Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Mastering the Art of Link Building (Part 3) Ep. 601
Creative, value-driven link building campaigns earn higher ROI than paid links; top tactics include the double survey technique, monthly roundups, scholarship pages, and podcast transcription outreach.
Key takeaways
- The double survey technique combines roundup posts and original research to create backlink-magnet content that other writers cite.
- Scholarship link building earns EDU backlinks by emailing career counselors about a legitimate biannual scholarship page.
- Offering free podcast transcriptions to podcasters who lack show notes earns an industry-relevant link for roughly $80 at the high end.
- Monthly roundup posts that feature and notify industry experts often result in those experts sharing and linking back to the post.
- Every link takes about 60 days to reach full effect, which is why SEO results require patience.
the best link building campaigns are ones that are not overly obvious. They're completely organic and you truly do something to earn that link by providing some type of value
About this episode
Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how others in the industry are doing it with success. Many specific examples are provided!
Questions this episode answers
What is the double survey technique for link building?
The double survey technique combines two post formats: a roundup post and original research. You pick a topic lacking statistics, conduct a survey, then add quotes from industry experts. The resulting data-rich post attracts links from writers who need fresh statistics to cite in their own articles.
How does scholarship link building work for SEO?
You create a legitimate biannual scholarship page on your site, then email career counselors at high schools and colleges to notify them. They share it internally, generating EDU backlinks that diversify your link portfolio and drive additional web traffic to your site.
How can offering podcast transcriptions earn backlinks?
Find podcasts in your industry that lack transcripts, then offer to create one for free using a service like Rev.com, which costs about $1 per minute. In the transcript, add a line crediting your company. The podcast host posts the transcript and links back to your site.
Why should you avoid buying links according to this episode?
Paid links offer no ROI guarantee. If Google identifies a site selling or buying links, sites linked to it can also be penalized, dampening the link's value or triggering algorithmic penalties. Organically earned links provide more lasting link equity than purchased ones.
In their words
the best link building campaigns are ones that are not overly obvious. They're completely organic and you truly do something to earn that link by providing some type of value to have people link to you, not just maybe having it be a link building scheme.
Matt Bertram
Creating low spammy backlinks is just a waste of energy. Use that energy to do something better.
Matt Bertram
every link you get, it takes about 60 days from the data I've seen to come to full fruition. That's why SEO takes long time.
Matt Bertram
Terms defined in this episode
- Link equity
- The ranking value or link juice passed from one site to another through a backlink, influenced by the linking site's authority and the anchor text used.
- EDU backlinks
- Backlinks from educational institution domains, earned through strategies like scholarship pages, that diversify a site's link portfolio.
- Broken link building
- A tactic where you find broken or dead links pointing to defunct sites, then contact those linking pages and offer your relevant content as a replacement.
- HARO
- Help a Reporter Out, a service where sources respond to journalist queries to earn high-quality backlinks, rewarding the first respondent who provides a usable quote.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
How to Do Keyword Research for SEO Ep. 582
In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how…
Link Building
10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller…
Link Building
12 Ways to Get Quality Backlinks by SpyFu Ep. 547
12 Ways to Get Quality Backlinks to your site to achieve higher ranking on the SERP's (SEO) Getting quality backlinks to your web pages is within…
Link Building
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit