A good SEO strategy for 2020 centers on pillar content, topic clusters, consistent blogging, link building, image compression, staying current on SEO news, and tracking organic traffic and rankings with tools like SEMrush.
Hubspot Enterprise SEO - How to Create an SEO Strategy for 2020 with Chris Burres and Matt BertramSEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail…
The steps include making a list of topics for pillar content, creating long-tail keyword lists for topic clusters, building pages per topic, setting up a blog, blogging consistently, creating a link building plan, compressing media, staying current on SEO news, and measuring content success with tools like SEMrush.
Track overall organic traffic, how pages rank for each long-tail keyword, index pages, leads, ROI, inbound links, and actual SERP rankings. SEMrush is recommended as a tool. Reviewing this data can reveal unexpected trends that lead to strong marketing strategies.
Devoting time each month to revisit old blog posts, add updated information, fix alt tags, improve meta descriptions, and add editorial value is a core part of the ongoing SEO process. Tracking changing keywords and new search intent during these reviews is also recommended.
Link building is the process of building one-way hyperlinks or backlinks from a website, the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken backlink building, and public relations.
Chris Burres
before you even start throwing stuff out there, before you even start some process, you should know how you're going to measure it and how you're going to quantify if it was successful or not
Chris Burres
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking Content plays an important role in every marketing campaign. Here are some ways you…
How to Create Landing Pages That Convert. (Part 2)Five tips for creating a high-converting landing page.
How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to…
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit