Internet Marketing with Google Personalization and Intelligence - Unknown Secrets of SEO E-Webstyle Number 42

Episode34 min2010-01-25

Google Intelligence inside Google Analytics automatically flags statistical anomalies in site metrics like time on site and goal conversions, saving marketers from manual spreadsheet analysis to spot unusual traffic patterns.

Cover art for Internet Marketing with Google Personalization and Intelligence - Unknown Secrets of SEO E-Webstyle Number 42
Key takeaways

About this episode

We discuss Google Personalization. We also discuss Google Intelligence. Google Intelligence is a powerful tool you can use to help your SEO efforts. There are many aspects of Google intelligence, Daily, Weekly, Monthly intelligence reports are all covered. Remember with Search Engine Optimization content is king. Find our facebook page at www.e-webstyle.com/facebook. Houston Search Engine Optimization. You can now…

Questions this episode answers

What is Google Intelligence in Google Analytics and what does it do?

Google Intelligence is a feature inside Google Analytics, listed as the second link on the left margin, that automatically applies statistical analysis to your site data. It flags anomalies, meaning metrics that fall outside the standard deviation, across daily, weekly, and monthly time periods so you can investigate unusual changes.

Can I set up my own custom alerts in Google Intelligence?

Yes. Beyond the automatic alerts Google creates, you can configure custom alert types by visitor type, city, region, country, campaign, keyword, traffic source, medium, referral path, landing page, or exit page, and set thresholds such as when traffic increases or decreases by a certain percentage.

How does adding a city name to a keyword affect SEO difficulty?

Adding a geographic term like a city name to a keyword localizes the phrase and reduces competition. For example, routers is harder to rank for nationally than Houston routers, so targeting city-specific key phrases gives a better chance of reaching the first page of search results.

Why does Google personalization matter for checking your own keyword rankings?

Google personalizes results based on your web history even when you are not signed in. If you have visited a page before, it may appear higher in your results than it does for others, which can give a false read on actual rankings and requires using separate browser sessions to verify.

Terms defined in this episode
Google Intelligence
A feature inside Google Analytics that applies statistical analysis to site metrics and automatically flags anomalies, things outside the standard deviation, in daily, weekly, and monthly traffic data.
Standard Deviation
A statistics concept used by Google Intelligence to identify data points that are unusually high or low compared to normal patterns, triggering an automatic alert.
Google Personalization
A Google feature that uses a visitor's web history, even without sign-in, to return search results tailored to that individual's past behavior and interests.
NFL City Campaign
An SEO campaign strategy targeting the 33 cities with National Football League teams, used as a proxy for markets large enough to have sufficient disposable income to pursue.
Read the full transcript (6,354 words · 32 min read)

Hi, and welcome to the Unknown Secrets of SEO Podcast. Hi, welcome back to our Unknown Secrets of SEO Podcast. Welcome to another fun-filled edition. We're going to have an awesome time today. Yes, this is the most popular SEO podcast on iTunes. Do not forget it. You're here because you want to learn how to get your website on the first page of Google. Or you just want to be entertained by Paul and I. Can we say we're the most popular on Podomatic yet? No, we have been number three on a couple of occasions. And on Podomatic, that's where our audio podcasts are hosted, actually. Even though you're listening to them on iTunes or you subscribe on iTunes, they're actually hosted on Podomatic. And we were on the first page, remember, on the second. We're still working on... I'm going to make that happen again, actually. Yeah. Oh, we were on the first page yesterday, but maybe not. No, I think we were on... I just made that up there. Yeah. Go check and send us an email. Yeah, so this is what we do. We teach you how to get your website on the first page of Google. As always, we want to cover a little bit about what we did last time. And we always say a little bit because if we covered the whole thing, then it would be the same podcast. It would be the same podcast. We're not going to do that. With different color shirts on. So, the last time... Yeah, it is actually... No, I think I wore this one last time. You were about to do, I think. Did I? Are you keeping track of my fashion? What's up with that? Hey, man. I'm sorry. I got to keep my ear to the street and what's hot? I got to keep the podcast real. So, last time we talked about Google Goals. We finished off a really long discussion on Google Goals. Google recently upped the amount of goals that you can have from 4 to 20. And we

