Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
12 Essential On-Page SEO Factors You Need To Know Part 2 Ep. 542
On-page SEO factors seven through twelve cover image optimization, local SEO, site speed, responsive design, URL structure, and links, with inbound backlinks remaining the most important ranking signal.
Key takeaways
- Custom images outperform stock art for engagement and rankings because they are unique and unseen elsewhere.
- Google My Business is a separate platform with its own algorithm and should be treated as a distinct search engine.
- Inbound backlinks are the most important of the three link types, though internal links offer 100% control.
- Site speed is hurt most often by improperly sized or formatted images, which affects the majority of sites.
- A simple, consistent URL and site structure makes crawling easier and builds Google's trust in your content.
inbound links are by far the most important, right? You have the most control over the internal links, but the inbound links are by far the most important.
About this episode
12 Essential On-Page SEO Factors You Need To Know (Part 2)On-page SEO is the process of tweaking a page’s content, tags, and internal links to improve search visibility. Here are 12 factors to maximize yours. (Part 2)
Questions this episode answers
Why are inbound backlinks more important than internal or outbound links for SEO?
Inbound links, also called backlinks, provide the biggest SEO benefit because they act as votes of trust from other domains. However, links from link farms, forum posts, or guest books can be spammy and actually tank rankings if not disavowed. Quality and relevance of the linking source matter greatly.
How does Google My Business differ from regular national SEO?
According to this episode, Google My Business is a separate platform with a similar but distinct algorithm from national search. Factors like accurate hours, uploaded images, filled-out services, and NAP citation consistency all affect local map rankings differently than they would affect organic national search rankings.
What is the biggest cause of slow site speed?
The most common culprit is images that are uploaded improperly, in the wrong format, or too large in file size. The hosts estimate that seven out of ten sites have this problem. Enabling compression, reducing redirects, and using content delivery networks are recommended fixes.
How important are keywords in URL structure for SEO?
URL keywords play a much smaller role than they once did, but they still may influence a site's initial ranking and help Google group pages. Keeping URL structures simple, consistent, and logically organized across the site builds crawlability and trust with Google's algorithm.
In their words
if I looked at 10 sites, seven of them would have images uploaded improperly or the wrong format, uh, or not above the fold.
Matt Bertram
it's actually a different platform. It's a whole separate search engine that's wrapped together with national search and you should be treating as such.
Matt Bertram
Terms defined in this episode
- NAP
- Name, address, and phone number. Must be identical across all local listings and citations to ensure continuity for local SEO.
- Inbound links
- Links from other websites pointing to your page, also called backlinks. Of the three link types, these provide the biggest SEO benefit but must come from reputable sources.
- Google Core Web Vitals
- Google's minimum threshold for site performance, including page speed and visual stability, that websites must meet to satisfy current SEO requirements.
- Link farms
- Networks of low-quality or fake links intended to cheat the ranking system. Links from link farms can tank rankings if not disavowed.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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