What is Broken link building?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Finding pages on other sites that link to content that no longer exists, then offering your own relevant content as a replacement to earn that backlink.
How experts on the show define it
Finding pages on other sites that link to content that no longer exists, then offering your own relevant content as a replacement to earn that backlink.
A strategy of finding broken or dead links on other websites and offering your own relevant content as a replacement, in order to earn a high-quality backlink.
A tactic where you find broken or dead links pointing to defunct sites, then contact those linking pages and offer your relevant content as a replacement.
An SEO tactic where you find dead outbound links on relevant websites and ask the site owner to replace the broken link with a link to your working, relevant content.
From 17 Ways to Improve Your SEO in 2019 by Brian Dean Part 2 #462
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