covered all the reasons why you would want to set up Google Goals, what you can do with Google Goals, the values and principles associated with Google Goals. I mean, we could do four or five more podcasts on Google Goals because it gets pretty in-depth. So, research those. If you're doing your own SEO, make sure that you're researching that. Find out what you can do with that. Also, we've got any news? I do have some news. I found some more technology news. So, it's not just like regular news. It's actually technology news. This is actually relevant to what we're talking about. Not as fun, though. Okay, a couple things that happened this week. Yahoo has fully integrated, as of yesterday, Thursday, December the whatever. What was your name? 10th. Yesterday was the 10th. Yahoo has fully integrated Twitter feeds into its search engine. This is pretty big. Actually, this is really big. Because I doubted the usefulness of Twitter. But someone was like, okay, you know, when CNN puts Twitter posts on their news feed, that means it's really important. Now, search engines have started to include them. As of Tuesday, Google has been fully integrated with Twitter. And as of Thursday, Yahoo is fully integrating Twitter into their search results. They say it's going to take a day or two for it to really get going. So, Google on Tuesday. Yahoo on Thursday. Now, this brings up a question. I don't know if you know the answer to this. I know the answer to everything. Isn't it Bing? That's right. That's right. So, when Yahoo says that they're incorporating Twitter into their search results, doesn't that just mean Bing is and therefore Yahoo is? They got on the phone and said, Bing, you better have my search results. Better have Twitter. You better have Twitter results in my search feed. We better be in my results. In my search feed. What's the cat in the room behind? So, that was in the news. Yahoo and Google are fully integrated with Twitter. That's pretty big. So,

if you're not on Twitter, you need to be on Twitter. We're on Twitter, right? Yeah, we're on Twitter. You can find us at e-webstyle. Excuse me. Stop. Stop. Twitter.com slash e-webstyle. There is no dash in that particular one. Or, you can find our Facebook page, because we know you want to stalk us, at e-webstyle.com slash Facebook. And, you can also, if you're up to date, if you're hip, if you're cool, if you know what's happening, you're actually watching this right now. That's very cool, actually. I know Dean. I know Dean Calhoun is watching. All right, Dean. Shout out to you. You can watch us at 9.15 Central Standard Time every single Friday, except this is the last one this year. Okay. Except any Friday after today. Today. Until the new year. And, however, that happens. I haven't looked at the calendar, but our next live broadcast will be the Friday, the first Friday in the new year. Is there a calendar? Give or take. I don't know. Oh, but I don't know if you noticed our new digs here. We're actually here in Javier's cubicle. It's a mansion cube. We kind of took it over. We knew he was going to be running late this morning, so we're like, hey, let's do the podcast from Javier's cubicle. So, that's the new digs. So, those are the ways you can get a hold of us. Those are the ways you can. You got any more news? I do have some more news, but I completely forgot it. Okay. It will come to me. You did have a joke or something that you were going to say. Okay. Everybody has seen Tiger Woods in the news, right? He's in the news? Who's Tiger Woods? Who has not been in a cave is in the news, right? So, I got to give my little spiel about Tiger, right? Not even a spiel. It's a stupid joke, but I got to say it. A little off color, so I'm going to say that now. All right. So, a buddy

