the suburbs will also serve Houston typically. And, you know, who are the first seven? You know, there are more than 20 plumbers in Houston. In Houston, yeah. And who decides how those 10 get their local listings? And does doing a sponsored listing increase your ability to be out? And why is there, like, five in the center of the city and then, like, three that are way out here on the outskirts? Wow. I mean, I would love to know the answer to that question. Complicated issues. The other reason that we wouldn't do it with Patrick is because currently when you type in Quit Smoking Hypnosis Houston, there's only three. Oh. So to make us stand out out of three, you know, maybe that's why we're, well, he would argue that 5% isn't that good. Maybe that's why 5%, which I think is actually good, is because for every time somebody sees our listing, there's only, you know, three other competitors. And then here's another question. How, what is the click-through rate for the natural listings? Yeah. Give us that number. Yeah. And then let me compare that to the local maps. So now the thing that, you know, and this is something that we will be talking to people, in terms of branding, you really are going to want to have a sponsored Google local business listing. You're going to want to have pay-per-click sponsored ads because it's, again, about branding. And you're going to want to have organic. And that's where you either listen to this podcast and find out how to do it or you hire a company like eWebStyle to take care of that for you. So, very interesting stuff. But it's always, you know, it's always cool when Google comes knocking on the door. It comes out with something, yeah. Especially when they come out with something new, new ways to market your company. And they're, hey, this is, they'll be having something new in

a few months. They'll be calling us for something else. So I'm actually excited to hear about what else is coming. What's next, yeah. Because they've always got something up their proverbial sleeve. Yes. I think I mentioned this probably three podcasts ago, but I didn't have it in my hand. So I really couldn't kind of say, oh, look, this is what they're doing. This is Facebook Analytics. For those of you watching the video, I'm going to describe this so you don't really need it. You need to watch the video for all of our podcast listeners out there. It's pretty cool because I'm just going to cover some of the stuff that it has in here. We've got a growing list of fans, and over the course of a 12-month period, it shows interactions. And in this case, it's showing, I think because it's a black-and-white print, it doesn't show. But it's got, like, how many comments did we have, how many wall posts did we have, how many total interactions, and how many people can click like on Facebook or dislike or whatever, which they don't seem to sum that up. And also, of our fans, it tells us currently only 26% are female. So if you're a dude out there and you know some chicks, then you should turn them on to our show. Because, you know, statistically, we're sexist. Yeah. We are statistically sexist. That should be the title of our podcast. I am, so all the dudes need to stop listening and tell... No! No! No! Except for Darius. That's not what we're going to plan. We've got to get you listening and get them to convince their younger, more attractive sister to listen also. So, dude, when you listen to this, have your girl listen to it with you. Yeah, that's a way to bond. Like, hey, baby, let's listen to this podcast. Or, you know what? You know what's probably going to happen? Because this is technology. We're going to have a bunch of dudes go out and create female Facebook

accounts and become our fans. And that's cool as long as your picture looks good. I'm cool with that. I'm okay with that. Again, we really appreciate all your support out there. And to me, that's another reason, like, that's another reason if you have a business, you need a Facebook fan page or a group or I don't know what they call them. I think it actually is a Facebook business page. A business page. Yeah, that's another reason you need it. So, you could spend, you know, 20 hours a day doing Facebook analytics in addition to your Google analytics. But I thought that was really cool. Facebook analytics was not something I'm familiar with. Yeah, and I totally wasn't expecting it. I just got an email from them saying, hey, here, click these links. I'm like, wow, damn, more analytics I got to follow. Yeah, more time to spend in front of this computer. All right, so we've got a great listener question. Remember, I think we mentioned earlier, hey, send us information. If you're using Google local sponsored, send us an email. Let us know. And you can send that email to podcast at e-webstyle.com. We've got this email from Darren. Apparently, his brother, David, doesn't like to write this. Is it David? Did I see? Yeah, I think that's another one. Darren and Don and David and Derek. Anyway, Darren sent us an email. And he's got some good, actually, this is like his third or fourth. And he comes up with some really good questions. And there was some stuff that, you know, frankly, when I kind of set some of these things up, I just did it the easiest way I thought. And Darren went in and was thinking that he could get more information and did it a much more complicated way. And then asked a question, you know, should I face back or whatever. So do you want to read his question? Okay, here he goes. At the moment, I have a website set up with Google Analytics. Slightly wrong, but

