Search Engine Visitor Optimization (SEVO), What to do after you get them to your website - Unknown Secrets of SEO E-Webstyle Number 33

Hi, and welcome to the Unknown Secrets of SEO Podcast. Yes, welcome back. Thanks for joining us for another fun-filled edition of the SEO Podcast. My name is Chris Burris, owner of eWebStyle. And this is Paul Hanson, sales manager of eWebStyle. Welcome to our 33rd podcast. Wow, 33 already? 33 already. Can you believe it? We've got some bad news for you. Mo Serious will not be joining us today. Oh, come on, dawg. I know you were hoping he was going to come in at the last moment. Oh, wait, did we say, was his name Mo Serious last time, or did we call him Chuck? Mo Serious. Okay. Yeah, Mo Serious, the SEO rapper. The SEO rapper. We've been in contact. He just had a scheduling conflict for this morning, so we're going to try and make it happen next week. So the next podcast, hopefully, we'll have an interview with Mo Serious. Since he comes off his world SEO tour. Or some training at the end. All this. World SEO tour sounds bad. Yeah, I like it. World SEO tour. Well, he's probably training people from all over the world. This is Houston. There's people from all over the world here. So that's good. I like that. That's good. So to cover what we did last time. Hey, what's our news item today? News item today. What's in the news today? Well, we've got two. You know, we kind of harped on Kanye West, and it looks like he got what he deserved. I think everybody harped on Kanye West, actually. That was the collective we of the universe. Rain down upon Kanye West. Yeah. So what did Kanye do this time? Apparently, he's canceled his tour. I'm going to say that was, I don't think that was a smart idea. I would have said it was a smart idea. You need to take some time off. But whoever I was on that tour with, I would be pissed at Kanye West. That was Lady Gaga. Oh, I want to piss her off. Wow. Did you

see her bloody hanging off at the VMAs? I heard about it. Oh, man. Gosh. You know, I think she's an incredibly intelligent marketer. She was going for, I want a symbol that people will remember at the VMAs. And I'll tell you what, her in a white dress, hanging off of a rope, 20 feet above. Like hanging herself? No, just like off of a rope, like with her hand. 20 feet above people with blood coming down her face. And this little psychotic look in her eye. I'll remember that. That's weird, yeah. Like, I want them to love me, hate me, whatever. Just me. Just remember me. Yeah, just remember me. Just remember me. So you canceled his tour, man. That's going to represent a significant chunk of change taken out of her tour. I'd be pretty pissed if I were her. Yeah, I would too. I'd be like, you better get your stuff together, son. And if you just fake it until you make it, you can take a break after the tour. Yeah. There's time for rest. Yeah. Yeah. Well, probably the best decision for his career, because he needs to kind of tighten up a little bit. Yeah. A lot of it, actually. Yeah. I don't know. I don't know. It's bizarre. It turns out, apparently when he went on Jay Leno the night after his little snafu, his little faux pas, he was saying that he kind of blames it on the fact that he didn't have time to grieve for his mother two years ago. True. She passed away two years ago. But I would say, to his credit, he came out with an album like six months later. That's right. I mean, so apparently you had your veritable shit together so that you could put together an album. An album, yeah. But you couldn't, two years later, you still haven't gotten it together to know not to go on stage and act like a jerk. And spit on a 16-year-old's moment of glory. I mean, this is, no, she's 17, maybe.

