What is Link equity?
Answered across 6 episodes of The Best SEO Podcast
The PageRank value passed from one page to another through hyperlinks, divided by the number of outbound links on the source page and distributed to all linked pages.
How experts on the show define it
The PageRank value passed from one page to another through hyperlinks, divided by the number of outbound links on the source page and distributed to all linked pages.
The term Matt Bertram uses instead of link juice or page rank to describe the ranking value passed between pages through links, both internal and external.
The SEO value a page can pass to other pages through links, described in the episode as 10 points on a page that should be strategically directed rather than spread equally to every linked page.
From 5 On-Page SEO Factors To Check In Underperforming Content by Matthew Bertram Ep. 530
The ranking value or juice passed from one page to another through a hyperlink, which Google distributes based on link placement, site authority, and topical relevance.
The ranking value or link juice passed from one site to another through a backlink, influenced by the linking site's authority and the anchor text used.
The value passed through inbound links pointing to specific pages, which can be lost if URLs change without proper 301 redirects during a site redesign.
Episodes that cover this
- Google PageRank Explained for SEO Beginners Ep. 574
- 3 Ways To Optimize Internal Linking Ep. 534
- 5 On-Page SEO Factors To Check In Underperforming Content by Matthew Bertram Ep. 530
- Mastering the Art of Link Building (Part 1) Ep. 597
- Mastering the Art of Link Building (Part 3) Ep. 601
- #SEOpodcast 273 - Common SEO Mistakes You Can Avoid
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