tells me this joke. He goes, hey, Paul, I've got a joke. I'm Chris. We'll say, hey, Paul, I've got a joke. Tell me, Chris. Tiger Woods is coming out with a new search engine. New search? Tiger? Really? Yes. It's called Fire Crotch. Get it? Fire Crotch. Fire Fox. Fire Crotch. Oh! Oh, yes. You are right. We should skip the joke. Yeah, so I tell you, it's a little off color, but, you know, we're laughing about Tiger Woods. Yeah, but you didn't say it sucked. No, I like it. I insisted that you tell it. I got to do something, you know. That's our Tiger Woods for tonight. All right. And I did not sleep with Tiger Woods. Just put that out there. Yeah. I will admit to it for a million dollars, though. Just like everybody else is doing right now. Yeah, yeah. Let me lawyer up, and then we'll talk about it. Yeah, there we go. There we go. Then we'll see what we can put together. There was an announcement this week of Google personalization, and when I, you know, I'm going to be honest here, when I say announcement, I happen to get an email, and so, and it's interesting because Google's doing a lot of personalization. That is kind of a trend, I think, with most search engines where, remember we talked- Like your own account? Well, no. So, remember when we were talking about how we were doing some kind of background research on one of our clients, and their website was on the first page, and then you were looking at it, and it was like, no, it's not on the first page, and I'm like, yes, it is on the first page, and finally we figured out that because I was signed in, and I had visited that page, it was showing up, not in the first position, which is a little weird, but it was showing on the first page, and so that was kind of a personalized result. Well, Google's actually now doing that, and that's been

an option even if you don't sign in, you have this kind of web history. In fact, if you're not signed in and you go to Google, you'll see a web history up there on the upper right corner. You'll see web history and a couple other things. It'll keep track of your web history. You don't have to be signed in, and it'll give you relevant results, and there's a little video from Google out there, and it talks about if somebody were doing a search for socks, right? One of the guys was a Red Sox fan, and the other one might be looking up the Sarbanes-Oxley doctrine. And so the next time the Red Sox fan goes and types in socks, Google will try and present more relevant to the Red Sox. Next time the other guy comes into socks, it will produce results more relevant to Sarbanes-Oxley. And I don't know, what do you think about that on First Crush? I don't know. I like the idea of making it more personal, because if I like Red Sox, I want Red Sox to come up. Yeah. What if I'm a Red Sox and a White Sox fan? And a Oxley-Sarbanes-Oxley, that's a long word, I can't even say that. Well, that's Sarbanes-Oxley. So that's, I mean, that's what I'm thinking. I'm like, okay, I, you know, today socks may mean one thing to me, and tomorrow socks may mean something else, but if I, if you've limited me in any way, then you're limiting the, I think it's negative results. I think it's not what I want. I think so, too. I say, look, if, if Sox pulls up, you know, Red Sox, White Sox, Sarbanes-Oxley, and I click one of those, or maybe it doesn't pull up Red Sox, and that's what I'm interested in, guess what I got to do? I got to type red. Right? Oh, God. Right? You know, people want to take the path of least resistance, and they don't, oh, I'm going to have to work, I'm going to have

to do extra work, even though it's easy just to type in red. Well, and, you know, and maybe we're a little bit different because, I mean, I am literally looking up totally random stuff all the time. My searches are so random. It's like, you know, and then it's a lot because of what we do, and probably a lot because of just, we're just kind of, every new client, we're searching, we got to search a different industry, and we're looking for new keywords, new competitors, so. So, if it's limited, or just like that result that came on the first page, you know, for us, that's not, you know, so now I got, I got like four browsers. One where I'm always signed in, one where I'm not signed in, one where I'm signed in another account, you know, and, and I, I personally, I don't like it. I don't either, so. I don't like it. Who would you need to stop that? Yeah, and give us our links. Because I said so. I need to check those links. Give us our links. I checked them last week. Do we have them back yet? Yeah, no. I know. Oh, it's okay. So, we're going to cover something really intelligent today. And what would that be? I think it's Google Intelligence. Google Intelligence. That just sounds fundamentally intelligent, like a computer's falling asleep here. I feel smarter just by talking about it, actually. All right. Yeah. Google Intelligence is a part of Google Analytics. We cover numerous podcasts on different aspects of Google Analytics. Or Numo. Yeah, that works for me. We like to abbreviate. So, again, if you're not doing some sort of analytics, whether it's Google Analytics, Weblyzer, whoever, Analyzer, you need to be doing it. We, I mean, it's a million podcasts, and we've talked about why you should be doing it. Bottom line, it will help you. It'll help you learn who's doing what on your website, how to make it better. Yeah. So, what exactly is intelligence? Well, that's when you're kind of