It's all I'm saying. It's all I'm saying. Under 19. Anyway. So, hey, well, maybe we can have him on the podcast. He ain't got nothing else to do. We need to hook him up with our friend Patrick Juanas, the hypnotherapist. Just get him all straightened out, send him out there to start, you know, keep creating great music. Our other news item for today is David Letterman. Did you hear about this? I heard he gave some pretty revealing information. Yeah, apparently he was having affairs with people at his work and somebody tried to blackmail him. Oh, really? I didn't know that. To the tune of $2 million. I assume it was someone he was having an affair with, maybe? No, it was a dude who worked at, like, CBS something or other news station who knew about the affairs. So he just put it out there? He just sent an email to, or contacted David somehow and said he was going to, he needed $2 million or he was going to reveal all this private information. So he just gave it all himself, he was like, ah, well. Yeah, David went, like, immediately to the prosecutor and said, look, here, I got this, you know, arrest this bastard. Wow. I didn't know that. That's pretty interesting. So he went in front of a grand jury. I don't know if he revealed the people that he was involved with. He just said he had all of these affairs, which, you know, really kind of takes the wind out of anything the guy's going to do. So, man, so now, now I'm sure all the women he had affairs with are like, oh, gosh. Oh, snap. Oh, snap. I'm going to get caught. Because, you know, all they're saying is, who was it? Oh, he was talking to Sally Jo at the water cooler for a long time the other day. I'm sure it was her. That's pretty interesting. Oh, the old Sally Jo at the water cooler. Yeah, Sally Jo. That gets me every time. So, all

right, so that's kind of our news for today. Let's talk about what we talked about last time. It was a good podcast. We talked about Hidden Text, Joe Orsack with ImprovedMyCreditUSA.com. He fired off an email. He actually fired off another email, and he has a pretty good question. We may or may not address that today just depending on time, but we'll bring that up next time because that's actually a good thing to discuss. But last podcast, we talked about, you know, he was asking, can I have some hidden text that's got the same color as the background? And, you know, is Google happy or not happy with that? So you want to hear about that, go to the last podcast. That would be podcast 32. We answered Sebastian's question. Yep, Sebastian. It was pretty much the same question. It was a different kind of technology, if you will, to hide text or make text so that it's not visible to the user, but it is visible to Google. And so it really is the same answer. And for that answer, you need only go back to the previous podcast. And we've been looking on iTunes. There are a couple people out there who have said that they would be more than happy to put reviews up for us on iTunes. So we're going to call you out this time, not by name. We're going to call you out. If you get any good information, help us out. Help us get the word of this podcast out. Please, we beg of you, go to iTunes and write a review. Or if you subscribe to this podcast some other way, if you're actually even maybe finding it on our blog and just listening to it on our blog, go ahead and put a comment or on iTunes, go ahead and put a review so people can understand that you appreciate this information. We have one review out there already. Most of the responses we're getting are, you know, hey, this podcast isn't about us, you know, Paul

and Chris, which it's not. That's not our goal. It's about information. And, you know, we're good at what we do. We're not perfect. And apparently some of the other ones out there are, you know, I don't know, maybe some big-headed SEO podcasts. We got an email last night about... Oh, wow. Oh, snap. Oh, snap. I want to give a shout-out to Jeff Hobbs at CateringMonterey.com. He sent a request for a website analysis. So thanks, Jeff. We appreciate you listening to the podcast. He says, listen to every single episode. Thanks for your efforts. Thanks, Jeff. We appreciate you listening. Yeah, that's awesome, man. I will get on that. I will work on that. Thank you. Oh, and one more shout-out to, if you listened to the last podcast and I had a weird comment about Ermanudics, I want to say thank you to Emily Tan. Emily Cow, excuse me. Emily Cow in the Philippines sent me the definition of Ermanudics. Now, what was the story? Nah, if they want the story for Ermanudics, they got to go back to the previous. You got to go to the last podcast. Yeah, so thanks. I appreciate it. Thank you very much. I have the definition of it somewhere. It's in my email. I'm looking for it. Did you just say somewhere? Oh, you're looking for it? I'm looking. So you want me to kill time while you find it so you can actually tell? Here we go. Here we go. Ermanudics. Ermanudics is the study of interpretation theory. Uh. Yeah, okay, so tell us the definition. It's that. Oh. So, she sent me that Wikipedia actually kind of goes through it, but I'm like, interpretation of written texts, especially texts in the areas of literature, religion, and law, contemporary or modern encompasses, I don't know. Interesting. That's very complicated. That's very deep. Wow. Yeah, it is. But thanks, Emily. We appreciate that. Emily in the Philippines. We've taken this podcast to a whole new level there. We really have. So remember, when somebody, you're trying to spell something

