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What is Topic cluster?

Answered across 4 episodes of The Best SEO Podcast

Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).

The short answer

Resources that answer all the questions around a particular topic, used to future-proof SEO, support internal linking, attract backlinks, and increase conversions.

How experts on the show define it

Resources that answer all the questions around a particular topic, used to future-proof SEO, support internal linking, attract backlinks, and increase conversions.

From New SEO Strategies: 3 Steps To Perfect SEO Content Creation Ep. 552

Multiple pages that talk about a topic in length from different perspectives, linked together to signal topical authority and help rank for head or core terms.

From Top Tools for Free or Budget-Friendly Keyword Research Ep. 591

Groups of related long-tail keyword pages that link back to a pillar content page, helping establish topical authority.

From Hubspot Enterprise SEO - How to Create an SEO Strategy for 2020 with Chris Burres and Matthew Bertram #493 Part 2

A content model where a pillar page on a broad topic is supported by multiple blog posts targeting long-tail subtopics, all interlinked to signal topical relevance to Google.

From Hubspot Enterprise SEO - How to Create an SEO Strategy for 2020 with Chris Burres and Matthew Bertram #492

Episodes that cover this

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