smart. All right. Okay. It's a podcast. We're out of here. And when it's Google Intelligence, it's like off the charts. It's like, it's, it's Google, Google is so smart. All right. Yeah. So, Google Intelligence. What they've done is they've kind of, really, they've applied a lot of fundamental statistical analysis to, to your analytics. Right. So, you know, you know, what do they cover? What are some of the general things they cover in analytics? Visitors. Yeah. Unique visitors. New visitors. New visitors. Bounce rate. Yeah. Page views. Time on site. Yeah. All big metrics. Yeah. What else? Entrance pages, exit pages, and very important metrics that it covers. And just the normal Google on the dashboard, you can see all these things on the dashboard. That's what it normally covers. So, you can look at each one of those like on a day-by-day basis. What are my bounces for today? What are my new user bounces for the day? What are my return user bounces for the day? You know, there's a lot of information just on a daily basis that you can, you know, cross, intermingle, and, and really look at and get a good idea of what's happening on your website. And then you can get more complicated and do it for the day, for the week, for the month, for the year, for this two-day period, whatever. On top of that, instead of you having to like pull all this information into an Excel spreadsheet or into some sort of database, uh, and then kind of do statistical analysis, basically Google, it really could be called Google statistics. Okay. Google stats. Or Google statistical analysis. I think Google intelligence probably sounds a little better. Well, they already had AW stats, so they don't want to be like Google stats. Yeah. So, you know, Google's always got to be the biggest and the baddest. Got to have everything new. So far, they're working. Yeah. And I'm following right along by trying all their new products. All right. So, Google intelligence, uh, what we did basically

is we went in, believe it or not, we're actually take, we have Google analytics on our own website. Oh! Can you believe that? Wow! Really? So, we don't just sit here on the podcast and say, this is what you should do. We actually do it. We actually do it. We practice what we preach. And, um, as soon as they added Google intelligence right now, if you sign into your Google analytics account, uh, in fact, it's the little second, uh, second link on the left margin. So, left if you're looking this way. Uh, the first one is dashboard. The second one is intelligence beta. Intelligence beta. And under until you click that, and under that comes, uh, daily alerts, weekly alerts, and monthly alerts. Um, so what this is, again, what this is, is a statistical analysis of the events that are going on. And then all it's doing is it's looking at a, it's looking at anomalies. What are the days where a particular set of information is outside of the norm? Okay. Um, and I think they're probably just looking, uh, what is the statistical term? There's a statistical term for it. Anomaly? Yeah. It's, um, uh, anyway. Anomaly? Yeah. We'll go with anomaly. So, what we did is we printed for eWebify, we printed out, you know, some of the, some key ones. And there's a couple days, you know, we looked at one day where there were a number of alerts, one week where there were a number of alerts, and one month. And I've got those printed here. You see me flipping through pages. If you're smart and you're signed in on Ustream, which you can catch us at 915 Central Standard Time. Every Friday. Every Friday, starting next year. Um, so, here we're looking at, we're actually looking at Friday, December 4th. Okay. And we've got, uh, one, two, three, four. Alerts? Anomalies. Anomalies. Alerts, yeah. What were these anomalies based on? And remember, these are automatic. And so, okay. And, and I think what I was, the word I