for someone, and you're like, okay, it's H, like Ermanudics, that's where that came from. You're like, Ermanudics. I'm going to spell my last name. It's Hanson. H, like Ermanudics. A, like, uh, apostle or whatever. Something else that doesn't sound like A. Um, all right. So we got you guys. Please write a review on iTunes. How do you follow us? How do you keep track of us? Obviously, you subscribe to our podcast. Hopefully, you're doing that already. Um, go to Twitter. You can find us at twitter.com slash ewebstyle, and that is E without a dash, no dash, web style. And you can find us on Facebook. We've got a Facebook page. Become a fan of Facebook. We're going to put some promotions on Facebook every now and then, so if you want to take advantage of those promotions, and we tend to do kind of deep, deep pocket promotions. So, um, so get your stalk on, everybody. Yep. Stalk us on Facebook. Stalk us on Facebook. The way you can find us easily on Facebook is actually just go to our website. Uh, actually go to this URL, ewebstyle.com slash Facebook, and that will automatically take you to facebook.com and, uh, our actual ewebstyle page. Um, also, if you want to send an email, just like we've been getting those emails we talked about just now, um, you can send an email to us with a question or a request. Uh, we had a request a while back for an interview, and boom, we made an interview happen. So, we take your, your feedback very seriously. You can email us at podcast at e-webstyle.com. All right. So, what's on the agenda for today? So, today, we've got, uh, we actually finally inked a deal. We've been pursuing this customer for quite a while. They're actually a customer of ours already. In, in the city of Houston, we do, um, IT work. Uh, we also do, of course, web design and development. And, of course, you might guess we do search engine optimization. Yes. And we had

been doing the IT, and we actually did the website for this company a while back. And really, it was all, all in one. They had, uh, their IT department kind of fell apart, disappeared, whatever. It was very dysfunctional. They brought us in. And we really took over everything that they do from an IT perspective, including the website. The website was actually being hosted on-site, which nine times out of ten, I recommend against. So, we got that off-site. Uh, in that process, we had to recreate the website. So, we just really kind of recreated what was already there. So, we're not really happy with everything that's there, um, and we've been working on them. Hey, here's what we need to do. We need to kind of redo some aspects of your website, and we need to start doing search engine optimization. Um, the company is Texas Orthopedic and Sports Medicine. Their website is T-O-S-M, as in Erman, no, Mary, M as in Mary, dot com, and, uh, excuse me, dot org, and that's dot O-R-G. And, um, so, if you, if you're at your computer now, great, uh, we'll, we'll do a great job of describing what we're seeing, because we're going to go through this website and what we're planning on doing here between now and, um, well, when they're on the first page of Google. When they get to the first page. And I'm going to say this again, it's T-O-S-M dot org, just in case anyone missed that, because T-O-S-M dot com is another orthopedic surgery center in, like, Tennessee or something. Okay, yeah, so it's. Or Tuscaloosa or something like that. So, it's definitely the T is for Texas, not something else. Because in case you haven't listened so far, Texas is great. Great! And everybody loves Texas. It's at least a great big state. At least Texans love Texas. Texas, yeah. What is the bumper sticker? I wasn't born in Texas, but I got here as soon as I could. No one else is laughing but us. Well, they may be