that's his way of explaining it. At the present, I have each page with a new different profile. So Google thinks DarrenBui.eu forward slash index.htm is a separate website to DarrenBui.eu forward slash services.htm. So each page of his site has its own analytics. In a way, this does make it easy to compare visitor percentages and sources, but does not allow me to set up goals as I believe visiting my other pages would be calculated as bouncing. And that is correct. Because goals, you can say, all right, I want a goal set up when they get to my thank you page or my order completion page. And if you have each individual page set up as its own analytics, you can't set that goal. I mean, you could set up a goal as for time on site. Right. But you couldn't do that particular goal. So, yes, that is correct. Or, you know, in sales, there's a classic funnel process where, you know, you make contact with people and then people get a visit and then people or get a second phone call and a visit and then a contract and then it actually becomes closed business. The same kind of funnel effect works on a website so that they come in from someplace or, you know, to multiple different pages. And then what we're trying to do is get them to, you know, subscribe to a newsletter or we're trying to get them to purchase or whatever. And so we want to track that funnel. And, yes, Darren, you're exactly right. The only real way to track that is to actually have them on the same site because then Google is actually following it page per page through the site. So, yeah, I would recommend. I know you're going to lose some data. You're not going to really lose it. It's just going to be significantly more inconvenient. But I would definitely recommend that you just either choose one of them, probably your index page, the one that's getting the most traffic in general, choose that

page and use that as your analytics account for your entire website because then you're going to be able to do things like set up goals. I think you can actually follow. So you are going to be able to compare visitor percentages and all of that just the same because in Google Analytics, you can peruse your data via content. So you're looking at content and here are the three top pages. And the most popular page got 300 hits. The second most popular page got, and it's usually drastically lower, got 20 hits. And the third most popular page got 10 hits. So you can actually track all of that stuff as soon as you start collecting data for that. So, Darren, definitely you want to switch that to one. And that's a great question. So I think there's one other question, right? Yes. The next question, which is something that I have always wondered the answer really to this question because people have asked and I've read different things. And I had to ask Chris on this one. It says, another question, which may also interest listeners, is web forwarding. I have recently purchased some great domain names loosely related to my business, but at present do not want to host them. I have instead set them up as web forwarders. So when somebody visits the domain, they are automatically forwarded to my website or to his home page. Would Google consider this black hat? So you buy five domains, you have one website, and you forward all these domains to the one website. And I've seen this, I mean, I actually see this not all the time, but maybe a few times a month I'll run into something like this where I'll type in a domain and it forwards directly to another one. And the answer is? Well, the answer is, and here's a good example. We've got one of our clients. They're not doing SEO with us. And he decided to go out. I think it's a family business. And one of his sons read

that, you know, the domain is very important. So they went out and bought like 20 domains and we forwarded them to his main website. And we wouldn't have done that if it were black hat because obviously that would run the risk. Even though we're not doing SEO for him, that would run the risk of him getting totally banned. And that's something that we're not going to do. It does, it doesn't, it can help you in general. The better thing to do with those other domain names is to make other websites with content and have those other websites and create a network. If you're going to make these websites and you're going to have them out there, create a network of links so that, you know, you've got valuable information about whatever your subject matter is on one of your new websites. And that's pointing to a very particular page in your target website, if you will. So having multiple websites, again, never forget your goal, your job as an SEO or as in the process of SEO is providing a good experience to the Google user. So if you've just got fluff out there, that's not going to be providing a good product or experience for the Google user. You're not going to do well. You're not going to do well for a number of reasons. First off, if they get to the fluff page and they even read it and realize, you know, we saw some content this week that we were, it was just laughable. We're like, you know, this is something that, that no one should use. I can't believe anyone would even suggest to use it. And, uh, and if they, if, if we had put that information up for one of our clients and, uh, and, and a visitor got there, they wouldn't have stayed. They would have just, you know, they would have said, oh, these guys are, don't have a high school education. That's what I would have thought when I read it. Like, what's this guy's problem?

