What is Retargeting?

An advertising tactic where marketers change messages as they reach the same person multiple times, creating a one-way conversation that guides the user toward conversion.

From The Reddit SEO Advantage, Harnessing Communities to Drive Organic Growth Ep.615

Showing ads to people who have already shown interest, such as by visiting your site or searching related keywords. Facebook, Bing, and Twitter use this term. Google calls the same process remarketing, which is only used inside AdWords.

From New Website SEO Production Tips - #SEOpodcast 251

Showing ads on social platforms like Instagram, Facebook, Google, and Twitter to users who previously visited your site or purchased from you.

From 11 Ways to Boost Your E-Commerce with Social Media by Aleh Barysevich #365

Showing display ads to people who already visited your site, entered your store, looked at a product, or requested a quote but have not yet closed a deal.

From Online Marketing Strategies for 2015 - #SEOpodcast 262

Showing ads to users who previously visited your site, typically through banner ads on Google's display network, at a much lower cost per click than standard paid search.

From How to Succeed with an Effective Cost Per Click - #seopodcast 224

A paid search feature that allows advertisers to show ads to people who previously visited their site, displayed on other sites, down to a granular level such as visitors to a specific page.

From Bad SEO versus Good SEO - #seopodcast 146