laughing, but they're laughing at us. They're like, what's the problem? Come on. It's just Texas. And yes, we do wear spurs every day to work, and my horse is eating hay out front right now. My horse broke down. I had to ride a donkey. Oh, donkey. Oh, man. That's like, now you're the black sheep of the office riding a donkey. That's just crazy. And Luis Carlos is out there laughing because he came in on a dog. So, everybody go to TOSM.org. Follow along with us. We're going to take a look at this site and kind of show you what we're thinking, what we're planning, and what we're going to do to Texas Orthopedic Sports Medicine. What do they do? So, what they do is orthopedics. Oh, like urban ethics. We've got to defend. Certainly, when we got this client, I had no idea what orthopedics was. Orthopedics is pretty much everything to do with bone and tendon, if you will. So, I think most people are familiar with an ACL injury. If you have an ACL injury, you're actually going to end up going to an orthopedic surgeon to get that ACL taken care of. If you've got a broken bone or you're having spine problems, you may be specifically focused on spines, but he is an orthopedic surgeon or an orthopedic expert. So, that's what orthopedics. And then, of course, it's Texas Orthopedics and Sports Medicine because often people are injured in the sports that they're participating in and they're injured at the bone level. So, the orthopedic surgeon and or orthopedic doctor gets involved. And the first thing you notice when you come to the first page, or we're going to change it up a little bit different, I decided to go online and just find SEO fundamentals because everyone's got different perspectives. And I found a website and they've got a list of SEO fundamentals. It's one, two, three, four, five, six, seven fundamental premises in SEO. And we're going to look and analyze Texas Orthopedics from these seven fundamentals. Really, I

did Google SEO fundamentals. And that's what came up. Or SEO basics, maybe. And this was the first one on the list. And the website is turnerdow.com. And that's T-U-R-N-E-R-D-O-W dot com. So, if you want to go there, there is an article about SEO fundamentals. So, we're going to go through those. The first one is backlinks. And these are links from other sites. And when you do a little research on Texas Orthopedics, we're not going to pull that up and give you anything specific. But there's been a lot of effort by Texas Orthopedic, previous marketers and stuff, to have different directories pointing back to the website. So, they've got a reasonable amount, you know, considering we get customers who have zero. Oh, yeah. The last, the APM, our last one had zero backlinks. Zero backlinks. Yeah. So, they're doing okay. That's going to be a big focus on what we do. Is to bring in more backlinks. Everybody, you should know, in case you haven't listened to the podcast and you're new, backlinks are a very important part of search engine optimization. It's going to help bring more traffic to your website. It's going to help increase the relevancy of your website, help move you up in your search engine. What is a backlink? That's a good question. A backlink is where you've got another website that links back to your website. Okay. So, they may have an article. A great example is we get these podcasts transcribed and we'll end up creating a backlink for TOSM.org because the transcription of our podcast will say TOSM.org. And when I paste it on our blog, we'll actually link it back to that website. Okay. That's another reason you might want to send us a reasonable question because we usually end up giving backlinks to people who send us good questions because we want to talk about them and give them some credit. Those backlinks are a way for Google, you can imagine, the more backlinks that you have, the more links coming from other websites coming into

your website, Google says, hey, this is a valuable website because everybody's pointing to it. Everybody's talking about it. Yeah. And so, that's one of the very important things that Google uses in determining page rank and also page placement for certain search results. I always position it to customers like that and I also say, well, hey, if you have a million backlinks, that's a million other ways that someone can find your website. That's true because, you know, going through the effort of getting backlinks doesn't just increase your position. It's a way that people can get back to your website. So, you're exactly right. It kind of has twofold. We do it specifically because our goal is to increase page rank and get you on the first page of Google and it has auxiliary effects like what you're just talking about. So, backlinks were in good shape and that's something that we're going to be working on. So, that's fundamental one. How can somebody check a backlink? If you're looking at this how and you're like, oh, do I have any backlinks for my site, what would they do? So, they can go and they can type in, I'm trying to think, I don't even remember exactly. There's a couple reporting tools. Okay. And I know you do this more often. So, are you catching me? You should do that on purpose. It's my time to shine. Let me, hold on. Let me set this up. Okay. So, I was just wondering if there's anybody out there who's wondering how they could check their backlinks, Paul, how would they do that? Well, Chris, I'm glad that you asked. Man, that's some swagger. In your search box, you can type in link, L-I-N-K, colon, and the name of your site. And I, link, colon, open quotation marks, www.mywebsitename.com, close quotation marks. I will do it with www, and I'll try it again without the www, just to see different instances of finding that text. Because some people, when they backlink, they set it up as www.tosm.org, and sometimes

