A strong enterprise content strategy requires thinking like a publisher, aligning all content to your sales funnel, documenting your editorial process, refreshing evergreen content, and actively using your network for backlinks.
good content certainly does happen by accident, but it doesn't happen consistently by accident
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking Content plays an important role in every marketing campaign. Here are some ways you can improve your content strategy and get better results.
The five tips from the episode are: think like a publisher, make sure everything fits into your sales funnel, refine and document your editorial process, review and refresh or replace existing content, and use your network to build backlinks and relationships with industry sites and influencers.
According to the episode, reaching page one is just the beginning. Moving from position three to position one alone produces a 200% increase in traffic. The hosts stress that being in the top positions, not just on the first page, is where real traffic and ROI are generated.
The hosts recommend reviewing existing content and either refreshing it by adding new paragraphs to trigger re-indexing, combining low-traffic posts into a stronger single post, or replacing content that no longer serves a purpose. Evergreen content should keep being promoted across social media channels.
As explained in the episode, Search Console tracks all traffic coming to your URL directly from Google, including any manual penalties, while Analytics fires a pixel and tracks what users do once they are on your site. Both tools together give a fuller picture of site performance.
Google unindexed, out of those 80, 76 of those posts, that those posts were not helpful and not useful.
Matt Bertram
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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