was looking for is, what they pull out is things that are outside the standard deviation. Okay. That's a statistics term. You may, I don't know if you know what it is, but. Yeah, I hated statistics. Yeah. Oh, no. That's a probability. You know, I actually, I tutored when I was in college. Really? And the most I ever charged was statistics. I charged 15 bucks an hour, and I never took statistics. And I told the girl, I was like, look, I'm going to learn it. And then put it right here in front of you and teach it to you. You know what I did in college statistics? I cheated. I graduated. That's right. And I graduated. Shout out to you, professor. No. Shout out to the guy I cheated off of. Eddie Duchatelier. I don't remember his name. Oh, that sounds Cajun, Duchatelier. Cajun Friel. Oh, okay. Cool. All right. Here we are. So, the first notice here is average time on site. The day is, for us, it's Friday, December 4th, and it says that the, we got a couple pieces of information. So, total traffic, 206%. Up or down? And this is up. So, 206 is going to be up. Okay. Like, 50% would be half, so that would be down. So, 100% would be just the same. Okay. Normal. What it's saying is, is the actual time was a minute oh six. Normal time is 17 seconds to 30 seconds. So, it's saying on December 4th, we got people, on average, spent a minute and six seconds on our website. Okay. So, that's, that was something I'd want to know. Hey, I'm getting a lot more traffic on this particular day. Is it today? Is there something big in the news today where everybody wants to buy my products and services? Is it a Saturday and everybody just off of work serving the internet? Is, I mean, did I run a special? I think that's pretty cool to know. Yeah. I'd like to know that. Well, and then, you know, a lot of

these, what I feel a lot of these alerts are just kind of cause for additional research. Okay. So, yeah, what happened on December 4th that, you know, caused people to stay on their site significantly longer? 206%. 206%. Longer than they normally do. Exactly. And then, a visitor type new. So, that was a, that was a number for total traffic. For new visitors, we actually had a minute and 11 seconds. That's a 385% of the norm. Okay. The norm normally being four to 18 seconds. So, interesting stuff, right? So, and those are per day, right? Well, in this case, yes. This is one day where we had the four alerts and that was one of the alerts. Another alert was goal conversion rate. So, we've got a number of goals. We talked about it in our last podcast. Figure out why you'd want to have a goal. Make sure you go back to those podcasts. And this one was talking about, it doesn't say what specific goal, but we have a collection of goals and it's saying, oh, it's actually goal number one. So, goal number one, we had a 500%, it was up 500% for total traffic. Okay. For new visitors, it was up 500%. That kind of implies that it's looking at the same numbers there. So, why did we convert more goals on that day? On, is all that the same day? Same day, December 4th. Well, I'd say a portion of it is because we received more traffic. Yep. Just from statistics and the probabilities. And the traffic stayed longer. They stayed up. So, they ended up closing the goals. Okay. So, whatever we did on Friday, December the 4th, we need to do again more often. Here you go. All right. Oh, crap. I was, dang it. Pia, happy birthday. Pia, happy birthday. I love you. That's my sister. Her birthday was last Friday and I told her I was going to say it on the podcast and I forgot. Sorry. Oh, oh. Happy belated birthday. My older sister, Pia. Hey,

I love you. Sorry. Oops. Oops. Next year. Oh, shit. Mama, happy birthday today. Oh, you almost forgot that. Yes. Oh, my gosh. I love you, Mama. Today is on Mama's birthday. Woo, boy. Happy birthday, Mrs. Hanson. Gosh, I lost my train of thought. You know, I found something cool. Oh, good. Yeah, okay. Well, okay. I got one more goal here. Let's finish this for the day. Same day. Per visit goal value. So, we actually have a value. That's tied back to the goal. And there was another goal here. We had goal one. It also increased. Well, no, that's goal value. So, interesting day on December 1st. And interesting, these alerts, I don't know if I mentioned, these are automatic. You can set other alerts. If you wanted to monitor, I was looking at some other stuff. You can actually track traffic in California increased on one of our websites. It's increased like 300%. So, that was automatic. You set that up or that was automatic. That was automatic. Wow. So, you can set up things like that. That's cool. And really, all Google, again, is doing is like, what's outside of the standard deviation? Boom. We want to flag it. We want to let you know, hey, here's something that's an anomaly you should look at. And, man. I mean, I think that's cool. And when you show, like, I've always seen Google intelligence. I've never really played with it that much. And it was like, hey, well, come look at this. And you can see this. And here, I didn't even set this up. I think that's really cool that Google just says, hey, we're going to do this for you. This is a little odd. We're going to watch it. Yeah. Or we're at least going to flag it so you should watch it. So. Yeah. Oh, yeah. There you go. Yeah. Do your own. Do your own analytics work. Yeah. You say you got something. Google's not going to do it. What I did is, you know, I'm playing around with intelligence.

