Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
How much should you spend on SEM (Pay Per Click Vs. SEO) - Unknown Secrets of SEO E-Webstyle Number 67
Running both PPC and SEO together delivers the best results: PPC provides instant traffic and keyword data while SEO builds exponential long-term organic visibility, and businesses should budget a set percentage of gross revenue for both.
Key takeaways
- PPC delivers same-day results; SEO takes around six months before competitive keywords reach the first page.
- Use PPC keyword data immediately to guide SEO keyword selection, avoiding months of wasted optimization effort.
- Spending $100 a month on PPC is throwing money at the wall; a realistic minimum is $600 to $1,000 per month.
- Appearing in both sponsored ads and organic results builds credibility and moves toward branding.
- Budget a fixed percentage of gross revenue for advertising; one example given is 15% of gross revenue.
With search engine optimization, the value of your results should be exponential.
About this episode
We discuss the values and contrasts of Pay Per Click versus SEO. We also answer the question how much money should you spend on SEM in general. From a business owners perspective how do I define a SEM or Marketing budget. Visit the Facebook Internet Marketing Page . Get a Free Web Design Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud…
Questions this episode answers
How long does SEO take to show results compared to PPC?
PPC can get a business on the first page of Google within hours of starting a campaign. SEO typically takes around six months to move competitive keywords to the first page, though clients often see measurable keyword movement within two to three months based on monthly reports.
How much should a business spend on pay-per-click advertising?
The episode recommends a minimum of $600 to $1,000 per month, warning that $100 a month is too little to produce meaningful results. One benchmark given is allocating 15% of gross revenue toward advertising, then determining what portion goes to PPC versus SEO from that total.
Can PPC and SEO help each other?
Yes. Because PPC produces results quickly, businesses can identify which keywords drive ROI in days rather than months. That data can then inform the SEO keyword strategy, avoiding long waits to discover whether an organic keyword is actually worth pursuing.
Why should a business run both PPC and SEO at the same time?
Appearing in both the sponsored ads and the organic listings builds brand credibility and ensures the business reaches users who only click organic results as well as those who only click paid ads. The episode notes some users do not even realize the right-side results are sponsored, so canceling PPC could lose those visitors entirely.
In their words
the real truth is you need to do them both. Yeah. You really need to do them both.
Guest
if you're doing pay-per-click, since you get results faster, you can use your keyword research for your pay-per-click to help with your search engine optimization.
Guest
Terms defined in this episode
- Contextual linking
- Links that gain relevance because surrounding content is topically related; as the surrounding topic fades, the contextual value of those links also fades.
- SEVO (Search Engine Visitor Optimization)
- Optimizing a website's calls to action, phone numbers, and content so that visitors arriving from SEO or PPC actually convert once they land on the site.
- Google Golden Triangle
- A concept describing how roughly 80% of searches result in clicks on organic listings, highlighting the long-term value of organic search placement.
- A/B variant testing
- Running two versions of a landing page simultaneously, for example one with a phone number call to action and one with a form, to determine which produces better ROI.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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