How long does SEO actually take to show results?

Answered across 3 episodes of The Best SEO Podcast

Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).

The short answer

According to this episode, SEO can take anywhere from three, six, nine, twelve months or longer, depending on the industry, site age, domain age, and competition level. A brand new site in a competitive market like legal or HVAC services in a major city should expect an extended timeline.

What the show says

According to this episode, SEO can take anywhere from three, six, nine, twelve months or longer, depending on the industry, site age, domain age, and competition level. A brand new site in a competitive market like legal or HVAC services in a major city should expect an extended timeline.

From Don’t be Sucked in by #SEO Lies by Lucinda Honeycutt #313

According to the episode, SEO efforts should produce noticeable movement within six months. The hosts suggest that after about 90 days you should begin to see ranking pops. If there is no movement at all after a few months, it is time to bring in a more experienced SEO professional.

From 6 Big Mistakes That SEO Rookies Make by John Lincoln #307

PPC can get a business on the first page of Google within hours of starting a campaign. SEO typically takes around six months to move competitive keywords to the first page, though clients often see measurable keyword movement within two to three months based on monthly reports.

From How much should you spend on SEM (Pay Per Click Vs. SEO) - Unknown Secrets of SEO E-Webstyle Number 67

Episodes that cover this

Related answers

The Best SEO Podcast explains it; EWR Digital, the SEO & AI-visibility agency led by host Matthew Bertram that produces the show, does it for you. Get a free AI visibility audit →

The show explains it. EWR Digital does it.

The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. For this specifically, see EWR Digital's AI visibility audit. Start with a free, no-pitch audit of where you stand in Google and in AI answers.

Get a free AI visibility audit