And there's a little button that says custom alert types. And I'm like, all right. Well, I assume this means I can create my own custom alert types outside of the ones that Google set up for me. Here's a different list of things that you can set up your custom alert types for. My handwriting is kind of iffy, but you can set up a custom alert for all traffic for the visitor type. And is that what Google did for us? Yeah. They set up for a specific type. You can set up alerts by city, region, country, or territory by a campaign because you might be running multiple campaigns. You can set up for e-words. Keywords. Or e-words. They are electronic. E-words. I'm making up words here. Okay. Keywords for your source. I'm not sure this is where the traffic came from. Okay. Your traffic source. A medium. That's a psychic. If you're a psychic and your referral path, maybe your referral path was a search engine, was another website. Yeah. Referral path is typically from another website. Medium maybe. Was it organic? Was it paper quick? Was it referral? And you can also set up for your landing page and your exit page. And so I played with that a little bit. And you can go in and, okay, you can set up an alert for your exit page to say that when my exit page gets this many visitors. Once you set your custom alert type, all right, our custom alert type is landing page or exit page. You can go, again, there's further metrics. You can say, whenever my traffic increases, when my new traffic increases to this landing page, when my percentage of traffic decreases to this landing page, when my keyword count, when my traffic to this landing page comes from this particular keyword, I mean, I could do this all day. But it gets really, really, really in-depth. And I think this is really cool stuff. So I'm going to play around with this and give you guys some good information.

And we'll play with the eWebStyle site. And if you're lucky, we might actually show you something. You can see something. If you're lucky. Only the special people. All right. Maybe, here we go. Maybe only the Ustream people will get to see. Yeah. That's a good call. So it's awesome that you can customize it. I think this is also amazing that they do all of this already. I think probably what will happen is if you really start digging into this, you're like, you know what? I like this. I like what's going on. I'd like a little more detail. I'd like to set up some of my own custom things. And, and, you know, clearly you can customize this out the wazoo. Which is an e-word. I think, yeah, there you go. You have the e-wazoo. I think, like, I think it's really cool about the city one. Like when you said, when one of our clients is getting traffic from California, I guess that'd be a region or a state. I think that's, I think that's awesome. Because I'm, I'm trying to think, okay, if I'm in, we're in Houston, Texas. Let's say we have an alert where we're getting a buttload of traffic from Phoenix, Arizona. That's something that we can investigate. Like you said, Google sets it up so you can go and investigate and see what it's about. Well, let's figure out where our Phoenix, Arizona traffic is. Oh, well, maybe we forgot that we ran a newspaper ad. Yep. Or a radio ad. Another thing is, you know, what if you ran a newspaper ad in different types of newspapers and for different cities? And it's going to, it's going to kind of alert you. Obviously, you should be watching that anyway, but it's going to alert you of, you know, specific quantities of traffic that were larger than normal from a particular city. And so if you did really well in one city, you know, what was that newspaper? Is there an equivalent type of newspaper here in Houston? We've got