they set it up as www.tosm.org without the www.tosm.org. Exactly. And so, that's how you can check your backlinks. And then, you know, in the upper right, in the search results, it says, you know, 1 through 10 of 100,000 results. And that'll tell you how many backlinks. That'll tell you how many links you have. Some of those links may be internal. Some of them could be multiple links from the same page. So, you actually need to go and read through that, because I saw, I analyzed one site, the person had like 200 links, but I think 175 of them were from their own website. So, it says, oh, you're only really getting like 5 or 10 links here. So, that is actually a very good example of very well interlinked, a website that was linked very well together on its own. So, that's awesome. That's good. So, links. Thank you, ladies and gentlemen, and I'll see you next week. He's performing here every Friday. So, the next item on the list here, item number two, is quality site content. And we always say, content is king. I mean, we've kicked that dead horse dead, basically. We've kicked it from alive to dead. Content is king. You can't, I don't think you can say it enough. Yeah. No, absolutely. And, you know, there's a couple reasons for that, and I can think of two primary reasons. The first one is Google does, with its robots, have an understanding. When I say robot, there's actually software out there called a Googlebot that will actually go through the internet and follow links and parse information and store that information in its database in a very organized manner. So, those robots are actually able to figure, so, let's give an example. If, if in this podcast we link to Texas Orthopedic and we say the orthopedic surgery and we make that a link to Texas Orthopedics, Google's going to say, hey, I think there's information at the end of this link about Texas Orthopedics because the link says Texas Orthopedics

and it's pointing me here. If we happen to send it to, instead of to TOSM.org, we send it to some other website, Joe the Plumber. Man, we haven't heard from Joe the Plumber in a while, so, say we happen to send it to Joe the Plumber's site. Well, Google is going to say, wait, Google is going to give some credit to that. It's also going to recognize that there's no information about orthopedic surgery on Joe the Plumber's website. At least we hope there's not. Yeah. So, Google is going to recognize that. So, the first thing about content is you want it to be relevant and keyword relevant to the keywords you're targeting for that particular page. So, for instance, on the homepage of Texas Orthopedics, which we have already discussed we're going to be changing, and we'll be changing it for two reasons. I'll outline those in a second. But the text that you want to have on that front page needs to somewhere say orthopedic surgery, so that if everyone's linking to that page saying orthopedic surgery, then Google has to arrive at that page and understand that that page is about orthopedic surgery. So, that's the number one reason to have good content. The second reason to have good content is when people end up on your page. They need to learn about what you do. They need to do something. So, your goal isn't just to get on the first page and do anything, you know, if it were as easy, and it isn't, and this is considered spamming, but if it were as easy to say, just write orthopedic surgery, orthopedic surgery, orthopedic surgery, orthopedic surgery, maybe if it were possible, maybe if it weren't illegal, according to Google, it's called keyword stuffing, maybe if you drew a lot of traffic there, but you wouldn't be able to do anything with it, right? So, it's going to, that's, you know, a site like that is going to create a bounce. Yeah. You got them, you got them to the site. But

there's nothing relevant. There's nothing relevant, and that's going to create a bounce, and that's another reason you have to have good content. I always explain to customers, we really optimize for two entities. We optimize for the search engine robot, so that it will like your site and return it high in the search results. You also optimize for the visitor, because once they get to your website, you have to entice them to stay there and to do something and spend a lot of time there. So, you have to keep that in mind, and I see some sites that are really good at content, but maybe not good at optimizing for the search engine or vice versa. So, I think everybody probably understands that. So, you got to optimize for both. You got to have good content, and you got to have good SEO to get the person there so they'll read your content. So, what you're really saying is we're actually CIVO experts? CIVO? We're world-class experts in CIVO, search engine visitor optimization. I was like, CIVO? How do you get over the computer? I haven't heard of that. That's my problem. I got some bad news. You might not find it on Wikipedia until this afternoon. Until immediately after the podcast. That's true, because, you know, if you go back and listen to our podcast, and you just read that email, he's listened to all of them, he understands, what was his name again? Jeff Hobbs. Jeff Hobbs. He understands that, you know, a lot of what we do isn't just about search engine optimization, because it's one thing and an easy thing for us to get you on the first page of Google. It's another thing. For instance, even this Texas Orthopedics, the first page needs to change. And why does it need to change? It doesn't outline the services that they provide. We've got some great graphics on the top. It's actually showing a soccer player, a basketball player, a lady who's some sort of a calisthenic trainer, Nazi trainer. And then... Because

