Google's Local Sponsored Listing costs $25 per month, highlights your map listing in yellow, and the standard Google local click-through rate is about 5%, though Google reps could not confirm the uplift from sponsoring.
content-driven websites receive 73% more traffic than transactional websites
We review Google Sponsored Local Listings. Google called me and offered so here we review. We also discuss horrible comments users have/can place on blogs and forums. Many listeners have asked if they should purchase multiple domains for their website, we answer that question in this podcastThe Origin of SEVOE-Webstyle Facebook. Houston Texas (SEO). Videos of our podcast are broadcast live at 9:15CST here SEO Video.…
Google's Local Sponsored Listing is a paid feature that adds a yellow highlighted sponsor label to a business's Google local map result to make it stand out. The cost is $25 per month. At the time of this episode it was being piloted in Houston and San Jose.
Forwarding domains to a main website is not black hat, but Google will likely detect the forwarded domains as duplicate content and place them in the supplemental index. A better approach is to build separate sites with original content that link back to the main site.
According to a Google sales representative discussed in this episode, Google local listings receive approximately a 5% click-through rate on average. The sponsored listing is designed to increase that rate, but the representative could not provide a specific number for the uplift.
Using one profile per page prevents goal tracking, such as measuring funnel completions or thank-you page visits, because navigating between pages registers as a bounce. A single profile for the whole site allows Google Analytics to follow users page by page and track goals properly.
your job as an SEO or as in the process of SEO is providing a good experience to the Google user
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in terms of branding, you really are going to want to have a sponsored Google local business listing. You're going to want to have pay-per-click sponsored ads because it's, again, about branding. And you're going to want to have organic.
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Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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