kind of the liberal arts, you know, what's going on in town called the Houston Press. You've got the Houston Chronicle, which is just, just news. And, and so, you know, which, which publication should you be publishing in? Those kinds of things can really help you. And then, and I said, you know, what if you're running a newspaper ad? And I forgot to say, well, what if you're doing SEO in that city? Which is what I should have said, you know, what if you're doing SEO in multiple cities and multiple suburbs around your city, Houston, LA, and New York are surrounded by suburbs, Houston, Woodlands, Katy, Sugarland, Tombaugh, you know, and for some of our clients, we're actually tracking these things. Yeah. That could be very important. And that's a good point. Cause just so you know about some of the services that we provide, we do do national campaigns. We do what we call an NFL city campaign with 33 cities that have in, I think it's 33. Explain those though. So I know what you're talking about. It's the 33 cities that have in national football league teams. So it kind of, you know, the fact that they have a national football league means they have a market typically that's large enough to pursue. And so we'll do an NFL campaign. Yeah. That's a really good point because you know, I've never actually thought until you introduced that to me, I've never thought about, Oh, well, if they actually put a, a football team in this city, they probably have an expendable income or expandable, whatever the word is I'm looking for. Disposable. Disposable for four hours of entertainment. So if you live in a city like that, you want to market to that city, they probably have disposable income or can afford to pay for your products and services, whether they are elected or not. So I think that's a very cool, uh, very cool. I didn't know. No, we shouldn't have said that. Now we're giving people tips. Yeah. We're not supposed

to be giving tips. We're giving people this proprietary information. Um, so y'all owe us money now. So we'll do NFL or at least you need to go to iTunes and create an account and give us another review. We need another positive review so that we can, uh, we can have a, uh, an average because right now we only have four, we need five for an average. So hopefully someone will get that knocked out really soon. Hopefully. And now to explain what you say, a national campaign. I don't, I'm not sure if everyone quite understands what we say, a national campaign versus a local campaign. Okay. Um, let's just say you're going to market. Uh, I don't know. Let's say just routers. I'm looking at a router over here. Woohoo! Routers! Yes. Fired up about routers. Um, and if you wanted to say market those routers in Houston, you'd be going after keywords or E words like, uh, Houston router or Baytown because it's a suburb or, you know, all the suburbs. And that would be kind of a city local, uh, campaign in, it would be city and suburb. Um, if you wanted to go national, you would want the term router. You want to want the term, uh, 10 by 100 router. And that's a, that's the communication rate or one gigabyte router or wireless router. And those terms without any city definition, without any country definition are, they're actually global. Um, and, and, and because of the way Google works, they actually end up being national if you're searching within the United States. Uh, and so that would be a national, a general national campaign as opposed to an NFL campaign where you would be going after Cleveland, uh, Houston or Dallas, New York, LA, um, and, and going after those major NFL cities. So, uh, and then, then we also have a, a, a larger campaign, which goes beyond that, which gets every city over 50,000, um, you know, just going purely off of a population. So those are things that we

have available. I thought the reason I brought, asked them to say this is because that's something that I had to learn, you know, a while back that there's a difference when you put a geographic term like Houston before or after a keyword that localizes that term. And you know, this something that I assume that most of you may already know this, but there might be some of you that just started listening and didn't know, Oh, Hey, if I put my city in front of it, that will change my search result. It'll change the parameters of, of my SEO because obviously, uh, routers is going to be more competitive, more difficult to get on the first page than a national scale. Yeah. Routers Houston. Yeah. So that's why I asked them to talk about that because that's important information in general, the more words in a keyword. Remember when we say keyword, we're actually, or key phrase might be a better way to put it. The more words in a key phrase, the easier the term is going to be to get on the first page of any search engine because, uh, there's less competition. There's more competition for router than there is for Houston router. There's more competition for, um, video card than there is for Houston video card. So, all right. So we got two more things. Just, this is going to be real quick. Um, again, on eweb style, on intelligence, weekly alerts. This one's looking at the week of November 8th to November 14th, uh, which does that include that? No, which is a different week, uh, than the day that was brought up earlier. And this is saying that, uh, our goal values are up, up 500%. Okay. Um, the source is Google. Okay. Amazing how that works is the search engine optimization company. Um, and although it has three tags, it's just a, we have a goal one, a goal tool, and then a per visit goal value. Uh, and all of those are up significantly on for that week.