calisthenics are Nazis, go, yeah. Because all trainers are Nazis. Are Nazis. Even the yoga class I take on Sunday, Saturday, she's a Nazi. She's a Nazi. I don't even care what you... Yeah, yeah. Namaste my ass. Yeah, really? She's a Nazi. You want me to bend how? What? All right. But their site, it's a good informational website. You know, it provides lots of information. There's a company, and hey, take a look at us, but just not searching yet. It just doesn't pop. It doesn't really hammer home. So you come to this first page, and you've got, oh, here's a very neat article, apparently, about knee joint by Dr. Fall. And then there's an article about ACL injuries by Dr. Hammett. Now, to the credit, if they came here after typing ACL injuries, they might actually end up with this article, and that might be exactly what they're looking for. But if they came here looking for just orthopedic surgeon, it doesn't really tell any of the users what they do. So we're going to totally revamp this front page. I broke my finger. Can you guys handle that? Or I busted my elbow? And I know I need an orthopedic surgeon. I don't see anything about elbow. I don't see, you know, there's just nothing here that really grabs their attention. When you target a particular page for a particular keyword, it's usually pretty important that you have that keyword prominent, not just for Google, but for the user. So if I type in elbow orthopedic surgeon, and I have a particular page that I'm targeting, that page really should be titled, you know, elbow orthopedic surgeon. So then they're like, that's what I searched, I clicked it, I came to it, it shows me elbow orthopedic surgeon, this must be what I'm looking for. I'm at the right page. Okay, I should stay in and possibly read. I will not bounce. There you go. So, again, those kinds of things, they really go hand in hand, and that's a good thing, because it would

really be bad if we had to optimize for one thing and then show the user something else. That's actually black hat. Techniques. So in terms of quality site content, there is lots of content here. It is actually quality, and I read earlier today, actually, that often it's not about site content in terms of attracting users, it's about site layout. So how is that good information laid out for the user? Okay. Because, you know, we talk about it's very important to have bullet points, because we have short attention spans. That's right. And you don't just want bullet points, though. You also have to back that up with a couple paragraphs or, you know, a couple long articles about the information so that there are people who want to read more and find out more and understand that you are experts at what you do. And there are people who just want to go, okay, this is what they do. They do elbows and wrists, surgery, make an appointment, boom. Bang, okay. Call to action, make an appointment. Yeah. So that's one of them. The next we have, the next thing on the list, and we're not going to get too far through this list, but the next thing in the list is good title tags. So do we have good title tags here? On their homepage, title tag says Texas Orthopedics. So for those of you who don't know, there's two ways to look at the title tag. The easy way, we're actually using a browser Firefox. It's the same in IE. The blue bar across the very top of the browser, it has the title of the page, which is the title tag, and then it has, in this case, a dash Mozilla Firefox because that's the actual browser that we're using. So you can see it there. The other way to see it is if you right click, in Firefox, you go down and you look at view page source. In IE, it's, I think, just view source, and that'll pull up a text