Yeah. So, um, so yeah, so, so make them valuable pieces of information and, and maybe, you know, gear them. It's a kind of a whole structure that you can create and point that in for now, just pointing it there. What happens is your, your main website in the case of Darren is Darren Bowie dot EU. And that's D A R R E N B O O Y dot EU. So that's his, I'm assuming that's his main site. So his main site, as he's pointing points out, his main site has already been, um, indexed by Google. So as he's pointing these other ones, Google will eventually find those, even if you don't submit them, Google will eventually find those other domain names. And then it'll just say, oh, this particular domain name has, uh, has duplicate content. And that is going to go into the supplemental. And in the supplemental, it's highly unlikely that, that, that page will come up. Although it can, we know that. We know that there are pages in the supplemental with the rights collection of keywords, uh, will show up on the first page, first position even. So, um, uh, but in general, it's going to be, you know, it's going to be thrown in the supplemental and, and it's not going to bring that much value. Uh, so don't worry about it and don't do it. Expect it to do anything, you know, magical. And here's a kind of a, I'm going to, a segue or, or dovetail or whatever you want to call it. I'm going to add on to that because I know somebody out there is thinking that. And because I get asked this question by a buddy, I've been asked this question a few times by a buddy of mine, by two buddies of mine. Can I take my website, you know, basically just copy it and throw it onto the new domain? And you, most, all of you can answer this question, but the answer is no. I mean, if you're a new listener, you

probably can't. No, don't do it. Cause a buddy might ask me that a few months ago. Can I just take this, you know, website, copy all the files and put it under a new domain? No. Uh, yeah, you can. If you copy all the files, change all of the content. That sounds like more work. Yeah, yeah, exactly. Exactly, man. And I guess we'll go back to show that in SEO, you know, there really are no shortcuts. Or if there are, hey, I'd love to hear them. Yeah, yeah. Send them to podcasts at e-webstyle.com. You know, there are no shortcuts. You got to put in the time. You got to put in the work. Um, and it's time consuming. That's why people hire, we'll call a company like us. Cause they're like, I don't want to do this. I want to run my business. If they wanted to call us, how would they, how would they call us? You would call us at area or country code. Aha. Ah, yeah. Zero zero one area code seven one three five nine two six seven two four. Even though I have been writing the wrong phone number on my order forms. On your order. Oh. I had a client today who, uh, who was finalizing contract and she, she goes, I dialed the number on the contract. And I was like, why isn't this working? And I, and I told her, I was like, oh my God, they're already out of business. You know, people are worried whenever they're signing a contract with somebody, they're already out of business. I'll cancel everything. It's hilarious. All right. Well, uh, we've actually come to our, not Gino time limit, but to our podcast time limit. Uh, so we really appreciate you have been listening to the most popular SEO podcast on iTunes. This is, is, or was, we are completing podcast 53. 53. Uh, and, uh, I'm running a little bit late on getting the last podcast up, but we'll, we'll get that back up. And before we go, I

want to say thanks to Darren again. Yeah. And to everyone that listens. I, Darren did something that I didn't ask, but I've always wanted. Darren sent a couple of pictures of the city that he lives in. In Dover. In Dover, really? Yeah. Or In Dover. E-I-N-D-H-O-V-E-N. Cause I was going to be like, I'm Hoven. Uh, God, I don't pronounce, I don't pronounce European cities very often. No, that's not. And you're right. No, you're right. I'm Hoven. I wasn't reading it. But, but, but you know what, dude, it might be, I don't know, because I like, you know, I know. I, I pronounce things phonetically, uh, the way I was learned in, you know, American English class and I barely passed. So, but thank you, Darren. So not only is it, is it an American education, it's a marginal American education. Seriously, bro. I got like a B minus in English and I grew up here. Uh, but thanks, Darren, man. I thought it was very cool. Just, and if you listen to this, another part of the world, you know, send some pictures, let us know where you're at. Maybe we'll put them up sometime. Yeah, we may end up putting up, uh, some. I thought it was very, very cool, man. I know I didn't ask, but now I'm asking. Thank you, Darren. I appreciate it. It was very cool. Uh, I'd like to see where people, where listeners are coming from. And if you're in China, don't, because they'll probably be knocking on your door. Or our door. Yeah, really. Don't even download this in China. Yeah. Because I don't want to be. Stop listening. I don't want to be arrested, you know. We do actually have listeners in China. That's what's up. It's probably the government. Figuring out how they can optimize their tyrannied and redirected misdirection. And, you know, I'd love for someone in China to send us an email. Let us know what's going on over there. Yeah, that'd be awesome. All right. That is podcast number 53. Uh, again,

most popular SEO podcast on iTunes. That is because of you. We really appreciate you. Until the next podcast, my name is Chris Burris. And I'm Paul Henson. Bye-bye for now. Bye-bye for now. Bye-bye for now.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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