So that's just a week where we got a number of people who were filling out our forms. Google just basically told us, Hey, you're getting a lot more than you're used to getting. You need to investigate this. And just, just because we're here, uh, the goal actually is the thank you page after you fill out the form for your free search engine optimization analysis. Oh, really? Aha. Yeah. So, um, you can get that free search engine optimization analysis. You can go to e-webstyle.com, uh, click SEO. And then on that page, uh, you'll see where there's a phone number for you to dial, or you can also actually click a button and there's a form that you can fill out. When you fill out that form, it goes to our thank you page. That flags your goal. And that's what this is talking about. Okay. Now, hang on. I got it. Let me get, let me write. I got something. Oh, Paul's going over there. So I'll kill time while Paul's over there. All right. Well, the next thing that we have, and we'll come back to that. The next thing we have is monthly alerts. Um, so daily, weekly, monthly, uh, here we're looking at July 1st through July 31st. And, uh, what do we got? Average time on site 20%, 26%. So for that month compared to other months, uh, the average time on site was actually down. Uh, goal was up. Goals, goal one and goal two, our per visit goal value was up. Uh, again, these are just automatic intelligence reports that Google gives. And, uh, it's awesome. It's always awesome. When I went to go run right down is since we got a, um, new requests for analysis. Oh, okay. I wanted to find their names. I could not remember. Well, go ahead. Uh, that's it. I think we're, I think we're good. So for those of you who helped us achieve these goals of getting to the thank you page of our request of the analysis form, I want to

send a special shout out to a couple people to T of T's purple martini shop.com. Go T. Go T. Go T. Go T. How are you in analysis? I may have butchered your URL. I'll get it next time. Uh, another one to Darren over in Europe, I believe is your Darren's website is Darren Bowie.com. D A R R E N B O O E Y.com. Dot. Oh, he's dot E U, which is why I think is that Europe? Yeah. He's, uh, he's actually following us on Twitter now. I saw him. He just joined. Oh, really? That's what's up. All right, Darren. Darren Bowie and T and also, uh, Lewis Fountain, uh, Lewis Fountain, the Fountains Firearms here in Houston. Awesome. Who, uh, we picked up a new podcast listener and she submitted a request, uh, to Howard Shepard in Detroit, Michigan at defyboundaries.com. We picked up a new podcast listener. He is a life coach. He's actually my life coach. Uh, and Sadie Seymour at, excuse me, Sadie Sonnier at Seymour Associates in Nederland, Texas. We picked up a new podcast listener. So thank you very much. Well, now I know why these goals have gone up, right? That's right. That's awesome. More people are, uh, are listening, which is very cool. More people are watching too. All right. Again, uh, you can send us an email if you don't want to go and fill out the form or whatever, just send us an email. Tell us, uh, how wonderful you think we are or how boring you think we are or how great Chris is. If you think you're boring, why don't you keep that to yourself? Yeah. You know, your mama says if you have nothing nice to say, don't say anything at all. Don't say anything at all. You're not deserved. All right. So, uh, I think we're done. If you want to send us an email, podcast at e-webstyle.com. Uh, that'll arrive at a couple desks here, potentially this one here. Uh, now we're broadcasting from, uh, Javier's cubicle. Uh, this

is the end of our podcast. We've had a great time. Hopefully you've learned a lot of information. Make sure you contact us. Make sure you stalk us. And, uh, until the next podcast, uh, which is actually going to be in the new year. Bye-bye. I'm Chris Burris. Bye-bye for now. Merry Christmas.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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