file, and then you're going to look for a thing called a title tag. So it's going to have the alligator eating to the right, and then title, and then the alligator eating to the left. I don't know if that's how you learn. I know what you're talking about, because that's how I learned greater than, less than, like elementary math. There's somebody out there that's like, what? Alligator? What? We don't have alligators. So it's the less than or equal, less than sign, and then the word title, and then the greater than sign, and in this case, it says Texas Orthopedic. So that's the other way that you can look at the title tag. Texas Orthopedic, on the first page, would you say that's a good title tag? I'd say that's the beginning of a good title tag. Let me correct that. I think it's the end of a good title tag, right? Because really, we want to be an orthopedic surgeon. Well, you know what? It's the company name. That's why they put it there. And actually, you're right, Paul. It's the company name. That's why they put it there. Typically, you don't put the company name as the lead name in the title tag. Because people aren't searching, and from the perspective of Google, they're not searching for your company name. If they are, they already know how to find you. That's not a big deal. They're going directly to TOSM.org. Or they're typing in something so relevant in search engines, like the Google Analytics for Texas Orthopedics. They do get traffic from searches. But it's people searching for Texas Orthopedic and Sports Medicine or TOSM.org. So those are easy. You don't even need to try for those. So the title tag, in this case, it is about Texas Orthopedics. We might want to do, and we'll probably change it to something more along the lines of Houston Orthopedic Surgery or Surgeons, because those are one of the keywords that we're going to go after. And I like how you mentioned that's one of their

keywords. It's always a good idea to have some of your keywords that you're targeting in your title tags. Well, in fact, if you've separated out different pages to target different keywords, each page for its own keyword, that keyword has to be in the title tag. I mean, that's not even an option in order to get good search engine placement. So if we're going to have a page about knee surgery, and this doctor performs the best knee surgeries in the world, then that title tag would be, okay, number one knee surgeon Houston, I'm the bomb.com, whatever. Yeah, because it's specific to that page. It needs to have knee surgery in there at least. And if you can get it in there a couple times, that might be worth doing, but you've definitely got to have that in there once, because Google gives a lot of value to the title tag. Well, we've got four, five, six, and seven left. We're going to have to save that for the next podcast. Okay. Or the podcast after that. Because we can get most serious in here to rap us a tune about knee surgery or title tag. Whatever. You're not prepared? I'm ready. Knee surgery. And that's the end of my rap, sorry. Starts at the knee. Don't forget, don't use bold. You need to use strong. If you use bold, it's old and wrong. That's the line I remember from most serious is rap. It's old and wrong. It's old and wrong. And I was in my head in the shower this morning. Don't ask why. What? Don't ask why. Did you just say that? I was like, you need to use bold, yeah. Don't use strong. If you use bold, it's old and wrong. I was like, yeah, most serious. Most serious is good. Such a nerd, man. Why do I like that? Are you calling most serious a nerd? No, I am. I was like, why do I like this stuff, man? I thought it was really cool. I like it too, actually, yeah. I

won't admit to actually singing it in the shower. I was, man. I was singing the SEO song in the shower. Like, what is my problem? Well, that's our podcast for today. Thank you guys so much for listening. We should have Mo Serious for the very next podcast, so tune in. That's going to be a great interview, I'm sure. If not, we're boycotting Mo Serious. Yeah, no more. We won't even, if Mo doesn't show up for the next podcast, Paul will no longer sing his music in the shower. I can't promise you that. There's a good chance I will still. I just, I like his song. Where's the human unity? I like it a lot. And before we go, I want to give another shout out to Jeff Hobbs at CateringMonterey.com. Thanks, Jeff. We love, thanks. We appreciate you listening to the podcast. We appreciate every single listener we get. And Emily Cowell that sent in the hermeneutics thing. Thanks for everybody that listens in all the countries all over the world. We get emails all over the place. I can't thank you enough. Please keep sending them. Please, if you like it, write us a review. Tell us what you like. Tell us what you don't like. Podcast at e-webstyle.com. That was a good handoff. Good job. I forgot the email. All right. Thank you guys so much for listening. Tune in to our next amazing podcast. My name is Chris Burris. And this is Paul Hanson. Bye-bye for now. Set me free.