Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the…
AI Search
The Reddit SEO Advantage, Harnessing Communities to Drive Organic Growth Ep.615
Reddit now appears on the first page of most Google searches after a deal with Google, making Reddit advertising a high-value, underused channel for brands seeking organic visibility and community-based audience targeting.
Key takeaways
- Reddit shows up on the first page of almost every search result due to a deal Reddit did with Google.
- Small businesses can compete against large companies by niching down, winning small segments, and expanding rather than going head to head.
Reddit is on the first page of almost every search. You can target the subreddits of where people are searching and Reddit showing up, and then advertise on that platform.
About this episode
We spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective! We cover Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach users based on interests, even if unrelated to your product. See how to engage…
Questions this episode answers
Why should marketers consider advertising on Reddit for SEO and brand visibility?
Reddit appears on the first page of almost every Google search result after a deal between Reddit and Google. Marketers can target specific subreddits where their audience already gathers, reaching users based on demonstrated interests even if those interests are not directly tied to the advertiser's product.
How should brands approach Reddit communities without getting rejected or ignored?
Brands should contribute value and respect community norms rather than spamming. Organic pitching in Reddit communities gets removed by moderators. The recommended approach is paid advertising that aligns with user preferences, similar to showing up at a networking event and actually engaging rather than just handing out business cards.
What is Reddit's interest-based targeting capability and why does it matter?
According to a Search Engine Journal article cited in the episode, Reddit's unique audience targeting lets advertisers reach users based on demonstrated interests, even when those interests are not directly related to the advertiser's product. Reddit also invests in AI-driven advertising solutions to improve targeting and ad placement.
How can a small business compete against a large company using digital marketing?
The host recommends niching down into small segments, winning micro-growth in each, and expanding gradually rather than attacking a large competitor head on. He notes that big companies often have only a few engaged people actually driving their marketing, which creates an opening for focused smaller competitors.
In their words
Reddit is on the first page of almost every search. You can target the subreddits of where people are searching and Reddit showing up, and then advertise on that platform. I think that's phenomenal.
Matt Bertram
SEO is a tool. SEO is a very, very powerful tool to increase trust, authority, to show up at all stages of the sales funnel. However, it's still one channel.
Matt Bertram
There's been more changes in the last 36 months in SEO than in the last 15 plus years.
Matt Bertram
Terms defined in this episode
- Reddit Brand Lift
- A full funnel measurement solution offered by Reddit that helps advertisers assess how many times customers see an ad and whether that exposure builds brand recognition.
- Interest-Based Targeting
- Reddit's advertising capability that lets marketers reach users based on their demonstrated interests in specific subreddits, even when those interests are not directly related to the advertiser's product or service.
- Retargeting
- An advertising tactic where marketers change messages as they reach the same person multiple times, creating a one-way conversation that guides the user toward conversion.
- Omnichannel marketing
- A strategy of running campaigns across multiple platforms simultaneously, such as SEO, paid ads, Reddit, and streaming radio, so that combined traffic from all sources is stronger than any single channel alone.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
AI in Content Marketing: Job Threat or Amplified Excellence? Interview with Larry Roberts Ep. 579
In this insightful episode of the Best SEO Podcast, host Matthew Bertram engages in a captivating conversation with Larry Roberts, an AI and…
AI Search
5 Enterprise SEO Trends To Watch In 2023 Ep. 570
SEO is changing. From search updates and algorithm changes to advancements in AI and conversational search, check out these trends to stay ahead.
AI Search
7 Ways To Use AI Writing Tools To Generate New Content Ideas Sponsored by Frase.io & SE Ranking Ep. 543
7 Ways To Use AI Writing Tools To Generate New Content Ideas Sponsored by Frase.io & SE RankingAuthor: Marcelo Beilin Source:…
AI Search
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit